Sorry for interrupting, this website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Learn more
Accept & Close

Sweet and Savoury Spreads - Europe - November 2010

This market is a relatively stable one, even recession-proof, as sweet spreads are a great comfort food. Sales depend a lot on sales of bread, and the latter market is mature. However, suppliers seek to convince consumers of other usages, not just on bread, especially as breakfast declines in popularity.

Values sales are very prone to swings as raw material prices fluctuate. Health credentials form an important selling point, as can green/ethical values. Convenience also has its part to play.

What you get

What's included

Why buy from us?

Succeed

Our reports will provide you with market data, consumer research and competitive intelligence to succeed in your market.

Instant Access

Buy now and you'll have instant access to the information you need to make the right decisions.

Opportunities

Find out what's next in the markets that matter to you: where opportunities lie and what challenges you will face.

Trusted

A business Superbrand, Mintel is a source you can trust. We have been defining and refining the Market Intelligence mix since 1972.

Table of contents

  1. Issues in the Market

      • Definition
        • Consumer research
          • Abbreviations
          • Market in Brief

            • Spreads can sell on healthiness… or on comfort
              • Differences in bread eating habits main determinant of sales levels… and a challenge to be met
                • Sweet spreads likely to keep outselling savoury ones… though the latter may win back ground
                  • Greying of populations bad news for sweet spreads… less so for savoury ones
                  • European Market Size and Forecast

                    • Key points
                      • Spreads and bread
                        • Spreads and the recession
                          • Spreads, changing eating habits, other health considerations
                              • Figure 1: Sweet spreads: Value in local currency, 2004-14
                              • Figure 2: Sweet spreads: Value in local currency, index, 2005-14
                              • Figure 3: Sweet spreads, by volume, 2004-14
                              • Figure 4: Sweet spreads, by volume, index, 2005-14
                            • France
                              • Germany
                                • Russia
                                  • Spain
                                    • UK
                                        • Figure 5: Sweet spreads: Spend per capita (population), 2004-14
                                    • Market Segmentation

                                      • Key points
                                        • Overall
                                          • Different tastes in bread shape market segmentation
                                            • National differences in spreads
                                              • Figure 6: Segmentation percentages, by country, volume, 2009
                                              • Figure 7: Segmentation percentages, by country, value, 2009
                                              • Figure 8: Segmental average prices, by country, €/kg, 2009
                                            • Sweet wins over savoury
                                              • Honey
                                                • France
                                                  • Figure 9: France: Sweet spreads: Market segmentation, by volume, 2009
                                                  • Figure 10: France: Sweet spreads: Market segmentation, by value, 2009
                                                • Germany
                                                  • Figure 11: Germany: Sweet spreads: Market segmentation, by volume, 2009
                                                  • Figure 12: Germany: Sweet spreads: Market segmentation, by value, 2009
                                                • Italy
                                                  • Figure 13: Italy: Sweet spreads: Market segmentation, by volume, 2009
                                                  • Figure 14: Italy: Sweet spreads: Market segmentation, by value, 2009
                                                • Russia
                                                  • Figure 15: Russia: Sweet spreads: Market segmentation, by volume, 2009
                                                  • Figure 16: Russia: Sweet spreads: Market segmentation, by value, 2009
                                                • Spain
                                                  • Figure 17: Spain: Sweet spreads: Market segmentation, by volume, 2009
                                                  • Figure 18: Spain: Sweet spreads: Market segmentation, by value, 2009
                                                • UK
                                                  • Figure 19: UK: Sweet spreads: Market segmentation, by value, 2009
                                              • Companies and Product innovation

