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Supermarkets - France - November 2017

“The French grocery sector is undergoing profound structural change. Larger stores are struggling to maintain sales, particularly in non-foods, and smaller, more local and specialised stores are growing. Buying food online is increasingly popular, both at established grocery retailers and at non-specialists, such as Amazon. The provision of home delivery services is a key area of competition, and there is growing interest in healthy eating and in environmental issues.”
– Natalie Macmillan, Senior European Retail Analyst

For our consumer research this year we asked questions on the following topics:

  • Who shops for groceries
  • Shopping for groceries in-store vs online
  • Grocery retailers used 
  • Factors that could be improved at grocery retailers.

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Table of contents

  1. Overview

    • What you need to know
      • Areas covered in this report
      • Executive Summary

          • The market
            • Spending and inflation
              • Figure 1: France: grocery market size segmentation, 2016
            • Channels of distribution
              • Figure 2: France: estimated distribution of spending on food and drink, 2016
            • Sector size and forecast
              • Figure 3: France: retail sales by format, annual % growth in value sales (incl. VAT), 2012-16
            • Leading players
              • Key metrics
                • Market shares
                  • Figure 4: France: leading grocers’ shares of all food retailers sales, 2016
                • Online
                  • Figure 5: France: drive click and collect, sales development, 2012-16
                • The consumer
                  • Who shops for groceries
                    • Figure 6: France: responsibility for grocery shopping, by gender, September 2017
                  • How they shop for groceries
                    • Where they shop for groceries
                      • Figure 7: France: type of shopping at grocery retailers, September 2017
                    • Factors to improve at grocery retailers
                      • Figure 8: France: factors to improve at grocery retailers, September 2017
                    • What we think
                    • Issues and Insights

                      • Grocery retailers must up their game on home delivery
                        • The facts
                          • The implications
                            • Focus on fresh foods
                              • The facts
                                • The implications
                                  • Impact of healthy eating and being “green” on grocery shopping
                                    • The facts
                                      • The implications
                                      • The Market – What You Need to Know

                                        • Economy picks up speed after prolonged period of subdued growth
                                          • Spending on food and drink growing in value and volume terms
                                            • Grocers are the primary channel for buying food and drink
                                              • Retail sales strengthened again in 2016
                                                • Non-food sales in decline at the hypermarkets
                                                • Spending and Inflation

                                                  • Signs of growth in economic indicators
                                                    • Food and drink spending picked up in 2016
                                                      • Figure 9: France: consumer spending on food, drink and tobacco (incl. VAT), 2012-17
                                                    • Inflation
                                                      • Figure 10: France: consumer prices * of food and drink, annual % change, 2012-16
                                                      • Figure 11: France: consumer prices* of food and drink, annual % change, Jan 2016-Sept 2017
                                                  • Channels of Distribution

                                                    • Grocers dominate
                                                      • Specialists a vital part of French daily life
                                                        • Figure 12: France: estimated distribution of spending on food and drink, 2016
                                                      • Sector size and forecast
                                                        • Total retail sales recovering, further growth forecast in 2017
                                                          • Specialists outpacing the grocers
                                                            • Figure 13: France: food retailers, sales (excl. VAT), 2012-17
                                                          • But smaller stores outperforming larger ones
                                                              • Figure 14: France: retail sales by format, annual % growth in value sales (incl. VAT), 2012-16
                                                            • Decline in non-food sales at the grocers
                                                              • Figure 15: France: sales in supermarkets and hypermarkets by type of product, January 2012-September 2017
                                                              • Figure 16: France: food retailers, forecast sales (excl. VAT), 2017-22
                                                          • Leading Players – What You Need to Know

                                                            • Leclerc leads
                                                              • Decline of the hypermarket continues
                                                                • Lidl’s move upmarket
                                                                  • Share of hypermarkets down, smaller stores up
                                                                    • Some €6 billion spent online on groceries
                                                                      • “Drive” click and collect the dominant form of online grocery shopping
                                                                      • Leading Players

                                                                        • Leclerc leads
                                                                          • Ongoing decline of the hypermarket
                                                                            • Lidl moves more upmarket
                                                                              • Figure 17: France: leading grocers, sales (excl. VAT), 2013-16
                                                                              • Figure 18: France: leading grocers, outlets, 2013-16
                                                                              • Figure 19: France: leading grocers, sales per outlet, 2013-16
                                                                            • Market shares
                                                                                • Figure 20: France: leading grocers’ shares of all food retailers’ sales, 2013-16
                                                                            • Online

