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Supermarkets: More Than Just Food Retailing - Italy - November 2012

This report series covers the 19 leading economies of Western Europe. In total these countries account for around 95% of all European retail sales, excluding Russia. The remaining ten countries are either too small (e.g. Luxembourg) or are not sufficiently well developed to warrant detailed coverage (e.g. Romania and Bulgaria) in this report. These developing countries plus Russia and Turkey are covered in Mintel’s European Retail Handbook 2012/13 – September 2012 and the report, Retailing in Emerging Markets – July 2011.

This data in its entirety is contained in the single copy 19-country report, which gives a full overview of the food retail sectors in Europe. Single country reports are also available for the UK, France, Germany, Spain and Italy.

As in previous years, the report focuses on the major grocers, because these are the dominant players in the sector. The European grocery sector is highly concentrated, with the continent’s top ten grocers accounting for more than 47% of sector sales in 2011. Each of the top ten European grocers by revenues originates from France, Germany or the UK, reflecting fragmented sectors and underinvestment in other large economies, such as Italy and Spain.

A key aim of this report is to record how far beyond food retailing grocers across Europe have reached, and this is reflected in our company profiles, our estimated sector sales mix data for the big five European markets (the UK, France, Germany, Italy, and Spain), as well as our analysis in the European Summary and Outlook section.

Nevertheless, for each country in this report we provide sector sales and forecasts for all food retailers, as well as the grocers sector (except Poland where a grocers breakdown is not available), and total consumer spending data for food, beverages, and tobacco, which includes expenditure through all channels.

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Table of contents

  1. Executive Summary

    • Report Scope and Technical Notes

      • Coverage
        • New report format
          • Technical notes
            • Sector definitions
              • Store definitions
                • Buying groups, voluntary groups and co-operatives
                  • Market sizes
                    • Financial definitions
                      • Currencies
                        • Country codes
                          • VAT
                            • Figure 1: Europe: Standard VAT rates, 2010-12
                          • Abbreviations
                          • Spending and Inflation

                              • Figure 2: Italy: Households’ consumption expenditure, 2007-11
                              • Figure 3: Italy: Harmonised indices of consumer prices: Annual % change, Jan 2011-Oct 2012
                          • Distribution of spending

                              • Figure 4: Italy: Channels of distribution for food and drink, 2011
                          • Sector Size and Forecast

                              • Figure 5: Italy: Retail sales, 2007-11
                              • Figure 6: Italy: Retail sales forecasts, 2012-17
                            • Enterprises and employment
                              • Figure 7: Italy: Number of retail enterprises, 2008 and 2009
                              • Figure 8: Italy: Number of full-time-equivalent employees in retailing, 2008 and 2009
                          • Sector sales mix

                              • Figure 9: Italy: Grocers sales mix, 2011
                          • The Retailers: Financials and Outlets

                              • Figure 10: Italy: Leading grocery retailers, by revenues (excl vat), 2009-11
                              • Figure 11: Italy: Leading grocery retailers’ outlet numbers, 2009-11
                              • Figure 12: Italy: Leading grocery retailers’ sales per outlet, 2009-11
                          • The Retailers: Market Shares

                              • Figure 13: Italy: Leading food retailers’ share of all food retailers’ sales, 2009-11
                          • The Consumer: Where They Shop

                            • Main-shop destinations
                                • Figure 14: Italy: Grocers used for a main shop, September 2012
                              • Main-shop consumers by demographics
                                • Figure 15: Italy: Leading grocers’ main-shop consumers, by average age and income, September 2012
                                • Figure 16: Italy: Leading grocers’ main-shop consumers, by gender, September 2012
                              • Top-up shop destinations
                                  • Figure 17: Italy: Grocers used for top-up shops, September 2012
                                • Top-up shoppers by demographics
                                    • Figure 18: Italy: Leading grocers’ top-up consumers, by average age and income, September 2012
                                • The Consumer: Shopping Habits

                                      • Figure 19: Italy: Grocery shopping habits, May 2012
                                      • Figure 20: Italy: Grocery shopping habits, by average age and affluence, May 2012
                                  • Online

                                      • Figure 21: Italy: Percentage of all individuals having purchased online in the past 12 months, selected categories, 2007-11
                                      • Figure 22: Italy Percentage of individuals having purchased food/groceries online in the past 12 months, by age band, 2011
                                  • Auchan

                                      • What we think
                                        • Eastwards shift
                                          • A strong foundation
                                            • With decentralised operations
                                              • Strong own-brand
                                                • Commitment to e-commerce
                                                  • Non-food activities
                                                    • Company background
                                                      • Company performance
                                                        • By region
                                                          • By activity
                                                            • Figure 23: Auchan: Group financial performance, 2007-11
                                                            • Figure 24: Auchan: Estimated European sales, by country, 2007-11
                                                          • First half 2012
                                                            • Stores
                                                              • Figure 25: Auchan: European grocery stores outlet data, 2007-11
                                                            • Store formats
                                                              • Retail offering
                                                              • Carrefour

