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Taking Care of Yourself - Winter Edition - UK - February 2009

When it comes to making New Year’s resolutions – particularly those related to health and diet – consumers rarely put their money where their mouth is. Mintel’s first tracking study will follow consumers over a 2-month period of time to see how their intentions translate into actions.

Why this report is a critical purchase:

  • Uncover key triggers to motivation when it comes to people’s health and fitness goals

  • Identify the driving force behind temptation – and learn how to help people avoid it

  • Develop strategies to help consumers feel better about not hitting their goals

We need to state at the outset that this document is a preliminary report only, providing a background and introduction to the full report, to be published in Spring 2009.

Methodology

This is the first time that Mintel has ever commissioned a tracking study. Further, this is the first Mintel report to use three separate methodologies for primary research:

  • an online quantitative survey

  • a live, consumer-led mobile phone quantitative survey

  • an asynchronous online discussion group.

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Table of contents

  1. Issues in the Market

    • Main issues and themes
      • Methodology
        • Online quantitative survey
          • Live, consumer-led mobile phone quantitative survey
            • Asynchronous online discussion group
              • Taking Care of Yourself – Spring Edition
                • Abbreviations
                • Market in Brief

                  • Some improvements needed
                    • Do people understand the issues?
                      • Do they want to change?
                        • What they are planning
                          • The main survey
                          • Setting the Scene – Environment for Health and Fitness

                            • Obesity – maybe not an unstoppable trend
                              • Figure 1: Body mass index segments, 2006-08
                              • Figure 2: Self-descriptions of weight, December 2008
                            • Fitness – moving in the right direction
                              • Figure 3: Agreement with lifestyle statements, 2003-08
                            • Sports and exercise – plenty of choice
                              • Figure 4: Sports/activities played or taken part in regularly, 2003-08
                            • Decline (but not the demise) of cigarette smoking
                              • Figure 5: Cigarette smoking, 2003-08
                            • Alcohol consumption
                              • Figure 6: Alcoholic drink consumption, 2003-08
                          • Attitudes towards Health and Healthy Lifestyles

                            • Attitudes towards health as part of lifestyle
                              • Figure 7: Attitudes towards health, December 2008
                            • How attitudes square with eating habits
                              • Figure 8: Eating habits, December 2008
                            • What’s most important in life
                              • Figure 9: Priorities in life, December 2008
                            • Identifying targets
                                • Figure 10: Attitudinal groups and how they differentiate on key lifestyle statements, December 2008
                              • An aspirational society in evidence
                                • Complacent (36%)
                                  • Health Obsessed (24%)
                                    • Always Striving (23%)
                                      • Life Is Too Short (18%)
                                        • Figure 11: Attitudinal groups and their agreement with statements about healthy lifestyles, December 2008
                                      • The insecurity of youth
                                        • Figure 12: Attitudinal groups, by demographics, December 2008
                                      • Few people do not worry about what they eat
                                        • Figure 13: Attitudinal groups and their eating habits, December 2008
                                      • Insecure about health, or plain insecure?
                                        • Figure 14: Attitudinal groups and their intended New Year’s resolutions, December 2008
                                      • Always striving, never achieving
                                        • Figure 15: Attitudinal groups who are intending to exercise, by what form of exercise they plan to do, December 2008
                                      • Health Obsessed far and away the key target for healthy/diet foods
                                        • Figure 16: Attitudinal groups who are intending to change their diet, by what they intend to cut back on, December 2008
                                    • New Year’s Resolutions – Who’s Doing What

                                      • A New Year and a New Me
                                        • Figure 17: New Year’s resolutions planned, December 2008
                                      • Fitness is first
                                        • Who are the keenest?
                                          • Powerful motivators
                                            • A third of people making multiple resolutions
                                              • Figure 18: How many New Year’s resolutions planned, 2008
                                              • Figure 19: How many New Year’s resolutions planned, by type of resolution, December 2008
                                          • New Year’s Resolutions – Getting There

                                            • Exercise routines planned
                                              • Figure 20: Forms of exercise planned, 2008
                                            • Changes to diet
                                              • Figure 21: Diet changes planned, December 2008
                                            • How resolutions fit together
                                              • Is the game up for dieting?
                                                • Figure 22: Diet and exercise changes planned, December 2008
                                              • Going for the soft option?
                                                • Figure 23: New Year’s resolutions of those who intend to exercise more, by what type of exercise they intend to do, December 2008
                                                • Figure 24: Further New Year’s resolutions of those who intend to exercise more, by what type of exercise they intend to do, December 2008
                                              • Dieters and healthy-eating wannabes need to be targeted differently
                                                • A greener future
                                                  • Figure 25: New Year’s resolutions of those who intend to change their diet, by diet changes planned, December 2008
                                                  • Figure 26: Further New Year’s resolutions of those who intend to change their diet, by diet changes planned, December 2008
                                                • Fitness and light eating go hand in hand
                                                  • Figure 27: New Year’s exercise resolutions of those who intend to exercise, by diet changes planned, December 2008
                                                  • Figure 28: Further New Year’s exercise resolutions of those who intend to exercise, by diet changes planned, December 2008
                                              • The Next Step – Brief Overview of Tracking Study

                                                • Live, consumer-led mobile phone quantitative survey
                                                  • Text script for those who texted ‘bad’
                                                    • Text script for those who texted ‘good’
                                                      • Taking Care of Yourself – Spring Edition

                                                      Companies Covered

                                                      • British Market Research Bureau (BMRB)
                                                      • Pret A Manger

                                                      Taking Care of Yourself - Winter Edition - UK - February 2009

                                                      £1,695.00 (Excl.Tax)