Taking Care of Yourself - Summer Edition - UK - August 2009
Over the years, Mintel has conducted a large amount of research on health and diet issues: everything from healthy eating to exercise to smoking cessation aids. Research has always focused on consumer attitudes and intentions. However, intentions do not always translate into actions. Therefore, Mintel commissioned a tracking study, following a group of respondents who had expressed a desire to lose weight, get fit, eat more healthily, cut down on alcohol or quit smoking.
This report is the follow-up to Taking Care of Yourself – Winter Edition, published in February 2009.
The purpose of the research was to see how attitudes towards health and fitness evolved in the early months of 2009. How did intentions translate into actions, and what were the key triggers to motivation and temptation? In short, why did some people succeed, and others fail?
Central themes include:
Attitudes towards healthy and healthy lifestyles
Attitudes towards weight and obesity
Motivations for New Year’s resolutions
Sources of temptation
Sources of encouragement
Preferred exercise regimes
Attitudes towards retailers and advertising.
This is first time that Mintel has ever commissioned a tracking study. Further, this is the first project to use three separate methodologies for primary research. These were:
an online quantitative survey in two waves
a live, consumer-led mobile phone quantitative survey
an asynchronous online discussion group.
What you get
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
* This is a sample representation of the report layout and does not reflect the research included in this report.
Why buy from us?
Our reports will provide you with market data, consumer research and competitive intelligence to succeed in your market.
Buy now and you'll have instant access to the information you need to make the right decisions.
Find out what's next in the markets that matter to you: where opportunities lie and what challenges you will face.
A business Superbrand, Mintel is a source you can trust. We have been defining and refining the Market Intelligence mix since 1972.