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Suncare - UK - December 2016

“The suncare sector is estimated to show little change in value in 2016, despite a rise in usage of sun protection and self-tanning products. This is likely due to savvy shopping behaviours which have seen discounters rise in popularity. NPD in usage occasions has boosted usage in the self-tanning sector, whilst myth-busting educational campaigns can be used to encourage purchase in sun protection.”

–    Roshida Khanom, Senior Beauty and Personal Care Analyst

This report will cover the following areas:

  • Reassessing the ratings system
  • Suncare products are saved for reuse
  • Making sampling in self-tanning easier

This report covers the following suncare products:

  • Sun protection products in any format, including milks, lotions, creams, gels, oils, sprays, mousse, roll-ons, sticks and wipes, and lipscreen, which protect the skin against UVA/UVB rays.
  • Aftersun products.
  • Self-tanning products.

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Table of contents

  1. Overview

    • What you need to know
      • Products covered in this report
        • Excluded
        • Executive Summary

            • Slow and steady growth
              • Figure 1: Best- and worst-case forecast for retail value sales of mass market suncare products, 2011-21
            • Higher temperatures but fewer sunshine hours
              • Added benefits driving self-tanning sector
                • Figure 2: UK retail value sales of mass market artificial sun tan preparation products by brand, year ending October 2016
              • NPD drives suncare sales
                • Figure 3: UK retail value sales of mass market sun protection and after sun products by brand, year ending October 2016
              • NPD in new usage occasions
                • Figure 4: New product development in the suncare category, by launch type, January 2013-September 2016
              • Greater focus on advertising
                • Figure 5: Recorded above-the-line, online display and direct mail total advertising expenditure in the suncare category, January 2013-September 2016
              • SPF usage sees a rise
                • Figure 6: Usage of suncare products, October 2016
              • Beliefs in myths is high
                • Figure 7: Beliefs on sun protection, October 2016
              • Sunny weather impacts purchase decisions
                • Figure 8: Reasons for not purchasing sun protection products, October 2016
              • Young men are using self-tanning products
                • Figure 9: Usage of self-tanning products, October 2016
              • Easy-to-use self-tanning products have appeal
                • Figure 10: Usage motivations for self-tanning products, October 2016
              • What we think
              • Issues and Insights

                • Reassessing the ratings system
                  • The facts
                    • The implications
                      • Suncare products are saved for reuse
                        • The facts
                          • The implications
                            • Making sampling in self-tanning easier
                              • The facts
                                • The implications
                                • The Market – What You Need to Know

                                  • Slow and steady growth
                                    • Sun protection and self-tanning see little change in value
                                      • Higher temperatures but lower sunshine hours in 2016
                                        • In-shower occasion sees NPD
                                          • Increased spending on skincare
                                          • Market Size and Forecast

                                            • A market with little change
                                              • Figure 11: Value sales of mass market suncare products, 2011-21
                                            • Slow and steady growth predicted
                                              • Figure 12: Best- and worst-case forecast for retail value sales of mass market suncare products, 2011-21
                                            • Forecast methodology
                                              • The impact of the EU referendum vote
                                                • Suncare performed well in the past
                                                  • Figure 13: Alternative market scenarios for the post-Brexit mass market suncare market, at current prices, 2016-21
                                                  • Figure 14: Detailed Post-Brexit scenarios for the mass market suncare market, at current prices, 2016-21
                                                • Little immediate reaction among suncare shoppers
                                                  • A sector reliant on weather
                                                  • Market Segmentation

                                                    • Sun protection and self-tanning impacted by savvy shopping behaviours
                                                      • Figure 15: UK retail value sales of mass market suncare products, by segment, 2015-16 (est)
                                                  • Channels to Market

                                                    • Savvy shopping behaviours drive discounters
                                                      • Figure 16: UK retail value sales of mass market suncare products, by outlet type, 2015-16 (est)
                                                  • Market Drivers

