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Sweden Outbound - March 2015

“Swedish outbound travellers are adventurous and well-travelled individuals making some 15.9 million trips in 2013. Swedes typically seek out destinations offering warm and sunny climates and value for money, but cultural experiences are also important to this sophisticated traveller.”
- Jessica Kelly, Senior Tourism Analyst

This report looks at the following areas:

  • Why do Swedes have a strong propensity to travel abroad?
  • Which destinations do Swedes visit when abroad and why is long-haul travel becoming more popular?
  • How is the evolving aviation industry impacting the Swedish outbound market?
  • How does the Internet impact on travel planning and the decision-making process?
  • What are the current trends shaping the Swedish outbound market?

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Table of contents

  1. Introduction

    • Data Sources

      • Market Drivers

        • Population
            • Figure 1: Mid-year population in Sweden, 1950-2050
            • Figure 2: Sweden’s demographic breakdown for mid-year population, 2010, 2030 & 2050
          • Economy
              • Figure 3: Selected economic data on Sweden, 2011-16
            • Exchange rates
              • Figure 4: Selected exchange rates against the Swedish Krona, 2009-14
            • Tourism balance
              • Figure 5: Sweden’s tourism balance, 2010-13
          • Outbound Tourism

            • Arrivals
                • Figure 6: Sweden’s outbound market, 2008-13
              • Destinations
                • Europe
                  • Denmark
                    • Norway
                      • Spain
                        • Germany
                          • UK
                            • Turkey
                              • Greece
                                • Finland
                                  • Austria
                                    • Croatia
                                      • The Netherlands
                                        • Other
                                          • Figure 7: Outbound travel to European destinations, 2008-13
                                        • Asia
                                          • Thailand
                                            • India
                                              • Malaysia
                                                • Australia
                                                  • Indonesia
                                                    • Other
                                                      • Figure 8: Swedish outbound markets in Asia, 2008-13
                                                    • Africa and the Middle East
                                                      • Egypt
                                                        • UAE (Dubai)
                                                          • South Africa
                                                            • Americas
                                                              • US
                                                                • Other
                                                                  • Figure 9: Swedish arrivals in selected American destinations, 2008-13
                                                              • Market Characteristics

                                                                • Pre-booking behaviour and booking methods
                                                                  • Figure 10: Most used information sources & booking methods when arranging travel plans, 2013
                                                                • Demographics
                                                                  • Purpose of visit
                                                                    • Figure 11: Purpose of leisure travel, 2012-13
                                                                  • Expenditure
                                                                    • Figure 12: Business & leisure travel expenditure, 2012-13
                                                                  • Length of stay
                                                                    • Seasonality
                                                                      • Figure 13: Swedish tourism in Denmark by month, 2012-14
                                                                  • Transport

                                                                      • Figure 14: Methods of transport used by Swedish outbound travellers on leisure visits, 2012-13
                                                                    • Air
                                                                      • Norwegian Air Shuttle ASA
                                                                        • Short-haul operations
                                                                          • Long-haul operations
                                                                            • Airline pricing
                                                                              • SAS
                                                                                • Airline pricing
                                                                                  • Ryanair
                                                                                    • Wizz Air
                                                                                      • Charter airlines
                                                                                        • Other airlines
                                                                                          • Road
                                                                                            • Rail
                                                                                              • Sea
                                                                                              • Accommodation

                                                                                                  • Figure 15: Type of accommodation used by Swedes when visiting Denmark, 2008-13
                                                                                              • Tour Operators and Travel Agencies

                                                                                                  • Tour operators
                                                                                                    • Apollo Resor (Kuoni Nordic)
                                                                                                      • Fritidesor (TUI Travel Plc)
                                                                                                        • Ving Sverige (Thomas Cook Northern Europe)
                                                                                                          • Travel agencies
                                                                                                            • Online travel agencies
                                                                                                              • eTRAVELi
                                                                                                                • Mr Jet (eBookers)
                                                                                                                  • Resfeber
                                                                                                                    • Flygpoolen
                                                                                                                    • What Next?

                                                                                                                      Sweden Outbound - March 2015

                                                                                                                      US $391.67 (Excl.Tax)