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Supermarkets - France - November 2015

“France’s grocery sector has been squeezed by weak consumer spending and falling food prices. With only a slight economic recovery, we see few signs of this changing in the near future and trading conditions will continue to be tough. Online is a major driver of growth, both the established Drive format but also the embryonic home delivery sector. Winners here will be those that can combine technological innovations with ease of use and convenient delivery solutions.”
– Natalie Macmillan, Senior European Analyst

This report looks at the following areas:

  • How will online grocery retailing develop?
  • Adapting to a changed retail landscape

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Table of contents

  1. Europe – Overview

    • What you need to know
      • Areas covered in this report
        • Technical notes
          • Consumer spending
            • Retail sales
              • Financial definitions
                • Currencies
                  • Abbreviations
                    • Sales tax rates
                      • Figure 1: VAT rates, 2011-15
                  • France – Overview

                    • What you need to know
                      • Areas covered in this report
                      • Executive Summary

                          • The market
                            • Spending and inflation
                              • Figure 2: France: Annual % change in total household expenditure and expenditure on food, beverages and tobacco, 2011-15 (in current prices)
                            • Channels of distribution
                              • Figure 3: France: Estimated distribution of spending on food and beverages, 2014
                            • Sector size and forecast
                              • Figure 4: France: Annual % change in all retail sales (excl. fuel) and food retail sales, 2010-16
                            • Leading players
                              • Key metrics
                                • Market shares
                                  • Figure 5: France: Leading grocery retailers’ estimated shares of all food retailers’ sales, 2014
                                • Online
                                  • Figure 6: France: Percentage of all individuals who have bought groceries online in the last year, 2014
                                • The consumer
                                  • Who shops for groceries
                                    • Figure 7: France: Who is responsible for grocery shopping, September 2015
                                  • How they shop for groceries
                                    • Figure 8: France: How they shop for groceries, September 2015
                                  • Where they shop for groceries
                                    • Figure 9: France: Where they spend most on groceries, September 2015
                                  • What we think
                                  • Issues and Insights

                                    • How will online grocery retailing develop?
                                      • The facts
                                        • The implications
                                          • Adapting to a changed retail landscape
                                            • The facts
                                              • The implications
                                                • Figure 10: France: Grocery shopping habits (2015-Q2)
                                            • The Market – What You Need to Know

                                              • Economy weak but spending picking up
                                                • Hypermarkets and supermarkets dominate but sales in decline
                                                  • Subdued sector sales but improvement on the horizon
                                                  • Spending and Inflation

                                                    • France’s economy a weak spot in the eurozone
                                                      • Consumption and purchasing power regaining momentum
                                                        • Spending on food and drink
                                                          • Figure 11: France: Consumer spending on food, drink and tobacco (incl. VAT), 2010-15
                                                        • Inflation
                                                          • Figure 12: France: Harmonised indices of consumer prices, (% annual change), 2010-14
                                                          • Figure 13: France: Harmonised indices of consumer prices, (% annual change), March 2014-September 2015
                                                      • Channels of Distribution

                                                        • Grocers dominate
                                                          • Specialists a vital part of French daily life
                                                            • Online growing
                                                              • Others very small
                                                                • Figure 14: France: Estimated distribution of spending on food and drink, 2014
                                                            • Sector Size and Forecast

                                                              • Weak consumption and low inflation holding back growth
                                                                • Figure 15: France: Food retailers’ sales (excl. VAT), 2010-15
                                                                • Figure 16: France: Food retailers’ sales forecasts (excl. VAT), 2015-20
                                                                • Figure 17: France: Retail sales by supermarkets and hypermarkets, 2011-14
                                                                • Figure 18: France: Breakdown of sales in hypermarkets by type of product, 2009-14
                                                                • Figure 19: France: Sales in supermarkets and hypermarkets by type of product, 2011-14
                                                            • Leading Retailers – What You Need to Know

                                                              • A competitive and well populated sector
                                                                • Signs of concentration
                                                                  • Drive dominates online
                                                                  • Leading Retailers

                                                                    • 2014 characterised by weak consumption and flat or falling sales
                                                                      • Figure 20: France: Grocery shopping habits, 2014 (Q2) and 2015 (Q2)
                                                                    • Winners and Losers
                                                                      • Hard times force cooperation and partnerships
                                                                        • Discounters growing strongly
                                                                          • New store formats
                                                                            • Drive dominates e-commerce in groceries
                                                                              • Figure 21: France: Leading grocers, sales, 2011-14
                                                                              • Figure 22: France: Leading grocers outlet numbers, 2011-14
                                                                            • Sales per outlet
                                                                              • Figure 23: France: Leading grocers, sales per outlet, 2012-14
                                                                          • Market Shares

