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Suncare - UK - November 2014

“The suncare category is largely dependent on the weather, and with a wet summer in 2014, the category is predicted to decline in value by 8%. This offers opportunities for brands to advertise in the winter or position products outside the summer season. Innovations in multi-functional products, as well as products with appearance benefits such as anti-ageing, also present opportunities for the category.”
– Roshida Khanom, Senior Personal Care Analyst

This report looks at the following areas:

  • A category that is weather dependent
  • Consumers show interest in multi-functional products
  • Appearance benefits offer opportunities

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Table of contents

  1. Introduction

      • Definitions
        • Excluded
          • Methodology
            • Consumer research
              • Abbreviations
              • Executive Summary

                  • The market
                    • Figure 1: Best- and worst-case forecast for UK retail value sales of suncare products, 2009-19
                  • Market factors
                    • Companies, brands and innovation
                      • Figure 2: New launch activity in the suncare market, branded vs own-label, January 2010-September 2014
                      • Figure 3: New product launches in the sun protection market, % share by product claim (based on top 10 for 2013), January 2012-September 2014
                    • The consumer
                      • Figure 4: Usage of suncare products, August 2014
                      • Figure 5: Interest in new innovations, by any interested, August 2014
                    • What we think
                    • Issues & Insights

                        • A category that is weather dependent
                          • The facts
                            • The implications
                              • Consumers show interest in multi-functional products
                                • The facts
                                  • The implications
                                    • Appearance benefits offer opportunities
                                      • The facts
                                        • The implications
                                        • Trend Application

                                            • Trend: Minimise Me
                                              • Trend: Many Me’s
                                                • Trend: Second Skin
                                                • Market Drivers

                                                  • Key points
                                                    • Rise in children
                                                      • Figure 6: Trends in the age structure of the UK population, 2009-19
                                                    • Incidence of malignant melanoma
                                                      • Figure 7: Registrations of newly diagnosed cases of malignant melanoma, England, 2003-12
                                                    • Sunshine hours remain constant in 2014
                                                      • Figure 8: Mean annual temperatures and hours of sunshine, summer (June/July/August) 2000-14
                                                    • Beach holidays remain popular
                                                      • Figure 9: Top seven last holiday types, by last holidays taken in the last 12 months, November 2013
                                                  • Who’s Innovating?

                                                    • Key points
                                                      • Sun protection continues to dominate the sector
                                                        • Figure 10: New launch activity in the suncare market, by sub-category, January 2010- September 2014
                                                      • New products drive innovation
                                                        • Figure 11: New launch activity in the suncare market, by launch type, January 2010- September 2014
                                                        • Figure 12: Examples of sun protection oils, 2014
                                                      • Own-label NPD bounces back in 2013
                                                        • Figure 13: New launch activity in the suncare market, branded vs own-label, January 2010-September 2014
                                                      • New launches have not boosted brand sales
                                                        • Figure 14: NPD in suncare, % share by ultimate company, January-September 2014
                                                      • Appearance claims see a rise in sun protection products
                                                        • Figure 15: New product launches in the sun protection market, % share by product claim (based on top 10 for 2013), January 2012-September 2014
                                                        • Figure 16: Examples of anti-ageing sun protection launches specifically for the face, 2014
                                                      • Speed claims see a rise in aftersun products
                                                        • Figure 17: New product launches in the aftersun market, % share by product claim (based on top 10 for 2013), January 2012-September 2014
                                                        • Figure 18: Examples of aftersun product launches carrying time/speed claims, 2014
                                                      • Product claims for self-tan
                                                        • Figure 19: New product launches in the self-tanning market, % share by product claim (based on top 10 for 2013), January 2012–September 2014
                                                        • Figure 20: Examples of self-tanning product launches carrying convenience claims, 2014
                                                        • Figure 21: Examples of self-tanning product launches claimed to be brightening/illuminating, 2014
                                                    • Market Size and Forecast