                                                    • Educating young people
                                                      • Figure 17: Trends in the age structure of the UK population, 2011-21
                                                    • Higher temperatures but fewer sunshine hours
                                                      • Figure 18: Total number of sunshine hours per season, 2015-16
                                                    • In-shower occasion sees NPD
                                                      • Figure 19: Activities performed whilst bathing or showering, by gender, October 2015
                                                    • UV protecting haircare
                                                      • Figure 20: Changes in haircare habits in the past 12 months, January 2016
                                                    • Spending more on skincare
                                                      • Figure 21: Changes in usage of bodycare products in the last 12 months, April 2016
                                                  • Key Players – What You Need to Know

                                                    • NPD drives market value in 2016
                                                      • Usage occasions provide NPD opportunities
                                                        • Environmentally friendly claims rise in focus
                                                          • Own-label shows innovation in 2015
                                                            • Advertising spend increases
                                                              • NIVEA increases its advertising spend
                                                                • Usage translates to trust
                                                                • Market Share

                                                                  • Added benefits driving self-tanning sector
                                                                    • Figure 22: UK retail value sales of mass market artificial sun tan preparation products by brand, years ending October, 2015 and 2016
                                                                  • NPD drives suncare sales
                                                                    • Figure 23: UK retail value sales of mass market sun protection and after sun products by brand, years ending October 2015 and 2016
                                                                • Launch Activity and Innovation

                                                                  • Creating new usage occasions
                                                                    • Figure 24: New product development in the suncare category, by launch type, January 2013-September 2016
                                                                    • Figure 25: Examples of overnight self-tanning products, 2015 and 2016
                                                                  • Water as a theme
                                                                    • Figure 26: Examples of launches in the sun-tanning segment with a water format, 2016
                                                                  • Sun protection goes broader
                                                                    • Figure 27: New product development in the suncare category, by sub-category, January 2013-September 2016
                                                                    • Figure 28: Examples of sun protection launches offering broader protection, 2015 and 2016
                                                                  • Environmentally friendly claims see a rise
                                                                    • Figure 29: Top three fastest growing and fastest declining claims in the UK sun/sunbed exposure sub-category, percentage point change as a share of total NPD, 2014-15
                                                                  • Social media in self-tanning
                                                                    • Figure 30: Top three fastest growing and fastest declining claims in the UK self-tanning sub-category, percentage point change as a share of total NPD, 2014-15
                                                                  • Aftersun sees rise in appearance benefits
                                                                    • Figure 31: Top three fastest growing and fastest declining claims in the UK after sun sub-category, percentage point change as a share of total NPD, 2014-15
                                                                  • Own-label brands see activity in 2015
                                                                    • Figure 32: New product launches in the UK suncare category, by top five ultimate companies and others, 2015
                                                                  • Diagnostics see innovation
                                                                    • Figure 33: June Netatmo and La Roche-Posay (L’Oréal) My UV Patch, 2015 and 2016
                                                                • Advertising and Marketing Activity

                                                                  • Advertising sees a rise in 2016
                                                                    • Figure 34: Recorded above-the-line, online display and direct mail total advertising expenditure in the suncare category, January 2013-September 2016
                                                                  • Outdoor inspiration
                                                                    • NIVEA saw sharp rise in spend
                                                                      • Figure 35: Recorded above-the-line, online display and direct mail total advertising expenditure in the suncare category, % share by top five advertisers in 2015 and others, January 2014-September 2016
                                                                    • Boots targets education at children
                                                                      • Nielsen Ad Intel coverage
                                                                      • Brand Research

