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Suncare - UK - December 2011

“Poor summer weather has contributed to the 2% decline in total suncare value sales between 2009 and 2011. According to Cancer Research UK, people still need UV protection when the sky is cloudy as clouds are not a good shield against UV radiation. If consumers can be convinced that sun protection is still necessary when the weather is overcast, volume use of suncare would increase considerably. “

– Ricky Lakhani, Personal Care Analyst

Some questions answered in this report include:

  • What impact has the recent poor summer weather and a fall in overseas holidays had on the market for suncare products?
  • How can men be persuaded to increase their suncare product use?
  • Is the recession leading consumers to eschew brands in favour of own-label?
  • What are the barriers to greater use of self-tanning products?

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Table of contents

  1. Introduction

      • Definitions
        • Abbreviations
        • Executive Summary

            • The market
              • Figure 1: Best-and worst-case forecast value sales of suncare products, 2006-16
            • Segmentation
              • Market factors
                • Weather
                  • Incidence of malignant melanoma
                    • Employment
                      • Child population
                        • Companies, brands and innovation
                          • Figure 2: Value shares of top-selling brands in suncare market, 2011
                        • Few major players
                          • Innovation
                            • The consumer
                              • Figure 3: Types of suncare products used, UK, October 2011
                              • Figure 4: Attitudes towards suncare, UK, October 2011
                              • Figure 5: Attitudes towards sunscreen, UK, October 2011
                              • Figure 6: Attitudes towards buying suncare products, UK, August 2010 and October 2011
                            • What we think
                            • Issues in the Market

                                • What impact has the recent poor summer weather and a fall in overseas holidays had on the market for suncare products?
                                  • How can men be persuaded to increase their suncare product use?
                                    • Is the recession leading consumers to eschew brands in favour of own-label?
                                      • What are the barriers to greater use of self-tanning products?
                                      • Future Opportunities

                                          • Trend: Prepare for the Worst
                                            • Trend: Fauxthenticity
                                            • Internal Market Environment

                                              • Key points
                                                • Attitudes towards lifestyle and appearance
                                                  • Figure 7: Agreement with selected lifestyle statements, 2007-11
                                                • Incidence of malignant melanoma
                                                  • Figure 8: Hospital episode statistics for incidents of malignant melanoma of the skin, 1998/99-2009/10
                                                • Uncertainty in summer temperatures
                                                  • Figure 9: Mean annual temperatures and rainfall, 2000-11
                                                • Depletion of the ozone layer
                                                  • Figure 10: Number of domestic and overseas holidays, 2006-16
                                                • Sunbed ban for under-18s
                                                • Broader Market Environment

                                                  • Key points
                                                    • An ageing population, but more children
                                                      • Figure 11: Trends in the age structure of the UK population, 2011-16
                                                      • Figure 12: Trends in the socio-demographic structure of the UK population, 2011-16
                                                    • The impact of employment
                                                      • Figure 13: Employment and unemployment, by gender, 2006-16
                                                    • Gloomy economy
                                                      • Figure 14: GDP quarterly percentage change, Q1 2004-Q3 2011
                                                    • Bargain buying
                                                      • Figure 15: Changes in grocery shopping behaviour, January 2010-September 2011
                                                  • Strengths and Weaknesses

                                                    • Strengths
                                                      • Weaknesses
                                                      • Who’s Innovating?

                                                        • Key points
                                                          • Innovation by sector
                                                            • Figure 16: New launch activity in the suncare market, % share by sector, 2007-11
                                                          • Recession drives own-label launch activity
                                                            • Figure 17: New launch activity in suncare market, branded vs. own-label, 2007-11
                                                          • Top innovators
                                                            • Figure 18: NPD in suncare, % share by leading manufacturers, January 2010-November 2011
                                                          • Sun protection
                                                            • Figure 19: New product launches in sun protection market, % by product claim, January 2010-November 2011
                                                          • Examples of new launches
                                                            • Oil-free formulations
                                                              • Light textures
                                                                • Mattifying and shine free
                                                                  • Babies and toddlers
                                                                    • Sun allergy
                                                                      • Omega 3 oil for enhanced moisturisation
                                                                        • Anti-ageing
                                                                          • Aftersun
                                                                            • Figure 20: New product launches in aftersun market, % share by product claim, January 2010-November 2011
                                                                          • Examples of new launches
                                                                            • Moisturising/Hydrating
                                                                              • Anti-ageing
                                                                                • Cooling formulas
                                                                                  • Insect repellent
                                                                                    • Prolonging tan
                                                                                      • Botanical/herbal ingredients
                                                                                        • Self-tan
                                                                                          • Figure 21: New product launches in self-tanning, % share by product claim, January 2010-November 2011
                                                                                        • Examples of new launches
                                                                                          • Light texture formulation
                                                                                            • Long lasting results
                                                                                              • Botanical ingredients
                                                                                                • Anti-ageing
                                                                                                  • Moisturising
                                                                                                    • Streak free look
                                                                                                    • Competitive Context