                                                • Key points
                                                  • Global region
                                                    • Figure 20: Percentage of new product launches, by region, 2009
                                                  • European region
                                                    • Figure 21: Percentage of new product launches, by top ten European countries, 2009
                                                    • Figure 22: Percentage of new product launches, by sub-category, by country, 2009
                                                  • Sweet and savoury spreads by top five claims
                                                    • Figure 23: Percentage of new product launches, by top five claims, by the ‘Big 5’ European countries, 2009
                                                  • Sweet and savoury spreads by top five flavours
                                                    • Figure 24: Percentage of new product launches, by top five flavours, by the ‘Big 5’ European countries, 2009
                                                  • France
                                                    • New product launches by category
                                                      • Figure 25: Percentage of new product launches in sweet and savoury spreads, France, by category, 2006-09
                                                    • Top claims
                                                      • Figure 26: Top five claims on new product development, France, 2006-09
                                                    • Top flavours
                                                      • Figure 27: Top five flavours on new product development, France, 2006-09
                                                    • Most innovative products
                                                      • Germany
                                                        • New product launches by category
                                                          • Figure 28: Percentage of new product launches in sweet and savoury spreads, Germany, by category, 2006-09
                                                        • Top claims
                                                          • Figure 29: Top five claims on new product development, Germany, 2006-09
                                                        • Top flavours
                                                          • Figure 30: Top five flavours on new product development, Germany, 2006-09
                                                        • Most Innovative products
                                                          • Italy
                                                            • New product launches by category
                                                              • Figure 31: Percentage of new product launches in sweet and savoury spreads, Italy, by category, 2006-09
                                                            • Top claims
                                                              • Figure 32: Top five claims on new product development, Italy, 2006-09
                                                            • Top flavours
                                                              • Figure 33: Top five flavours on new product development, Italy, 2006-09
                                                            • Most innovative products
                                                              • Spain
                                                                • New product launches by category
                                                                  • Figure 34: Percentage of new product launches in sweet and savoury spreads in Spain, by category, 2006-09
                                                                • Top claims
                                                                  • Figure 35: Top five claims on new product development, Spain, 2006-09
                                                                • Top flavours
                                                                  • Figure 36: Top five flavours on new product development, Spain, 2006-09
                                                                • Most innovative products
                                                                  • UK
                                                                    • New product launches by category
                                                                      • Figure 37: Percentage of new product launches in sweet and savoury spreads in UK, by category, 2006-09
                                                                    • Top claims
                                                                      • Figure 38: Top five claims on new product development, UK, 2006-09
                                                                    • Top flavours
                                                                      • Figure 39: Top five flavours on new product development, UK, 2006-09
                                                                    • Most innovative products
                                                                    • The Consumer

                                                                      • Key points
                                                                        • Sweet and savoury spreads
                                                                          • Figure 40: Penetration of bread, by country, 2009
                                                                          • Figure 41: Penetration of bread alternatives, by country, 2009
                                                                          • Figure 42: Penetration and frequency of consumption of certain spreads, by country, 2009
                                                                        • Trends
                                                                          • Figure 43: Trends in eating jam, honey and spreads, by country, 2005-09
                                                                        • Demographics
                                                                            • Figure 44: Demographics, France, 2009
                                                                            • Figure 45: Demographics, Germany, 2009
                                                                            • Figure 46: Sweet spreads eaten in the past 12 months, by detailed demographics, UK, May 2009
                                                                            • Figure 47: Sweet spreads eaten in the past 12 months, by detailed demographics, UK, May 2009 (continued)
                                                                            • Figure 48: Savoury spreads eaten in the past 12 months, by detailed demographics, UK, May 2009
                                                                            • Figure 49: Attitudes towards eating, by country, 2009
                                                                        • Appendix – Market Size and Forecast Data

                                                                            • Figure 50: Sweet spreads: Value in local currency, 2004-14
                                                                            • Figure 51: Sweet spreads, by volume, 2004-14
                                                                            • Figure 52: Sweet spreads: Spend per capita (population), 2004-14

                                                                        Sweet and Savoury Spreads - Europe - November 2010

                                                                        US $1,868.07 (Excl.Tax)