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Supermarkets: More Than Just Food Retailing - France - November 2014

"Hypermarkets are performing better than their counterparts in the UK, but similar trends are visible in the market. Larger stores are growing more slowly than smaller ones. There is a recovery in shopping at the food specialists. There are, we think, two main factors. First, the development of online shopping which, though still small, takes share from larger stores and leaves people needing to top up at smaller ones and the specialists. Second is a recessionary effect as people shop more often in an attempt to waste less. If there is any impact from the hard discounters it has paused in France as the majors have counter-attacked on price."

Richard PerksDirector of Retail Research

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Table of contents

  1. Executive Summary

    • Spending and inflation
      • Sector size and forecast
        • Leading retailers – Financials and outlets
          • Leading retailers – Market shares
            • Online
              • The consumer – Where they shop
                • Consumers and the discounters
                  • What we think
                  • Spending and Inflation

                    • Key points
                      • Consumer spending on food, drink and tobacco
                        • Figure 1: France: Consumer spending on food drink and tobacco (incl VAT), 2009-14
                      • Inflation
                        • Figure 2: France: Consumer prices: Annual change, Jan 2013-Oct 2014
                        • Figure 3: France: Consumer prices: Annual change, 2009-14
                    • Distribution of Spending

                          • Figure 4: France: Estimated distribution of spending on food and drink, 2013
                      • Sector Size and Forecast

                        • Key points
                            • Figure 5: France: Food retailers’ sales (excl VAT), 2009-14
                            • Figure 6: France: Food retailers sales (excl VAT), 2014-19
                        • Leading Retailers – Financials and Outlets

                          • Key points
                            • Sales
                                • Figure 7: France: Leading grocers, sales, 2011-13
                              • Outlets
                                • Figure 8: France: Leading grocers outlet numbers, 2011-13
                              • Sales per outlet
                                • Figure 9: France: Leading grocers, sales per outlet, 2011-13
                            • The Retailers – Market Shares

                                • Figure 10: France: Leading grocers shares of all food retailers sales, 2011-13
                            • Online

                              • Key points
                                • Still a small share of the market
                                  • Figure 11: France: Online shoppers in the last 12 months, 2009-13
                                • But should they be doing it?
                                • The Consumer – Where They Shop

                                  • Key points
                                    • Who does the grocery shopping?
                                      • Figure 12: France: Who does the main grocery shop, October 2014
                                      • Figure 13: France: Profile of main shoppers, October 2014
                                      • Figure 14: France: Store used for any shopping, October 2014
                                      • Figure 15: France: Profile of shoppers at leading food retailers, October 2014
                                    • Main shop
                                        • Figure 16: France: Store used for any shopping, October 2014
                                        • Figure 17: France: Profile of main shoppers at leading food retailers, October 2014
                                      • Top-up shopping
                                        • Figure 18: France: Store used for top-up shopping, October 2014
                                        • Figure 19: France: Store used for top-up shopping, October 2014
                                    • The Consumer – Attitudes Towards Discount Supermarkets

                                      • Key points
                                        • Why people don’t shop at the discounters.
                                            • Figure 20: France: Reasons for not shopping at discounters, October 2014
                                            • Figure 21: Attitudes to Discounters by shops used, October 2014
                                          • How have discounters changed?
                                              • Figure 22: France: How have discounters changed in the last two years, October 2014
                                          • Aldi

                                              • What we think
                                                • Germany
                                                  • Elsewhere
                                                    • Where next?
                                                      • Company background
                                                        • Company performance
                                                          • Figure 23: Aldi: Group financial performance, 2009-2013
                                                          • Figure 24: Aldi: Outlet data, 2009-2013
                                                          • Figure 25: Aldi: Outlet data, 2009-2013 (continued)
                                                        • Retail offering
                                                        • Groupe Auchan

                                                            • What we think
                                                              • Exposed in weak eurozone and under threat from trend away from hypermarkets
                                                                • Looking for growth
                                                                  • Defensive purchasing alliances
                                                                    • Company background
                                                                      • Company performance
                                                                        • Figure 26: Auchan: Group financial performance, 2009-13
                                                                        • Figure 27: Auchan: Revenue by region, 2009-13
                                                                        • Figure 28: Auchan: Retail sales estimates by country (Europe only), 2009-13
                                                                      • Stores
                                                                          • Figure 29: Auchan: Outlet data (Consolidated stores only), 2009-13
                                                                        • Groupe Auchan – Non retail activities
                                                                          • Retail offering
                                                                          • Carrefour