                                                                                                      • Key points
                                                                                                        • Suncare within the wider cosmetics and toiletries market
                                                                                                          • Figure 22: UK retail value sales of selected cosmetics and toiletries, 2006-11
                                                                                                        • Competition from added benefits
                                                                                                          • Figure 23: NPD in UV protection, % share by category, UK, January 2010-November 2011
                                                                                                          • Figure 24: NPD in UV protection, by sub-category, UK, 2006-10
                                                                                                        • Colour cosmetics
                                                                                                          • Skincare products
                                                                                                            • Haircare
                                                                                                              • Bath and shower
                                                                                                                • Nutraceuticals
                                                                                                                • Market Size and Forecast

                                                                                                                  • Key points
                                                                                                                    • Figure 25: UK retail value sales of suncare products, at current and constant 2011 prices, 2006-16
                                                                                                                  • The future of the market
                                                                                                                    • Forecast
                                                                                                                      • Figure 26: Best-and worst-case forecast value sales of suncare products, 2006-16
                                                                                                                  • Segment Performance

                                                                                                                    • Key points
                                                                                                                      • Figure 27: UK retail value sales of suncare products, by sector, 2009-11
                                                                                                                    • Sun protection
                                                                                                                      • Self-tanning
                                                                                                                        • Aftersun sector
                                                                                                                          • Sun protection sales by SPF
                                                                                                                            • Figure 28: UK retail value sales of sun protection products, by SPF, 2010-11
                                                                                                                          • Sun protection sales by format
                                                                                                                            • Figure 29: UK retail value sales of sun protection products, by format, 2010-11
                                                                                                                        • Market Share

                                                                                                                          • Key points
                                                                                                                            • Figure 30: Brand value shares in suncare market, 2010-11
                                                                                                                        • Companies and Products

                                                                                                                          • L’Oréal
                                                                                                                              • Figure 31: Selected products launched by L’Oréal in the suncare market in the UK, June 2011-August 2011
                                                                                                                            • Boots
                                                                                                                                • Figure 32: Selected products launched by Boots in the suncare market in the UK, June 2011-August 2011
                                                                                                                              • Beiersdorf
                                                                                                                                • Johnson & Johnson
                                                                                                                                    • Figure 33: New products launched by johnson & johnson in the suncare products market in the UK, June 2011-August 2011
                                                                                                                                  • Avon
                                                                                                                                      • Figure 34: Selected products launched by Avon in the suncare products market in the UK, June 2011-August 2011
                                                                                                                                    • Clarins
                                                                                                                                        • Figure 35: Selected products launched by Clarins in the suncare products market in the UK, June 2011-August 2011
                                                                                                                                      • Simple
                                                                                                                                        • Malibu
                                                                                                                                          • LPC Medical
                                                                                                                                            • Coty
                                                                                                                                              • Lavera
                                                                                                                                                • Korres
                                                                                                                                                  • Riemann
                                                                                                                                                  • Brand Communication and Promotion

                                                                                                                                                    • Key points
                                                                                                                                                      • Topline adspend
                                                                                                                                                        • Figure 36: Main monitored media advertising spend on suncare products, 2007-10
                                                                                                                                                      • Top advertisers
                                                                                                                                                        • Figure 37: Main monitored media advertising spend on suncare products, % share by advertiser, 2010
                                                                                                                                                      • Garnier Ambre Solaire dominates adspend
                                                                                                                                                        • Beiersdorf accounts for a fifth of total adspend
                                                                                                                                                          • Boots invests 80% of its total ad budget on Soltan
                                                                                                                                                          • Channels to market

