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Supermarkets: More Than Just Food Retailing - Italy - November 2014

"Italian retailing as a whole is, by Western European standards, dysfunctional, archaic and fragmented. Our findings in this report confirm that this remains the case within the grocery sector."

– Hilary Monk, Senior Retail Analyst

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Table of contents

  1. Executive Summary

    • Spending and inflation
      • Sector sales and forecast
        • Leading retailers
          • Online
            • The consumer – Where they shop
              • The consumer – Attitudes to Lidl
                • The consumer – Why they don’t shop at Lidl
                  • What we think
                  • Spending and Inflation

                    • Key points
                        • Figure 1: Italy: Consumer spending on food and drink (incl. VAT), 2009-14
                      • Inflation
                        • Figure 2: Italy: Harmonised indices of consumer prices: Annual % change, Mar 2013-Sept 2014
                        • Figure 3: Italy: Harmonised indices of consumer prices: Annual % change, 2009-13
                    • Distribution of Spending

                        • Figure 4: Italy: Estimated distribution of spending on food and beverages, 2013
                    • Sector Size and Forecast

                          • Figure 5: Italy: Retail sales, excl. VAT, 2009-14
                          • Figure 6: Italy: Retail sales forecasts, excl. VAT, 2014-19
                        • Sector sales mix
                          • Figure 7: Italy: Grocers sales mix, 2013
                        • Enterprises and employment
                          • Figure 8: Italy: Number of retail enterprises, 2008-11
                          • Figure 9: Italy: Retail employment by type of retailer, 2008-11 (Number of full time equivalent employees by sector)
                          • Figure 10: Italy: Number of grocery stores by type, 2010-12
                      • The Retailers – Financials and Outlets

                        • Key points
                          • Winners and losers at the top
                            • Selex – Multi-brand voluntary group
                              • Discounters gain ground
                                • Changes in buying alliances
                                  • Conad joins forces with Finiper
                                    • Auchan teams up with Sisa
                                      • Figure 11: Italy: Leading grocery retailers, by revenues (excl vat), 2009-13
                                      • Figure 12: Italy: Leading grocery retailers’ outlet numbers, 2009-13
                                      • Figure 13: Italy: Leading grocery retailers’ sales per outlet, 2009-13
                                  • The Retailers – Market Shares

                                      • Figure 14: Italy: Leading grocery retailers’ estimated shares of all food retailers’ sales, 2009-13
                                  • Online

                                    • Key points
                                      • Online shoppers
                                        • Figure 15: Italy: Percentage of all individuals purchasing online in the past 12 months, 2008-13
                                      • Market size and leading retailers
                                          • Figure 16: Italy: Leading retailers websites by visitor numbers, September 2014
                                      • The Consumer – Where They Shop

                                        • Key points
                                          • What we asked
                                            • Main-shop destinations
                                                • Figure 17: Italy: Where consumers buy main weekly shop, October 2014
                                              • Trend data
                                                • Top-up shop destinations
                                                    • Figure 18: Italy: Where consumers buy their top-up shopping, October 2014
                                                • The Consumer – Attitudes to Lidl

                                                  • Key points
                                                    • What we asked
                                                      • Almost 60% of consumers now shop more at discount stores
                                                          • Figure 19: Italy Consumer attitudes to Lidl – Agreement with statements, October 2014
                                                        • Sticking with Lidl even if they had more money
                                                            • Figure 20: Italy: Consumer attitudes to Lidl – Changing shopping habits, October 2014
                                                          • Fresh foods – quality improving
                                                              • Figure 21: Italy: Consumer attitudes to Lidl – Quality of products, October 2014
                                                            • Choice improving but still some limitations
                                                                • Figure 22: Italy: Consumer attitudes to Lidl – Choice of products, October 2014
                                                              • Non-grocery special deals are a key selling point
                                                                  • Figure 23: Italy: Consumer attitudes to Lidl – Non-grocery products, October 2014
                                                              • The Consumer – Why They Don’t Shop at lidl