                                                      • Key points
                                                        • Wet August dampens sales in 2014
                                                          • Figure 22: UK retail value sales of suncare products, 2009-19
                                                        • Steady decline in value
                                                          • Figure 23: Best- and worst-case forecast for UK retail value sales of suncare products, 2009-19
                                                        • Forecast methodology
                                                        • Segment Performance

                                                          • Key points
                                                            • Decline in value across all segments
                                                              • Figure 24: UK retail value sales of suncare products, by sector, August 2013-August 2014
                                                          • Market Share

                                                            • Key points
                                                              • Decline in value across brands
                                                                • Figure 25: UK retail value sales of suncare products, years ending August 2013 and August 2014
                                                            • Companies and Products

                                                              • L’Oréal
                                                                • Background and structure
                                                                  • Strategy and financial performance
                                                                    • Figure 26: L’Oréal (UK) Ltd financial performance, 2012-13
                                                                  • Product range and innovation
                                                                      • Figure 27: Examples of new product launches by L’Oréal in the suncare market, November 2013-September 2014
                                                                      • Figure 28: Examples of new product launches by L’Oréal in the suncare market, November 2013-September 2014 (CONTINUED)
                                                                      • Figure 29: Examples of new product launches by L’Oréal in the suncare market, November 2013-September 2014 (CONTINUED)
                                                                      • Figure 30: Examples of new product launches by L’Oréal in the suncare market, November 2013-September 2014 (CONTINUED)
                                                                      • Figure 31: Examples of new product launches by L’Oréal in the suncare market, November 2013-September 2014 (CONTINUED)
                                                                      • Figure 32: Examples of new product launches by L’Oréal in the suncare market, November 2013-September 2014 (CONTINUED)
                                                                    • Marketing and advertising
                                                                      • Alliance Boots
                                                                        • Background and structure
                                                                          • Strategy and financial performance
                                                                            • Figure 33: Alliance Boots financial performance, 2013 and 2014
                                                                          • Product range and innovation
                                                                              • Figure 34: Examples of new product launches by Boots in the suncare market, November 2013-September 2014
                                                                              • Figure 35: Examples of new product launches by Boots in the suncare market, November 2013-September 2014 (CONTINUED)
                                                                              • Figure 36: Examples of new product launches by Boots in the suncare market, November 2013-September 2014 (CONTINUED)
                                                                            • Marketing and advertising
                                                                              • Johnson & Johnson
                                                                                • Background and structure
                                                                                  • Strategy and financial performance
                                                                                    • Figure 37: Johnson & Johnson Limited financial performance, 2012-13
                                                                                  • Product range and innovation
                                                                                    • Figure 38: Examples of new product launches by Johnson & Johnson in the suncare market, November 2013-September 2014
                                                                                  • Marketing and advertising
                                                                                    • Beiersdorf
                                                                                      • Background and structure
                                                                                        • Strategy and financial performance
                                                                                          • Figure 39: Beiersdorf UK Limited financial performance, 2011 and 2012
                                                                                        • Product range and innovation
                                                                                          • Figure 40: Examples of new product launches by Beiersdorf in the suncare market, November 2013-September 2014
                                                                                          • Figure 41: Examples of new product launches by Beiersdorf in the suncare market, November 2013-September 2014 (CONTINED)
                                                                                          • Figure 42: Examples of new product launches by Beiersdorf in the suncare market, November 2013-September 2014 (CONTINED)
                                                                                          • Figure 43: Examples of new product launches by Beiersdorf in the suncare market, November 2013-September 2014 (CONTINED)
                                                                                          • Figure 44: Examples of new product launches by Beiersdorf in the suncare market, November 2013-September 2014 (CONTINED)
                                                                                          • Figure 45: Examples of new product launches by Beiersdorf in the suncare market, November 2013-September 2014 (CONTINED)
                                                                                          • Figure 46: Examples of new product launches by Beiersdorf in the suncare market, November 2013-September 2014 (CONTINED)
                                                                                          • Figure 47: Examples of new product launches by Beiersdorf in the suncare market, November 2013-September 2014 (CONTINED)
                                                                                          • Figure 48: Examples of new product launches by Beiersdorf in the suncare market, November 2013-September 2014 (CONTINED)
                                                                                          • Figure 49: Examples of new product launches by Beiersdorf in the suncare market, November 2013-September 2014 (CONTINED)
                                                                                        • Marketing and advertising
                                                                                        • Brand Communication and Promotion

