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Supermarkets - France - November 2016

“Hypermarkets and large supermarkets are a key feature in the French grocery retail sector, but they have seen competition increase from several other channels in recent years, namely from discounters, online and smaller more local stores and specialists.

Demand for shopping online for groceries is growing, but some of this is falling away to non-specialists such as Amazon. Drive services dominate this channel in France, but there are signs that home delivery will be expanding in future.

Hypermarkets and larger supermarkets need to develop ways to keep customers coming into stores. This might include introducing more services and refining the offer to adapt to local requirements. This could include more local produce and premium lines, such as organics and ethically sourced produce.”
– Natalie Macmillan, Senior European Retail Analyst

For our consumer research this year we asked questions on the following topics:

  • Who shops for groceries
  • Frequency of shopping for groceries
  • Shopping for groceries in-store vs online
  • Grocery retailers used and the reasons for this

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Table of contents

  1. Overview

    • What you need to know
      • Areas covered in this Report
      • Executive Summary

          • The market
            • Spending and inflation
              • Figure 1: France: Grocery market size segmentation, 2015
            • Channels of distribution
              • Figure 2: France: Estimated distribution of spending on food and drink, 2015
            • Sector size and forecast
              • Figure 3: France: Retail sales by format, annual % growth in value sales (incl. VAT), 2011-15
            • Leading players
              • Key metrics
                • Market shares
                  • Figure 4: France: Leading grocers’ shares of all food retailers sales, 2015
                • Online
                  • Figure 5: France: Leading grocery retailers’ turnover from Drive services, 2015
                • The consumer
                  • Who shops for groceries
                    • How they shop for groceries
                      • Figure 6: France: Reasons for shopping for groceries online, Q1 2016
                    • Where they shop for groceries
                      • Figure 7: France: Grocery retailer they spend the most with in a typical month, September 2016
                    • Reasons for shopping at preferred retailer
                      • Figure 8: France: Reasons for shopping at the retailer they spend the most with, September 2016
                    • What we think
                    • Issues and Insights  

                      • A changing retail environment
                        • The facts
                          • The implications
                            • Ethical shopping
                              • The facts
                                • The implications
                                • The Market – What You Need to Know

                                  • A weak economy
                                    • Spending on food and drink non-discretionary
                                      • Price holding back value growth
                                        • Grocers are the primary channel for buying food and drink
                                          • Total retail sales recovered in 2015, further growth forecast in 2016
                                          • Spending and Inflation

                                            • Economic growth is sluggish
                                              • Deflation and price war holding back spending on groceries
                                                • Figure 9: France: Consumer spending on food, drink and tobacco (incl. VAT), 2011-16
                                              • Inflation
                                                • Figure 10: France: Consumer prices of food and drink, Annual % change, 2011-15
                                                • Figure 11: France: Consumer prices of food and drink, Annual % change, March 2015-Sept 2016
                                              • Channels of distribution
                                                • Figure 12: France: Proportion of consumers shopping for groceries at various types of shop in the last six months, Q1 2016
                                              • Grocers dominate
                                                • Specialists a vital part of French daily life
                                                  • Other players’ share is small
                                                    • Figure 13: France: Estimated distribution of spending on food and drink, 2015
                                                • Sector Size and Forecast

                                                  • Total retail sales recovered in 2015, further growth forecast in 2016
                                                    • Specialists outpacing the grocers
                                                      • Figure 14: France: Food retailers’ sales (excl. VAT), 2012-16
                                                    • But smaller stores outperforming larger ones
                                                      • Figure 15: France: Retail sales by format, annual % growth in value sales (incl. VAT), 2011-15
                                                    • Decline in non-food sales at the grocers
                                                      • Figure 16: France: Sales in supermarkets and hypermarkets by type of product, January 2011-November 2014
                                                      • Figure 17: France: Food retailers’ sales forecast (excl. VAT), 2016-21
                                                  • Leading Players – What You Need to Know

                                                    • Retailers evolving to meet demands of changing behaviour
                                                      • Little change in overall market shares, but variation by store type
                                                        • Online dominated by Drive services
                                                          • Competition hotting up in Paris for rapid home delivery
                                                          • Leading Players

                                                            • A multi-format sector to serve a changing market
                                                              • Hypermarkets in decline…
                                                                • …as c-stores and small supermarkets thrive
                                                                  • Discounters
                                                                    • Figure 18: France: Leading grocers, by sales (excl. VAT), 2013-15
                                                                    • Figure 19: France: Leading grocers, Outlet numbers, 2013-15
                                                                    • Figure 20: France: Leading grocers, Sales per outlet, 2013-15
                                                                • Market Shares

                                                                      • Figure 21: France: Leading grocers’ shares of all food retailers sales, 2013-15
                                                                  • Online

