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Supermarkets: More Than Just Food Retailing - France - November 2013

"Food retailing is changing in France. There is evidence that the long-term growth of the hypermarket has come to an end and we are seeing a switch back to smaller stores. But unlike, say, in the UK, it is hard to blame the switch on the growth in online because that is still quite small. There may be a recessionary impact with people reluctant to pay for petrol to drive to out-of-town stores while at the same time trying to control their food wastage by buying more on an as-needs basis."

- John Mercer, European Retail Analyst

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Table of contents

  1. Executive Summary

    • Spending and inflation
      • Sector size and forecast
        • Leading retailers
          • Online
            • The consumer – who shops where
              • The consumer - Non-food products bought
                • What we think
                • Report Scope and Technical Notes

                  • Coverage
                    • Technical notes
                      • Retail sector definitions
                        • Consumer spending definitions
                          • Financial definitions
                            • Currencies
                              • Country codes
                                • VAT
                                  • Figure 1: European VAT rates, 2010-13
                                • Abbreviations
                                • Spending and Inflation

                                  • Key points
                                    • Consumer spending on food, beverages and tobacco
                                      • Figure 2: France: Consumer spending on food, drink and tobacco, incl. VAT, 2008-13
                                    • Inflation
                                      • Figure 3: France: Consumer price indices, Oct 2012-Oct 2013
                                      • Figure 4: France: Consumer price indices, 2007-13
                                    • Distribution of spending
                                      • Figure 5: France: Estimated distribution of spending on food, drink and tobacco, 2012
                                  • Sector Size and Forecast

                                    • Key points
                                      • Figure 6: France: Food retailers sales (excl VAT), 2008-13
                                      • Figure 7: France: Food retailers sales forecasts (excl VAT), 2013-18
                                  • Leading Retailers: Financials and Outlets

                                    • Key points
                                        • Figure 8: France: Leading grocery retailers, sales, 2010-12
                                        • Figure 9: France: Leading grocers’ outlet numbers, 2010-12
                                        • Figure 10: France: Leading retailers: Sales per outlet, 2010-12
                                    • Leading Retailers: Market Shares

                                      • Key points
                                          • Figure 11: France: Leading grocers sales as % all food retailers sales, 2010-12
                                      • Online

                                        • Key points
                                            • Figure 12: France: The consumer: Types of online grocery store used, October 2013
                                            • Figure 13: Percentage of all individuals who have bought groceries online in the last 12 months, 2007-12
                                          • Market size
                                            • The retailers online
                                              • Figure 14: France: Leading grocers’ online offers, November 2013
                                          • The Consumer – Where They Shop and Types of Store Used

                                            • Key points
                                                • Figure 15: France: Type of food shop used, October 2013
                                                • Figure 16: France: Where people do their main shop, October 2013
                                                • Figure 17: France: Where people do top-up shopping, October 2013
                                              • Customer profiles
                                                  • Figure 18: France: Profile of users of types of store, Oct 2013
                                                  • Figure 19: France: Profile of where people do their main shop, October 2013
                                                  • Figure 20: France: Profile of where people do top-up shopping, October 2013
                                                • Primary shops
                                                    • Figure 21: France: Consumer profile of primary shoppers by gender, October 2013
                                                    • Figure 22: France: Consumer profile of primary shoppers by age, October 2013
                                                    • Figure 23: France: Consumer profile of primary shoppers by Region, October 2013
                                                    • Figure 24: France: Consumer profile of primary shoppers by employment status, October 2013
                                                    • Figure 25: France: Consumer profile of primary shoppers by Household size, October 2013
                                                • The Consumer – Non-Food Products Bought

                                                  • Key points
                                                      • Figure 26: France: Non-grocery items bought from grocery retailers, in-store/online, October 2013
                                                      • Figure 27: France: Non-grocery items bought from grocery retailers, in-store, October 2013
                                                      • Figure 28: France: Non-grocery items bought from grocery retailers, online, October 2013
                                                      • Figure 29: France: Profile of buyers of particular non-foods, online and in-store, October 2013
                                                      • Figure 30: France: Profile of non-foods buyers, online, October 2013
                                                  • Aldi

