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Supermarkets: More Than Just Food Retailing - UK - November 2013

“If retailers respond to the changing retail environment, the decline in usage of large out-of-town stores can be reversed.”

– John Mercer, European Retail Analyst

Some questions answered in this report include:

  • What are the implications of online grocery shopping?
  • Can revitalised stores halt a decline for hypermarkets?
  • Is convenience booming?
  • Who is feeling the heat from the discounters?

These are times of change for major grocery retailers. Upper-midmarket Sainsbury’s and Waitrose are outperforming, despite the squeeze on incomes; Aldi and Lidl are soaring on the back of store openings, more premium products and (in Aldi’s case) heavy advertising; Tesco has scaled back hypermarket openings and has been pouring money into store refits and opening smaller Express stores.

Tesco’s move away from new hypermarket openings is largely in response to structural changes in the sector: migration of some non-food shopping and some grocery shopping online is raising challenges for large out-of-town stores.

The online, discount and convenience channels are growing faster than the total market, and this report addresses these structural changes in the sector:

Our consumer research asked shoppers what type of stores they buy groceries from and whether they use these stores more or less than a year ago. As usual, we also asked consumers which retailers they buy from.

Our Sector Size and Forecast includes segmented forecasts for the convenience channel and the supermarkets channel (including online).

Our Online section provides a market size and forecast for internet grocery shopping.

Additionally, we asked shoppers what general merchandise categories they had bought from grocery retailers and whether this was online or instore; we asked what services they had bought or would consider buying from grocers; and we asked about attitudes to buying non-grocery products from grocery retailers.

Our Issues and Insights section considers the scale and implications of online grocery shopping, whether consumers are moving away from out-of-town stores, the growth of the convenience and discount channels and how important general merchandise is for the grocery sector.

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Table of contents

  1. Introduction

      • Definitions
        • Data
          • Financial definitions
            • Abbreviations
            • Executive Summary

                • The market
                  • Figure 1: Grocery retailers sector size and forecast (incl. VAT), 2008-18
                • Market factors
                  • Companies, brands and innovation
                    • 2012: Premium and discount winners
                        • Figure 2: Leading grocers: Shares of all grocers’ sales, 2011 and 2012
                      • 2013
                        • Figure 3: Leading grocery retailers: forecast growth in net revenues, 2013
                      • The consumer
                        • Retailers used for main grocery shop
                          • Figure 4: The consumer: Retailer used for main grocery shop, September 2013
                        • Types of stores used for grocery shopping
                          • Figure 5: The consumer: Type of stores used for grocery shopping, September 2013
                        • Changes in types of stores used
                          • Figure 6: Proportion of population that has switched to a particular type of store/retailer in last year, September 2013
                        • Non-grocery items bought from grocery retailers
                          • Figure 7: The consumer: Non-grocery items bought from grocery retailers in the past 12 months, September 2013
                          • Figure 8: The consumer: Non-grocery items bought from grocery retailers in the past 12 months, by in-store/online, September 2013
                        • Habits and attitudes in shopping for non-grocery items
                          • Figure 9: The consumer: Habits and attitudes – shopping for non-grocery items, September 2013
                        • Services bought or would consider buying from a grocery retailer
                          • Figure 10: Services bought or would consider buying from a grocery retailer, September 2013
                        • What we think
                        • Issues and Insights

                            • What are the implications of online grocery shopping?
                              • The facts
                                • The implications
                                  • Can revitalised stores halt a decline for hypermarkets?
                                    • The facts
                                      • The implications
                                        • Is convenience booming?
                                          • The facts
                                            • The implications
                                              • Who is feeling the heat from the discounters?
                                                • The facts
                                                  • The implications
                                                  • Trend Applications

                                                      • Creature Comforts
                                                        • Collective Intelligence
                                                          • Mintel Futures
                                                          • The Market Environment

                                                            • Key points
                                                              • Confidence has been on an upward trajectory
                                                                • Figure 11: Consumer confidence levels, October 2012-September 2013
                                                                • Figure 12: Mintel’s consumer tracker: Percentage better off/worse off compared to 12 months ago, July 2011-September 2013
                                                              • But incomes remain under pressure
                                                                • Figure 13: Annual % change in consumer prices versus annual % change in average earnings, January 2009-July 2013
                                                              • And inflation is high in food
                                                                • Figure 14: Consumer prices index: annual % change, selected categories, October 2012-September 2013
                                                                • Figure 15: Consumer prices index: annual % change, detailed categories, October 2012-September 2013 and 2012 annual average
                                                            • Consumer Spending and Inflation

