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Suncare - UK - December 2013

“The rise in the population of the eldest demographics poses challenges as well as opportunities, as although the over-55s are the most knowledgeable when it comes to the dangers of the sun, they are least likely to use sun protection and self-tanning products. However, as they continue to seek tans and the rate of malignant melanoma rises in this group, this offers opportunities both for the sun protection and self-tanning segments.”

– Roshida Khanom, Senior Personal Care Analyst

Some questions answered in this report include:

  • How has the warmer summer of 2013 impacted the market?
  • What opportunities does the rise of the elder demographics offer?
  • What are people most concerned about when it comes to sun exposure?
  • Why is the self-tanning segment struggling to show growth?

The suncare market is predicted to see growth of 4% from 2012-13, largely driven by the warmer and sunnier summer of 2013. A rise in innovations in all segments is also contributing to growth, with 2013 seeing more launches with free-from claims as well as skin-related claims. Both the sun protection and aftersun segments are predicted to see a rise in value, however, the self-tanning segment continues to struggle. Consumer perceptions show that people still think of self-tans as unnatural, suggesting that the category has still not succeeded in having a broader appeal.

This report examines consumer usage of sun protection and self-tanning products, as well as attitudes towards sun protection. It also looks at consumer confidence in application of sun protection products, such as whether consumers feel that they apply enough sun protection, as well as knowledge of the category, specifically looking at terminology.

This report covers the following suncare products:

  • Sun protection products in any format, including milks, lotions, creams, gels, oils, sprays, mousse, roll-ons, sticks and wipes, and lip screen, which protect the skin against UVA/UVB rays.
  • Aftersun products.
  • Self-tanning products.

The term ‘suncare’ refers to the all of the above.

Excluded:

  • Preparations designed for use with sunbeds.
  • Toiletries, such as shampoos or hairstyling products, which contain sunscreens.
  • Skincare products with added sun protection factors (SPF) which are not designed specifically for use in the sun/while sunbathing.
  • Make-up products for the sun, such as creams, gels and powder bronzers that are primarily intended for cosmetic use.

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Table of contents

  1. Introduction

      • Definitions
        • Methodology
          • Consumer research
            • Abbreviations
            • Executive Summary

                • The market
                  • Figure 1: Best- and worst-case forecast for UK retail value sales of suncare products, 2008-18
                • Market factors
                  • Companies, brands and innovation
                    • Figure 2: New launch activity in the suncare market, by sub-category, 2009-13
                    • Figure 3: Main monitored media advertising spend on suncare products, 2009-13
                  • The consumer
                    • Figure 4: Interest in and usage of sun protection products, October 2013
                    • Figure 5: Attitudes towards usage of sun protection products, October 2013
                    • Figure 6: Knowledge of sun protection and product usage, October 2013
                  • What we think
                  • Issues in the Market

                      • How has the warmer summer of 2013 impacted the market?
                        • What opportunities does the rise of the elder demographics offer?
                          • What are people most concerned about when it comes to sun exposure?
                            • Why is the self-tanning segment struggling to show growth?
                            • Trend Application

                                • Trend: Help Me Help Myself
                                  • Trend: Make it Mine
                                    • Futures Trend: Brand Intervention
                                    • Market Drivers

                                      • Key points
                                        • Rise in youngest and eldest age demographics
                                          • Figure 7: Trends in the age structure of the UK population, 2008-18
                                        • Targeting different skin types
                                          • Figure 8: Facial skin types, by gender, March 2013
                                        • Rise in the incidence of malignant melanoma
                                          • Figure 9: Registrations of newly diagnosed cases of malignant melanoma, by gender, England, 2002-11
                                        • Sunny summer weather boosts the market in 2013
                                          • Figure 10: Mean annual temperatures and rainfall, summer (June-August) 2000-13
                                        • Holidaying abroad remains static
                                          • Figure 11: Number of domestic and overseas holidays, 2008-13
                                      • Who’s Innovating?

                                        • Key points
                                          • Growth of own-label in 2013 in suncare
                                            • Figure 12: New launch activity in the UK suncare market, branded vs. own-label, 2009-13
                                            • Figure 13: Own-label launches in the UK suncare category, January-October 2013
                                          • Sun protection makes up the majority of new products
                                            • Figure 14: New launch activity in the UK suncare market, by sub-category, 2009-13
                                            • Figure 15: UK own-label sun protection products launched in January-October 2013
                                          • Self-tanning and aftersun sees low NPD
                                            • Figure 16: UK self-tan products launched in January-October 2013
                                          • New brands in 2013
                                            • Figure 17: UK NPD in suncare, % share by leading manufacturers, 2011-13
                                          • Rise in skin-related claims in sun protection
                                            • Figure 18: New product launches in the UK sun protection market, % by selected claims, 2011-13
                                            • Figure 19: UK sun protection products with skin-related claims launched in January-October 2013
                                          • Rise in redness reduction claims in aftersun products
                                            • Figure 20: New product launches in the UK aftersun market, % share by selected claims, 2011-13
                                            • Figure 21: UK aftersun products with reduced redness claims launched in January-October 2013
                                          • Self-tan
                                            • Figure 22: New product launches in the UK self-tanning market, % share by product claim, 2011-13
                                          • Competition from products with UV protection
                                            • Figure 23: NPD in UV protection, % share by category, UK, 2009-13
                                        • Market Size and Forecast

