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Suncare Preparations - UK - November 2010

While the UK’s love affair with a tanned appearance continues, with nearly half of consumers believing that a light tan makes them look better and healthier, educational campaigns warning of the risks of sun exposure are having an effect.

So, while consumers have cut back on expenditure in many areas, including overseas holidays, suncare sales have risen an estimated 4% in 2010, hitting a total of £284 million. However, not all suncare categories benefited equally. Consumers are unwilling to compromise on safety and continue to invest in sun protection, which grew 6%. Sales of aftersun, which is perceived as a more discretionary purchase, have fallen 3%. Self-tan products, which are being squeezed by gradual tanning body lotions (not included within the scope of this report) managed to hold steady.

  • Britons are still in love with tanning – four in ten adults, rising to half of women, think they look better and healthier with a light tan. But the suncare industry still has a lot of work to do as just half of women and four in ten men use sun protection. Under-25s are twice as likely as average to be prepared to risk getting sunburnt in their quest for colour.
  • One quarter of under-25s say they feel pale without a tan (9 percentage points above average), 59% equate a slight tan with ‘looking healthy’ (7 percentage points above average), and 27% feeling cheated if they come back from holiday without a tan (7 percentage points above average).
  • But three in ten under-25s don’t bother using sunscreen in the UK (8 percentage points above average), and consequently 32% have been sunburnt in the last 12 months. To raise awareness, manufacturers could open branded pop-up kiosks with computers using ‘age prediction technology’ to predict the state of consumers' skin in ten years’ time, and compare it to what they would look like if they regularly used sun protection.
  • Nearly one half of men admit to rarely using sunscreen, with 28% only using sunscreen when abroad (compared to only 16% of women). Suncare brands need to address the disparity between women and men’s knowledge and use of sunscreen and attract men via in-store promotional campaigns to raise awareness; product innovation to simplify the process of applying and keeping track of when to re-apply; and interactive strategies that provide guidance and keep the customer engaged with the product.
  • Four in ten consumers buy suncare before going on holiday abroad – but only 4% buy it at the airport.
  • Nearly one in five consumers deem suncare too expensive, which helps explain the fact that the average consumer uses less than one bottle every summer. Pharmacies and supermarkets are the main channels consumers use to buy suncare.

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Table of contents

  1. Issues in the Market

    • Introduction
      • Key themes
        • Definitions
          • Abbreviations
          • Future Opportunities

              • Curbing the hedonistic tendencies of the under-25s
                • Enabling the male consumer
                  • Helping the whole family build better habits
                  • Market in Brief

                    • Safety in numbers
                      • Gradually changing attitudes
                        • Young consumers still resistant
                          • Caring types
                            • Prestige propositions
                              • Tempting textures
                                • Aftersun and self-tanning sales slow
                                  • Summertime blues
                                    • Future growth?
                                    • Internal Market Environment

                                      • Key points
                                        • Attitudes towards lifestyle and appearance
                                          • Figure 1: Agreement with selected lifestyle statements 2006-10
                                        • Rise in incidents of malignant melanoma – more targeted education needed
                                          • Figure 2: Hospital episode statistics for incidents of malignant melanoma of the skin, 1998-2009
                                        • Cool summers take the heat out of suncare
                                          • Figure 3: Average temperature and total number of sunshine hours in the UK, 2000-10
                                        • Holiday habits
                                          • Figure 4: Number of domestic and overseas holidays, 2005-10
                                      • Broader Market Environment

                                        • Key points
                                          • Gender difference
                                            • Figure 5: Trends in the age structure of the UK population, by gender, 2005-15
                                          • Working women
                                            • Figure 6: Working status of women, 2006-10
                                          • New EU labelling – nanotechnology spelled out
                                            • Ethics take a back seat
                                              • Figure 7: Attitudes towards ethics and the environment, 2006-10
                                          • Strengths and Weaknesses in the Market

                                            • Strengths
                                              • Weaknesses
                                              • Who’s Innovating?