                                                                                          • Key points
                                                                                            • Reduction in overall advertising spend
                                                                                              • Figure 50: Main monitored media advertising spend on suncare products, January 2010-September 2014
                                                                                            • Boots is top advertiser
                                                                                              • Figure 51: Main monitored media advertising spend on suncare products, % share by advertiser, January–September 2014
                                                                                            • Advertising spend by media type
                                                                                              • Figure 52: Main monitored media advertising expenditure on suncare products, by media type, January 2010-September 2014
                                                                                          • Channels to Market

                                                                                            • Key points
                                                                                              • Boots and grocery multiples hold their own in a declining market
                                                                                                • Figure 53: UK retail value sales of suncare products, by outlet type, 2013-14 (est)
                                                                                              • Discounters are winning
                                                                                              • The Consumer – Usage of Suncare Products

                                                                                                • Key points
                                                                                                  • Decline in overall usage
                                                                                                    • Figure 54: Usage of suncare products in the past 12 months, by intention to use again, 2013 and 2014
                                                                                                  • Two thirds of people are suncare users
                                                                                                    • Figure 55: Usage of suncare products in the past 12 months, august 2014
                                                                                                  • High level SPF shows highest usage
                                                                                                    • Figure 56: Usage of suncare products in the last 12 months, and intention to use again, August 2014
                                                                                                  • Medium/low SPF usage may be associated with tanning
                                                                                                    • Self-tanning products show low usage
                                                                                                      • Figure 57: Usage of self-tanning products in the past 12 months, August 2012
                                                                                                  • The Consumer – Interest in New Innovations

                                                                                                    • Key points
                                                                                                      • Anti-ageing products show highest interest
                                                                                                        • Figure 58: Interest in new innovations, by any interested, August 2014
                                                                                                      • Young people interested in multiple benefits
                                                                                                        • On-the-go innovations
                                                                                                          • Gender differences
                                                                                                          • The Consumer – Parents Attitudes towards Sun Protection

                                                                                                            • Key points
                                                                                                              • Mums are more involved
                                                                                                                • Figure 59: Parents attitudes towards sun protection, August 2014
                                                                                                              • Greater product differentiation for babies
                                                                                                                • Helping parents to help themselves
                                                                                                                • The Consumer – Purchase of Sun Protection Products

                                                                                                                  • Key points
                                                                                                                    • Just over half of people buy sun protection
                                                                                                                      • Figure 60: Purchase of sun protection products, August 2014
                                                                                                                    • Sun protection is not topped up every year
                                                                                                                      • Figure 61: Attitudes towards purchasing sun protection products, August 2014
                                                                                                                    • Opportunities for greater product differentiation

                                                                                                                    Companies Covered

                                                                                                                    • Beiersdorf UK Ltd
                                                                                                                    • Boots UK health & beauty retail
                                                                                                                    • Duane Reade, Inc
                                                                                                                    • Eg Eucerin
                                                                                                                    • Facebook, Inc.
                                                                                                                    • Garnier
                                                                                                                    • Johnson & Johnson
                                                                                                                    • Johnson & Johnson Ltd
                                                                                                                    • L'Oréal (UK)
                                                                                                                    • Lancôme
                                                                                                                    • Nivea
                                                                                                                    • Shiseido International
                                                                                                                    • Twitter, Inc.
                                                                                                                    • Vichy Laboratories
                                                                                                                    • Walgreen Co

                                                                                                                    Suncare - UK - November 2014

                                                                                                                    £1,995.00 (Excl.Tax)