                                                                • Key points
                                                                  • What we asked
                                                                    • Scope for further expansion?
                                                                        • Figure 24: Italy: Why consumers don’t do any/more of their grocery shopping at Lidl, October 2014
                                                                      • Unfamiliar brands
                                                                      • Groupe Auchan

                                                                          • What we think
                                                                            • Exposed in weak eurozone and under threat from trend away from hypermarkets
                                                                              • Looking for growth
                                                                                • Defensive purchasing alliances
                                                                                  • Company background
                                                                                    • Company performance
                                                                                      • Figure 25: Auchan: Group financial performance, 2009-13
                                                                                      • Figure 26: Auchan: Revenue by region, 2009-13
                                                                                      • Figure 27: Auchan: Retail sales estimates by country (Europe only), 2009-13
                                                                                    • Stores
                                                                                        • Figure 28: Auchan: Outlet data (Consolidated stores only), 2009-13
                                                                                      • Groupe Auchan – Non retail activities
                                                                                        • Retail offering
                                                                                        • Carrefour

                                                                                            • What we think
                                                                                              • Where next?
                                                                                                • Company background
                                                                                                  • Company performance
                                                                                                    • Figure 29: Carrefour: Group financial performance, 2009-2013
                                                                                                    • Figure 30: Carrefour: Outlet data, 2009-2013
                                                                                                    • Figure 31: Carrefour (Europe): Outlet numbers (incl franchisees and partners, excluding cash and carry), 2009-13
                                                                                                  • Retail offering
                                                                                                  • Lidl/Kaufland (Schwarz Group)

                                                                                                      • What we think
                                                                                                        • Online
                                                                                                          • Where next
                                                                                                            • Company background
                                                                                                              • Company performance
                                                                                                                • Figure 32: Schwarz Group: Group financial performance, 2009/10-2013/14
                                                                                                                • Figure 33: Schwarz Group: Outlet data, 2009/10-2013/14
                                                                                                                • Figure 34: Schwarz Group: Outlet data, 2009/10-2013/14 (continued)
                                                                                                                • Figure 35: Schwarz Group: Outlet data, 2009/10-2013/14 (continued)
                                                                                                                • Figure 36: Schwarz Group: Outlet data, 2009/10-2013/14 (continued)
                                                                                                              • Retail offering
                                                                                                              • Rewe

                                                                                                                  • What we think
                                                                                                                    • Penny conversions reaping rewards
                                                                                                                      • Pushing into convenience
                                                                                                                        • Online push is overdue in Germany
                                                                                                                          • International markets prove patchy
                                                                                                                            • Company background
                                                                                                                              • Company performance
                                                                                                                                • Figure 37: Rewe: Group sales performance, 2009-13
                                                                                                                                • Figure 38: Rewe: Group sales performance – Breakdown by country, 2009-13
                                                                                                                                • Figure 39: Rewe: Outlet data, 2009-13
                                                                                                                              • Retail offering
                                                                                                                                • Rewe
                                                                                                                                  • Penny
                                                                                                                                  • Appendix – The Consumer – Italy