                                                • Key points
                                                  • Manufacturers and brands
                                                    • Figure 8: NPD in suncare preparations, by leading manufacturers, January-October 2010
                                                  • Suncare’s position in the market
                                                    • Figure 9: NPD in suncare preparations, by market positioning, 2007-10
                                                  • Own-label
                                                    • Figure 10: NPD in suncare preparations, % by branded and own-label, January 2006-October 2010
                                                  • Sunscreen
                                                    • Figure 11: Trends in leading product positioning of new sunscreen launches, 2008-10
                                                  • Innovative new products
                                                    • For men on the move
                                                      • Protecting against ageing and the sun
                                                        • Maximising melanin production
                                                          • Aftersun
                                                            • Figure 12: Trends in leading product positioning of new aftersun launches, 2008-10
                                                          • Innovative new products
                                                            • Aiming at allergies
                                                              • Encouraging the next tan
                                                                • Organic after care
                                                                  • Self-tanning
                                                                    • Figure 13: Trends in leading product positioning of new self-tanning launches, 2008-10
                                                                  • Innovative new products
                                                                    • Bringing in the teens
                                                                      • Enhancing the sensorial experience
                                                                        • Colour that cares for the skin – and the nose
                                                                        • Competitive Context

                                                                          • Key points
                                                                            • Suncare within the wider C&T market
                                                                              • Figure 14: UK retail value sales of selected cosmetics and toiletries, 2005-09
                                                                            • Competition from added benefits
                                                                              • Figure 15: NPD in UV protection, by category, UK, January-September 2010
                                                                              • Figure 16: NPD in UV protection, by sub-category, UK, 2006-10
                                                                            • Colour cosmetics
                                                                              • Bodycare products
                                                                                • Haircare
                                                                                  • Bath and shower
                                                                                    • Nutraceuticals
                                                                                    • Market Size and Forecast

                                                                                      • Key points
                                                                                        • Figure 17: UK retail value sales of suncare products, 2005-15
                                                                                      • The future
                                                                                        • Forecast
                                                                                          • Figure 18: UK best and worst case forecast sales of suncare products, 2005-15
                                                                                      • Segment Performance

                                                                                        • Key points
                                                                                          • Safety first for sun protection
                                                                                            • Figure 19: UK retail value sales of sun protection products, 2005-15
                                                                                          • Suncare sales by SPF
                                                                                            • Figure 20: UK retail value sales of suncare preparations, by SPF, 2008-10
                                                                                          • Suncare sales by application format
                                                                                            • Figure 21: UK retail value sales of suncare protection, by application format, 2008-10
                                                                                          • Babies’ and children’s suncare protection
                                                                                            • Figure 22: UK retail value sales of babies’ and children’s suncare protection, 2005-10
                                                                                            • Figure 23: UK best and worst case forecast sales of sun protection products, 2005-15
                                                                                          • Aftersun
                                                                                            • Figure 24: UK retail value sales of aftersun products, 2005-15
                                                                                            • Figure 25: UK best and worst forecast sales of aftersun, 2005-15
                                                                                          • Self-tan
                                                                                            • Figure 26: UK retail value sales of self-tanning products, 2005-15
                                                                                            • Figure 27: UK best and worst forecast sales of self-tanning products, 2005-15
                                                                                        • Market Share

                                                                                          • Key points
                                                                                            • Suncare
                                                                                              • Figure 28: Brands shares in value sales of suncare, 2008-10
                                                                                          • Brand Elements