                                                      • What we think
                                                          • Figure 31: Aldi: Number of new product lines recorded for brand keywords ‘Gourmet’ in Germany and ‘Specially Selected’ in the UK at Aldi, 2012 and 2013
                                                          • Figure 32: Aldi Süd, Germany: Selected special offers, 6 November 2013
                                                          • Figure 33: Aldi Nord, Germany: Selected special offers, 6 November 2013
                                                        • Company background
                                                          • Company performance
                                                            • Figure 34: Aldi: Distribution of total European sales by market (estimated), 2012
                                                            • Figure 35: Aldi: Estimated group financial performance, 2008-12
                                                            • Figure 36: Aldi: Estimated outlet data, 2008-12
                                                          • Retail offering
                                                          • Auchan

                                                              • What we think
                                                                • Company background
                                                                  • Recent history
                                                                    • Company performance
                                                                        • Figure 37: Auchan: Group financial performance, 2008-12
                                                                        • Figure 38: Auchan: Sales, by region, with retail sales estimates by country, 2008-12
                                                                      • Stores
                                                                          • Figure 39: Auchan: Outlet data (consolidated stores only), 2008-12
                                                                        • Groupe Auchan – Non-retail activities
                                                                          • Retail offering
                                                                          • Carrefour

                                                                              • What we think
                                                                                • Company background
                                                                                  • Company performance
                                                                                    • Figure 40: Carrefour: Group financial performance, 2008-2012
                                                                                    • Figure 41: Carrefour: Outlet data, 2008-2012
                                                                                    • Figure 42: Carrefour (Europe): Total European outlet numbers by format (incl. franchise/partner stores), 2008-12
                                                                                  • Retail offering
                                                                                  • Casino

                                                                                      • What we think
                                                                                        • Company background
                                                                                          • Company performance
                                                                                            • Figure 43: Casino: Group financial performance, excl. sales tax, 2008-13
                                                                                            • Figure 44: Casino: Outlet data (excluding franchises), 2008-12
                                                                                          • Retail offering
                                                                                          • Dia

                                                                                              • What we think
                                                                                                • Company background
                                                                                                  • Company performance
                                                                                                      • Figure 45: Dia: Group financial performance, 2010/11-2012/13
                                                                                                      • Figure 46: Dia: Outlet data, 2011-13
                                                                                                    • Retail offering
                                                                                                    • Groupement des Mousquetaires (Intermarché/ITM Entreprises)

                                                                                                        • What we think
                                                                                                          • Company background
                                                                                                            • Company performance
                                                                                                              • Figure 47: Groupement des Mousquetaires: Sales performance, excl. sales tax, 2008-13
                                                                                                              • Figure 48: Groupement des Mousquetaires: Group outlet data, 2008-12
                                                                                                              • Figure 49: Groupement des Mousquetaires: Food outlet data and range by format type, 2012
                                                                                                            • Retail offering
                                                                                                            • Leclerc (International)

                                                                                                                • What we think
                                                                                                                  • Company background
                                                                                                                    • Company performance
                                                                                                                      • Figure 50: E. Leclerc: Group sales performance, excl. VAT, 2008-13
                                                                                                                      • Figure 51: E. Leclerc: Estimated international sales by country, excl. VAT, 2010-12
                                                                                                                      • Figure 52: E. Leclerc: Group outlet data, 2008-12
                                                                                                                    • Retail offering
                                                                                                                    • Lidl/Kaufland (Schwarz Group)

                                                                                                                        • What we think
                                                                                                                          • Company background
                                                                                                                            • Company performance
                                                                                                                              • Figure 53: Schwarz Group: Estimated group financial performance, 2008/09-2013/14
                                                                                                                              • Figure 54: Schwarz Group: Outlet data, 2009-2013
                                                                                                                            • Retail offering
                                                                                                                            • Système U

