Tablets - US - April 2012
Apple’s third-generation iPad sold 3 million units globally in its first three days on the market in March 2012, capturing a minimum of half a billion dollars per day. Global tablet sales surpassed netbook sales in Q2 2011, enrooted to 65 million units in total for the year. That figure is expected to nearly double in 2012 to roughly 125 million units, and more than double again from 2012-16. The netbook is vanquished, and laptops overall may become a no-growth segment as the tablet continues its rise.
Media consumption is also being reshaped, with Americans now spending more time reading on mobile products than on printed magazines and newspapers. Even at this early stage, it’s apparent that when combined with smartphones, tablets are the defining technology of the early 21st century, impacting consumer behavior across a wide array of activities, from photography to shopping.
The report explores the following subjects, among others:
- How rapidly is penetration rising? Who owns a tablet? Who is about to buy one?
- What is the role of gift purchases? How do gift purchases differ in brand and spend from purchases made for personal usage?
- Which tablets are fighting for second-place on the heels of the iPad? Can any of them challenge the iPad itself?
- How and where are tablets used? What do new buyers want to do with their tablet, and how do current owners use them?
- How is internet service provided to the tablet?
What you get
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Why buy from us?
Buy now and you'll have instant access to the information you need to make the right decisions.