                                                                              • The online sector as a whole
                                                                                • Online grocery market size
                                                                                  • Shopping online for food
                                                                                    • Figure 21: France: percentage of all individuals purchasing online in the past 12 months, 2012-16
                                                                                  • “Drive” click and collect dominates
                                                                                    • Figure 22: France: drive click and collect, sales development, 2012-16
                                                                                    • Figure 23: France: leading grocery retailers’ turnover from drive services, 2016
                                                                                  • Developing the Drive format
                                                                                    • Pedestrian Drives
                                                                                      • Home delivery services growing
                                                                                        • Third party delivery services
                                                                                        • The Consumer – What You Need to Know

                                                                                          • Nearly everyone shops for food
                                                                                            • Men sharing the load more
                                                                                              • In-store shopping still the norm
                                                                                                • Changes to the way they shop
                                                                                                  • Leclerc extending its lead
                                                                                                    • Evidence of Lidl’s premiumisation
                                                                                                      • Quality of fresh foods has the most room for improvement
                                                                                                      • Who Shops for Groceries

                                                                                                          • Figure 24: France: responsibility for grocery shopping, September 2017
                                                                                                        • Men participating more
                                                                                                          • Figure 25: France: responsibility for grocery shopping, by gender, September 2017
                                                                                                      • How They Shop for Groceries

                                                                                                          • Figure 26: France: how they shop for groceries, September 2017
                                                                                                          • Figure 27: France: how they shop for groceries, by age and gender, September 2017
                                                                                                        • Shopping behaviours
                                                                                                          • Figure 28: France: grocery shopping habits, Q3 2017
                                                                                                        • Growing interest in ethical and environmental shopping
                                                                                                          • Figure 29: France: grocery shopping habits, Q4 2015 and Q3 2017
                                                                                                      • Where They Shop for Groceries

                                                                                                        • Leclerc extending its lead
                                                                                                          • Lidl leads the discounters
                                                                                                            • Figure 30: France: grocery retailers where the most money is spent, September 2017
                                                                                                            • Figure 31: France: grocery retailer they spend the most with, by average age and income, September 2017
                                                                                                            • Figure 32: France: type of shopping at grocery retailers, September 2017
                                                                                                            • Figure 33: France: repertoire of grocery retailers used for top up shopping in a typical month, September 2017
                                                                                                        • Factors to Improve at Grocery Retailers

                                                                                                            • Figure 34: France: factors to improve at grocery retailers, September 2017
                                                                                                          • Leclerc
                                                                                                            • Figure 35: France: factors to improve at grocery retailers, relative importance compared to the average, Leclerc, September 2017
                                                                                                          • Carrefour
                                                                                                            • Figure 36: France: factors to improve at grocery retailers, relative importance compared to the average, Carrefour, September 2017
                                                                                                          • Intermarché
                                                                                                            • Figure 37: France: factors to improve at grocery retailers, relative importance compared to the average, Intermarché, September 2017
                                                                                                        • Appendix – Data Sources, Abbreviations and Supporting Information

                                                                                                          • Abbreviations
                                                                                                            • Data sources
                                                                                                              • INSTITUT NATIONALE DE LA STATISTIQUE ET DES ÉTUDES ÉCONOMIQUES (INSEE) – Paris
                                                                                                                • EUROSTAT – Luxembourg
                                                                                                                  • EDITIONS DAUVERS - Rennes
                                                                                                                  • Aldi

                                                                                                                      • What we think
                                                                                                                        • The key markets
                                                                                                                          • Germany
                                                                                                                            • UK
                                                                                                                              • US
                                                                                                                                • Australia
                                                                                                                                  • Further expansion
                                                                                                                                    • Company background
                                                                                                                                      • Company performance
                                                                                                                                        • Figure 38: Aldi: estimated group sales performance, 2012-16
                                                                                                                                        • Figure 39: Aldi: number of outlets, 2012-16
                                                                                                                                      • Retail offering
                                                                                                                                      • Auchan

                                                                                                                                          • What we think
                                                                                                                                            • Single brand simplifies relationship with customers
                                                                                                                                              • Selling off non-core businesses
                                                                                                                                                • Stronger buying links with Système U but closer relationship ruled out
                                                                                                                                                  • An expanding presence in Eastern Europe
                                                                                                                                                    • What next?
                                                                                                                                                      • Company background
                                                                                                                                                        • Company performance
                                                                                                                                                            • Figure 40: Auchan: group financial performance, 2012-16
                                                                                                                                                            • Figure 41: Auchan: outlet data, 2012-16
                                                                                                                                                          • Retail offering
                                                                                                                                                          • Carrefour

