Sorry for interrupting, this website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Learn more
Accept & Close

Tea Drinks - China - April 2016

“The ready-to-drink tea drinks market in China has developed slowly over recent years. Intense competition from other soft drink categories and the decline in demand for green and black/red tea drinks, and lack of product innovation have all led to the poor performance of the current market. Despite the pressure, future growth is projected due to the continuing progress of premiumisation and trading up, innovation in flavours and ingredients, and effective consumer segmentation and targeting.”

– Lei Li, Research Analyst

This report looks at the following areas:

  • How to use multiple purchasing channels to target RTD tea buyers and drinkers?
  • How to utilise flavour variety and ingredient innovation to attract consumers?
  • How to target female high earners and stimulate trading up? 

In spite of the current market slowdown and cross-soft drink category competition, the ready-to-drink (RTD) tea market in China is still far from saturated, and therefore has huge potential and growth projections. The development of the market relies on maintaining good sub-category performance, premiumisation, flavour and ingredient innovation, and ethical positioning. Due to consumers’ traditional health associations and perceptions to tea, RTD tea drinks as an alternative to freshly brewed tea definitely have a competitive advantage over other soft drinks; yet, those advantages need to be explored further and to be applied successfully into diverse consumer segments by companies and brands.

What you get

What's included

Why buy from us?

Succeed

Our reports will provide you with market data, consumer research and competitive intelligence to succeed in your market.

Instant Access

Buy now and you'll have instant access to the information you need to make the right decisions.

Opportunities

Find out what's next in the markets that matter to you: where opportunities lie and what challenges you will face.

Trusted

A business Superbrand, Mintel is a source you can trust. We have been defining and refining the Market Intelligence mix since 1972.

Table of contents

  1. Overview

    • What you need to know
      • Products/themes covered in this Report
      • Executive Summary

          • The Market
            • Figure 1: Retail market value of RTD tea drinks in China, 2010-20
            • Figure 2: Retail market volume of RTD tea drinks in China, 2010-20
          • Key Players
            • Figure 3: Market share, by value of leading players in the RTD tea drinks market in China, 2015
            • Figure 4: Market share, by volume of leading players in the RTD tea drinks market in China, 2015
          • The Consumer
            • Figure 5: General attitudes towards different types of RTD tea drinks, by gender, December 2015
            • Figure 6: Repertoire of RTD tea drinks purchasing channels, December 2015
            • Figure 7: RTD tea drinking occasions, by gender and monthly household income, December 2015
            • Figure 8: Preference on new products innovations, by city tier, December 2015
          • What we think
          • Issues and Insights

            • How to use multiple purchasing channels to target RTD tea buyers and drinkers?
              • The facts
                • The implications
                  • How to utilise flavour variety and ingredient innovation to attract consumers?
                    • The facts
                      • The implications
                        • How to target female high earners and stimulate trading up?
                          • The facts
                            • The implications
                            • The Market – What You Need to Know

                              • Overall upward trend in value projects slow but stable growth
                                • Future market will see moderate recovery and growth
                                  • Competition from refreshing drinks
                                    • Ethical claims as a key market driver
                                    • Market Size and Forecast

                                        • Figure 9: Retail market value of RTD tea drinks in China, 2010-20
                                        • Figure 10: Retail market volume of RTD tea drinks in China, 2010-20
                                        • Figure 11: Value and volume retail sales for RTD tea drinks in China, 2010-20
                                    • Market Drivers

                                      • Threat from refreshing drinks
                                        • Ethical claims on packaging on the rise
                                          • Figure 12: The ethical claim trends of RTD tea drinks in China, 2011-16
                                          • Figure 13: Dailyherb Mei Gui Li Zhi Hong Cha (Rose and Litchi Black Tea) in China, June 2015; Dailyherb Luo Sheng Cao Mei Wo Long Cha (Roselle & Strawberry Oolong Tea), June 2015
                                      • Key Players – What You Need to Know

                                        • Leading players dominate the market
                                          • Three current innovation trends
                                          • Market Share

                                            • Tingyi (Cayman Islands) Holding Corporation
                                              • Uni-President China Holdings, Ltd.
                                                • JDB Group (Guangdong Jiaduobao Beverage & Food Co. Ltd.)
                                                  • Hangzhou Wahaha Group
                                                    • Figure 14: Market share of leading companies in the RTD tea drinks market in China, by value and volume, 2014 and 2015
                                                • Who’s Innovating?