                                          • Key points
                                            • Historical fluctuation
                                              • Figure 24: UK retail value sales of suncare products, at current and constant 2013 prices, 2008-18
                                            • Slow and steady growth
                                              • Figure 25: Best- and worst-case forecast for UK retail value sales of suncare products, 2008-18
                                            • Forecast Methodology
                                            • Segment Performance

                                              • Key points
                                                • Rise in value of sun protection and aftersun
                                                  • Figure 26: UK retail value sales of suncare products, by segment, years ending December 2012 and December 2013
                                              • Market Share

                                                • Key points
                                                  • Winners for 2013 are Riemann, Nivea and Hawaiian Tropic
                                                    • Figure 27: UK retail value sales of suncare products, years ending September 2012 and September 2013
                                                • Companies and Products

                                                  • L’Oréal
                                                    • Background
                                                      • Financial performance
                                                        • Figure 28: L’Oréal (UK) Ltd, financial performance, 2011 and 2012
                                                      • Product range
                                                        • Innovation trends
                                                          • Marketing and advertising
                                                            • Alliance Boots
                                                              • Background and structure
                                                                • Strategy and performance
                                                                  • Figure 29: Financial performance of Alliance Boots, 2012 and 2013
                                                                • Product range and innovation
                                                                  • Innovation trends
                                                                    • Marketing and advertising
                                                                      • Solaris Tanning Products
                                                                        • Background
                                                                          • Product range
                                                                            • Innovation trends
                                                                              • Johnson & Johnson
                                                                                • Background
                                                                                  • Financial performance
                                                                                    • Figure 30: Financial performance of Johnson & Johnson Ltd., UK, 2011 and 2012
                                                                                  • Product range
                                                                                    • Innovation trends
                                                                                      • Marketing and advertising
                                                                                        • Laboratoire Dermatologique Bioderma
                                                                                          • Background
                                                                                            • Financial performance
                                                                                              • Product range
                                                                                                • Innovation trends
                                                                                                  • Marketing and advertising
                                                                                                    • Oriflame
                                                                                                      • Background
                                                                                                        • Financial performance
                                                                                                          • Figure 31: Financial performance of Oriflame, 2011 and 2012
                                                                                                        • Product range and innovation
                                                                                                          • Innovation trends
                                                                                                            • Marketing and advertising
                                                                                                            • Brand Communication and Promotion

                                                                                                              • Key points
                                                                                                                • Decline in overall advertising spend
                                                                                                                  • Figure 32: Main monitored media advertising spend on suncare products, 2009-13
                                                                                                                • Garnier and Boots remain top advertisers
                                                                                                                  • Figure 33: Main monitored media advertising spend on suncare products, % share by advertiser, January-October 2013
                                                                                                                • TV sees reduced investment in advertising
                                                                                                                  • Figure 34: Main monitored media advertising expenditure on suncare products, % share by media type, 2009-13
                                                                                                                • Rise in philanthropic and educational campaigns
                                                                                                                • Channels to Market

                                                                                                                  • Key points
                                                                                                                    • Boots and groceries lead sales
                                                                                                                      • Figure 35: UK retail value sales of suncare products, by outlet type, 2012 and 2013
                                                                                                                  • The Consumer – Usage of Suncare Products

                                                                                                                    • Key points
                                                                                                                      • Usage of suncare products on the rise
                                                                                                                        • Figure 36: Users of suncare products in the past 12 months, 2012 and 2013
                                                                                                                      • Over-55s are lowest users of sun protection products
                                                                                                                        • Figure 37: Usage of all sun protection products (including suncare, aftersun and products with SPF), October 2013
                                                                                                                      • High SPF is preferred
                                                                                                                        • Figure 38: Interest and usage of sun protection products, October 2013
                                                                                                                      • Women more likely to use other products with SPF
                                                                                                                        • Professional self-tanning on the decline
                                                                                                                          • Figure 39: Interest and usage of self-tanning products, October 2013
                                                                                                                      • The Consumer – Attitudes towards Usage of Sun Protection