                                                                                                                                      • Figure 40: Retailers used for main and top-up grocery shopping, Italy, October 2014
                                                                                                                                      • Figure 41: Attitudes towards discount supermarkets in Italy, by most popular retailers used for main and top-up grocery shopping – Any grocery shop, Italy, October 2014
                                                                                                                                      • Figure 42: Attitudes towards discount supermarkets in Italy, by next most popular retailers used for main and top-up grocery shopping – Any grocery shop, Italy, October 2014
                                                                                                                                      • Figure 43: Reasons for not shopping/not shopping enough for groceries at discount supermarkets, by most popular retailers used for main and top-up grocery shopping – Any grocery shop, Italy, October 2014
                                                                                                                                      • Figure 44: Reasons for not shopping/not shopping enough for groceries at discount supermarkets, by next most popular retailers used for main and top-up grocery shopping – Any grocery shop, Italy, October 2014
                                                                                                                                    • Responsibility for grocery shopping
                                                                                                                                      • Figure 45: Those in household responsible for grocery shopping, by demographics, Italy, October 2014
                                                                                                                                    • Where people shop
                                                                                                                                      • Figure 46: Most popular retailers used for main and top-up grocery shopping – Any grocery shop, by demographics, Italy, October 2014
                                                                                                                                      • Figure 47: Next most popular retailers used for main and top-up grocery shopping – Any grocery shop, by demographics, Italy, October 2014
                                                                                                                                      • Figure 48: Other retailers used for main and top-up grocery shopping – Any grocery shop, by demographics, Italy, October 2014
                                                                                                                                    • Attitude statements
                                                                                                                                      • Figure 49: Agreement with the statement ‘The quality of fresh meat at discount supermarkets has improved in the last 2 years’, supermarkets in Italy, by demographics, October 2014
                                                                                                                                      • Figure 50: Agreement with the statement ‘The quality of fresh fruit and vegetables at discount supermarkets has improved in the last 2 years’, supermarkets in Italy, by demographics, October 2014
                                                                                                                                      • Figure 51: Agreement with the statement ‘The quality of fresh bakery products at discount supermarkets has improved in the last 2 years’, supermarkets in Italy, by demographics, October 2014
                                                                                                                                      • Figure 52: Agreement with the statement ‘The choice of brands available at discount supermarkets has improved in the last 2 years’, supermarkets in Italy, by demographics, October 2014
                                                                                                                                      • Figure 53: Agreement with the statement ‘I can’t buy all the groceries I need at discount supermarkets’, supermarkets in Italy, by demographics, October 2014
                                                                                                                                      • Figure 54: Agreement with the statement ‘I’d like to see a bigger choice of non-grocery items at discount supermarkets’, supermarkets in Italy, by demographics, October 2014
                                                                                                                                      • Figure 55: Agreement with the statement ‘The choice of items available within certain ranges at discount supermarkets is too limited’, supermarkets in Italy, by demographics, October 2014
                                                                                                                                      • Figure 56: Agreement with the statement ‘I would shop less at discount supermarkets if I had more money^’, supermarkets in Italy, by demographics, October 2014
                                                                                                                                      • Figure 57: Agreement with the statement ‘I sometimes buy non-grocery items I didn’t plan to buy when shopping at discount supermarkets’, supermarkets in Italy, by demographics, October 2014
                                                                                                                                      • Figure 58: Agreement with the statement ‘I sometimes visit discount supermarkets specifically to buy non-grocery items I’ve seen advertised in advance’, supermarkets in Italy, by demographics, October 2014
                                                                                                                                      • Figure 59: Agreement with the statement ‘I do more of my grocery shopping at discount supermarkets than I did two years ago’, supermarkets in Italy, by demographics, October 2014
                                                                                                                                      • Figure 60: Agreement with the statement ‘I’m less tempted to buy additional grocery items that I don’t really need at discount supermarkets’, supermarkets in Italy, by demographics, October 2014
                                                                                                                                      • Figure 61: Most popular reasons for not shopping/not shopping enough for groceries at discount supermarkets, by demographics, Italy, October 2014
                                                                                                                                      • Figure 62: Next most popular reasons for not shopping/not shopping enough for groceries at discount supermarkets, by demographics, Italy, October 2014
                                                                                                                                      • Figure 63: Other reasons for not shopping/not shopping enough for groceries at discount supermarkets, by demographics, Italy, October 2014

                                                                                                                                  Companies Covered

                                                                                                                                  To learn more about the companies covered in this report please contact us.

                                                                                                                                  Supermarkets: More Than Just Food Retailing - Italy - November 2014

                                                                                                                                  £1,285.00 (Excl.Tax)