                                                  • Mix and match of flavours – fruits and tea
                                                    • Figure 15: Ito En Tea’s Tea Apple Tea in Taiwan, March 2016; FamilyMart Collection Strawberry Flavoured Milk Tea in Taiwan, March 2016
                                                  • Tea drinks with plant and protein
                                                    • Figure 16: AGV Mai Zai Cha (Barley Tea) in China, September 2015; Master Kong He Tao Wei Jin Dian Nai Cha (Walnut Flavoured Classic Milk Tea) in China, December 2014
                                                  • Tea drinks with food elements/texture
                                                    • Figure 17: Bubble Republic Cha Prung Samred Pasom Nam Linchee Laea Jelly (Green Tea Beverage with Lychee Juice and Jelly) in Thailand, October 2015
                                                    • Figure 18: Ministop Café Black Tapioca Mango Tea in Jelly in Japan, July 2015
                                                • The Consumer – What You Need to Know

                                                  • Flavour variety is essential to develop for tea drinks
                                                    • Online channel favoured by low-mid earners but is yet to reach full potential
                                                      • Ingredient innovation as a key way to attract lower tier city residents
                                                        • Meet the Mintropolitans
                                                        • Attitudes towards Different Types of RTD Beverages

                                                          • Tea drinks have unique competitive advantages
                                                            • Tea drinks need flavour variety expansion
                                                              • Figure 19: Correspondence map, December 2015
                                                              • Figure 20: Attitudes towards different types of RTD beverages, December 2015
                                                          • Attitudes towards Different Types of RTD Tea Drinks

                                                            • Milk tea perceived as most romantic while green and jasmine tea most refreshing
                                                              • Gender as a key differentiator for marketing distinctive tea types
                                                                • Figure 21: General attitudes towards different types of RTD tea drinks, December 2015
                                                                • Figure 22: General attitudes towards different types of RTD tea drinks, by gender, December 2015
                                                            • Purchasing Channels

                                                              • Majority use retail channels while increased usage of on-trade channels
                                                                • Online channel shows potential to low-mid earners and is yet to be fully developed
                                                                  • Figure 23: Usage comparison of RTD tea purchase channels, 2015 versus 2014
                                                                • Most consumers used at least three channels to purchase tea drinks
                                                                  • Figure 24: Repertoire of RTD tea drinks purchasing channels, December 2015
                                                              • Drinking Occasions

                                                                • Male high earners enjoy at-home occasions while female high earners prefer out-of-home occasions
                                                                  • Figure 25: RTD tea drinking occasions, December 2015
                                                                  • Figure 26: RTD tea drinking occasions, by gender and monthly household income December 2015
                                                              • Product Innovations

                                                                • Tropical fruit-flavoured tea drinks are most popular especially to female high earners
                                                                  • Figure 27: Preference on new product innovations, December 2015
                                                                  • Figure 28: Preference for new product innovations – females, by monthly household income, December 2015
                                                                  • Figure 29: Lipton Mango ve Egzotik Meyve Aromali Icecek (Mango and Exotic Fruit Ice Tea), Turkey, June 2015
                                                                • Lower tier city residents prefer ingredient innovation
                                                                  • Figure 30: Preference on new product innovations, by city tier, December 2015
                                                                  • Figure 31: Emart Burdock Tea in South Korea, March 2016; AlowTea Té de Tamarindo con Aloe Vera (Tamarind Tea with Aloe Vera), Mexico, March 2016
                                                                • Young females favour tea drinks with slimming claims
                                                                  • Figure 32: Preference on new product innovations, by gender and age, December 2015
                                                                  • Figure 33: Ito En Golden Oolong Tea in Japan, March 2016
                                                              • Cluster Analysis

                                                                  • Figure 34: Target groups of consumer attitudes towards RTD tea drinks, December 2015
                                                                • Group 1 – Traditional Tea Lovers
                                                                    • Figure 35: Tenwow Tea Drinks Jin Guan Yin (Tenwow Tea Drinks Jin), China, March 2015
                                                                  • Group 2 – Tea Drinks Adventurers
                                                                      • Figure 36: Liang Miao Xing Zui Li Jie Cha (Hangover Relieving Tea) in China, January 2016
                                                                    • Group 3 – Take-all Drinkers
                                                                      • Figure 37: Woolworths Zoe Hippo Mixed Berry Flavoured Iced Tea with Apple Drink Blend in South Africa, September 2015
                                                                    • Group 4 – Tea Culture Converters
                                                                        • Figure 38: Aeon Topvalu Royal Milk Tea in Japan, March 2016
                                                                    • Mintropolitans

                                                                      • Demographics and Characteristics
                                                                        • Lifestyle
                                                                            • Figure 39: Demographic profile of Mintropolitans versus non-Mintropolitans, by gender, age, and children in household, December 2015
                                                                            • Figure 40: Demographic profile of Mintropolitans versus non-Mintropolitans, by monthly personal income, monthly household income, and city tier, December 2015
                                                                        • Appendix – Methodology and Definitions

                                                                          • Methodology
                                                                            • Fan chart forecast
                                                                              • Mintropolitans – Definition
                                                                                • Abbreviations

                                                                                Tea Drinks - China - April 2016

                                                                                US $3,990.00 (Excl.Tax)