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Supermarkets - Italy - November 2015

“The leading grocery retailers continue to suffer both due to the wider economic problems within Italy holding back consumer spending, and the shift of shoppers to the discount formats. The majority of consumers in Italy combine a main shop with top-up based shopping behaviours, and whilst the leading players have historically captured these top-up shops they are increasingly going to the discounts and, in particular, Lidl.”
– Nick Carroll, Retail Analyst

This report looks at the following areas:

  • Retailers need to address the rise in single person households
  • Click-and-collect: A logical solution?

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Table of contents

  1. Europe – Overview

    • What you need to know
      • Areas covered in this report
        • Technical notes
          • Consumer spending
            • Retail sales
              • Financial definitions
                • Currencies
                  • Abbreviations
                    • Sales tax rates
                      • Figure 1: VAT rates, 2011-15
                  • Italy – Overview

                    • What you need to know
                      • Areas covered in this report
                      • Executive Summary

                          • The market
                            • Spending and inflation
                              • Figure 2: Annual % change in total household expenditure and expenditure on food, beverages and tobacco, 2010-15
                            • Channels of distribution
                              • Figure 3: Italy: Estimated distribution of spending on food and beverages, 2014
                            • Sector size and forecast
                              • Figure 4: Italy: Annual % change in all retail sales (excl. fuel) and food retail sales, 2010-16
                            • Leading players
                              • Key metrics
                                • Market shares
                                  • Figure 5: Italy: Leading grocery retailers’ estimated shares of all food retailers’ sales, 2014
                                • Online
                                  • Figure 6: Italy: Percentage of all individuals who have bought groceries online in the last year, 2014
                                • The consumer
                                  • Who shops for groceries
                                    • Figure 7: Italy: Who is responsible for grocery shopping, September 2015
                                  • How they shop for groceries
                                    • Figure 8: Italy: How they shop for groceries, September 2015
                                  • Where they shop for groceries
                                    • Figure 9: Italy: Where they spend the most on groceries, September 2015
                                  • What we think
                                  • Issues and Insights

                                    • Retailers need to address the rise in single person households
                                      • The facts
                                        • The implications
                                          • Click-and-collect: A logical solution?
                                            • The facts
                                              • The implications
                                              • The Market – What You Need to Know

                                                • Consumer spending remains low
                                                  • Spending concentrated among the major operators
                                                    • Food retail sales continue to falter
                                                    • Spending and Inflation

                                                      • Spending
                                                        • Figure 10: Italy: Consumer Spending on food and drink (incl. VAT), 2010-15
                                                      • Inflation
                                                        • Figure 11: Italy: Harmonised indices of consumer prices: annual % change, Jan 2014-Sep 2015
                                                        • Figure 12: Italy: Harmonised indices of consumer prices: Annual % change, 2010-14
                                                    • Channels of Distribution

                                                        • Figure 13: Italy: Estimated distribution of spending on food and beverages, 2014
                                                        • Figure 14: Italy: Estimated distribution of spending on food and beverages, 2010-15
                                                    • Sector Size and Forecast

                                                      • Market remains tough
                                                        • Figure 15: Italy: Food retailers’ sales (excl. VAT), 2010-15
                                                        • Figure 16: Italy: Food retailers’ sales forecasts (excl. VAT), 2015-20
                                                    • Leading Retailers – What You Need to Know

                                                      • Consolidation in a tough environment
                                                        • Lidl flourishing in the current market conditions
                                                          • Strength in numbers
                                                          • Leading Retailers

                                                            • Market leader sees sales fall in 2014
                                                                • Figure 17: Italy: Leading grocery retailers, by revenues (excl vat), 2011-14
                                                              • Store numbers
                                                                • Figure 18: Italy: Leading grocery retailers’ outlet numbers, 2011-14
                                                              • Sales per outlet
                                                                • Figure 19: Italy: Leading grocery retailers’ sales per outlet, 2011-14
                                                            • Market Share

                                                              • No change at the top
                                                                • Figure 20: Italy: Leading grocery retailers’ estimated shares of all food retailers’ sales, 2014
                                                                • Figure 21: Italy: Leading grocery retailers’ estimated shares of all food retailers’ sales, 2010-14
                                                            • Online

                                                              • An underdeveloped channel
                                                                • Online activity
                                                                  • Figure 22: Italy: Percentage of all individuals who have bought groceries online in the last year, 2014
                                                                  • Figure 23: Italy: Percentage of all individuals purchasing online in the past 12 months, 2009-14
                                                                • Online market size
                                                                • The Consumer – What You Need to Know

                                                                  • Responsibility falls on female consumers
                                                                    • A majority combine a main-shop with a top-up
                                                                      • Coop Italia the go-to destination for primary shops but Lidl capturing secondary shops
                                                                      • The Consumer – Who Shops for Groceries

                                                                        • Half of consumers responsible for grocery shopping
                                                                            • Figure 24: Italy: Who is responsible for grocery shopping, September 2015
                                                                          • There remains a gender split in the responsibility of grocery shopping
                                                                              • Figure 25: Italy: Who is responsible for grocery shopping, by gender, September 2015
                                                                              • Figure 26: Italy: Main grocery responsibility, by gender and age, September 2015
                                                                          • The Consumer – How They Shop for Groceries

