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Supermarkets - Spain - November 2015

“Supermarkets and food discounters have significantly outperformed the hypermarkets throughout the recession and during the initial stages of Spain’s economic recovery. The leading hypermarket chains are all part of larger multi-format groups and they must find ways to capitalise on this and rising consumer spending to build a stronger future.”
– Hilary Monk, Senior Retail Analyst

This report looks at the following areas:

  • Can hypermarkets make a come-back?
  • How can retailers address the rise in single person households?

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Table of contents

  1. Europe – Overview

    • What you need to know
      • Areas covered in this report
        • Technical notes
          • Consumer spending
            • Retail sales
              • Financial definitions
                • Currencies
                  • Abbreviations
                    • Sales tax rates
                      • Figure 1: VAT rates, 2011-15
                  • Spain – Overview

                    • What you need to know
                      • Areas covered in this report
                      • Executive Summary

                          • The market
                            • Spending and inflation
                              • Figure 2: Spain: Annual % change in total household expenditure and expenditure on food, beverages and tobacco, 2011-15
                            • Channels of distribution
                              • Figure 3: Spain: Estimated distribution of spending on food and drink, 2014
                            • Sector size and forecast
                              • Figure 4: Spain: Annual % change in all retail sales (excl. fuel) and food retailers’ sales, 2011-16
                            • Leading players
                              • Key metrics
                                • Market shares
                                  • Figure 5: Spain: Leading grocery retailers’ shares of all food retailers’ sales, 2014
                                • Online
                                  • Figure 6: Spain: Percentage of individuals buying online in the past 12 months, 2014
                                • The consumer
                                  • Who shops for groceries
                                    • Figure 7: Spain: Who is responsible for grocery shopping, September 2015
                                  • How they shop for groceries
                                    • Figure 8: Spain: How they shop for groceries, September 2015
                                  • Where they shop for groceries
                                    • Figure 9: Spain: Where they spend the most on groceries, September 2015
                                  • What we think
                                  • Issues and Insights

                                    • Can hypermarkets make a come-back?
                                      • The facts
                                        • The implications
                                          • How can retailers address the rise in single person households?
                                            • The facts
                                              • The implications
                                              • The Market – What You Need to Know

                                                • Food will fall as % of all consumption
                                                  • Food deflation in 2014
                                                    • Grocers account for almost two thirds of food and drink spending
                                                      • Food retailers set to lose share of all retail sales
                                                      • Spending and Inflation

                                                        • Consumer spending
                                                          • Figure 10: Spain: Consumer spending on food, drink and tobacco (incl. VAT), 2010-15
                                                        • Inflation
                                                          • Figure 11: Spain: Harmonised indices of consumer prices – annual % change, 2010-14
                                                          • Figure 12: Spain: Harmonised indices of consumer prices – year-on-year % change food and drink, April 2014-Sept 2015
                                                      • Channels of Distribution

                                                        • Grocers account for almost two-thirds of food and drink spending
                                                          • Figure 13: Spain: Estimated distribution of spending on food, drink and tobacco, 2014
                                                      • Sector Size and Forecast

                                                        • Sector share stabilises
                                                          • Figure 14: Spain: Food retailers’ sales (excl. VAT), 2010-15
                                                          • Figure 15: Spain: Food retailers’ sales forecasts (excl. VAT), 2015-20
                                                      • Leading Retailers – What You Need to Know

                                                        • Mercadona will face stronger competition
                                                          • Consolidation stalls in 2014
                                                            • Online investment to pick up
                                                            • Leading Food Retailers

                                                              • Mercadona continues to outperform
                                                                • Discounters strengthen their offer
                                                                  • Hypermarkets hold back other groups
                                                                    • Grupo Eroski reinvents itself
                                                                      • Sales
                                                                        • Figure 16: Spain: Leading grocery retailers - sales (excl.VAT), 2011-14
                                                                      • Store numbers
                                                                        • Figure 17: Spain: leading grocery retailers - outlet numbers, 2011-14
                                                                      • Sales per outlet
                                                                        • Figure 18: Spain: Leading grocery retailers – estimated sales per outlet, 2011-14
                                                                    • Market Shares

                                                                      • Consolidation stalls in 2014
                                                                        • Figure 19: Spain: Leading grocery retailers’ shares of all food retailers sales, 2011-14
                                                                    • Online