                                                                                                                        • Key points
                                                                                                                          • Burning is top concern
                                                                                                                            • Figure 40: Attitudes towards usage of sun protection products, October 2013
                                                                                                                          • Concern for ageing begins at 35
                                                                                                                            • Are people checking the labels?
                                                                                                                            • The Consumer – Knowledge of Sun Protection

                                                                                                                              • Key points
                                                                                                                                • Sun protection is a confusing category
                                                                                                                                  • Figure 41: Knowledge of sun protection and product usage, October 2013
                                                                                                                                • Knowledge comes with age
                                                                                                                                  • Parents need reassurance
                                                                                                                                  • The Consumer – Shopping for Sun Protection

                                                                                                                                    • Key points
                                                                                                                                      • Experimentation motivated by price
                                                                                                                                        • Figure 42: Shopping for sun protection products, October 2013
                                                                                                                                      • Shopping is confusing
                                                                                                                                        • Young people influenced by recommendations
                                                                                                                                        • The Consumer – Attitudes towards Suncare

                                                                                                                                          • Key points
                                                                                                                                            • Self-tans are unnatural, but tans look healthy
                                                                                                                                              • Figure 43: Attitudes towards sun protection, October 2013
                                                                                                                                            • Young people are more concerned with the short-term effects of the sun
                                                                                                                                              • Sun protection is not always needed
                                                                                                                                              • Consumer Typologies

                                                                                                                                                • Key points
                                                                                                                                                    • Figure 44: Suncare consumer typologies, October 2013
                                                                                                                                                  • Sun Smart, 41% (or equivalent to 1.7 million people)
                                                                                                                                                    • Who are they?
                                                                                                                                                      • Unaware youth, 35% (or equivalent to 1.5 million people)
                                                                                                                                                        • Who are they?
                                                                                                                                                          • Tan Seekers, 25% (or equivalent to 1.1 million people)
                                                                                                                                                            • Who are they?
                                                                                                                                                            • Appendix – Segment Performance

                                                                                                                                                                • Figure 45: UK retail volume sales of suncare products, by sector, years ending December 2012 and December 2013
                                                                                                                                                            • Appendix – The Consumer – Usage of Suncare Products

                                                                                                                                                                • Figure 46: Interest and usage of sun protection products, October 2013
                                                                                                                                                                • Figure 47: Interest and usage of all sun protection products, by demographics, October 2013
                                                                                                                                                                • Figure 48: Interest and usage of sun protection with a high SPF, by demographics, October 2013
                                                                                                                                                                • Figure 49: Interest and usage of sun protection with a medium-level SPF, by demographics, October 2013
                                                                                                                                                                • Figure 50: Interest and usage of sun protection with a low-level SPF, by demographics, October 2013
                                                                                                                                                                • Figure 51: Interest and usage of aftersun products, by demographics, October 2013
                                                                                                                                                                • Figure 52: Interest and usage of facial moisturiser with SPF, by demographics, October 2013
                                                                                                                                                                • Figure 53: Interest and usage of make-up with SPF, by demographics, October 2013
                                                                                                                                                                • Figure 54: Interest and usage of body moisturiser with SPF, by demographics, October 2013
                                                                                                                                                                • Figure 55: Interest and usage of tanning products, October 2013
                                                                                                                                                                • Figure 56: Interest and usage of all tanning products, by demographics, October 2013
                                                                                                                                                                • Figure 57: Interest and usage of self-tan, by demographics, October 2013
                                                                                                                                                                • Figure 58: Interest and usage of gradual tanner, by demographics, October 2013
                                                                                                                                                                • Figure 59: Interest and usage of sunbed or tanning salon, by demographics, October 2013
                                                                                                                                                                • Figure 60: Interest and usage of salon spray with tan, by demographics, October 2013
                                                                                                                                                                • Figure 61: Interest and usage of tanning oil or lotion without SPF, by demographics, October 2013
                                                                                                                                                                • Figure 62: Interest and usage of pre-tan accelerator, by demographics, October 2013
                                                                                                                                                                • Figure 63: Interest and usage of oral tanning supplements, by demographics, October 2013
                                                                                                                                                            • Appendix – The Consumer – Attitudes towards Usage of Sun Protection

                                                                                                                                                                • Figure 64: Attitudes towards usage of sun protection products, October 2013
                                                                                                                                                                • Figure 65: Most popular attitudes towards usage of sun protection products, by demographics, October 2013
                                                                                                                                                                • Figure 66: Next most popular attitudes towards usage of sun protection products, by demographics, October 2013
                                                                                                                                                                • Figure 67: Attitudes towards usage of sun protection products, by interest and usage of sun protection products – Sun protection with a high SPF, October 2013
                                                                                                                                                                • Figure 68: Attitudes towards usage of sun protection products, by interest and usage of sun protection products – Sun protection with a low-level SPF, October 2013
                                                                                                                                                            • Appendix – The Consumer – Knowledge of Sun Protection