                                                                              • What we think
                                                                                • Where next?
                                                                                  • Company background
                                                                                    • Company performance
                                                                                      • Figure 30: Carrefour: Group financial performance, 2009-2013
                                                                                      • Figure 31: Carrefour: Outlet data, 2009-2013
                                                                                      • Figure 32: Carrefour (Europe): Outlet numbers (incl franchisees and partners, excluding cash and carry), 2009-13
                                                                                    • Retail offering
                                                                                    • Casino

                                                                                        • What we think
                                                                                          • Warning signs in 2013
                                                                                            • Putting price first
                                                                                              • Casino and Intermarché enter buying agreement
                                                                                                • Online – Strong performance for GM and potential to expand in food
                                                                                                  • Company background
                                                                                                    • Company performance
                                                                                                      • Figure 33: Casino: Group financial performance, excl. sales tax, 2009-14
                                                                                                      • Figure 34: Casino: Outlet data (excluding franchises), 2009-13
                                                                                                    • Retail offering
                                                                                                    • Dia

                                                                                                        • What we think
                                                                                                          • 2013 in review
                                                                                                            • Sells French operations
                                                                                                              • Aquires El Arbol
                                                                                                                • Company background
                                                                                                                  • Company performance
                                                                                                                    • Figure 35: Dia: Group financial performance, 2011-2014
                                                                                                                    • Figure 36: Dia: Group outlet data, 2011-13
                                                                                                                  • Retail offering
                                                                                                                  • Intermarché/ITM Entreprises (Groupement des Mousquetaires)

                                                                                                                      • What we think
                                                                                                                        • A tougher French market
                                                                                                                          • Capital investment
                                                                                                                            • Investing to drive sales
                                                                                                                              • Company background
                                                                                                                                • Company performance
                                                                                                                                  • Figure 37: Groupement des Mousquetaires (Intermarché/ITM Entreprises): Group financial performance, 2009-13
                                                                                                                                  • Figure 38: Groupement des Mousquetaires (Intermarché/ITM Entreprises): Outlet data, 2009-13
                                                                                                                                • Store formats
                                                                                                                                  • Figure 39: Groupement des Mousquetaires: Food outlet data and range by format type, 2013
                                                                                                                                • Retail offering
                                                                                                                                • Leclerc

                                                                                                                                    • What we think
                                                                                                                                      • Price focus key to success
                                                                                                                                        • Driven to succeed
                                                                                                                                          • Collection remains the preferred online delivery method
                                                                                                                                            • Company background
                                                                                                                                              • Company performance
                                                                                                                                                • Figure 40: E.Leclerc: Group sales performance, excl. VAT, 2009-13
                                                                                                                                                • Figure 41: E. Leclerc: Estimated international sales by country, excl. VAT, 2011-13
                                                                                                                                                • Figure 42: E. Leclerc: Group outlet data, 2009-13
                                                                                                                                              • Retail offering
                                                                                                                                              • Lidl/Kaufland (Schwarz Group)

                                                                                                                                                  • What we think
                                                                                                                                                    • Online
                                                                                                                                                      • Where next
                                                                                                                                                        • Company background
                                                                                                                                                          • Company performance
                                                                                                                                                            • Figure 43: Schwarz Group: Group financial performance, 2009/10-2013/14
                                                                                                                                                            • Figure 44: Schwarz Group: Outlet data, 2009/10-2013/14
                                                                                                                                                            • Figure 45: Schwarz Group: Outlet data, 2009/10-2013/14 (continued)
                                                                                                                                                            • Figure 46: Schwarz Group: Outlet data, 2009/10-2013/14 (continued)
                                                                                                                                                            • Figure 47: Schwarz Group: Outlet data, 2009/10-2013/14 (continued)
                                                                                                                                                          • Retail offering
                                                                                                                                                          • Appendix – The Consumer – France