                                                                            • Main shops are being combined with top-ups
                                                                                • Figure 27: Italy: How they shop for groceries, September 2015
                                                                              • How they do a regular main shop: in-store versus online
                                                                                  • Figure 28: Italy: How they shop for groceries, by main shop behaviour, September 2015
                                                                              • The Consumer – Where They Shop for Groceries

                                                                                • Coop Italia the primary destination for grocery shopping
                                                                                    • Figure 29: Italy: Where they spend the most on groceries, September 2015
                                                                                    • Figure 30: Italy: Where they spend the most on groceries, by age and average income, September 2015
                                                                                  • Lidl the go-to retailer for secondary shops
                                                                                    • Figure 31: Italy: Where else they shop for groceries in a typical month, September 2015
                                                                                    • Figure 32: Italy: Where else they shop for groceries in a typical month, by age and average income, September 2015
                                                                                • Appendix – Data Sources, Abbreviations and Supporting Information

                                                                                  • Abbreviations
                                                                                    • Data sources
                                                                                    • Auchan

                                                                                        • What we think
                                                                                          • A primarily hypermarket business
                                                                                            • Growing importance of Eastern Europe
                                                                                              • What of the future?
                                                                                                • Company background
                                                                                                  • Company performance
                                                                                                      • Figure 33: Auchan: Group financial performance, 2010-14
                                                                                                      • Figure 34: Auchan: Revenue by region, 2010-14
                                                                                                      • Figure 35: Auchan: Retail sales estimates by country (Europe only), 2010-14
                                                                                                    • Stores
                                                                                                        • Figure 36: Auchan: Outlet data (consolidated stores only), 2010-14
                                                                                                      • Retail Offering
                                                                                                      • Carrefour

                                                                                                          • What we think
                                                                                                            • Turnaround plan bearing fruit
                                                                                                              • Smaller stores
                                                                                                                • Online a prime focus
                                                                                                                  • Company background
                                                                                                                    • Company performance
                                                                                                                      • Figure 37: Carrefour: Group financial performance, 2010-14
                                                                                                                      • Figure 38: Carrefour: Outlet data, 2010-14
                                                                                                                      • Figure 39: Carrefour (Europe): Outlet numbers 2012-14
                                                                                                                      • Figure 40: Carrefour: European hypermarket numbers (directly operated stores only), 2014
                                                                                                                      • Figure 41: Carrefour: European supermarket numbers (directly operated stores only), 2014
                                                                                                                      • Figure 42: Carrefour: European C-store numbers (directly operated stores only), 2014
                                                                                                                    • Retail offering
                                                                                                                    • Rewe

                                                                                                                        • What we think
                                                                                                                          • Penny
                                                                                                                            • Online
                                                                                                                              • Where next
                                                                                                                                • Company background
                                                                                                                                  • Company performance
                                                                                                                                    • Figure 43: Rewe: Group financial performance, 2010-14
                                                                                                                                    • Figure 44: Rewe: Outlet data, 2010-14
                                                                                                                                  • Retail offering
                                                                                                                                    • Rewe
                                                                                                                                      • Penny
                                                                                                                                      • Schwarz Group (Lidl, Kaufland)

                                                                                                                                          • What we think
                                                                                                                                            • Cost
                                                                                                                                              • Kaufland
                                                                                                                                                • Expansion
                                                                                                                                                  • Where next
                                                                                                                                                    • Company background
                                                                                                                                                      • Company performance
                                                                                                                                                        • Figure 45: Schwarz Group: Group financial performance, 2010/11-2014/15
                                                                                                                                                        • Figure 46: Schwarz Group: Outlet data, 2010/11-2014/15
                                                                                                                                                      • Retail offering
                                                                                                                                                      • Spar International

                                                                                                                                                          • What we think
                                                                                                                                                            • Transit locations
                                                                                                                                                              • Pushing its health and wellness credentials
                                                                                                                                                                • Leading the contactless payment revolution
                                                                                                                                                                  • Strengthening local ties
                                                                                                                                                                    • New digital strategy to connect with Millennials
                                                                                                                                                                      • An award winning brand
                                                                                                                                                                        • Building on its foodservice offering
                                                                                                                                                                          • Company background
                                                                                                                                                                            • Company performance
                                                                                                                                                                              • Figure 47: Spar International: Retail sales, by country, 2010-14
                                                                                                                                                                              • Figure 48: Spar International: Outlets, 2010-14
                                                                                                                                                                              • Figure 49: Spar International: Retail sales area, 2010-14
                                                                                                                                                                              • Figure 50: Spar International: Sales per sq m, by country, 2010-14
                                                                                                                                                                            • Retail offering

                                                                                                                                                                            Companies Covered

                                                                                                                                                                            To learn more about the companies covered in this report please contact us.

                                                                                                                                                                            Supermarkets - Italy - November 2015

                                                                                                                                                                            £995.00 (Excl.Tax)