                                                                  • What we think
                                                                    • Dreadful results but brighter prospects
                                                                      • Cutting the global footprint to improve liquidity
                                                                        • What does the future hold for hypermarkets?
                                                                          • Multi-channel strategy
                                                                            • Company background
                                                                              • Company performance
                                                                                • Figure 26: Carrefour (Europe): Group financial performance, 2007-11
                                                                                • Figure 27: Carrefour (Europe): Directly-operated outlet data, 2007-11
                                                                              • Store formats
                                                                                • Figure 28: Carrefour (Europe): Total European outlet numbers by format (incl. franchise/partner stores), 2007-11
                                                                              • Retail offering
                                                                              • E. Leclerc

                                                                                  • What we think
                                                                                    • Solid track record based on offering consistently low prices
                                                                                      • Strong hypermarket performance
                                                                                        • Non-foods and drive-thru boost growth too
                                                                                          • Accelerated capital investment will drive market share gains
                                                                                            • What risks?
                                                                                              • Company background
                                                                                                • Company performance
                                                                                                  • Figure 33: E. Leclerc: Group sales performance, 2007-12
                                                                                                  • Figure 34: Estimated International sales by country, 2010 and 2011
                                                                                                  • Figure 35: E. Leclerc: Group outlet data, 2007-11
                                                                                                • Non-food formats
                                                                                                  • Figure 36: E Leclerc: Non-food outlets, 2011
                                                                                                • Retail offering
                                                                                                • Lidl/Kaufland (Schwarz Group)

                                                                                                    • What we think
                                                                                                      • Can Lidl’s online non-foods offer be exported?
                                                                                                        • Figure 29: Schwarz Group: Lidl stores per million capita, 2011
                                                                                                      • Prospects in Germany: Lidl
                                                                                                        • Prospects for Kaufland
                                                                                                          • Scaling back hard-discount in France
                                                                                                            • Outpaced by Aldi in the UK
                                                                                                              • Company background
                                                                                                                • Company performance
                                                                                                                  • Figure 30: Schwarz Group: Group financial performance, 2007/08-2011/12
                                                                                                                  • Figure 31: Schwarz Group: Outlet data, 2007/08-2011/12
                                                                                                                • Retail offering
                                                                                                                • Rewe (Food Retail)

                                                                                                                    • What we think
                                                                                                                      • Reviving Penny in Germany
                                                                                                                        • Penny appeals in Eastern Europe
                                                                                                                          • Rewe’s spectacular growth in Germany
                                                                                                                            • And Billa/Merkur robust internationally
                                                                                                                              • Online and non-foods
                                                                                                                                • Company background
                                                                                                                                  • Company performance
                                                                                                                                    • Figure 37: Rewe: Group financial performance, 2007-11
                                                                                                                                    • Figure 38: Rewe: Outlet data, 2007-11
                                                                                                                                  • Store formats
                                                                                                                                    • Figure 39: Rewe: Food formats, 2012
                                                                                                                                  • Retail offering
                                                                                                                                  • Spar Europe

                                                                                                                                      • What we think
                                                                                                                                        • Company background
                                                                                                                                          • Figure 40: Spar International: Year of entry, by country
                                                                                                                                        • Company performance
                                                                                                                                          • Figure 41: SPAR International: Retail sales by country, 2007-11
                                                                                                                                          • Figure 42: SPAR International: Outlet data, 2007-11
                                                                                                                                        • Retail offering
                                                                                                                                        • Appendix – Broader Market Environment

                                                                                                                                          • Population
                                                                                                                                            • Figure 43: Europe: Population, by age group, 2005
                                                                                                                                            • Figure 44: Europe: Population, by age group, 2010
                                                                                                                                            • Figure 45: Europe: Population, by age group, 2015
                                                                                                                                            • Figure 46: Europe: Population, by age group, 2020
                                                                                                                                          • GDP
                                                                                                                                            • Figure 47: Europe: GDP (current prices), 2011
                                                                                                                                            • Figure 48: Europe: Year-on-year growth in GDP (current prices), 2002-12
                                                                                                                                            • Figure 49: Europe: Year-on-year growth in GDP (constant prices), 2002-12
                                                                                                                                          • Consumer spending
                                                                                                                                            • Figure 50: Europe: Households’ consumer spending (current prices), 2011
                                                                                                                                            • Figure 51: Europe: Year-on-year growth in households’ consumption expenditure (current prices), 2007-11
                                                                                                                                            • Figure 52: Europe: Year-on-year growth in households’ consumption expenditure (constant prices), 2007-11
                                                                                                                                          • Consumer prices
                                                                                                                                            • Figure 53: Europe: Harmonised index of consumer prices, 2001-11
                                                                                                                                          • Unemployment
                                                                                                                                            • Figure 54: Europe: Average rate of unemployment, 2002-2012 Q2
                                                                                                                                          • Interest rates
                                                                                                                                            • Figure 55: Europe: Interest rates, 2007-12
                                                                                                                                          • Consumer confidence
                                                                                                                                            • Figure 56: Europe: Consumer confidence, Oct 2011-Sep 2012

                                                                                                                                        Companies Covered

                                                                                                                                        • Aldi Stores Ltd (UK & Ireland)
                                                                                                                                        • Lidl (UK)
                                                                                                                                        • Spar UK Ltd
                                                                                                                                        • Tesco Plc

                                                                                                                                        Supermarkets: More Than Just Food Retailing - Italy - November 2012

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