                                                                    • Online sales in France
                                                                      • Shopping online for food
                                                                        • Figure 22: France: Percentage of all individuals purchasing online in the past 12 months, 2011-15
                                                                        • Figure 23: France: Online purchasing, 2011-15
                                                                      • Drive dominates e-commerce in groceries
                                                                          • Figure 24: France: Leading grocery retailers’ turnover from drive services, 2015
                                                                          • Figure 25: France: Leading grocery retailers’ drive locations, January 2016
                                                                          • Figure 26: France: Grocery home delivery services, 2016
                                                                      • The Consumer – What You Need To Know

                                                                        • Shopping still mainly women’s work
                                                                          • Top-up shopping widespread
                                                                            • Online popular for 20% of people
                                                                              • Money concerns influence shopping behaviour
                                                                                • Ethical/organic/green shopping on the up
                                                                                  • Leclerc and Carrefour the most popular grocers
                                                                                    • Convenience more important than price
                                                                                      • Important factors vary by retailer
                                                                                      • Who Shops for Groceries

                                                                                        • Two-thirds of adults are responsible for grocery shopping
                                                                                          • Figure 27: France: Who is responsible for grocery shopping, September 2016
                                                                                        • Men doing more shopping
                                                                                          • Figure 28: France: Who is responsible for grocery shopping, by gender, September 2016
                                                                                      • How They Shop for Groceries

                                                                                        • Top up shopping popular
                                                                                          • Figure 29: France: Frequency of grocery shopping, September 2016
                                                                                        • In-store versus online
                                                                                          • Figure 30: France: In-store vs online grocery shopping, September 2016
                                                                                          • Figure 31: France: Frequency of shopping online for groceries in the last six months, Q1 2016
                                                                                          • Figure 32: France: Reasons for shopping for groceries online, Q1 2016
                                                                                          • Figure 33: France: Reasons for not shopping for groceries online, Q1 2016
                                                                                          • Figure 34: France: Grocery purchasing services used in the past/interested in using in the future, Q1 2016
                                                                                        • Shopping behaviours
                                                                                          • Figure 35: France: Grocery shopping habits, Q3 2016
                                                                                        • Ethical/organic/green shopping on the up
                                                                                          • Figure 36: France: Grocery shopping habits, Q4 2015 and Q3 2016
                                                                                      • Where They Shop for Groceries

                                                                                        • A quarter of primary shoppers use Leclerc
                                                                                          • Figure 37: France: Grocery retailer they spend the most with, September 2016
                                                                                          • Figure 38: France: Grocery retailer they spend the most with, by average age and income, September 2016
                                                                                      • Reasons for Shopping at Most-Used Retailer

                                                                                          • Figure 39: France: Reasons for shopping at the retailer they spent the most with (net any rank), September 2016
                                                                                          • Figure 40: France: France: Reasons for shopping at the retailer they spent the most with, September 2016
                                                                                          • Figure 41: France: Agreement that convenience is a reason for shopping at a retailer (net any rank), by retailer, September 2016
                                                                                          • Figure 42: France: Agreement that price is a reason for shopping at a retailer (net any rank), by retailer, September 2016
                                                                                          • Figure 43: France: Agreement that items being in stock is a reason for shopping at a retailer (net any rank), by retailer, September 2016
                                                                                          • Figure 44: France: Agreement that a good range of non-food products is a reason for shopping at a retailer (net any rank), by retailer, September 2016
                                                                                          • Figure 45: France: Agreement that friendly/helpful staff are a reason for shopping at a retailer (net any rank), by retailer, September 2016
                                                                                      • Appendix – Data Sources, Abbreviations and Supporting Information

                                                                                        • Abbreviations
                                                                                          • Data sources
                                                                                          • Aldi

                                                                                              • What we think
                                                                                                • Simpler is better
                                                                                                  • Figure 46: Aldi joint advertising campaign, 2016
                                                                                                • Slowing growth in the UK
                                                                                                  • Entering the Italian market
                                                                                                    • Experimenting with online
                                                                                                      • Company background
                                                                                                        • Company performance
                                                                                                          • Figure 47: Aldi: Estimated group sales performance, 2011-15
                                                                                                          • Figure 48: Aldi: Number of outlets, 2011-15
                                                                                                        • Retail offering
                                                                                                        • Auchan

                                                                                                            • What we think
                                                                                                              • Making the best of its store portfolio
                                                                                                                • Potential in Central and Eastern Europe despite headwinds
                                                                                                                  • Where now?
                                                                                                                    • Company background
                                                                                                                      • Company performance
                                                                                                                          • Figure 49: Auchan: Group financial performance, 2011-15
                                                                                                                          • Figure 50: Auchan: Outlet data (Europe only), 2011-15
                                                                                                                        • Retail offering
                                                                                                                        • Carrefour