                                                                                            • Key points
                                                                                              • Brand map
                                                                                                  • Figure 29: Attitudes towards and usage of various suncare brands, June 2010
                                                                                                • Brand qualities of suncare brands
                                                                                                  • Sun safety is paramount
                                                                                                    • Figure 30: Personalities of various suncare brands, June 2010
                                                                                                  • Experience of suncare brands
                                                                                                    • Boots rivals Garnier, Superdrug lacks presence
                                                                                                      • Figure 31: Consumer usage of various suncare brands, June 2010
                                                                                                    • Brand consideration for suncare brands
                                                                                                      • Most popular names most appealing
                                                                                                        • Figure 32: Consideration of various suncare brands, June 2010
                                                                                                      • Brand satisfaction for suncare brands
                                                                                                        • Branded products most satisfactory
                                                                                                          • Figure 33: Satisfaction with various suncare brands, June 2010
                                                                                                        • Brand commitment to suncare brands
                                                                                                          • Nivea has greatest commitment
                                                                                                            • Figure 34: Commitment to various suncare brands, June 2010
                                                                                                          • Brand intentions for suncare brands
                                                                                                            • Most popular brands have best retention
                                                                                                              • Figure 35: Future usage intentions for various suncare brands, June 2010
                                                                                                            • Brand recommendation for suncare brands
                                                                                                              • Leading brands most recommended
                                                                                                                • Figure 36: Recommendation of various suncare brands, June 2010
                                                                                                              • Garnier Ambre Solaire
                                                                                                                • What the consumer thinks
                                                                                                                  • Figure 37: Attitudes towards the Garnier Ambre Solaire brand, June 2010
                                                                                                                • St Tropez
                                                                                                                  • What the consumer thinks
                                                                                                                    • Figure 38: Attitudes towards the St Tropez brand, June 2010
                                                                                                                  • Boots Soltan
                                                                                                                    • What the consumer thinks
                                                                                                                      • Figure 39: Attitudes towards the Boots Soltan brand, June 2010
                                                                                                                    • Nivea Sun
                                                                                                                      • What the consumer thinks
                                                                                                                        • Figure 40: Attitudes towards the Nivea Sun brand, June 2010
                                                                                                                    • Companies and Products

                                                                                                                      • Major players
                                                                                                                        • L’Oréal
                                                                                                                            • Figure 41: New products launched by L’Oréal in the suncare protection products market in the UK, January 2009-July 2010
                                                                                                                          • Boots
                                                                                                                              • Figure 42: New products launched by Boots in the suncare protection products market in the UK, January 2009-July 2010
                                                                                                                            • Beiersdorf
                                                                                                                                • Figure 43: New products launched by Beiersdorf in the suncare protection products market in the UK, January 2009-July 2010
                                                                                                                              • Johnson & Johnson
                                                                                                                                  • Figure 44: New products launched by Johnson & Johnson in the suncare protection products market in the UK, January 2009-July 2010
                                                                                                                                • Avon
                                                                                                                                    • Figure 45: Selected products launched by Avon in the suncare protection products market in the UK, January 2009-July 2010
                                                                                                                                  • Other brands
                                                                                                                                    • Malibu
                                                                                                                                      • LPC Medical
                                                                                                                                        • Coty
                                                                                                                                          • Clarins
                                                                                                                                            • Lavera
                                                                                                                                              • Simple
                                                                                                                                                • Dr. Hausckha & Honesty, Korres and Riemann P20
                                                                                                                                                • Brand Communication and Promotion

                                                                                                                                                  • Key points
                                                                                                                                                    • Recession puts adspend in the shade
                                                                                                                                                      • Figure 46: Main monitored media advertising spend on suncare protection, 2006-10
                                                                                                                                                    • Adspend by advertiser
                                                                                                                                                      • Figure 47: Main monitored media advertising spend on suncare protection, top ten advertisers, 2006-10
                                                                                                                                                      • Figure 48: Brand share vs. share of adspend, 2009
                                                                                                                                                    • Lack of ad support for winter sun products
                                                                                                                                                      • Figure 49: Average new launch and adspend activity on suncare protection, by month, January 2006-June 2010
                                                                                                                                                  • Channels to Market

                                                                                                                                                    • Key points
                                                                                                                                                      • Winners and losers
                                                                                                                                                        • Figure 50: UK retail value sales of suncare preparations, by outlet type, 2007-10
                                                                                                                                                    • Consumer Use and Purchase

                                                                                                                                                      • Key points
                                                                                                                                                        • Trends in use
                                                                                                                                                          • Figure 51: Use of suntan and sun protection products (including self-tanning), 2007-10
                                                                                                                                                        • Trends in frequency of use
                                                                                                                                                          • Figure 52: Trends in frequency of using suntan and sun protection products (including self-tanning), 2006-10
                                                                                                                                                          • Figure 53: Most valuable consumers for volume sales of suncare products, women and men by age and social grade (VII), 2010
                                                                                                                                                      • Consumer Complexions and Use of Suncare Products

