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Supermarkets: More Than Just Food Retailing - Italy - November 2013

"Economic pressures and political uncertainty are unsettling for the financial markets and the hard pressed Italian consumer. In the short term the increase in the standard rate of VAT from 21% to 22% (postponed to October from July 2013) will put further pressure on disposable incomes."

- John Mercer, European Retail Analyst

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Table of contents

  1. Executive Summary

    • Spending and inflation
      • Sector sales and forecast
        • Leading retailers
          • Online
            • The consumer – where they shop
              • The consumer – types of stores used
                • The consumer – non-grocery purchases
                  • What we think
                  • Report Scope and Technical Notes

                    • Coverage
                      • Technical notes
                        • Retail sector definitions
                          • Consumer spending definitions
                            • Financial definitions
                              • Currencies
                                • Country codes
                                  • VAT
                                    • Figure 1: European VAT rates, 2010-13
                                  • Abbreviations
                                  • Spending and Inflation

                                    • Key points
                                        • Figure 2: Italy: Households’ consumption expenditure, incl. VAT, 2008-13
                                        • Figure 3: Italy: Harmonised indices of consumer prices: Annual % change, Jan 2012-Oct 2013
                                      • Channels of distribution
                                        • Figure 4: Italy: Estimated distribution of spending on food and beverages, 2012
                                    • Sector Size and Forecast

                                          • Figure 5: Italy: Retail sales, excl. VAT, 2008-12
                                          • Figure 6: Italy: Retail sales forecasts, excl. VAT, 2013-18
                                        • Sector sales mix
                                          • Figure 7: Italy: Grocers sales mix, 2012
                                        • Enterprises and employment
                                          • Figure 8: Italy: Number of retail enterprises, 2008-10
                                          • Figure 9: Italy: retail employment by type of retailer, 2008-10
                                      • The Retailers: Financials and Outlets

                                        • Key points
                                            • Figure 10: Italy: Leading grocery retailers, by revenues (excl vat), 2010-12
                                            • Figure 11: Italy: Leading grocery retailers’ outlet numbers, 2010-12
                                            • Figure 12: Italy: Leading grocery retailers’ sales per outlet, 2010-12
                                        • The Retailers: Market Shares

                                            • Figure 13: Italy: Leading grocery retailers’ market shares, 2010-12
                                        • Online

                                          • Key points
                                            • Italy the online laggard
                                              • Market size
                                                • Consumer usage
                                                  • Figure 14: Italy: Types of online grocery stores used, October 2013
                                                  • Figure 15: Italy: Percentage of all individuals having purchased online in the past 12 months, selected categories, 2008-12
                                              • The Consumer: Where They Shop

                                                • Key points
                                                  • What we asked
                                                    • Main-shop destinations
                                                      • Figure 16: Italy: Where they buy the main weekly shop, October 2013
                                                    • Main-shop consumers by demographics
                                                        • Figure 17: Italy: Where they buy their mainly weekly shop, by average age and affluence, October 2013
                                                      • Primary shops
                                                          • Figure 18: Italy: Consumer profile of primary shoppers by gender, October 2013
                                                          • Figure 19: Italy: Consumer profile of primary shoppers by age, October 2013
                                                          • Figure 20: Italy: Consumer profile of primary shoppers by Region, October 2013
                                                          • Figure 21: Italy: Consumer profile of primary shoppers by employment status, October 2013
                                                        • Top-up shop destinations
                                                            • Figure 22: Italy: Where they buy their top-up shopping, October, 2013
                                                          • Top-up shoppers by demographics
                                                              • Figure 23: Italy: Where they buy their top up shopping, by average age and income, October 2013
                                                          • The Consumer: Types of Stores Used

                                                            • Key points
                                                              • What we asked
                                                                • High street shopping has the greatest appeal
                                                                    • Figure 24: Italy: Types of stores used, October 2013
                                                                • The Consumer: Non-Grocery Purchases

                                                                  • Key points
                                                                    • What we asked
                                                                      • Books most popular
                                                                          • Figure 25: Italy: Non-grocery items bought from grocery retailers, whether in-store or online, October 2013
                                                                        • Stores are the preferred choice overall
                                                                            • Figure 26: Italy: Non-grocery items bought from grocery retailers, by in-store and online, October 2013
                                                                          • Preferences by gender
                                                                            • Figure 27: Italy: Selected non-grocery items bought from grocery retailers whether in-store or online, by gender, October 2013
                                                                          • Preferences by age and household income
                                                                          • Auchan

                                                                              • What we think
                                                                                • Company background
                                                                                  • Recent history
                                                                                    • Company performance
                                                                                        • Figure 28: Auchan: Group financial performance, 2008-12
                                                                                        • Figure 29: Auchan: Sales, by region, with retail sales estimates by country, 2008-12
                                                                                      • Stores
                                                                                          • Figure 30: Auchan: Outlet data (consolidated stores only), 2008-12
                                                                                        • Groupe Auchan – Non-retail activities
                                                                                          • Retail offering
                                                                                          • Carrefour