                                                                      • Online activity
                                                                        • Figure 20: Spain: Percentage of individuals purchasing online in the past 12 months, 2009-14
                                                                      • Online sales and leading retailers
                                                                        • Multichannel investment will pick up
                                                                          • Threat from Amazon?
                                                                          • The Consumer – What You Need to Know

                                                                            • Numbers responsible for grocery shopping could rise
                                                                              • Women are key primary shoppers
                                                                                • Proximity shopping thrives
                                                                                  • Online shoppers a small minority
                                                                                    • Mercadona dominates
                                                                                      • Secondary shopping more dispersed
                                                                                      • The Consumer – Who Shops for Groceries

                                                                                        • Number of people responsible for grocery shopping could rise
                                                                                            • Figure 21: Spain: Who is responsible for grocery shopping, September 2015
                                                                                          • More women are primary shoppers
                                                                                            • 40% of men are mainly/wholly responsible for grocery shopping
                                                                                                • Figure 22: Spain: Who is responsible for grocery shopping, September 2015
                                                                                            • The Consumer – How They Shop for Groceries

                                                                                              • Proximity shopping thrives
                                                                                                • Expanding the fresh offer
                                                                                                  • Figure 23: Spain: How they shop for groceries, September 2015
                                                                                                • How they do a regular main shop: in-store versus online
                                                                                                    • Figure 24: Spain: How they shop for groceries, in-store versus online, September 2015
                                                                                                  • Potential online shoppers
                                                                                                    • Figure 25: Spain: How they shop for groceries, in-store versus online, September 2015
                                                                                                • The Consumer – Where They Shop for Groceries

                                                                                                  • Mercadona attracts a third of primary shoppers
                                                                                                    • Figure 26: Spain: Where they spend most on groceries, September 2015
                                                                                                    • Figure 27: Spain: Where they spend most on groceries, by age and affluence, September 2015
                                                                                                  • Four players dominate the secondary shop
                                                                                                      • Figure 28: Spain: Where else they shop for groceries in a typical month, September 2015
                                                                                                      • Figure 29: Spain: Where else they shop for groceries in a typical month, by age and affluence, September 2015
                                                                                                  • Appendix – Data Sources, Abbreviations and Supporting Information

                                                                                                    • Abbreviations
                                                                                                      • Data sources
                                                                                                      • Aldi

                                                                                                          • What we think
                                                                                                            • Aldi Sud still the innovator
                                                                                                              • The UK
                                                                                                                • Costs
                                                                                                                  • Online
                                                                                                                    • Everywhere else
                                                                                                                      • Company background
                                                                                                                        • Company performance
                                                                                                                          • Figure 30: Aldi: Group financial performance, 2010-14
                                                                                                                          • Figure 31: Aldi: Outlet data, 2010-14
                                                                                                                        • Retail offering
                                                                                                                        • Auchan

                                                                                                                            • What we think
                                                                                                                              • A primarily hypermarket business
                                                                                                                                • Growing importance of Eastern Europe
                                                                                                                                  • What of the future?
                                                                                                                                    • Company background
                                                                                                                                      • Company performance
                                                                                                                                          • Figure 32: Auchan: Group financial performance, 2010-14
                                                                                                                                          • Figure 33: Auchan: Revenue by region, 2010-14
                                                                                                                                          • Figure 34: Auchan: Retail sales estimates by country (Europe only), 2010-14
                                                                                                                                        • Stores
                                                                                                                                            • Figure 35: Auchan: Outlet data (consolidated stores only), 2010-14
                                                                                                                                          • Retail offering
                                                                                                                                          • Carrefour

                                                                                                                                              • What we think
                                                                                                                                                • Turnaround plan bearing fruit
                                                                                                                                                  • Smaller stores
                                                                                                                                                    • Online a prime focus
                                                                                                                                                      • Company background
                                                                                                                                                        • Company performance
                                                                                                                                                          • Figure 36: Carrefour: Group financial performance, 2010-14
                                                                                                                                                          • Figure 37: Carrefour: Outlet data, 2010-14
                                                                                                                                                          • Figure 38: Carrefour (Europe): Outlet numbers 2012-14
                                                                                                                                                          • Figure 39: Carrefour: European hypermarket numbers (directly operated stores only), 2014
                                                                                                                                                          • Figure 40: Carrefour: European supermarket numbers (directly operated stores only), 2014
                                                                                                                                                          • Figure 41: Carrefour: European C-store numbers (directly operated stores only), 2014
                                                                                                                                                        • Retail offering
                                                                                                                                                        • Dia

