Supermarkets: More Than Just Food Retailing - UK - November 2013
“If retailers respond to the changing retail environment, the decline in usage of large out-of-town stores can be reversed.”
– John Mercer, European Retail Analyst
Some questions answered in this report include:
- What are the implications of online grocery shopping?
- Can revitalised stores halt a decline for hypermarkets?
- Is convenience booming?
- Who is feeling the heat from the discounters?
These are times of change for major grocery retailers. Upper-midmarket Sainsbury’s and Waitrose are outperforming, despite the squeeze on incomes; Aldi and Lidl are soaring on the back of store openings, more premium products and (in Aldi’s case) heavy advertising; Tesco has scaled back hypermarket openings and has been pouring money into store refits and opening smaller Express stores.
Tesco’s move away from new hypermarket openings is largely in response to structural changes in the sector: migration of some non-food shopping and some grocery shopping online is raising challenges for large out-of-town stores.
The online, discount and convenience channels are growing faster than the total market, and this report addresses these structural changes in the sector:
Our consumer research asked shoppers what type of stores they buy groceries from and whether they use these stores more or less than a year ago. As usual, we also asked consumers which retailers they buy from.
Our Sector Size and Forecast includes segmented forecasts for the convenience channel and the supermarkets channel (including online).
Our Online section provides a market size and forecast for internet grocery shopping.
Additionally, we asked shoppers what general merchandise categories they had bought from grocery retailers and whether this was online or instore; we asked what services they had bought or would consider buying from grocers; and we asked about attitudes to buying non-grocery products from grocery retailers.
Our Issues and Insights section considers the scale and implications of online grocery shopping, whether consumers are moving away from out-of-town stores, the growth of the convenience and discount channels and how important general merchandise is for the grocery sector.
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* This is a sample representation of the report layout and does not reflect the research included in this report.
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