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Table Sauces and Condiments - Europe - August 2010

The table sauces market posted positive growth in the review countries, although growth rates differed depending on the maturity of the market: the UK, the Netherlands and Germany for example, all have established markets. Italy and Spain registered fast growth as well as Poland and Russia in Eastern Europe. However, it is other sauces, rather than the more established mayonnaise and ketchup, which have supported volume growth.

The review markets performed well despite the recession, supported by intense NPD activity and flavour innovation. NPD has also focused on healthy claims such as low/no/reduced fat/sugar/calorie, functional and free-from claims, such as gluten-free, but these products still remain niche. Organic has also become more prominent as a positioning, reflecting a stronger interest in authenticity and transparency by detailing the provenance of ingredients used.

Key themes

  • The importance of new innovation in flavours in the market, as well as convenient packaging solutions.

  • The effects of the recession on dining out and the positive effect on the market when it comes to eating in.

  • Product usage in the younger age groups and encouraging take-up in order to combat the effects of ageing demographics.

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Table of contents

  1. Issues in the Market

      • Key themes
        • Definition
          • Consumer research
            • Abbreviations
            • Market is Brief

              • Positive growth
                • Healthy eating makes an impact
                  • Further development in NPD
                    • Penetration and consumer profile
                    • European Market Size and Forecast

                      • Key points
                        • The European ‘Big 5’ – Value and volume on the rise
                          • Figure 1: Retail value sales of table sauces, by country, 2004-13
                          • Figure 2: Annual growth in retail value sales of table sauces, by country, 2004-13
                        • Market trends in other European countries
                          • Figure 3: Retail value sales of table sauces, by country, 2004-13
                          • Figure 4: Annual growth in retail value sales of table sauces, by country, 2004-13
                          • Figure 5: Retail volume sales of table sauces, by country, 2004-13
                          • Figure 6: Annual growth in retail volume sales of table sauces, by country, 2004-13
                      • Market Segmentation

                        • Key points
                          • France
                            • Figure 7: Market segmentation, by value, France, 2008
                          • Germany
                            • Figure 8: Market segmentation, by value, Germany, 2008
                          • Italy
                            • Figure 9: Market segmentation, by value Italy, 2008
                          • Spain
                            • Figure 10: Market segmentation, by value and volume, Spain, 2008
                          • UK
                            • Figure 11: Market segmentation, by value, UK, 2008
                          • Other European countries
                            • Figure 12: Market segmentation, by value, Netherlands, 2008
                            • Figure 13: Market segmentation, by value, Poland, 2008
                        • Companies and Product Innovation

                          • Key points
                            • Regional analysis – Europe leads in NPD
                              • Figure 14: Percentage of new product launches, by region, 2009
                              • Figure 15: Percentage of new product launches, by region and sub-category, 2009
                            • Germany leads NPD in Europe
                              • Figure 16: Percentage of new product launches, by top ten European countries, 2009
                              • Figure 17: Percentage of new product launches, by top ten European countries, 2006-09
                            • Latest NPD trends
                              • Figure 18: Percentage of new product launches, by top five claims, by the ‘Big 5’ European countries, 2009
                            • Steady activity for natural and organic lines
                              • Appealing to many diets
                                • Convenient packaging
                                  • Flavours trends
                                    • Figure 19: Percentage of new product launches, by top five flavours, by the ‘Big 5’ European countries, 2009
                                  • France
                                    • Highly concentrated market
                                      • Trends in NPD in France: natural and organic shaped NPD
                                        • Figure 20: Percentage of new product development, by sub-category, France, 2006-09
                                        • Figure 21: Top five claims on new product development, France, 2006-09
                                        • Figure 22: Top five flavours in new product development, France, 2006-09
                                      • Most innovative products in France
                                        • Germany
                                          • Carl Kühne leads in the German market
                                            • Trends in NPD in Germany: convey naturalness
                                              • Figure 23: Percentage of new product development, by sub-category, Germany, 2006-09
                                              • Figure 24: Top five claims on new product development, Germany, 2006-09
                                              • Figure 25: Top five flavours in new product development, Germany, 2006-09
                                            • Most innovative products in Germany
                                              • Italy
                                                • Unilever and Kraft control the Italian market
                                                  • Trends in NPD in Italy: standard varieties lead
                                                    • Figure 26: Percentage of new product development, by sub-category, Italy, 2006-09
                                                    • Figure 27: Top five claims on new product development, Italy, 2006-09
                                                    • Figure 28: Top five flavours in new product development, Italy, 2006-09
                                                  • Most innovative products in Italy
                                                    • Spain
                                                      • Highly fragmented market
                                                        • Trends in NPD in Spain: standard varieties maintain the lead
                                                          • Figure 29: Percentage of new product development, by sub-category, Spain, 2006-09
                                                          • Figure 30: Top five claims on new product development, Spain, 2006-09
                                                          • Figure 31: Top five flavours in new product development, Spain, 2006-09
                                                        • Most innovative products in Spain
                                                          • UK
                                                            • Heinz is the leading player in the UK
                                                              • Trends in NPD in the UK: vegetarian positioning rises
                                                                • Figure 32: Percentage of new product development, by sub-category, UK, 2006-09
                                                                • Figure 33: Top five claims on new product development, UK, 2006-09
                                                                • Figure 34: Top five flavours in new product development, UK, 2006-09
                                                              • Most innovative products in the UK
                                                              • The Consumer

                                                                • Key points
                                                                  • Penetration and frequency of table sauces
                                                                    • Figure 35: Penetration of table sauces, by country, 2009
                                                                  • Trends in penetration by country
                                                                    • Figure 36: Trends in penetration of table sauces, France, 2005-09
                                                                    • Figure 37: Trends in penetration of table sauces, Germany, 2005-09
                                                                    • Figure 38: Trends in penetration of table sauces, Spain, 2005-09
                                                                    • Figure 39: Trends in penetration of table sauces, GB, 2005-09
                                                                  • Consumer profile by country – Demographics
                                                                    • France
                                                                      • Germany
                                                                        • Spain
                                                                          • UK
                                                                            • Attitudes towards eating
                                                                              • Figure 40: Attitudes towards eating, by country, 2009
                                                                          • Appendix – Demographics

                                                                              • Figure 41: Demographics, France, 2009
                                                                              • Figure 42: Demographics, Germany, 2009
                                                                              • Figure 43: Demographics, Spain, 2009
                                                                              • Figure 44: Demographics, GB, 2009
                                                                          • Appendix – Market Size and Forecast Data

                                                                              • Figure 45: Retail value sales of table sauces, by country, 2004-13
                                                                              • Figure 46: Annual growth in retail value sales of table sauces, by country, 2004-13
                                                                              • Figure 47: Retail value sales of table sauces, by country, 2004-13
                                                                              • Figure 48: Annual growth in retail value sales of table sauces, by country, 2004-13
                                                                              • Figure 49: Retail volume sales of table sauces, by country, 2004-13
                                                                              • Figure 50: Annual growth in retail volume sales of table sauces, by country, 2004-13

                                                                          Table Sauces and Condiments - Europe - August 2010

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