                                                                                                                                • What we think
                                                                                                                                  • Company background
                                                                                                                                    • Company performance
                                                                                                                                      • Figure 55: Système U: Group financial performance, 2008-12
                                                                                                                                      • Figure 56: Système U: Outlet data, 2008-12
                                                                                                                                    • Retail offering
                                                                                                                                    • Appendix – Broader Market Environment

                                                                                                                                      • Online
                                                                                                                                        • Figure 57: Europe: Percentage of households with a broadband internet connection, by country, 2008-12
                                                                                                                                        • Figure 58: Europe: Percentage of all individuals accessing the internet daily, by country, 2008-12
                                                                                                                                      • Consumer confidence
                                                                                                                                        • Figure 59: Europe: Consumer confidence levels, October 2012 – September 2013
                                                                                                                                      • Population
                                                                                                                                        • Figure 60: Europe: Population, by age group, 2010
                                                                                                                                        • Figure 61: Europe: Population, by age group, 2015
                                                                                                                                        • Figure 62: Europe: Population, by age group, 2020
                                                                                                                                      • GDP
                                                                                                                                        • Figure 63: Europe: GDP (current prices), 2012
                                                                                                                                        • Figure 64: Europe: Real-terms year-on-year growth in GDP, 2003-13
                                                                                                                                      • Consumer spending
                                                                                                                                        • Figure 65: Europe: Households’ consumer spending (current prices), 2012
                                                                                                                                        • Figure 66: Europe: Real-terms year-on-year growth in households’ consumer spending, 2003-12
                                                                                                                                      • Consumer prices
                                                                                                                                        • Figure 67: Europe: Harmonised index of consumer prices, annual % change, 2003-12
                                                                                                                                      • Unemployment
                                                                                                                                        • Figure 68: Europe: Average rate of unemployment, 2003-12
                                                                                                                                      • Interest rates
                                                                                                                                        • Figure 69: Europe: Central bank interest rates, 2008-13
                                                                                                                                    • Appendix – The Consumer – Where They Buy Groceries

                                                                                                                                        • Figure 70: Most popular retailers used for grocery shopping – Main weekly grocery shop, by demographics, France, October 2013
                                                                                                                                        • Figure 71: Next most popular retailers used for grocery shopping – Main weekly grocery shop, by demographics, France, October 2013
                                                                                                                                        • Figure 72: Most popular retailers used for grocery shopping – Top-up shopping, by demographics, France, October 2013
                                                                                                                                        • Figure 73: Next most popular retailers used for grocery shopping – Top-up shopping, by demographics, France, October 2013
                                                                                                                                    • Appendix – The Consumer: Types of Grocery Stores Used

                                                                                                                                        • Figure 74: Most popular types of grocery stores used, by demographics, France, October 2013
                                                                                                                                        • Figure 75: Next most popular types of grocery stores used, by demographics, France, October 2013
                                                                                                                                        • Figure 76: Other types of grocery stores used, by demographics, France, October 2013
                                                                                                                                    • Appendix – The Consumer: Non-Grocery Items Bought from Grocery Retailers

                                                                                                                                        • Figure 77: Most popular non-grocery items bought from grocery retailers – In-store/Online, by demographics, France, October 2013
                                                                                                                                        • Figure 78: Next most popular non-grocery items bought from grocery retailers – In-store/Online, by demographics, France, October 2013
                                                                                                                                        • Figure 79: Other non-grocery items bought from grocery retailers – In-store/Online, by demographics, France, October 2013
                                                                                                                                        • Figure 80: Least popular non-grocery items bought from grocery retailers – In-store/Online, by demographics, France, October 2013

                                                                                                                                    Companies Covered

                                                                                                                                    • Aldi Stores Ltd (UK & Ireland)
                                                                                                                                    • J. Sainsbury
                                                                                                                                    • Lidl (Switzerland)
                                                                                                                                    • Lidl (UK)
                                                                                                                                    • Schwarz Group
                                                                                                                                    • Tengelmann
                                                                                                                                    • Tesco Plc

                                                                                                                                    Supermarkets: More Than Just Food Retailing - France - November 2013

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