                                                              • Key points
                                                                • Spending by category
                                                                    • Figure 16: Consumer spending on grocery and related categories (incl. VAT), 2008-13
                                                                  • General merchandise
                                                                      • Figure 17: Consumer spending on selected general merchandise categories (incl. VAT), 2008-13
                                                                    • Consumer prices inflation
                                                                      • Figure 18: Consumer prices index: Annual % change, October 2012-September 2013
                                                                      • Figure 19: Consumer prices index: Annual % change, 2008-13
                                                                    • Real-terms spending growth
                                                                        • Figure 20: Inferred real-terms annual spending growth, by category, 2008-13
                                                                    • Sector Size and Forecast

                                                                      • Key points
                                                                        • Total sector sees real-terms declines
                                                                          • Figure 21: Grocery retailers sector size and forecast (incl. VAT), 2008-18
                                                                          • Figure 22: Grocery retailers sector size and forecast (incl. VAT), in current and constant prices, 2008-18
                                                                        • Segmentation: Convenience stores outpace supermarkets
                                                                          • Figure 23: Supermarkets, including online, retail sales and forecast (incl. VAT), 2008-18
                                                                          • Figure 24: Convenience stores retail sales and forecast (incl. VAT), 2008-18
                                                                          • Figure 25: Supermarkets, including online, retail sales and forecast (incl. VAT), in current and constant prices, 2008-18
                                                                          • Figure 26: Convenience stores retail sales and forecast (incl. VAT), in current and constant prices, 2008-18
                                                                        • Mintel’s forecast methodology
                                                                          • The forecast
                                                                            • The fan chart
                                                                            • Strengths and Weaknesses

                                                                              • Strengths
                                                                                • Weaknesses
                                                                                • The Consumer – Retail Customer Profile Comparison

                                                                                  • Key points
                                                                                    • Gender
                                                                                      • Figure 27: Consumer profile of primary shoppers by gender, October 2013
                                                                                    • Age
                                                                                      • Figure 28: Consumer profile of primary shoppers, by age, October 2013
                                                                                    • Region
                                                                                        • Figure 29: Consumer profile of primary shoppers, by region, October 2013
                                                                                      • Household size
                                                                                        • Figure 30: Consumer profile of primary shoppers, by household size, October 2013
                                                                                      • Financial situation
                                                                                          • Figure 31: Consumer profile of primary shoppers, by state of finances, October 2013
                                                                                      • The Consumer – Grocery Shopping Habit Tracker

                                                                                        • Key points
                                                                                          • Consumer confidence
                                                                                            • Financial situation
                                                                                              • Figure 32: “How do you feel about your current financial situation”, 2009-13
                                                                                              • Figure 33: “How do you feel about your financial prospects”, 2009-13
                                                                                            • Food buying habits
                                                                                                • Figure 34: “I look out for more special offers (eg buy one get one free)”, 2012-13
                                                                                                • Figure 35: “I have switched from branded to cheaper own-label groceries”, 2012-13
                                                                                                • Figure 36: “I have cut down on the number of premium products I buy (eg Tesco Finest, Sainsbury's Taste the Difference etc)”, 2012-13
                                                                                                • Figure 37: “I have cut back on organic products to save money”, 2012-13
                                                                                            • The Consumer – Changing Shopping Habits

                                                                                              • Key points
                                                                                                  • Figure 38: Changes in usage of grocery stores, September 2013
                                                                                                  • Figure 39: Proportion of population that has switched to a particular retailer in the last year, September 2013
                                                                                                  • Figure 40: Profile of those who have shopped more from discounters, online and C-stores, September 2013
                                                                                              • The Consumer – Where People Shop

                                                                                                • Key points
                                                                                                  • Main shoppers
                                                                                                      • Figure 41: Stores used for main grocery shop, September 2013
                                                                                                      • Figure 42: Profile of main shoppers, September 2013
                                                                                                      • Figure 43: All stores used for grocery shopping, September 2013
                                                                                                      • Figure 44: Profile of shoppers of particular stores, September 2013
                                                                                                      • Figure 45: Profile by age of respondent and household size, September 2013
                                                                                                  • The Consumer – What Have People Bought

                                                                                                    • Key points
                                                                                                        • Figure 46: Non-grocery items bought from grocery retailers, September 2013
                                                                                                      • In-store purchases
                                                                                                          • Figure 47: in-store purchasers of non-grocery products, September 2013
                                                                                                        • Online purchases
                                                                                                            • Figure 48: Online purchasers of non-grocery products, September 2013
                                                                                                          • Repertoire
                                                                                                            • Figure 49: Number of different types of non-foods bought from grocery retailers, September 2013
                                                                                                            • Figure 50: Profile of customers by number of non-food items bought, September 2013
                                                                                                        • The Consumer – Attitudes to Buying Non-Groceries

