Tablet Computers - UK - November 2014
“Because of the casual nature of tablet usage, with devices popular in front of the TV or for brief gaming sessions, it is likely that once household penetration reaches around the 75% mark, growth in sales will almost stall, driven forward thereafter only by intermittent replacement purchases, or by smaller groups who are interested only in very low-cost devices and who continue to hold out as prices lower”.
– Samuel Gee, Senior Technology and Media Analyst
This report looks at the following areas:
- Tablets have a distinct functionality niche
- Tablets lack a distinct hardware niche
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