                                                                                                                                                              • What we think
                                                                                                                                                                • A new boss, a new plan
                                                                                                                                                                  • Core strength in food growing strongly
                                                                                                                                                                    • Expanding convenience formats
                                                                                                                                                                      • Online evolving
                                                                                                                                                                        • Company background
                                                                                                                                                                          • Company performance
                                                                                                                                                                            • Group
                                                                                                                                                                              • France
                                                                                                                                                                                • Rest of Europe
                                                                                                                                                                                  • Figure 42: Carrefour: group financial performance, 2012-16
                                                                                                                                                                                  • Figure 43: Carrefour: outlet data, 2012-16
                                                                                                                                                                                  • Figure 44: Carrefour (Europe): outlet numbers, 2013-16
                                                                                                                                                                                  • Figure 45: Carrefour: store numbers by country, 2015-16 (at December)
                                                                                                                                                                                  • Figure 46: Carrefour: European hypermarket numbers (directly operated stores only), 2016
                                                                                                                                                                                  • Figure 47: Carrefour: European supermarket numbers (directly operated stores only, 2016
                                                                                                                                                                                  • Figure 48: Carrefour: European c-store numbers (directly operated stores only), 2016
                                                                                                                                                                                • Retail offering
                                                                                                                                                                                • Casino

                                                                                                                                                                                    • What we think
                                                                                                                                                                                      • Enhanced discount shopping experience fuelling growth at Leader Price
                                                                                                                                                                                        • Hypermarkets focusing on food and cutting back on non-food retail space
                                                                                                                                                                                          • Supermarkets improve fresh food offering and multichannel capability
                                                                                                                                                                                            • Longer opening hours, new loyalty card and more delivery options boost Monoprix
                                                                                                                                                                                              • Evolving ‘Mandarine’ store format driving sales at ultra-convenient chain Franprix
                                                                                                                                                                                                • Other convenience banners upgrading their offering and introducing new concepts
                                                                                                                                                                                                  • Quickening the checkout process across its retail brands
                                                                                                                                                                                                    • Company background
                                                                                                                                                                                                      • Company performance
                                                                                                                                                                                                        • Figure 49: Casino: group financial performance, 2012-16
                                                                                                                                                                                                        • Figure 50: Casino (France): outlet data, 2012-16
                                                                                                                                                                                                      • Retail offering
                                                                                                                                                                                                      • E Leclerc

                                                                                                                                                                                                          • What we think
                                                                                                                                                                                                            • A trailblazer on price
                                                                                                                                                                                                              • Leader in the Drive format
                                                                                                                                                                                                                • Company background
                                                                                                                                                                                                                  • Company performance
                                                                                                                                                                                                                    • Figure 51: E Leclerc: estimated group sales performance, excl. VAT, 2012-16
                                                                                                                                                                                                                    • Figure 52: E Leclerc: outlet data, 2012-16
                                                                                                                                                                                                                  • Retail offering
                                                                                                                                                                                                                  • Les Mousquetaires (Intermarché)

                                                                                                                                                                                                                      • What we think
                                                                                                                                                                                                                        • A new strategy
                                                                                                                                                                                                                          • Overhaul of private label
                                                                                                                                                                                                                            • Digitalisation
                                                                                                                                                                                                                              • Netto doing well
                                                                                                                                                                                                                                • Company background
                                                                                                                                                                                                                                  • Company performance
                                                                                                                                                                                                                                      • Figure 53: Les Mousquetaires: grocery operations – Estimated sales performance, 2013-16
                                                                                                                                                                                                                                      • Figure 54: Les Mousquetaires: grocery outlet data, 2012-16
                                                                                                                                                                                                                                    • Retail offering
                                                                                                                                                                                                                                      • Figure 55: France: customer profile of consumers using Intermarché for their main shop, September 2017
                                                                                                                                                                                                                                  • Schwarz Group (Lidl)

                                                                                                                                                                                                                                      • What we think
                                                                                                                                                                                                                                        • Lidl lands in the US
                                                                                                                                                                                                                                          • Further expansion
                                                                                                                                                                                                                                            • Lidl goes on the attack in Germany
                                                                                                                                                                                                                                              • Further gains in the UK
                                                                                                                                                                                                                                                • Embracing technology
                                                                                                                                                                                                                                                  • Lidl bets big on clothing
                                                                                                                                                                                                                                                    • Figure 56: Esmara by Heidi Klum at Lidl UK, September 2017
                                                                                                                                                                                                                                                  • Online operations at early stages of development
                                                                                                                                                                                                                                                    • Company background
                                                                                                                                                                                                                                                      • Company performance
                                                                                                                                                                                                                                                        • Figure 57: Schwarz Group: group sales performance, 2012/13-2016/17
                                                                                                                                                                                                                                                        • Figure 58: Schwarz Group: outlet data, 2012/13-2016/17
                                                                                                                                                                                                                                                      • Retail offering

                                                                                                                                                                                                                                                      Supermarkets - France - November 2017

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