                                                                          • Brand map
                                                                            • Figure 36: Attitudes towards and usage of selected brands, September 2016
                                                                          • Key brand metrics
                                                                            • Figure 37: Key metrics for selected brands, September 2016
                                                                          • Brand attitudes: P20 has a good reputation
                                                                            • Figure 38: Attitudes, by brand, September 2016
                                                                          • Brand personality: Fake Bake is fun and vibrant
                                                                            • Figure 39: Brand personality – macro image, September 2016
                                                                          • St Tropez has a glamorous image
                                                                            • Figure 40: Brand personality – micro image, September 2016
                                                                          • Brand analysis
                                                                            • St Tropez appeals to high earners
                                                                              • Figure 41: User profile of St Tropez, September 2016
                                                                            • Piz Buin risks being old-fashioned
                                                                              • Figure 42: User profile of Piz Buin, September 2016
                                                                            • P20 is considered ethical
                                                                              • Figure 43: User profile of P20, September 2016
                                                                            • Boots Soltan appeals to all ages
                                                                              • Figure 44: User profile of Boots Soltan, September 2016
                                                                            • Sally Hansen is expert
                                                                              • Figure 45: User profile of Sally Hansen, September 2016
                                                                            • Fake Bake appeals to men
                                                                              • Figure 46: User profile of Fake Bake, September 2016
                                                                          • The Consumer – What You Need to Know

                                                                            • Sun protection sees a rise in usage
                                                                              • Education opportunities for brands
                                                                                • Saving products for later use
                                                                                  • Young men show rise in usage of self-tanning products
                                                                                    • Ease-of-use drives self-tanning sector
                                                                                    • Usage of Suncare Products

                                                                                      • Rise in usage of sun protection products
                                                                                        • Figure 47: Trends in usage of suncare products, August 2015 and October 2016
                                                                                      • High SPF has the highest usage
                                                                                        • Figure 48: Usage of suncare products, October 2016
                                                                                      • Make-up use amongst men
                                                                                        • Figure 49: Usage of make-up with SPF in the last 12 months amongst men, October 2016
                                                                                    • Beliefs on Sun Protection

                                                                                      • Consumers think they know it all
                                                                                        • Figure 50: Beliefs on sun protection, October 2016
                                                                                      • What’s UVA/UVB got to do with it?
                                                                                        • Once-a-day suncare amongst young people
                                                                                          • Figure 51: Selected Beliefs on sun protection by age, October 2016
                                                                                      • Purchase of Suncare Products

                                                                                        • Saving products for later use
                                                                                          • Figure 52: Purchase of suncare and aftersun products, October 2016
                                                                                        • Sunny weather impacts purchase decisions
                                                                                          • Figure 53: Reasons for not purchasing sun protection products, October 2016
                                                                                        • Smart clothing opportunities
                                                                                          • Benefitting from sun exposure
                                                                                            • Figure 54: Not purchasing sun protection product to benefit from sun exposure, by age, October 2016
                                                                                        • Usage of Self-Tanning Products

                                                                                          • Rise in use of self-tanning amongst men
                                                                                            • Figure 55: Usage of self-tanning products, by gender, August 2015 and October 2016
                                                                                          • Oral-tanning supplements see a rise
                                                                                            • Figure 56: Usage of oral tanning supplements, August 2015 and October 2016
                                                                                          • Gradual tanning opportunities in older people
                                                                                            • Figure 57: Usage of self-tanning products, October 2016
                                                                                          • Ease-of-use drives usage
                                                                                            • Figure 58: Usage motivations for self-tanning products, October 2016
                                                                                          • Sampling works
                                                                                            • Special occasion tanning
                                                                                              • Men are influenced by advertising
                                                                                                • Figure 59: Influence of seeing new brands/products in-store or advertising in using self-tanning products, by gender, October 2016
                                                                                            • Appendix – Data Sources, Abbreviations and Supporting Information

                                                                                                • Abbreviations
                                                                                                  • Consumer research methodology
                                                                                                    • Forecast methodology

                                                                                                    Companies Covered

                                                                                                    To learn more about the companies covered in this report please contact us.

                                                                                                    Suncare - UK - December 2016

                                                                                                    US $2,570.96 (Excl.Tax)