                                                                                                          • Key points
                                                                                                              • Figure 51: Consumer habits-shopping for non-grocery items, September 2013
                                                                                                            • Store location
                                                                                                              • Profiles of attitudes to non-grocery buying
                                                                                                                  • Figure 52: Profiles of attitudes to buying non-groceries, September 2013
                                                                                                              • The Consumer – Provision of Services

                                                                                                                • Key points
                                                                                                                    • Figure 53: Services that have been used or would consider using, September 2013
                                                                                                                    • Figure 54: Profile of users of Supermarket services, September 2013
                                                                                                                • Advertising and Promotion

                                                                                                                  • Key points
                                                                                                                    • Total ad spend falls
                                                                                                                        • Figure 55: Main media advertising spend, by leading grocery retailers, 2009-12
                                                                                                                      • Majority of ad spend channelled through the press and TV
                                                                                                                          • Figure 56: Leading grocers’ main media advertising spend, by media type, 2012
                                                                                                                        • What we have seen in 2013
                                                                                                                          • Tesco’s digital entertainment and fashion push
                                                                                                                            • The world of Ocado
                                                                                                                              • Iceland moving further away from celebrity advertising
                                                                                                                                • Asda’s low prices commitment
                                                                                                                                  • Morrisons multimillion pound TV sponsorship deal
                                                                                                                                    • Spar addresses popular misconception
                                                                                                                                      • Lidl UK’s first ever nationwide TV advert
                                                                                                                                        • Sainsbury’s ‘Back Tu School’ and brand match values campaign
                                                                                                                                        • Brand Research

                                                                                                                                          • Brand map
                                                                                                                                              • Figure 57: Attitudes towards and usage of brands in the food retailing sector, July 2013
                                                                                                                                            • Correspondence analysis
                                                                                                                                              • Brand attitudes
                                                                                                                                                • Figure 58: Attitudes, by food retailing brand, July 2013
                                                                                                                                              • Brand personality
                                                                                                                                                • Figure 59: Food retailing brand personality – macro image, July 2013
                                                                                                                                                • Figure 60: Food retailing brand personality – micro image, July 2013
                                                                                                                                              • Brand experience
                                                                                                                                                • Figure 61: Food retailing brand usage, July 2013
                                                                                                                                                • Figure 62: Satisfaction with various food retailing brands, July 2013
                                                                                                                                                • Figure 63: Consideration of food retailing brands, July 2013
                                                                                                                                                • Figure 64: Consumer perceptions of current food retailing brand performance, July 2013
                                                                                                                                              • Brand index
                                                                                                                                                • Figure 65: Food retailing brand index, July 2013
                                                                                                                                              • Target group analysis
                                                                                                                                                • Figure 66: Target groups, July 2013
                                                                                                                                                • Figure 67: Food retailing brand usage, by target groups, July 2013
                                                                                                                                              • Group One – Conformists
                                                                                                                                                • Group Two – Simply the Best
                                                                                                                                                  • Group Three – Shelf Stalkers
                                                                                                                                                    • Group Four – Habitual Shoppers
                                                                                                                                                      • Group Five – Individualists
                                                                                                                                                      • Who’s Innovating?

                                                                                                                                                        • Key points
                                                                                                                                                          • First supermarket farm shop in the UK
                                                                                                                                                            • Music download reward for in-store customers
                                                                                                                                                              • Food collection lockers
                                                                                                                                                                • ‘Concierge-style welcome desks’
                                                                                                                                                                  • Sainsbury’s sustainable store concept
                                                                                                                                                                    • Mobile wallet to speed up click & collect checkout
                                                                                                                                                                      • Shopping and leisure destination
                                                                                                                                                                        • Figure 68: Euphorium Bakery, Tesco Watford, August 2013
                                                                                                                                                                      • Face-scanning technology enables targeted ads
                                                                                                                                                                        • ‘Smart shelves’
                                                                                                                                                                          • Off premises click & collect services
                                                                                                                                                                            • EasyJet founder to launch new low-cost supermarket
                                                                                                                                                                              • Personalised 3D-printing service
                                                                                                                                                                              • Space Allocation Summary

                                                                                                                                                                                • Key points
                                                                                                                                                                                    • Figure 69: Space allocation of foods and non-foods, October 2013
                                                                                                                                                                                  • Detailed space allocation estimates
                                                                                                                                                                                    • Figure 70: Leading grocers: Detailed space allocation estimates, October 2013
                                                                                                                                                                                    • Figure 71: Leading grocers: Detailed space allocation estimates, October 2013 (ctd)
                                                                                                                                                                                • Retail Product Mix

                                                                                                                                                                                  • Key points
                                                                                                                                                                                      • Figure 72: Leading food retailers: Broad sales mix, 2012/13
                                                                                                                                                                                      • Figure 73: Leading food retailers: Sales by product in larger stores, 2012/13
                                                                                                                                                                                      • Figure 74: Leading food retailers: Sales per square metre in larger stores, 2012/13
                                                                                                                                                                                  • Distribution of Spending