                                                                                                                            • What we think
                                                                                                                              • Hypermarkets the ongoing weak spot
                                                                                                                                • Online growing in importance
                                                                                                                                  • Looking beyond Drive for online grocery
                                                                                                                                    • Company background
                                                                                                                                      • Company performance
                                                                                                                                          • Figure 51: Carrefour: Group financial performance, 2011-15
                                                                                                                                          • Figure 52: Carrefour: Outlet data, 2011-15
                                                                                                                                          • Figure 53: Carrefour (Europe): Outlet numbers 2013-15
                                                                                                                                          • Figure 54: Carrefour: Store numbers by country, December 2015
                                                                                                                                          • Figure 55: Carrefour: European hypermarket numbers (directly operated stores only), 2015
                                                                                                                                          • Figure 56: Carrefour: European supermarket numbers (directly operated stores only), 2015
                                                                                                                                          • Figure 57: Carrefour: European c-store numbers (directly operated stores only), 2015
                                                                                                                                        • Retail offering
                                                                                                                                        • Casino

                                                                                                                                            • What we think
                                                                                                                                              • Casino supermarkets launch new concept for foodies
                                                                                                                                                • Hypermarket format recovery
                                                                                                                                                  • Innovative new click-and-collect service for seafarers
                                                                                                                                                    • New express home delivery food service
                                                                                                                                                      • Flexible store format enables grocery shopping at work
                                                                                                                                                        • New loyalty scheme with additional benefits
                                                                                                                                                          • Company background
                                                                                                                                                            • Company performance
                                                                                                                                                              • Figure 58: Casino: Group financial performance, 2011-15
                                                                                                                                                              • Figure 59: Casino: Outlet data and estimated sales per outlet, 2011-15
                                                                                                                                                            • Retail offering
                                                                                                                                                            • Intermarché/Netto/ITM Entreprises (Groupement des Mousquetaires)

                                                                                                                                                                • What we think
                                                                                                                                                                  • Territorial store strength focused on proximity
                                                                                                                                                                    • Expansion of 24/7 click-and-collect points
                                                                                                                                                                      • More generous Intermarché loyalty scheme
                                                                                                                                                                        • Own brand drive supported by in-house R&D team
                                                                                                                                                                          • New easier to navigate supermarket store format deployed in Portugal
                                                                                                                                                                            • Innovative store design for French consumers who have less time to shop
                                                                                                                                                                              • A more personalised online shopping experience
                                                                                                                                                                                • Company background
                                                                                                                                                                                  • Company performance
                                                                                                                                                                                    • Figure 60: Groupement des Mousquetaires (Intermarché/ITM Entreprises): European retail and supermarkets sales performance, 2013-15
                                                                                                                                                                                    • Figure 61: Groupement des Mousquetaires (Intermarché /ITM Entreprises): European supermarket outlet data, 2013-15
                                                                                                                                                                                  • Retail offering
                                                                                                                                                                                  • E Leclerc

                                                                                                                                                                                      • What we think
                                                                                                                                                                                        • Forming buying groups to strengthen position
                                                                                                                                                                                          • Drive format continues to fuel growth
                                                                                                                                                                                            • Investment in stores and product range
                                                                                                                                                                                              • Where next?
                                                                                                                                                                                                • Company background
                                                                                                                                                                                                  • Company performance
                                                                                                                                                                                                    • Figure 62: E Leclerc: Group sales performance, excl. VAT, 2011-15
                                                                                                                                                                                                    • Figure 63: E Leclerc: Outlet data and sales per outlet, excl. VAT, 2011-15
                                                                                                                                                                                                  • Retail offering
                                                                                                                                                                                                  • Schwarz Group (Lidl, Kaufland)

                                                                                                                                                                                                      • What we think
                                                                                                                                                                                                        • Chasing Aldi in key markets
                                                                                                                                                                                                          • Changing strategy in France
                                                                                                                                                                                                            • Plans to break America
                                                                                                                                                                                                              • Tentative moves online
                                                                                                                                                                                                                • The Lidl shopper
                                                                                                                                                                                                                  • Company background
                                                                                                                                                                                                                    • Company performance
                                                                                                                                                                                                                      • Figure 64: Schwarz Group: Group sales performance, 2011/12-2015/16
                                                                                                                                                                                                                      • Figure 65: Schwarz Group: Outlet data, 2011/12-2015/16
                                                                                                                                                                                                                    • Retail offering

                                                                                                                                                                                                                    Companies Covered

                                                                                                                                                                                                                    To learn more about the companies covered in this report please contact us.

                                                                                                                                                                                                                    Supermarkets - France - November 2016

                                                                                                                                                                                                                    US $1,333.00 (Excl.Tax)