                                                                                              • What we think
                                                                                                • Company background
                                                                                                  • Company performance
                                                                                                    • Figure 31: Carrefour: Group financial performance, 2008-2012
                                                                                                    • Figure 32: Carrefour: Outlet data, 2008-2012
                                                                                                    • Figure 33: Carrefour (Europe): Total European outlet numbers by format (incl. franchise/partner stores), 2008-12
                                                                                                  • Retail offering
                                                                                                  • Leclerc (International)

                                                                                                      • What we think
                                                                                                        • Company background
                                                                                                          • Company performance
                                                                                                            • Figure 34: E. Leclerc: Group sales performance, excl. VAT, 2008-13
                                                                                                            • Figure 35: E. Leclerc: Estimated international sales by country, excl. VAT, 2010-12
                                                                                                            • Figure 36: E. Leclerc: Group outlet data, 2008-12
                                                                                                          • Retail offering
                                                                                                          • Lidl/Kaufland (Schwarz Group)

                                                                                                              • What we think
                                                                                                                • Company background
                                                                                                                  • Company performance
                                                                                                                    • Figure 37: Schwarz Group: Estimated group financial performance, 2008/09-2013/14
                                                                                                                    • Figure 38: Schwarz Group: Outlet data, 2009-2013
                                                                                                                  • Retail offering
                                                                                                                  • Rewe

                                                                                                                      • What we think
                                                                                                                        • Company background
                                                                                                                          • Company performance
                                                                                                                              • Figure 39: Rewe: Group financial performance, 2008-2012
                                                                                                                              • Figure 40: Rewe: Outlet data, 2008-12
                                                                                                                            • Retail offering
                                                                                                                            • Appendix – Broader Market Environment

                                                                                                                              • Online
                                                                                                                                • Figure 41: Europe: Percentage of households with a broadband internet connection, by country, 2008-12
                                                                                                                                • Figure 42: Europe: Percentage of all individuals accessing the internet daily, by country, 2008-12
                                                                                                                              • Consumer confidence
                                                                                                                                • Figure 43: Europe: Consumer confidence levels, October 2012-September 2013
                                                                                                                              • Population
                                                                                                                                • Figure 44: Europe: Population, by age group, 2010
                                                                                                                                • Figure 45: Europe: Population, by age group, 2015
                                                                                                                                • Figure 46: Europe: Population, by age group, 2020
                                                                                                                              • GDP
                                                                                                                                • Figure 47: Europe: GDP (current prices), 2012
                                                                                                                                • Figure 48: Europe: Real-terms year-on-year growth in GDP, 2003-13
                                                                                                                              • Consumer spending
                                                                                                                                • Figure 49: Europe: Households’ consumer spending (current prices), 2012
                                                                                                                                • Figure 50: Europe: Real-terms year-on-year growth in households’ consumer spending, 2003-12
                                                                                                                              • Consumer prices
                                                                                                                                • Figure 51: Europe: Harmonised index of consumer prices, annual % change, 2003-12
                                                                                                                              • Unemployment
                                                                                                                                • Figure 52: Europe: Average rate of unemployment, 2003-12
                                                                                                                              • Interest rates
                                                                                                                                • Figure 53: Europe: Central bank interest rates, 2008-13
                                                                                                                            • Appendix – The Consumer – Where They Buy Groceries

                                                                                                                                • Figure 54: Most popular retailers used for grocery shopping – Main weekly grocery shop, by demographics, Italy, October 2013
                                                                                                                                • Figure 55: Next most popular retailers used for grocery shopping – Main weekly grocery shop, by demographics, Italy, October 2013
                                                                                                                                • Figure 56: Most popular retailers used for grocery shopping – Top-up shopping, by demographics, Italy, October 2013
                                                                                                                                • Figure 57: Next most popular retailers used for grocery shopping – Top-up shopping, by demographics, Italy, October 2013
                                                                                                                                • Figure 58: Other retailers used for grocery shopping – Top-up shopping, by demographics, Italy, October 2013
                                                                                                                            • Appendix – The Consumer: Types of Grocery Stores Used

                                                                                                                                • Figure 59: Most popular types of grocery stores used, by demographics, Italy, October 2013
                                                                                                                                • Figure 60: Next most popular types of grocery stores used, by demographics, Italy, October 2013
                                                                                                                                • Figure 61: Other types of grocery stores used, by demographics, Italy, October 2013
                                                                                                                            • Appendix – The Consumer: Non-Grocery Items Bought from Grocery Retailers

                                                                                                                                • Figure 62: Most popular non-grocery items bought from grocery retailers – In-store/Online, by demographics, Italy, October 2013
                                                                                                                                • Figure 63: Next most popular non-grocery items bought from grocery retailers – In-store/Online, by demographics, Italy, October 2013
                                                                                                                                • Figure 64: Other non-grocery items bought from grocery retailers – In-store/Online, by demographics, Italy, October 2013
                                                                                                                                • Figure 65: Least popular non-grocery items bought from grocery retailers – In-store/Online, by demographics, Italy, October 2013

                                                                                                                            Companies Covered

                                                                                                                            • Lidl (Switzerland)
                                                                                                                            • Schwarz Group
                                                                                                                            • Tengelmann

                                                                                                                            Supermarkets: More Than Just Food Retailing - Italy - November 2013

                                                                                                                            £795.00 (Excl.Tax)