                                                                                                                                                                                    • Key points
                                                                                                                                                                                      • Distribution of spending on food, beverages and tobacco
                                                                                                                                                                                        • Figure 75: Estimated distribution of spending on food, beverages and tobacco, 2012
                                                                                                                                                                                        • Figure 76: Estimated distribution of spending on food, beverages and tobacco, 2010-12
                                                                                                                                                                                    • Market Shares

                                                                                                                                                                                      • Key points
                                                                                                                                                                                        • Tesco falls back in 2012
                                                                                                                                                                                          • Figure 77: Leading grocers: Shares of all grocers’ sales, 2011 and 2012
                                                                                                                                                                                        • In detail: Morrisons set to fall in 2013
                                                                                                                                                                                          • Figure 78: Leading grocers: Shares of all grocers’ sales, 2008-13
                                                                                                                                                                                        • Technical note: Non-retail revenues
                                                                                                                                                                                          • Figure 79: Leading grocers: Estimated percentage of revenues from non-retail sources, 2008-13
                                                                                                                                                                                      • Leading Retailers – Financials and Outlets

                                                                                                                                                                                        • Key points
                                                                                                                                                                                          • The leaders: Our forecasts for 2013
                                                                                                                                                                                            • Figure 80: Leading grocery retailers: forecast growth in net revenues, 2013
                                                                                                                                                                                          • Revenues in detail: The top 25
                                                                                                                                                                                            • Figure 81: Leading grocery/convenience retailers’ net revenues (ranked by 2012 revenues), 2008-13
                                                                                                                                                                                            • Figure 82: Leading grocery retailers’ net revenues: compound annual growth rates, 2008-12
                                                                                                                                                                                          • Store numbers and sales per outlet
                                                                                                                                                                                              • Figure 83: Leading grocery/convenience retailers’ outlet numbers, 2008-13
                                                                                                                                                                                              • Figure 84: Leading grocery/convenience retailers’ average sales per outlet, 2008-13
                                                                                                                                                                                              • Figure 85: Leading grocery/convenience retailers’ average sales per outlet: compound annual growth rates, 2008-12
                                                                                                                                                                                            • Space and sales densities
                                                                                                                                                                                              • Figure 86: Leading grocery/convenience retailers’ total sales area, 2008-12
                                                                                                                                                                                              • Figure 87: Leading grocery/convenience retailers’ average sales per sq m, 2008-12
                                                                                                                                                                                              • Figure 88: Leading grocery/convenience retailers’ average sales per sq m: compound annual growth rates, 2008-12
                                                                                                                                                                                            • Operating profits and margins
                                                                                                                                                                                              • Figure 89: Leading grocery/convenience retailers’ operating profits, 2008-12
                                                                                                                                                                                              • Figure 90: Leading grocery/convenience retailers’ operating margins, 2008-12
                                                                                                                                                                                          • Online and Social Media

                                                                                                                                                                                            • Key points
                                                                                                                                                                                              • Online grocery market size and market shares
                                                                                                                                                                                                • Figure 91: Online grocery market size (incl. VAT), 2010-14
                                                                                                                                                                                                • Figure 92: Online grocery sales as % of all food retailers sales/grocers sector sales, 2010-13
                                                                                                                                                                                                • Figure 93: Online grocery market shares, 2011 and 2012
                                                                                                                                                                                              • Major grocers’ total online sales
                                                                                                                                                                                                  • Figure 94: Leading grocers’ estimated total net online sales (grocery and non-grocery), 2010-12
                                                                                                                                                                                                • The Morrisons launch: what we think
                                                                                                                                                                                                  • Online non-grocery ranges
                                                                                                                                                                                                    • Figure 95: Major grocers’ online non-grocery ranges, November 2013
                                                                                                                                                                                                    • Figure 96: Walmart’s Vudu video-on-demand service, October 2013
                                                                                                                                                                                                  • Recent developments
                                                                                                                                                                                                    • Social media
                                                                                                                                                                                                      • Figure 97: The consumer: Usage of social media sites, July 2013
                                                                                                                                                                                                      • Figure 98: Leading grocers’ follower numbers on social media, October 2013
                                                                                                                                                                                                  • Aldi