                                                                                                                                                        • Key points
                                                                                                                                                          • Consumer complexions
                                                                                                                                                              • Figure 54: Skin type and tendency to burn, August 2010
                                                                                                                                                            • Use of suncare products
                                                                                                                                                                • Figure 55: Use of suncare products, by type, August 2010
                                                                                                                                                              • Brits start to put the care into suncare
                                                                                                                                                                • Use of suntan products by skin type
                                                                                                                                                                  • Figure 56: Type of suncare product used, by skin type/tendency to burn, August 2010
                                                                                                                                                                  • Figure 57: Use of sun protection by skin type/tendency to burn, August 2010
                                                                                                                                                              • Consumer Attitudes Towards Buying Suncare

                                                                                                                                                                • Key points
                                                                                                                                                                    • Figure 58: Attitudes towards buying suncare products, August 2010
                                                                                                                                                                    • Figure 59: Selected attitudes towards buying suncare products, August 2008 and August 2010
                                                                                                                                                                • Consumer Attitudes Towards Tanning and Use of Sun Protection

                                                                                                                                                                  • Key points
                                                                                                                                                                    • Tanning
                                                                                                                                                                        • Figure 60: Attitudes towards tanning, August 2010
                                                                                                                                                                      • The sun worship continues
                                                                                                                                                                        • Attitudes towards tanning by type of suncare used
                                                                                                                                                                          • Use of sunscreens
                                                                                                                                                                              • Figure 61: Attitudes towards using sunscreen products, August 2010
                                                                                                                                                                            • Spontaneous suncare
                                                                                                                                                                              • It’s an age thing
                                                                                                                                                                                • Attitudes towards using sunscreen, by skin type
                                                                                                                                                                                • Target Groups

                                                                                                                                                                                  • Key points
                                                                                                                                                                                      • Figure 62: Target groups for suncare products, August 2010
                                                                                                                                                                                    • Sun Worshippers (17% of adults)
                                                                                                                                                                                      • Easy Tanners (29% of adults)
                                                                                                                                                                                        • Sensible Sunbathers (27% of adults)
                                                                                                                                                                                          • Sun Blockers (27% of adults)
                                                                                                                                                                                            • Attitudes towards brands
                                                                                                                                                                                              • Figure 63: Attitudes towards brands, by target groups, August 2010
                                                                                                                                                                                          • Appendix

                                                                                                                                                                                            • Consumer research
                                                                                                                                                                                              • ACORN
                                                                                                                                                                                                • Advertising data
                                                                                                                                                                                                • Appendix – Consumer Use and Purchase

                                                                                                                                                                                                    • Figure 64: Frequency of using suntan and sun protection products (including self-tanning), by demographics, 2010
                                                                                                                                                                                                    • Figure 65: Frequency of use of suntan and sun protection products (including self-tanning), by demographics, 2010
                                                                                                                                                                                                • Appendix – Consumer Complexions and Use of Suncare Products

                                                                                                                                                                                                    • Figure 66: Skin type, by demographics, August 2010
                                                                                                                                                                                                    • Figure 67: Most popular statements on use of suncare products, by demographics, August 2010
                                                                                                                                                                                                    • Figure 68: Next most popular statements on use of suncare products, by demographics, August 2010
                                                                                                                                                                                                • Appendix – Consumer Attitudes Towards Buying Suncare

                                                                                                                                                                                                    • Figure 69: Statements on buying suncare products, by demographics, August 2010
                                                                                                                                                                                                    • Figure 70: Statements on buying suncare products by skin type, August 2010
                                                                                                                                                                                                    • Figure 71: Statements on buying suncare products, by most popular statements on use of suncare products, August 2010
                                                                                                                                                                                                    • Figure 72: Statements on buying suncare products, by next most popular statements on use of suncare products, August 2010
                                                                                                                                                                                                    • Figure 73: Statements on buying suncare products by other statements on use of suncare products, August 2010
                                                                                                                                                                                                • Appendix – Consumer Attitudes Towards Tanning and Use of Sun Protection

