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Tea Drinks - China - February 2014

“The RTD tea drink market enjoyed a strong performance over 2008-10, with double-digit annual growth. This was fuelled by consumers’ increasing awareness of the negative health implications of drinking CSDs, and heavy investment in tea drinks by the established and new operators.”

– David Zhang, Research Analyst

Some questions answered in this report include:

  • How can brands drive standout in the increasingly crowded plain flavour tea drink segment?
  • How can brands capitalise on consumers’ demand for RTD tea drinks with health benefits?
  • Should tea drinks only be served cold in summer and warm in winter?
  • How can brands reach women more effectively?


The dramatic increase in the price of oil, which started in Q3 2010, saw the cost of plastic bottles shoot up in 2011, leading to a hike in costs for tea drink brands. Meanwhile, the economy had just recovered from the aftermath of the global financial crisis with consumer spending remaining weak, making it harder for operators to raise prices.

The changing structure of the market has led to volatility in prices. While volume growth continued to slow in 2012, value sales returned to double-digit growth. This was largely thanks to herbal tea gaining momentum and moving from a regional to a national drink, gaining share in the market. Since herbal tea tends to be significantly more expensive than other types of tea drinks, the average price of tea drinks rose.

However, the surge in value sales has been short-lived. With the legal battle on the rights of using the wide recognised brand, Wang Lao Ji, coming to an end in 2013 Jiaduobao and Guangzhou Pharmaceutical Corporation moved their battleground from the courtroom to various retail channels. Aggressive pricing strategies used by both parties knocked the average price down by more than 10% in 2013, resulting in a sudden drop in value growth. However, the lower prices saw volume sales growth speed up slightly.

Plain or unflavoured tea drinks’ share of NPD has seen steady growth, to account for nearly 30% of all new product launches. That half of users are interested in trying more plain tea drinks suggests however that there remains further demand in this area. Building associations between unflavoured tea drinks and the aforementioned claim of authentic taste could help brands to further make their drinks more appealing.

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Table of contents

  1. Introduction

      • In this report we answer the key questions:
        • Definition
          • Abbreviations
          • Executive Summary

              • The market
                • The future
                  • Figure 1: Value retail sales of RTD tea drinks in China, 2008-18
                  • Figure 2: Volume retail sales of RTD tea drinks in China, 2008-18
                • Market drivers
                  • Urbanisation creates a larger consumer base with greater spending power
                    • Healthy lifestyle gains popularity
                      • Media highlights mislabelling of tea drinks
                        • Low sugar price mitigates the pressure of increasing labour costs
                          • Production innovation
                            • New packaging becomes increasingly popular in NPD
                              • No additives/preservatives remains the leading claim
                                • New flavours and unflavoured tea drinks gain share in launches
                                  • The consumer
                                    • Bottled water is taking the lead
                                      • Figure 3: Tea drinks and other packaged drinks drunk in past 6 months, November 2013
                                    • Green tea enjoys a premium image and associations with a refreshing feeling
                                      • Figure 4: Correspondence map of qualities associated with selected types of tea drinks, November 2013
                                    • Retail channels dominate RTD tea purchases
                                      • Figure 5: Tea drink purchasing channels, November 2013
                                    • Health and safety remain major issues for consumers
                                      • Figure 6: Important choice factors when buying tea drinks, November 2013
                                    • Polarised views on flavours
                                      • Figure 7: Attitudes towards the flavour of tea drinks, November 2013
                                    • Premium RTD tea shows potential
                                      • Figure 8: General attitudes towards premium RTD tea drinks, November 2013
                                    • What we think
                                    • Issues in the Market

                                      • How can brands drive standout in the increasingly crowded plain flavour tea drink segment?
                                        • Figure 9: Added flavour as an important consideration factor, by income, November 2013
                                      • How can brands capitalise on consumers’ demand for RTD tea drinks with health benefits?
                                        • Figure 10: Attitudes towards tea drinks, November 2013
                                      • Should tea drinks only be served cold in summer and warm in winter?
                                        • Figure 11: Selected attitudes towards tea drinks, November 2013
                                      • How can brands reach women more effectively?
                                        • Figure 12: Tea drinks had in the past six months, by gender, November 2013
                                    • Trend Application

                                        • Trend: Mood to Order
                                          • Trend: Influentials
                                            • Mintel futures: Brand Intervention
                                            • Market Drivers

                                              • Key points
                                                • Urbanisation creates a larger consumer base with greater spending power
                                                  • Figure 13: Disposable income of urban residents and urban population in China, 2000-11
                                                • Healthy lifestyles gain popularity
                                                  • Figure 14: Types of health-related ingredient choices for food and drink, December 2012
                                                • Media highlights mislabelling of tea drinks
                                                  • Low sugar price mitigates the pressure of increasing labour costs
                                                    • Figure 15: Global wholesale sugar monthly price, 2009-13
                                                • Who’s Innovating?