                                                                                                                                                                                                      • What we think
                                                                                                                                                                                                          • Figure 99: Aldi: Number of new product lines recorded for brand keywords ‘Gourmet’ in Germany and ‘Specially Selected’ in the UK at Aldi, 2012 and 2013
                                                                                                                                                                                                          • Figure 100: Aldi Süd, Germany: Selected special offers, 6 November 2013
                                                                                                                                                                                                          • Figure 101: Aldi Nord, Germany: Selected special offers, 6 November 2013
                                                                                                                                                                                                        • Company background
                                                                                                                                                                                                          • Company performance
                                                                                                                                                                                                            • Figure 102: Aldi: Distribution of total European sales by market (estimated), 2012
                                                                                                                                                                                                            • Figure 103: Aldi: Estimated group financial performance, 2007/08-2011/12
                                                                                                                                                                                                            • Figure 104: Aldi: Estimated outlet data, 2007/08-2011/12
                                                                                                                                                                                                          • Retail offering
                                                                                                                                                                                                          • Asda

                                                                                                                                                                                                              • What we think
                                                                                                                                                                                                                • Company background
                                                                                                                                                                                                                  • Company performance
                                                                                                                                                                                                                    • Figure 105: Asda Group Ltd: Group financial performance, 2008-13
                                                                                                                                                                                                                    • Figure 106: Asda Group Ltd: Outlet data, 2008-12
                                                                                                                                                                                                                  • Retail offering
                                                                                                                                                                                                                  • The Co-operative Food

                                                                                                                                                                                                                      • What we think
                                                                                                                                                                                                                        • Company performance
                                                                                                                                                                                                                          • Figure 107: The Co-operative Food: Group financial performance, 2008/09-2012/13
                                                                                                                                                                                                                          • Figure 108: The Co-operative Food: Outlet data, 2008/09-2012/13
                                                                                                                                                                                                                        • Retail offering
                                                                                                                                                                                                                        • Iceland Foods

                                                                                                                                                                                                                            • What we think
                                                                                                                                                                                                                              • Company background
                                                                                                                                                                                                                                • Company performance
                                                                                                                                                                                                                                  • Figure 109: Iceland Foods Ltd: Group financial performance, 2008/09-2012/13
                                                                                                                                                                                                                                  • Figure 110: Iceland Foods Ltd: Outlet data, 2008/09-2012/13
                                                                                                                                                                                                                                • Retail offering
                                                                                                                                                                                                                                • Lidl/Kaufland (Schwarz Group)

                                                                                                                                                                                                                                    • What we think
                                                                                                                                                                                                                                      • Company background
                                                                                                                                                                                                                                        • Company performance
                                                                                                                                                                                                                                          • Figure 111: Schwarz Group: Group financial performance, 2008/09-2012/13
                                                                                                                                                                                                                                          • Figure 112: Schwarz Group: Outlet data, 2008/09-2012/13
                                                                                                                                                                                                                                        • Retail offering
                                                                                                                                                                                                                                        • Marks & Spencer (UK food)

                                                                                                                                                                                                                                            • What we think
                                                                                                                                                                                                                                              • Company background
                                                                                                                                                                                                                                                • Company performance
                                                                                                                                                                                                                                                  • Figure 113: Marks & Spencer (UK food): Group financial performance, 2008/09-2013/14
                                                                                                                                                                                                                                                  • Figure 114: Marks & Spencer (UK food): Food outlets by format, 2008/09-2012/13
                                                                                                                                                                                                                                                  • Figure 115: Marks & Spencer (UK food): Outlet data, 2008/09-2012/13
                                                                                                                                                                                                                                                • Retail offering
                                                                                                                                                                                                                                                • Wm Morrison Group

                                                                                                                                                                                                                                                    • What we think
                                                                                                                                                                                                                                                      • Company background
                                                                                                                                                                                                                                                        • Company performance
                                                                                                                                                                                                                                                          • Figure 116: Wm Morrison Group: Group financial performance, 2008/09-2012/13
                                                                                                                                                                                                                                                          • Figure 117: Wm Morrison Group: Outlet data, 2008/09-2012/13
                                                                                                                                                                                                                                                        • Retail offering
                                                                                                                                                                                                                                                        • Ocado

                                                                                                                                                                                                                                                            • What we think
                                                                                                                                                                                                                                                              • Company background
                                                                                                                                                                                                                                                                • Company performance
                                                                                                                                                                                                                                                                  • Figure 118: Ocado Ltd: Group financial performance, 2007/08-2011/12
                                                                                                                                                                                                                                                                • Retail offering
                                                                                                                                                                                                                                                                • Sainsbury’s

                                                                                                                                                                                                                                                                    • What we think
                                                                                                                                                                                                                                                                      • Company background
                                                                                                                                                                                                                                                                        • Company performance
                                                                                                                                                                                                                                                                          • Figure 119: J Sainsbury's Supermarkets: Group financial performance, 2007/08-2011/12
                                                                                                                                                                                                                                                                          • Figure 120: J Sainsbury's Supermarkets: Outlet data, 2007/08-2011/12
                                                                                                                                                                                                                                                                        • Store formats
                                                                                                                                                                                                                                                                          • Figure 121: Sainsbury’s supermarkets: outlet numbers and space by store size, 2012/13
                                                                                                                                                                                                                                                                        • Retail offering
                                                                                                                                                                                                                                                                        • Spar Europe

