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Supermarkets and Hypermarkets - Brazil - December 2015

“The food and drink retailing sector in Brazil is highly competitive, dynamic, and fragmented. Brazilians can choose from local street markets to huge wholesalers, and they will favor those that can offer the best price and customer service.”
– Andre Euphrasio, Research Analyst

This report discusses the following key topics:

  • Promoting private label to consumers
  • Boosting online grocery sales

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Table of contents

  1. Overview

    • What you need to know 
      • Products covered in this report
        • Excluded
          • Terms
          • Executive Summary

              • The market
                • The grocery retailing sector grew 8% in 2014
                  • Figure 1: Forecast of Brazil retail sales of grocery retailing, by value, 2010-20
                • Market drivers
                  • Brazil’s GDP has yet to show signs of recovery
                    • Figure 2: IPCA monthly change, in %, January 2014-October 2015
                  • Companies and brands
                    • The grocery retailing sector is highly fragmented
                      • Figure 3: Leading retailers in the Brazilian grocery retailing sector, by sales revenue, 2013-14
                    • Carrefour overtakes Grupo Pão de Açúcar
                      • Dia is one of the fastest-growing grocery retailers in Brazil
                        • More minor players are launching private label products
                          • The consumer
                            • Bakeries are almost universally used
                              • Figure 4: Frequency of shopping at different retailers, September 2015
                            • Using low prices and deals to win clients over the competition
                              • Figure 5: Important factors, September 2015
                            • Main reason to visit is to do the regular grocery shopping
                              • Consumers are looking for sales/bargains more than 12 months ago
                                • What we think
                                • Issues and Insights

                                  • Promoting private label to consumers
                                    • The facts
                                      • The implications
                                        • Boosting online grocery sales
                                          • The facts
                                            • The implications
                                              • Figure 6: Frequency of shopping at different retailers, any frequency, September 2015
                                          • The Market – What You Need to Know

                                            • The grocery retailing sector grew 8% in 2014
                                              • The number of grocery retailer stores keeps growing
                                                • Medium and small supermarkets hold the biggest share in value
                                                  • The grocery retailing market is estimated to grow 38% by 2020
                                                  • Market Size and Forecast

                                                    • Market performance
                                                      • Figure 7: Retail sales of grocery retailing in Brazil, by value, 2010-14
                                                      • Figure 8: Number of grocery retailers, Brazil, 2010-14
                                                    • Segment performance
                                                      • Figure 9: Retail value sales of grocery retailing, by type of store, in R$ billion, 2013-14
                                                      • Figure 10: Retail volume sales of grocery retailing, in number of stores, 2013-14
                                                    • Forecast for the grocery retailing market
                                                      • Figure 11: Forecast of Brazil retail sales of grocery retailing, by value, 2010-20
                                                  • Market Drivers

                                                    • Brazil’s GDP has yet to show signs of recovery
                                                      • Figure 12: Percentage variation in the quarter compared to the same quarter in the previous year
                                                    • Inflation is at its highest rate since 2003
                                                      • Figure 13: IPCA monthly change, in %, January 2014-October 2015
                                                    • Unemployment keeps rising
                                                      • Figure 14: Unemployment rates by quarters, Brazil, 2015
                                                    • Interest rate rises to hold back consumption
                                                      • Figure 15: SELIC prime interest rate, annual percentage, September 2014-July 2015
                                                  • Key Players – What You Need to Know

                                                    • The grocery retailing sector is highly fragmented
                                                      • Carrefour overtakes Grupo Pão de Açúcar
                                                        • Dia is one of the fastest-growing grocery retailers in Brazil
                                                          • More minor players are launching private label products
                                                          • Market Share

                                                            • The grocery retailing sector is highly fragmented
                                                              • Carrefour gains the leadership in 2014 with 8.1% share by value
                                                                • Grupo Pão de Açúcar is expanding through small store formats
                                                                  • Sustainable food truck
                                                                    • Dia is one of the fastest-growing grocery retailers in Brazil
                                                                      • Walmart is back on opening new stores
                                                                        • Figure 16: Leading retailers in the Brazilian grocery retailing sector, by sales revenue, 2013-14
                                                                        • Figure 17: Leading retailers in the Brazilian grocery retailing sector, by number of stores, 2013-14
                                                                      • Market share of new product launches
                                                                          • Figure 18: New product launches of private labels, Brazil, 2010-15**
                                                                          • Figure 19: New product launches of private labels, by grocery retailer, 2011-15**
                                                                      • The Consumer – What You Need to Know

                                                                        • Bakeries are almost universally used
                                                                          • Supermarkets and hypermarkets are still highly used
                                                                            • Using low prices and deals to win clients over the competition
                                                                              • A great customer service is essential in every outlet
                                                                                • Main reason to visit is to do the regular grocery shopping
                                                                                  • Attracting consumers with new products
                                                                                    • Consumers are looking for sales/bargains more now than 12 months ago
                                                                                    • Frequency of Shopping at Different Retailers

                                                                                      • Bakeries are almost universally used
                                                                                        • Supermarkets and hypermarkets are still highly used
                                                                                          • The AB socioeconomic group visits most of grocery retailers more often than other groups do
                                                                                            • Click-and-collect to boost foot traffic in large format stores
                                                                                              • Figure 20: Frequency of shopping at different retailers, any frequency, September 2015
                                                                                              • Figure 21: Frequency of shopping at different retailers, September 2015
                                                                                          • Important Factors

                                                                                            • Using low prices and deals to win clients over the competition
                                                                                              • A great customer service is essential in every outlet
                                                                                                • Figure 22: Important factors, by age, September 2015
                                                                                              • Creating pet-friendly outlets
                                                                                                • Increasing sales with free samples
                                                                                                  • Figure 23: Important factors, by age, September 2015
                                                                                                • Loyalty schemes still have low usage among shoppers
                                                                                                    • Figure 24: Important factors, September 2015
                                                                                                • Reasons for Visiting

                                                                                                  • Main reason to visit is to do the regular grocery shopping
                                                                                                    • Attracting consumers with new products
                                                                                                      • Combining grocery shopping with other activities
                                                                                                        • Figure 25: Reasons for visiting, by age, September 2015
                                                                                                      • Turning stores into collection points to increase foot traffic
                                                                                                        • Figure 26: Reasons for visiting, September 2015
                                                                                                    • Shopping Behaviors

                                                                                                      • Consumers are looking for sales/bargains more than 12 months ago
                                                                                                        • Figure 27: Shopping behaviors, by age, September 2015
                                                                                                      • Coupons are still used by a minority
                                                                                                        • The idea of self-checkouts is still looked down on
                                                                                                          • Figure 28: Shopping behaviors, by age and socioeconomic group, September 2015
                                                                                                          • Figure 29: Shopping behaviors, September 2015
                                                                                                      • Appendix – Market Size and Forecast

                                                                                                          • Figure 30: Value sales for grocery retailing, Brazil, 2010-20
                                                                                                      • Appendix – Methodology and Definitions

                                                                                                        • Fan chart forecast
                                                                                                          • Abbreviations

                                                                                                          Companies Covered

                                                                                                          To learn more about the companies covered in this report please contact us.

                                                                                                          Supermarkets and Hypermarkets - Brazil - December 2015

                                                                                                          £3,277.28 (Excl.Tax)