                                                                                                                                                              • Figure 48: Retailers used for main and top-up grocery shopping, France, October 2014
                                                                                                                                                              • Figure 49: Attitudes towards discount supermarkets in France, by most popular retailers used for main and top-up grocery shopping – Any grocery shop, France, October 2014
                                                                                                                                                              • Figure 50: Attitudes towards discount supermarkets in France, by next most popular retailers used for main and top-up grocery shopping – Any grocery shop, France, October 2014
                                                                                                                                                              • Figure 51: Reasons for not shopping/not shopping enough for groceries at discount supermarkets, by most popular retailers used for main and top-up grocery shopping – Any grocery shop, France, October 2014
                                                                                                                                                              • Figure 52: Reasons for not shopping/not shopping enough for groceries at discount supermarkets, by next most popular retailers used for main and top-up grocery shopping – Any grocery shop, France, October 2014
                                                                                                                                                            • Responsibility for grocery shopping
                                                                                                                                                              • Figure 53: Those in household responsible for grocery shopping, by demographics, France, October 2014
                                                                                                                                                            • Where people shop
                                                                                                                                                              • Figure 54: Most popular retailers used for main and top-up grocery shopping – Any grocery shop, by demographics, France, October 2014
                                                                                                                                                              • Figure 55: Next most popular retailers used for main and top-up grocery shopping – Any grocery shop, by demographics, France, October 2014
                                                                                                                                                              • Figure 56: Other retailers used for main and top-up grocery shopping – Any grocery shop, by demographics, France, October 2014
                                                                                                                                                            • Attitude statements
                                                                                                                                                              • Figure 57: Agreement with the statement ‘The quality of fresh meat at discount supermarkets has improved in the last 2 years’, supermarkets in France, by demographics, October 2014
                                                                                                                                                              • Figure 58: Agreement with the statement ‘The quality of fresh fruit and vegetables at discount supermarkets has improved in the last 2 years’, supermarkets in France, by demographics, October 2014
                                                                                                                                                              • Figure 59: Agreement with the statement ‘The quality of fresh bakery products at discount supermarkets has improved in the last 2 years’, supermarkets in France, by demographics, October 2014
                                                                                                                                                              • Figure 60: Agreement with the statement ‘The choice of brands available at discount supermarkets has improved in the last 2 years’, supermarkets in France, by demographics, October 2014
                                                                                                                                                              • Figure 61: Agreement with the statement ‘I can’t buy all the groceries I need at discount supermarkets’, supermarkets in France, by demographics, October 2014
                                                                                                                                                              • Figure 62: Agreement with the statement ‘I’d like to see a bigger choice of non-grocery items at discount supermarkets’, supermarkets in France, by demographics, October 2014
                                                                                                                                                              • Figure 63: Agreement with the statement ‘The choice of items available within certain ranges at discount supermarkets is too limited’, supermarkets in France, by demographics, October 2014
                                                                                                                                                              • Figure 64: Agreement with the statement ‘I would shop less at discount supermarkets if I had more money^’, supermarkets in France, by demographics, October 2014
                                                                                                                                                              • Figure 65: Agreement with the statement ‘I sometimes buy non-grocery items I didn’t plan to buy when shopping at discount supermarkets’, supermarkets in France, by demographics, October 2014
                                                                                                                                                              • Figure 66: Agreement with the statement ‘I sometimes visit discount supermarkets specifically to buy non-grocery items I’ve seen advertised in advance’, supermarkets in France, by demographics, October 2014
                                                                                                                                                              • Figure 67: Agreement with the statement ‘I do more of my grocery shopping at discount supermarkets than I did two years ago’, supermarkets in France, by demographics, October 2014
                                                                                                                                                              • Figure 68: Agreement with the statement ‘I’m less tempted to buy additional grocery items that I don’t really need at discount supermarkets’, supermarkets in France, by demographics, October 2014
                                                                                                                                                              • Figure 69: Most popular reasons for not shopping/not shopping enough for groceries at discount supermarkets, by demographics, France, October 2014
                                                                                                                                                              • Figure 70: Next most popular reasons for not shopping/not shopping enough for groceries at discount supermarkets, by demographics, France, October 2014
                                                                                                                                                              • Figure 71: Other reasons for not shopping/not shopping enough for groceries at discount supermarkets, by demographics, France, October 2014

                                                                                                                                                          Companies Covered

                                                                                                                                                          To learn more about the companies covered in this report please contact us.

                                                                                                                                                          Supermarkets: More Than Just Food Retailing - France - November 2014

                                                                                                                                                          £1,285.00 (Excl.Tax)