                                                                                                                                                                                                                                                                            • What we think
                                                                                                                                                                                                                                                                              • Company background
                                                                                                                                                                                                                                                                                • Company performance
                                                                                                                                                                                                                                                                                    • Figure 122: SPAR International: Retail sales by country, 2008-12
                                                                                                                                                                                                                                                                                    • Figure 123: SPAR International: Outlets, 2008-12
                                                                                                                                                                                                                                                                                    • Figure 124: SPAR International: Sales area, by country, 2008-12
                                                                                                                                                                                                                                                                                    • Figure 125: SPAR International: Sales per sq m, by country, 2008-12
                                                                                                                                                                                                                                                                                  • Retail offering
                                                                                                                                                                                                                                                                                  • Tesco

                                                                                                                                                                                                                                                                                      • What we think
                                                                                                                                                                                                                                                                                        • Company background
                                                                                                                                                                                                                                                                                          • Company performance
                                                                                                                                                                                                                                                                                            • Figure 126: Tesco Plc: Group financial performance, 2008/09-2012/13
                                                                                                                                                                                                                                                                                            • Figure 127: Tesco Plc: Outlet data, 2008/09-2012/13
                                                                                                                                                                                                                                                                                          • Retail offering
                                                                                                                                                                                                                                                                                          • Waitrose

                                                                                                                                                                                                                                                                                              • What we think
                                                                                                                                                                                                                                                                                                • Company background
                                                                                                                                                                                                                                                                                                  • Company performance
                                                                                                                                                                                                                                                                                                    • Figure 129: Waitrose Ltd: Group financial performance, 2008/09-2013/14
                                                                                                                                                                                                                                                                                                    • Figure 130: Waitrose Ltd: Outlet data, 2008/09-2012/13
                                                                                                                                                                                                                                                                                                  • Retail offering
                                                                                                                                                                                                                                                                                                  • Appendix – The Consumer – Where They Shop

                                                                                                                                                                                                                                                                                                      • Figure 131: Retailers used for grocery shopping, September 2013
                                                                                                                                                                                                                                                                                                      • Figure 132: Most popular retailers used for grocery shopping, by demographics, September 2013
                                                                                                                                                                                                                                                                                                      • Figure 133: Next most popular retailers used for grocery shopping, by demographics, September 2013
                                                                                                                                                                                                                                                                                                  • Appendix – The Consumer – Types of Stores Used for Grocery Shopping

                                                                                                                                                                                                                                                                                                      • Figure 134: Type of stores used for grocery shopping, September 2013
                                                                                                                                                                                                                                                                                                      • Figure 135: Type of stores used for grocery shopping, by retailers used for grocery shopping, September 2013
                                                                                                                                                                                                                                                                                                      • Figure 136: Most popular type of stores used for grocery shopping, by demographics, September 2013
                                                                                                                                                                                                                                                                                                      • Figure 137: Next most popular type of stores used for grocery shopping, by demographics, September 2013
                                                                                                                                                                                                                                                                                                      • Figure 138: Other type of stores used for grocery shopping, by demographics, September 2013
                                                                                                                                                                                                                                                                                                  • Appendix – The Consumer – Changes in Types of Stores Used

                                                                                                                                                                                                                                                                                                      • Figure 139: Changes in usage of grocery stores, September 2013
                                                                                                                                                                                                                                                                                                      • Figure 140: Changes in usage of grocery stores, by most popular retailers used for grocery shopping, September 2013
                                                                                                                                                                                                                                                                                                      • Figure 141: Changes in usage of grocery stores, by next most popular retailers used for grocery shopping, September 2013
                                                                                                                                                                                                                                                                                                      • Figure 142: Changes in usage of grocery stores, by other retailers used for grocery shopping, September 2013
                                                                                                                                                                                                                                                                                                      • Figure 143: Changes in usage of grocery stores – Large out-of-town superstore/hypermarket, by demographics, September 2013
                                                                                                                                                                                                                                                                                                      • Figure 144: Changes in usage of grocery stores – Town-centre or high-street superstore/supermarket, by demographics, September 2013
                                                                                                                                                                                                                                                                                                      • Figure 145: Changes in usage of grocery stores – Convenience store, by demographics, September 2013
                                                                                                                                                                                                                                                                                                      • Figure 146: Changes in usage of grocery stores – Discount supermarket, by demographics, September 2013
                                                                                                                                                                                                                                                                                                      • Figure 147: Changes in usage of grocery stores – Online from a supermarket, by demographics, September 2013
                                                                                                                                                                                                                                                                                                      • Figure 148: Changes in usage of grocery stores – Butchers shop, by demographics, September 2013
                                                                                                                                                                                                                                                                                                  • Appendix – The Consumer – Non-Grocery Items Bought From Grocery Retailers

