Suncare - UK - December 2013
“The rise in the population of the eldest demographics poses challenges as well as opportunities, as although the over-55s are the most knowledgeable when it comes to the dangers of the sun, they are least likely to use sun protection and self-tanning products. However, as they continue to seek tans and the rate of malignant melanoma rises in this group, this offers opportunities both for the sun protection and self-tanning segments.”
– Roshida Khanom, Senior Personal Care Analyst
Some questions answered in this report include:
- How has the warmer summer of 2013 impacted the market?
- What opportunities does the rise of the elder demographics offer?
- What are people most concerned about when it comes to sun exposure?
- Why is the self-tanning segment struggling to show growth?
The suncare market is predicted to see growth of 4% from 2012-13, largely driven by the warmer and sunnier summer of 2013. A rise in innovations in all segments is also contributing to growth, with 2013 seeing more launches with free-from claims as well as skin-related claims. Both the sun protection and aftersun segments are predicted to see a rise in value, however, the self-tanning segment continues to struggle. Consumer perceptions show that people still think of self-tans as unnatural, suggesting that the category has still not succeeded in having a broader appeal.
This report examines consumer usage of sun protection and self-tanning products, as well as attitudes towards sun protection. It also looks at consumer confidence in application of sun protection products, such as whether consumers feel that they apply enough sun protection, as well as knowledge of the category, specifically looking at terminology.
This report covers the following suncare products:
- Sun protection products in any format, including milks, lotions, creams, gels, oils, sprays, mousse, roll-ons, sticks and wipes, and lip screen, which protect the skin against UVA/UVB rays.
- Aftersun products.
- Self-tanning products.
The term ‘suncare’ refers to the all of the above.
- Preparations designed for use with sunbeds.
- Toiletries, such as shampoos or hairstyling products, which contain sunscreens.
- Skincare products with added sun protection factors (SPF) which are not designed specifically for use in the sun/while sunbathing.
- Make-up products for the sun, such as creams, gels and powder bronzers that are primarily intended for cosmetic use.
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