                                                                                                                                                            • What we think
                                                                                                                                                              • Major changes
                                                                                                                                                                • Spain starts to pick up
                                                                                                                                                                  • Mixed portfolio adds flexibility
                                                                                                                                                                    • Balancing a softer positioning with cost efficiencies
                                                                                                                                                                      • International
                                                                                                                                                                        • Company background
                                                                                                                                                                          • Company performance
                                                                                                                                                                            • Figure 42: Dia: Group financial performance, 2011-14
                                                                                                                                                                            • Figure 43: Dia: Group outlet data, 2011-14
                                                                                                                                                                            • Figure 44: Dia Spain: Store formats
                                                                                                                                                                          • Retail offering
                                                                                                                                                                          • E Leclerc

                                                                                                                                                                              • What we think
                                                                                                                                                                                • Drive continues to perform well
                                                                                                                                                                                  • Investing for the future
                                                                                                                                                                                    • Strengthening its position via alliances
                                                                                                                                                                                      • Company background
                                                                                                                                                                                        • Company performance
                                                                                                                                                                                          • Figure 45: E Leclerc: Group financial performance, excl. VAT, 2010-14
                                                                                                                                                                                          • Figure 46: E.Leclerc: Estimated international sales by country, excl. VAT, Inc. fuel, 2011-14
                                                                                                                                                                                          • Figure 47: E. Leclerc: Group outlet data, 2010-14
                                                                                                                                                                                        • Retail offering
                                                                                                                                                                                        • Mercadona

                                                                                                                                                                                            • What we think
                                                                                                                                                                                              • Solid performance
                                                                                                                                                                                                • Strong balance sheet
                                                                                                                                                                                                  • Integrated suppliers and own brands
                                                                                                                                                                                                    • Continued investment in stores
                                                                                                                                                                                                      • Competition builds
                                                                                                                                                                                                        • Company background
                                                                                                                                                                                                          • Company performance
                                                                                                                                                                                                            • Figure 48: Mercadona: Financial performance, 2010-14
                                                                                                                                                                                                            • Figure 49: Mercadona: Outlet data, 2010-14
                                                                                                                                                                                                          • Retail offering
                                                                                                                                                                                                          • Schwarz Group (Lidl, Kaufland)

                                                                                                                                                                                                              • What we think
                                                                                                                                                                                                                • Cost
                                                                                                                                                                                                                  • Kaufland
                                                                                                                                                                                                                    • Expansion
                                                                                                                                                                                                                      • Where next
                                                                                                                                                                                                                        • Company background
                                                                                                                                                                                                                          • Company performance
                                                                                                                                                                                                                            • Figure 50: Schwarz Group: Group financial performance, 2010/11-2014/15
                                                                                                                                                                                                                            • Figure 51: Schwarz Group: Outlet data, 2010/11-2014/15
                                                                                                                                                                                                                          • Retail offering
                                                                                                                                                                                                                          • Spar International

                                                                                                                                                                                                                              • What we think
                                                                                                                                                                                                                                • Transit locations
                                                                                                                                                                                                                                  • Pushing its health and wellness credentials
                                                                                                                                                                                                                                    • Leading the contactless payment revolution
                                                                                                                                                                                                                                      • Strengthening local ties
                                                                                                                                                                                                                                        • New digital strategy to connect with Millennials
                                                                                                                                                                                                                                          • An award winning brand
                                                                                                                                                                                                                                            • Building on its foodservice offering
                                                                                                                                                                                                                                              • Company background
                                                                                                                                                                                                                                                • Company performance
                                                                                                                                                                                                                                                  • Figure 52: Spar International: Retail sales, by country, 2010-14
                                                                                                                                                                                                                                                  • Figure 53: Spar International: Outlets, 2010-14
                                                                                                                                                                                                                                                  • Figure 54: Spar International: Retail sales area, 2010-14
                                                                                                                                                                                                                                                  • Figure 55: Spar International: Sales per sq m, by country, 2010-14
                                                                                                                                                                                                                                                • Retail offering

                                                                                                                                                                                                                                                Companies Covered

                                                                                                                                                                                                                                                To learn more about the companies covered in this report please contact us.

                                                                                                                                                                                                                                                Supermarkets - Spain - November 2015

                                                                                                                                                                                                                                                £995.00 (Excl.Tax)