                                                                                                                                                                                                                                                                                                      • Figure 149: Non-grocery items bought from grocery retailers, September 2013
                                                                                                                                                                                                                                                                                                      • Figure 150: Non-grocery items bought from grocery retailers, by retailers used for grocery shopping, September 2013
                                                                                                                                                                                                                                                                                                      • Figure 151: Most popular non-grocery items bought from grocery retailers – Any, by demographics, September 2013
                                                                                                                                                                                                                                                                                                      • Figure 152: Next most popular non-grocery items bought from grocery retailers – Any, by demographics, September 2013
                                                                                                                                                                                                                                                                                                      • Figure 153: Other non-grocery items bought from grocery retailers – Any, by demographics, September 2013
                                                                                                                                                                                                                                                                                                      • Figure 154: Least popular non-grocery items bought from grocery retailers – Any, by demographics, September 2013
                                                                                                                                                                                                                                                                                                      • Figure 155: Most popular non-grocery items bought from grocery retailers – In-store, by demographics, September 2013
                                                                                                                                                                                                                                                                                                      • Figure 156: Next most popular non-grocery items bought from grocery retailers – In-store, by demographics, September 2013
                                                                                                                                                                                                                                                                                                      • Figure 157: Other non-grocery items bought from grocery retailers – In-store, by demographics, September 2013
                                                                                                                                                                                                                                                                                                      • Figure 158: Least popular non-grocery items bought from grocery retailers – In-store, by demographics, September 2013
                                                                                                                                                                                                                                                                                                      • Figure 159: Most popular non-grocery items bought from grocery retailers – Online, by demographics, September 2013
                                                                                                                                                                                                                                                                                                      • Figure 160: Next most popular non-grocery items bought from grocery retailers – Online, by demographics, September 2013
                                                                                                                                                                                                                                                                                                      • Figure 161: Other non-grocery items bought from grocery retailers – Online, by demographics, September 2013
                                                                                                                                                                                                                                                                                                      • Figure 162: Least popular non-grocery items bought from grocery retailers – Online, by demographics, September 2013
                                                                                                                                                                                                                                                                                                  • Appendix – The Consumer – Attitudes to Shopping for Non-Grocery Products

                                                                                                                                                                                                                                                                                                      • Figure 163: Consumer habits-shopping for non-grocery items, September 2013
                                                                                                                                                                                                                                                                                                      • Figure 164: Consumer habits-shopping for non-grocery items, by most popular non-grocery items bought from grocery retailers – Any, September 2013
                                                                                                                                                                                                                                                                                                      • Figure 165: Consumer habits-shopping for non-grocery items, by next most popular non-grocery items bought from grocery retailers – Any, September 2013
                                                                                                                                                                                                                                                                                                      • Figure 166: Consumer habits-shopping for non-grocery items, by other non-grocery items bought from grocery retailers – Any, September 2013
                                                                                                                                                                                                                                                                                                      • Figure 167: Consumer habits-shopping for non-grocery items, by least popular non-grocery items bought from grocery retailers – Any, September 2013
                                                                                                                                                                                                                                                                                                      • Figure 168: Consumer habits-shopping for non-grocery items, by most popular type of stores used for grocery shopping, September 2013
                                                                                                                                                                                                                                                                                                      • Figure 169: Consumer habits-shopping for non-grocery items, by next most popular type of stores used for grocery shopping, September 2013
                                                                                                                                                                                                                                                                                                      • Figure 170: Consumer habits-shopping for non-grocery items, by other type of stores used for grocery shopping, September 2013
                                                                                                                                                                                                                                                                                                      • Figure 171: Consumer habits-shopping for non-grocery items, by retailers used for grocery shopping, September 2013
                                                                                                                                                                                                                                                                                                      • Figure 172: Most popular consumer habits-shopping for non-grocery items, by demographics, September 2013
                                                                                                                                                                                                                                                                                                      • Figure 173: Next most popular consumer habits-shopping for non-grocery items, by demographics, September 2013
                                                                                                                                                                                                                                                                                                  • Appendix – The Consumer – Services Bought or Would Consider Buying