                                                                            • Leclerc widening the gap with Carrefour
                                                                              • A concentrating market
                                                                                • Figure 24: France: Leading grocers shares of all food retailers sales, 2011-14
                                                                            • Online

                                                                              • France at a medium stage of development
                                                                                • Online activity
                                                                                    • Figure 25: France: Percentage of all individuals purchasing online in the past 12 months, 2010-14
                                                                                    • Figure 26: France: Percentage of all individuals who have bought groceries online in the last year, 2014
                                                                                  • Online sales
                                                                                    • Leading online players
                                                                                    • The Consumer – What You Need to Know

                                                                                      • Single shoppers on the rise and men doing more
                                                                                        • Top up shopping widespread
                                                                                          • Online shopping still small
                                                                                            • A quarter of primary shoppers use Leclerc
                                                                                              • Lidl top for secondary shopping
                                                                                              • The Consumer – Who Shops for Groceries

                                                                                                • Almost two-thirds of adults are responsible for grocery shopping
                                                                                                  • Figure 27: France: Who is responsible for grocery shopping, September 2015
                                                                                                • Shopping becoming less just women’s work
                                                                                                  • Figure 28: France: Who is responsible for grocery shopping, September 2015
                                                                                              • The Consumer – How They Shop for Groceries

                                                                                                • Top up shopping widespread
                                                                                                    • Figure 29: France: How they shop for groceries, September 2015
                                                                                                  • How they do a regular main shop: in-store versus online
                                                                                                      • Figure 30: France: How they shop for groceries (main shop), in-store versus online, September 2015
                                                                                                    • How they do top-up shopping: in-store versus online
                                                                                                        • Figure 31: France: How they shop for groceries (top-up shops), in-store versus online, September 2015
                                                                                                    • The Consumer – Where They Shop for Groceries

                                                                                                      • A quarter of primary shoppers use Leclerc
                                                                                                          • Figure 32: France: Where they spend most on groceries, September 2015
                                                                                                          • Figure 33: France: Where they spend most on groceries, by age and income, September 2015
                                                                                                        • Lidl top for secondary shopping
                                                                                                            • Figure 34: France: Where else they shop for groceries in a typical month, September 2015
                                                                                                            • Figure 35: France: Where else they shop for groceries in a typical month, by age and average income, September 2015
                                                                                                        • Appendix – Data Sources, Abbreviations and Supporting Information

                                                                                                          • Abbreviations
                                                                                                            • Data sources
                                                                                                            • Aldi

                                                                                                                • What we think
                                                                                                                  • Aldi Sud still the innovator
                                                                                                                    • The UK
                                                                                                                      • Costs
                                                                                                                        • Online
                                                                                                                          • Everywhere else
                                                                                                                            • Company background
                                                                                                                              • Company performance
                                                                                                                                • Figure 36: Aldi: Group financial performance, 2010-14
                                                                                                                                • Figure 37: Aldi: Outlet data, 2010-14
                                                                                                                              • Retail offering
                                                                                                                              • Auchan

                                                                                                                                  • What we think
                                                                                                                                    • A primarily hypermarket business
                                                                                                                                      • Growing importance of Eastern Europe
                                                                                                                                        • What of the future?
                                                                                                                                          • Company background
                                                                                                                                            • Company performance
                                                                                                                                                • Figure 38: Auchan: Group financial performance, 2010-14
                                                                                                                                                • Figure 39: Auchan: Revenue by region, 2010-14
                                                                                                                                                • Figure 40: Auchan: Retail sales estimates by country (Europe only), 2010-14
                                                                                                                                              • Stores
                                                                                                                                                  • Figure 41: Auchan: Outlet data (consolidated stores only), 2010-14
                                                                                                                                                • Retail Offering
                                                                                                                                                • Carrefour

                                                                                                                                                    • What we think
                                                                                                                                                      • Turnaround plan bearing fruit
                                                                                                                                                        • Smaller stores
                                                                                                                                                          • Online a prime focus
                                                                                                                                                            • Company background
                                                                                                                                                              • Company performance
                                                                                                                                                                • Figure 42: Carrefour: Group financial performance, 2010-14
                                                                                                                                                                • Figure 43: Carrefour: Outlet data, 2010-14
                                                                                                                                                                • Figure 44: Carrefour (Europe): Outlet numbers 2012-14
                                                                                                                                                                • Figure 45: Carrefour: European hypermarket numbers (directly operated stores only), 2014
                                                                                                                                                                • Figure 46: Carrefour: European supermarket numbers (directly operated stores only), 2014
                                                                                                                                                                • Figure 47: Carrefour: European C-store numbers (directly operated stores only), 2014
                                                                                                                                                              • Retail offering
                                                                                                                                                              • Casino