                                                                                                                                                                • Figure 69: Knowledge of sun protection and product usage, October 2013
                                                                                                                                                                • Figure 70: Most popular knowledge of sun protection and product usage, by demographics, October 2013
                                                                                                                                                                • Figure 71: Next most popular knowledge of sun protection and product usage, by demographics, October 2013
                                                                                                                                                            • Appendix – The Consumer – Shopping for Sun Protection

                                                                                                                                                                • Figure 72: Shopping for sun protection products, October 2013
                                                                                                                                                                • Figure 73: Most popular shopping for sun protection products, by demographics, October 2013
                                                                                                                                                                • Figure 74: Next most popular shopping for sun protection products, by demographics, October 2013
                                                                                                                                                                • Figure 75: Interest and usage of sun protection products, by most popular shopping for sun protection products, October 2013
                                                                                                                                                                • Figure 76: Interest and usage of sun protection products, by next most popular shopping for sun protection products, October 2013
                                                                                                                                                                • Figure 77: Shopping for sun protection products, by most popular knowledge of sun protection and product usage, October 2013
                                                                                                                                                                • Figure 78: Shopping for sun protection products, by next most popular knowledge of sun protection and product usage, October 2013
                                                                                                                                                            • Appendix – The Consumer – Attitudes towards Suncare

                                                                                                                                                                • Figure 79: Attitudes towards sun protection, October 2013
                                                                                                                                                                • Figure 80: Agreement with the statement ‘You only need to use sun protection when it’s sunny’, by demographics, October 2013
                                                                                                                                                                • Figure 81: Agreement with the statement ‘You don’t need sun protection products to protect the skin, covering up is enough’, by demographics, October 2013
                                                                                                                                                                • Figure 82: Agreement with the statement ‘All sun protection products do the same thing, regardless of SPF level’, by demographics, October 2013
                                                                                                                                                                • Figure 83: Agreement with the statement ‘Aftersun products are unnecessary’, by demographics, October 2013
                                                                                                                                                                • Figure 84: Agreement with the statement ‘Using high levels of SPF stops your skin from getting enough Vitamin D’, by demographics, October 2013
                                                                                                                                                                • Figure 85: Agreement with the statement ‘Having a tan makes you look healthy’, by demographics, October 2013
                                                                                                                                                                • Figure 86: Agreement with the statement ‘Self-tans look unnatural’, by demographics, October 2013
                                                                                                                                                                • Figure 87: Agreement with the statement ‘There are too many scare stories in the media about the dangers of the sun’, by demographics, October 2013
                                                                                                                                                                • Figure 88: Agreement with the statement ‘There is too much confusing information in the media on the usage of sun protection products’, by demographics, October 2013
                                                                                                                                                                • Figure 89: Agreement with the statement ‘The main danger from sun exposure is skin burning’, by demographics, October 2013
                                                                                                                                                                • Figure 90: Agreement with the statement ‘It’s only worth using sun protection when you think you might burn’, by demographics, October 2013
                                                                                                                                                                • Figure 91: Agreement with the statement ‘You can get all the sun protection you need from other products that contain SPF’, by demographics, October 2013
                                                                                                                                                                • Figure 92: Interest and usage of suncare products, by agreement with the statement ‘Having a tan makes you look healthy’, October 2013
                                                                                                                                                                • Figure 93: Interest and usage of aftersun products, by agreement with the statement ‘You can get all the sun protection you need from other products that contain SPF’, October 2013
                                                                                                                                                            • Appendix – Consumer Typologies

                                                                                                                                                                • Figure 94: Target groups, October 2013
                                                                                                                                                                • Figure 95: Target groups, by demographics, October 2013
                                                                                                                                                                • Figure 96: Interest and usage of sun protection products, by target groups, October 2013
                                                                                                                                                                • Figure 97: Attitudes towards usage of sun protection products, by target groups, October 2013
                                                                                                                                                                • Figure 98: Knowledge of sun protection and product usage, by target groups, October 2013
                                                                                                                                                                • Figure 99: Shopping for sun protection products, by target groups, October 2013
                                                                                                                                                                • Figure 100: Attitudes towards sun protection, by target groups, October 2013

                                                                                                                                                            Companies Covered

                                                                                                                                                            To learn more about the companies covered in this report please contact us.

                                                                                                                                                            Suncare - UK - December 2013

                                                                                                                                                            £1,750.00 (Excl.Tax)