                                                  • Key points
                                                    • New packaging becomes increasingly popular in NPD
                                                      • Figure 16: New product launches by launch type in the China RTD tea drink market, 2011-13
                                                    • No additives/preservatives remains the leading claim
                                                      • Figure 17: New product launches by top 10 claims in the China RTD tea drink market, 2011-13
                                                      • Figure 18: The Original Da hHong Pao by Bo Da Jian, Q2 2013
                                                    • New flavours and unflavoured tea drinks gain share in launches
                                                      • Figure 19: New product launches by top 10 flavours in the China RTD tea drink market, 2011-13
                                                      • Figure 20: Products launched in Japan highlighting authentic tastes, 2012/13
                                                  • Market Size, Forecast and Segment Performance

                                                    • Key points
                                                      • Sales by segment
                                                        • Figure 21: Retail volume sales of tea drinks in China, by segment, 2011-12
                                                      • Unusual volatility seen in the RTD tea drink market in recent years
                                                        • Figure 22: Retail value and volume sales of RTD tea drinks in China, 2008-18
                                                      • Steady but slowing growth expected in the RTD tea drink market
                                                        • Figure 23: Value retail sales of RTD tea drinks in China, 2008-18
                                                        • Figure 24: Volume retail sales of RTD tea drinks in China, 2008-18
                                                      • Forecast methodology
                                                      • Companies and Brands

                                                        • Tingyi Holdings Corporation
                                                          • Uni-president China Holding Ltd
                                                            • Hangzhou Wahaha Group
                                                              • JDB Group
                                                              • The Consumer – Usage of Tea Drinks

                                                                • Key points
                                                                  • Bottled water is taking the lead
                                                                    • Figure 25: Tea drinks and other packaged drinks drunk in past 6 months, November 2013
                                                                  • Lack of tea drinks suitable for female consumers
                                                                    • Figure 26: Weekly usage of tea drinks, by type, by gender, November 2013
                                                                  • Older consumers show heavier usage of Jasmine tea and herbal tea
                                                                    • Figure 27: Usage of traditional Chinese and Jasmine tea drinks, by age, November 2013
                                                                  • The potential of jasmine tea with health benefits in northern China
                                                                    • Heavy users of traditional tea show higher interest in plain taste and products designed for men
                                                                      • Figure 28: Selected attitudinal statements by heavy users of traditional Chinese tea drinks, November 2013
                                                                  • The Consumer – Qualities Associated with Different Types of Tea Drinks

                                                                    • Key points
                                                                      • Qualities associated with different types of tea drinks
                                                                        • Figure 29: Correspondence map of qualities associated with selected types of tea drinks, November 2013
                                                                        • Figure 30: Qualities associated with different types of tea drinks, November 2013
                                                                      • Green tea enjoys a premium image and associations with a refreshing feeling
                                                                        • Red tea is considered an indulgent drink
                                                                          • Traditional Chinese tea drinks are seen as relaxing
                                                                            • Authentic taste is the most pronounced attribute of milk tea
                                                                              • Attitudes towards different types of tea drinks by gender
                                                                                • Figure: Qualities associated with different types of tea drinks by gender, November 2013
                                                                              • Methodology
                                                                              • The Consumer – Tea Drink Purchasing Channels

                                                                                • Key points
                                                                                  • Retail channels dominate RTD tea purchases
                                                                                    • Figure 31: Tea drink purchasing channels, November 2013
                                                                                  • Grocery stores reach young men more effectively than other channels
                                                                                    • Figure 32: Purchase of RTD tea drink from grocery stores, by age and gender, November 2013
                                                                                  • Hypermarkets suitable for premium products
                                                                                    • Figure 33: Purchases of RTD tea drinks from hypermarkets, by gender, monthly personal income and city tier, November 2013
                                                                                  • Cafés enjoy a premium image
                                                                                    • Figure 34: Purchases of RTD tea drinks from café, by demographics, November 2013
                                                                                • The Consumer – Important Choice Factors