                                                                                                                                                                  • What we think
                                                                                                                                                                    • Reinventing Géant
                                                                                                                                                                      • Middle ground the problem
                                                                                                                                                                        • A focus on convenience
                                                                                                                                                                          • Company background
                                                                                                                                                                            • Company performance
                                                                                                                                                                              • Figure 48: Casino: Group financial performance, excl. sales tax, 2010-14
                                                                                                                                                                              • Figure 49: Casino: Outlet data (excluding franchises), 2010-14
                                                                                                                                                                            • Retail offering
                                                                                                                                                                            • Intermarché /ITM Entreprises (Groupement des Mousquetaires)

                                                                                                                                                                                • What we think
                                                                                                                                                                                  • Mag3.E enhanced in-store shopping experience
                                                                                                                                                                                    • Bargaining strength through joint purchasing alliances
                                                                                                                                                                                      • Tapping into new technology to make in-store shopping quicker
                                                                                                                                                                                        • Polish expansion on the back of dynamic sales growth in 2014
                                                                                                                                                                                          • Drive-thru service expansion and click-and-collect lockers roll-out
                                                                                                                                                                                            • Company background
                                                                                                                                                                                              • Company performance
                                                                                                                                                                                                • Figure 50: Groupement des Mousquetaires (Intermarché /ITM Entreprises): Core European retail activity financial performance, 2010-14
                                                                                                                                                                                                • Figure 51: Groupement des Mousquetaires (Intermarché /ITM Entreprises): Core European retail outlet data, 2010-2014
                                                                                                                                                                                              • Retail offering
                                                                                                                                                                                              • E Leclerc

                                                                                                                                                                                                  • What we think
                                                                                                                                                                                                    • Drive continues to perform well
                                                                                                                                                                                                      • Investing for the future
                                                                                                                                                                                                        • Strengthening its position via alliances
                                                                                                                                                                                                          • Company background
                                                                                                                                                                                                            • Company performance
                                                                                                                                                                                                              • Figure 52: E Leclerc: Group financial performance, excl. VAT, 2010-14
                                                                                                                                                                                                              • Figure 53: E.Leclerc: Estimated international sales by country, excl. VAT, Inc. fuel, 2011-14
                                                                                                                                                                                                              • Figure 54: E. Leclerc: Group outlet data, 2010-14
                                                                                                                                                                                                            • Retail offering
                                                                                                                                                                                                            • Schwarz Group (Lidl, Kaufland)

                                                                                                                                                                                                                • What we think
                                                                                                                                                                                                                  • Cost
                                                                                                                                                                                                                    • Kaufland
                                                                                                                                                                                                                      • Expansion
                                                                                                                                                                                                                        • Where next
                                                                                                                                                                                                                          • Company background
                                                                                                                                                                                                                            • Company performance
                                                                                                                                                                                                                              • Figure 55: Schwarz Group: Group financial performance, 2010/11-2014/15
                                                                                                                                                                                                                              • Figure 56: Schwarz Group: Outlet data, 2010/11-2014/15
                                                                                                                                                                                                                            • Retail offering
                                                                                                                                                                                                                            • Spar International

                                                                                                                                                                                                                                • What we think
                                                                                                                                                                                                                                  • Transit locations
                                                                                                                                                                                                                                    • Pushing its health and wellness credentials
                                                                                                                                                                                                                                      • Leading the contactless payment revolution
                                                                                                                                                                                                                                        • Strengthening local ties
                                                                                                                                                                                                                                          • New digital strategy to connect with Millennials
                                                                                                                                                                                                                                            • An award winning brand
                                                                                                                                                                                                                                              • Building on its foodservice offering
                                                                                                                                                                                                                                                • Company background
                                                                                                                                                                                                                                                  • Company performance
                                                                                                                                                                                                                                                    • Figure 57: Spar International: Retail sales, by country, 2010-14
                                                                                                                                                                                                                                                    • Figure 58: Spar International: Outlets, 2010-14
                                                                                                                                                                                                                                                    • Figure 59: Spar International: Retail sales area, 2010-14
                                                                                                                                                                                                                                                    • Figure 60: Spar International: Sales per sq m, by country, 2010-14
                                                                                                                                                                                                                                                  • Retail offering

                                                                                                                                                                                                                                                  Companies Covered

                                                                                                                                                                                                                                                  To learn more about the companies covered in this report please contact us.

                                                                                                                                                                                                                                                  Supermarkets - France - November 2015

                                                                                                                                                                                                                                                  £995.00 (Excl.Tax)