Suncare - UK - December 2017
“The value increase in the suncare market is thanks to sun protection. Led by frequent usage rather than advances in innovation, shoppers are trading down to more basic sun protection to overcome extra expense. Aftersun remains a small segment with consumers unconvinced by its benefits, while self-tanning has fallen victim to the trend for a more subtle, natural glow. This could lead to more educational marketing strategies or even a revamp of product concepts.”
– Alex Fisher, Senior Beauty Analyst
This Report discusses the following key topics:
- Sun protection becomes consumer-led
- Ensuring aftersun usage
- Tanning loses focus
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