                                                                                                                                                              • Figure 38: UK retail value sales of suncare products, by outlet type, 2010-11
                                                                                                                                                            • Boots is the main distribution channel
                                                                                                                                                              • Grocery multiples account for a quarter of sales
                                                                                                                                                                • Recession does not favour department stores
                                                                                                                                                                • The Consumer – Usage and Frequency

                                                                                                                                                                  • Key points
                                                                                                                                                                    • Trends in usage
                                                                                                                                                                      • Figure 39: Use of suntan and sun protection products (including self-tanning), by gender, 2007-11
                                                                                                                                                                      • Figure 40: Usage of suntan and sun protection products (including self-tanning), by demographics, 2011
                                                                                                                                                                      • Figure 41: Types of suntan and sun protection products (including self-tanning) used, by gender, 2007-11
                                                                                                                                                                    • Trends in frequency of use
                                                                                                                                                                      • Figure 42: Trends in frequency of using suntan and sun protection products (including self-tanning), by gender, 2007-11
                                                                                                                                                                  • The Consumer – Types of Sun Protection Products Used

                                                                                                                                                                    • Key points
                                                                                                                                                                        • Figure 43: Types of sun protection products used, UK, October 2011
                                                                                                                                                                        • Figure 44: Suntan products used, by type, UK, October 2011
                                                                                                                                                                      • Sunscreens
                                                                                                                                                                        • Aftersun
                                                                                                                                                                          • Self-tanning
                                                                                                                                                                              • Figure 45: Consumers who haven’t used self-tanning products but who would be interested in using these products, by age group, October 2011
                                                                                                                                                                            • Sunbeds and tanning salons
                                                                                                                                                                            • The Consumer – Attitudes towards Suncare

                                                                                                                                                                              • Key points
                                                                                                                                                                                  • Figure 46: Attitudes towards suncare, UK, October 2011
                                                                                                                                                                                • Sunscreen for the holidays
                                                                                                                                                                                  • Targeting holidaymakers aged 16-24
                                                                                                                                                                                    • Anti-ageing benefits appeal to women
                                                                                                                                                                                    • The Consumer – Attitudes Towards Sunscreen

                                                                                                                                                                                      • Key points
                                                                                                                                                                                          • Figure 47: Attitudes towards sunscreen, UK, October 2011
                                                                                                                                                                                        • Reusing sunscreen products
                                                                                                                                                                                          • Oily/greasy feeling
                                                                                                                                                                                            • Sunscreen application before sun exposure
                                                                                                                                                                                              • Sunscreens scents
                                                                                                                                                                                                • Applying sunscreen on toddlers is fiddly
                                                                                                                                                                                                • The Consumer – Attitudes Towards Self-tanners

                                                                                                                                                                                                  • Key points
                                                                                                                                                                                                      • Figure 48: Attitudes towards self-tanners, UK, October 2011
                                                                                                                                                                                                    • Unrealistic colour
                                                                                                                                                                                                      • Figure 49: Non-users of self-tan products, by age group, October 2011
                                                                                                                                                                                                    • Bad smell
                                                                                                                                                                                                      • Stains
                                                                                                                                                                                                      • The Consumer – Attitudes Towards Buying Suncare Products

                                                                                                                                                                                                        • Key points
                                                                                                                                                                                                            • Figure 50: Attitudes towards buying suncare products, UK, August 2010 and October 2011
                                                                                                                                                                                                          • Chemists and drugstores are marginally most popular
                                                                                                                                                                                                            • Supermarket shoppers attracted by convenience/price
                                                                                                                                                                                                              • Men leave suncare purchases to the last minute
                                                                                                                                                                                                                • Parents are interested in higher SPFs
                                                                                                                                                                                                                  • … and also branded products
                                                                                                                                                                                                                    • Aftersun products with added benefits
                                                                                                                                                                                                                    • Appendix – The Consumer – Usage and Frequency

                                                                                                                                                                                                                        • Figure 51: Usage of suntan and sun protection products (including self-tanning), by demographics, 2011
                                                                                                                                                                                                                        • Figure 52: Usage of suntan and sun protection products (including self-tanning), by demographics, 2011
                                                                                                                                                                                                                    • Appendix – The Consumer – Types of Sun Protection Products Used