                                                                                                                                                                                                    • Figure 74: Most popular statements on tanning, by demographics, August 2010
                                                                                                                                                                                                    • Figure 75: Next most popular statements on tanning, by demographics, August 2010
                                                                                                                                                                                                    • Figure 76: Statements on tanning, by skin type, August 2010
                                                                                                                                                                                                    • Figure 77: Statements on tanning, by most popular statements on use of suncare products, August 2010
                                                                                                                                                                                                    • Figure 78: Statements on tanning, by next most popular statements on use of suncare products, August 2010
                                                                                                                                                                                                    • Figure 79: Statements on tanning, by other statements on use of suncare products, August 2010
                                                                                                                                                                                                    • Figure 80: Statements on use of sunscreen products, by skin type, August 2010
                                                                                                                                                                                                    • Figure 81: Statements on use of sunscreen products, by most popular statements on use of suncare products, August 2010
                                                                                                                                                                                                    • Figure 82: Statements on use of sunscreen products, by next most popular statements on use of suncare products, August 2010
                                                                                                                                                                                                    • Figure 83: Statements on use of sunscreen products, by demographics, August 2010
                                                                                                                                                                                                • Appendix – Target Groups

                                                                                                                                                                                                    • Figure 84: Target groups, by demographics, August 2010
                                                                                                                                                                                                    • Figure 85: Use of suncare products, by target groups, August 2010
                                                                                                                                                                                                    • Figure 86: Statements on tanning, by target groups, August 2010
                                                                                                                                                                                                    • Figure 87: Skin type, by target goups, August 2010
                                                                                                                                                                                                    • Figure 88: Statements on buying suncare products, by target groups, August 2010

                                                                                                                                                                                                Companies Covered

                                                                                                                                                                                                • Alberto-Culver Company (UK)
                                                                                                                                                                                                • Alliance Boots
                                                                                                                                                                                                • Asda Group Ltd
                                                                                                                                                                                                • Avon
                                                                                                                                                                                                • Bank of England
                                                                                                                                                                                                • Beiersdorf UK Ltd
                                                                                                                                                                                                • British Market Research Bureau (BMRB)
                                                                                                                                                                                                • Cancer Research UK
                                                                                                                                                                                                • Coty UK Ltd
                                                                                                                                                                                                • Estée Lauder Companies Inc. (The)
                                                                                                                                                                                                • Fairtrade Foundation (The)
                                                                                                                                                                                                • Garnier
                                                                                                                                                                                                • Government Actuary's Department (GAD)
                                                                                                                                                                                                • J. Sainsbury
                                                                                                                                                                                                • Johnson & Johnson
                                                                                                                                                                                                • Johnson & Johnson Ltd
                                                                                                                                                                                                • Kantar Media
                                                                                                                                                                                                • Korres Natural Products
                                                                                                                                                                                                • L'Oréal (UK)
                                                                                                                                                                                                • Lancôme
                                                                                                                                                                                                • Malibu Health Products International Ltd
                                                                                                                                                                                                • Marks & Spencer
                                                                                                                                                                                                • Nestlé UK Ltd
                                                                                                                                                                                                • Nivea
                                                                                                                                                                                                • Oriflame Cosmetics (UK & Ireland)
                                                                                                                                                                                                • Procter & Gamble UK & Ireland
                                                                                                                                                                                                • PZ Cussons
                                                                                                                                                                                                • Simple Health & Beauty Limited
                                                                                                                                                                                                • Superdrug Stores Plc
                                                                                                                                                                                                • Tesco Plc
                                                                                                                                                                                                • The Body Shop - Retail Sales
                                                                                                                                                                                                • The Cosmetic Toiletry & Perfumery Association Limited (UK)
                                                                                                                                                                                                • Uvistat
                                                                                                                                                                                                • Virgin Media Ltd
                                                                                                                                                                                                • Waitrose
                                                                                                                                                                                                • Wella Professional

                                                                                                                                                                                                Suncare Preparations - UK - November 2010

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