                                                                                                                                                                                                                                                                                                      • Figure 174: Services bought or would consider buying from a grocery retailer, September 2013
                                                                                                                                                                                                                                                                                                      • Figure 175: Services bought or would consider buying from a grocery retailer, by retailers used for grocery shopping, September 2013
                                                                                                                                                                                                                                                                                                      • Figure 176: Most popular services bought or would consider buying from a grocery retailer – Have bought from a grocery retailer in last 12 months, by demographics, September 2013
                                                                                                                                                                                                                                                                                                      • Figure 177: Next most popular services bought or would consider buying from a grocery retailer – Have bought from a grocery retailer in last 12 months, by demographics, September 2013
                                                                                                                                                                                                                                                                                                      • Figure 178: Other services bought or would consider buying from a grocery retailer – Have bought from a grocery retailer in last 12 months, by demographics, September 2013
                                                                                                                                                                                                                                                                                                      • Figure 179: Most popular services bought or would consider buying from a grocery retailer – Have not bought in the last 12 months but would consider buying from a grocery retailer in the future, by demographics, September 2013
                                                                                                                                                                                                                                                                                                      • Figure 180: Next most popular services bought or would consider buying from a grocery retailer – Have not bought in the last 12 months but would consider buying from a grocery retailer in the future, by demographics, September 2013
                                                                                                                                                                                                                                                                                                      • Figure 181: Other services bought or would consider buying from a grocery retailer – Have not bought in the last 12 months but would consider buying from a grocery retailer in the future, by demographics, September 2013
                                                                                                                                                                                                                                                                                                  • Appendix – Brand Research

                                                                                                                                                                                                                                                                                                      • Figure 182: Brand usage, July 2013
                                                                                                                                                                                                                                                                                                      • Figure 183: Brand usage, July 2013 (continued)
                                                                                                                                                                                                                                                                                                      • Figure 184: Brand commitment, July 2013
                                                                                                                                                                                                                                                                                                      • Figure 185: Brand commitment, July 2013 (continued)
                                                                                                                                                                                                                                                                                                      • Figure 186: Brand momentum, July 2013
                                                                                                                                                                                                                                                                                                      • Figure 187: Brand momentum, July 2013 (continued)
                                                                                                                                                                                                                                                                                                      • Figure 188: Brand diversity, July 2013
                                                                                                                                                                                                                                                                                                      • Figure 189: Brand diversity, July 2013 (continued)
                                                                                                                                                                                                                                                                                                      • Figure 190: Brand satisfaction, July 2013
                                                                                                                                                                                                                                                                                                      • Figure 191: Brand satisfaction, July 2013 (continued)
                                                                                                                                                                                                                                                                                                      • Figure 192: Brand attitude, July 2013
                                                                                                                                                                                                                                                                                                      • Figure 193: Brand attitude, July 2013 (continued)
                                                                                                                                                                                                                                                                                                      • Figure 194: Brand image – macro image, July 2013
                                                                                                                                                                                                                                                                                                      • Figure 195: Brand image – macro image, July 2013 (continued)
                                                                                                                                                                                                                                                                                                      • Figure 196: Brand image – micro image, July 2013
                                                                                                                                                                                                                                                                                                      • Figure 197: Brand image – micro image, July 2013 (continued)
                                                                                                                                                                                                                                                                                                      • Figure 198: Profile of target groups, by demographics, July 2013
                                                                                                                                                                                                                                                                                                      • Figure 199: Psychographic segmentation, by target groups, July 2013
                                                                                                                                                                                                                                                                                                      • Figure 200: Brand usage, by target groups, July 2013
                                                                                                                                                                                                                                                                                                    • Brand index
                                                                                                                                                                                                                                                                                                      • Figure 201: Brand index, July 2013

                                                                                                                                                                                                                                                                                                  Companies Covered

                                                                                                                                                                                                                                                                                                  • Aldi Stores Ltd (UK & Ireland)
                                                                                                                                                                                                                                                                                                  • Asda Group Ltd
                                                                                                                                                                                                                                                                                                  • Co-operative Group
                                                                                                                                                                                                                                                                                                  • Iceland Foods Ltd
                                                                                                                                                                                                                                                                                                  • J. Sainsbury
                                                                                                                                                                                                                                                                                                  • Lidl (Switzerland)
                                                                                                                                                                                                                                                                                                  • Lidl (UK)
                                                                                                                                                                                                                                                                                                  • Marks & Spencer
                                                                                                                                                                                                                                                                                                  • Ocado Ltd
                                                                                                                                                                                                                                                                                                  • Schwarz Group
                                                                                                                                                                                                                                                                                                  • Spar UK Ltd
                                                                                                                                                                                                                                                                                                  • Tengelmann
                                                                                                                                                                                                                                                                                                  • Tesco Plc
                                                                                                                                                                                                                                                                                                  • Waitrose
                                                                                                                                                                                                                                                                                                  • Wm Morrison Supermarkets

                                                                                                                                                                                                                                                                                                  Supermarkets: More Than Just Food Retailing - UK - November 2013

                                                                                                                                                                                                                                                                                                  £1,995.00 (Excl.Tax)