                                                                                                                                                                                                                        • Figure 53: Usage of any suncare products, by demographic, UK, October 2011
                                                                                                                                                                                                                        • Figure 54: Usage of any sunscreen products, by demographic, UK, October 2011
                                                                                                                                                                                                                        • Figure 55: Usage of after-sun products, by demographic, UK, October 2011
                                                                                                                                                                                                                        • Figure 56: Usage of self-tan products, by demographic, UK, October 2011
                                                                                                                                                                                                                        • Figure 57: Usage of any sunbed/tanning salon products, by demographic, UK, October 2011
                                                                                                                                                                                                                        • Figure 58: Usage of sunscreen with a low level SPF of up to 10’, by demographics, UK, October 2011
                                                                                                                                                                                                                        • Figure 59: Usage of sunscreen with a medium level SPF of 15-25, by demographics, UK, October 2011
                                                                                                                                                                                                                        • Figure 60: Usage of sunscreen with a high SPF of 30-50+, by demographics, UK, October 2011
                                                                                                                                                                                                                        • Figure 61: Usage of after-sun products, by demographics, UK, October 2011
                                                                                                                                                                                                                        • Figure 62: Usage of self-tan/sunless tanners at home, by demographics, UK, October 2011
                                                                                                                                                                                                                        • Figure 63: Usage of gradual tanners, by demographics, UK, October 2011
                                                                                                                                                                                                                        • Figure 64: Usage of sunbed products, by demographics, UK, October 2011
                                                                                                                                                                                                                        • Figure 65: Usage of tanning salons, by demographics, UK, October 2011
                                                                                                                                                                                                                        • Figure 66: Usage of pre-tan accelerators, by demographics, UK, October 2011
                                                                                                                                                                                                                        • Figure 67: Usage of oral tanning supplements, by demographics, UK, October 2011
                                                                                                                                                                                                                    • Appendix – The Consumer – Attitudes Towards Suncare

                                                                                                                                                                                                                        • Figure 68: Most popular attitudes towards suncare, UK, October 2011
                                                                                                                                                                                                                        • Figure 69: Next most popular attitudes towards suncare, UK, October 2011
                                                                                                                                                                                                                    • Appendix – The Consumer – Attitudes Towards Sunscreen

                                                                                                                                                                                                                        • Figure 70: Most popular attitudes towards sunscreen, by demographics, UK, October 2011
                                                                                                                                                                                                                        • Figure 71: Next most popular attitudes towards sunscreen, by demographics, UK, October 2011
                                                                                                                                                                                                                    • Appendix – The Consumer – Attitudes Towards Self-tanners

                                                                                                                                                                                                                        • Figure 72: Attitudes towards self-tanners, by demographics, UK, October 2011
                                                                                                                                                                                                                    • Appendix – The Consumer – Attitudes Towards Buying Suncare Products

                                                                                                                                                                                                                        • Figure 73: Most popular attitudes towards buying suncare products, by demographics, UK, October 2011
                                                                                                                                                                                                                        • Figure 74: Next most popular attitudes towards buying suncare products, by demographics, UK, October 2011

                                                                                                                                                                                                                    Companies Covered

                                                                                                                                                                                                                    • Alliance Boots
                                                                                                                                                                                                                    • Avon
                                                                                                                                                                                                                    • Bank of England
                                                                                                                                                                                                                    • Beiersdorf UK Ltd
                                                                                                                                                                                                                    • Cancer Research UK
                                                                                                                                                                                                                    • Clarins UK Ltd
                                                                                                                                                                                                                    • Colipa
                                                                                                                                                                                                                    • Coty UK Ltd
                                                                                                                                                                                                                    • Garnier
                                                                                                                                                                                                                    • Johnson & Johnson
                                                                                                                                                                                                                    • Korres Natural Products
                                                                                                                                                                                                                    • L'Oréal (UK)
                                                                                                                                                                                                                    • Lancôme
                                                                                                                                                                                                                    • Lavera
                                                                                                                                                                                                                    • Liz Earle
                                                                                                                                                                                                                    • Malibu Health Products International Ltd
                                                                                                                                                                                                                    • Nivea
                                                                                                                                                                                                                    • Shortlist Media
                                                                                                                                                                                                                    • Simple Health & Beauty Limited
                                                                                                                                                                                                                    • Uvistat
                                                                                                                                                                                                                    • Vichy Laboratories

                                                                                                                                                                                                                    Suncare - UK - December 2011

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