Taking Care of Yourself - Winter Edition - UK - February 2009
When it comes to making New Year’s resolutions – particularly those related to health and diet – consumers rarely put their money where their mouth is. Mintel’s first tracking study will follow consumers over a 2-month period of time to see how their intentions translate into actions.
Why this report is a critical purchase:
Uncover key triggers to motivation when it comes to people’s health and fitness goals
Identify the driving force behind temptation – and learn how to help people avoid it
Develop strategies to help consumers feel better about not hitting their goals
We need to state at the outset that this document is a preliminary report only, providing a background and introduction to the full report, to be published in Spring 2009.
This is the first time that Mintel has ever commissioned a tracking study. Further, this is the first Mintel report to use three separate methodologies for primary research:
an online quantitative survey
a live, consumer-led mobile phone quantitative survey
an asynchronous online discussion group.
What you get
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
* This is a sample representation of the report layout and does not reflect the research included in this report.
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