                                                                                  • Key points
                                                                                    • Health and safety remain major issues for consumers
                                                                                      • Figure 35: Important choice factors when buying tea drinks, November 2013
                                                                                    • Polarised opinions on added flavours
                                                                                      • Lack of interest in brands
                                                                                        • The tea in tea drink is not a key consideration
                                                                                            • Figure 36: Oolong tea from Shiyi, Q1 2013
                                                                                          • Consumers from tier one cities shows greater interest in low sugar and low calorie tea drinks
                                                                                            • Figure 37: Calories and sugar as factors when buying RTD tea drinks, by city tier, November 2013
                                                                                          • Authentic taste appeals most to heavy users of traditional Chinese tea
                                                                                            • Figure 38: Authentic taste as the most important factor, by usage of traditional Chinese tea, November 2013
                                                                                            • Figure 39: Ayataka from Coca-Cola Japan, March 2012
                                                                                            • Figure 40: The Original Da Hong Pao by Bo Da Jian, Q2 2013
                                                                                        • The Consumer – Attitudes towards Positioning

                                                                                          • Key points
                                                                                            • Polarised views on flavours
                                                                                              • Figure 41: Attitudes towards the flavour of tea drinks, November 2013
                                                                                            • Consumers are willing to pay more for new flavours
                                                                                              • Warm RTD tea drinks have potential
                                                                                                  • Figure 42: Tenwow’s honey date tea launched in 2013
                                                                                                • Young consumers are more likely to prefer RTD tea cold and are less likely to see them as seasonal
                                                                                                  • Figure 43: Selected attitudes towards RTD tea drinks, by age, November 2013
                                                                                                • Tonic herbal tea faces barriers in northern China
                                                                                                  • Figure 44: Agreement with the statement “I dislike the taste of tonic herbs in RTD herbal teas”, by city, November 2013
                                                                                              • The Consumer – General Attitudes towards RTD Tea

                                                                                                • Key points
                                                                                                  • Premium RTD tea shows potential
                                                                                                    • Figure 45: General attitudes towards premium RTD tea drinks, November 2013
                                                                                                  • Women show greater interest than men in premium RTD tea drinks
                                                                                                    • Figure 46: Agreement with the statement “There is a lack of premium ready-to-drink tea drinks to choose from”, by gender and demographics, November 2013
                                                                                                  • Lack of brand loyalty in RTD tea category
                                                                                                    • Figure 47: General attitudes towards brands in RTD tea drinks, November 2013
                                                                                                    • Figure 48: Tenwow’s Sumiyaki milk tea launched in Q3 2013
                                                                                                  • High earners and consumers in smaller cities show greater brand loyalty
                                                                                                    • Figure 49: Agreement with the statement “It’s better to stick with the same brand of ready-to-drink tea drinks than trying a new brand”, by city tier and income, November 2013
                                                                                                  • Domestic brands enjoy advantages
                                                                                                  • The Consumer – Target Groups

                                                                                                    • Key points
                                                                                                      • Five groups identified
                                                                                                        • Figure 50: Cluster analysis, November 2013
                                                                                                      • Price sensitive
                                                                                                        • Who are they?
                                                                                                          • Figure 51: Price sensitive, by selected demographics, November 2013
                                                                                                        • What do they think?
                                                                                                          • Marketing implications
                                                                                                            • Xiaozi
                                                                                                              • Who are they?
                                                                                                                • Figure 52: Xiaozi, by selected demographics, November 2013
                                                                                                              • What do they think?
                                                                                                                  • Figure 53: Agreement with the statement “I would be interested in trying more plain tea drinks” by cluster group, November 2013
                                                                                                                • Marketing implications
                                                                                                                  • Disengaged
                                                                                                                    • Who are they?
                                                                                                                      • Figure 54: Disengaged, by selected demographics, November 2013
                                                                                                                    • What do they think?
                                                                                                                      • Marketing implications
                                                                                                                        • Loyal premium lovers
                                                                                                                          • Who are they?
                                                                                                                            • Figure 55: Loyal premium lovers, by selected demographics, November 2013
                                                                                                                          • What do they think?
                                                                                                                            • What types of tea drinks do they drink?
                                                                                                                              • Marketing implications
                                                                                                                                  • Figure 56: Heyseng’s marketing campaign in 2013
                                                                                                                                • Brand churners
                                                                                                                                  • Who are they?
                                                                                                                                    • Figure 57: Brand churners, by selected demographics, November 2013
                                                                                                                                  • What do they think?
                                                                                                                                    • Drinking habits
                                                                                                                                      • Marketing implications
                                                                                                                                      • Appendix – Tea Drinks Had In Past 6 Months

                                                                                                                                          • Figure 58: Tea drinks had in past 6 months, November 2013
                                                                                                                                          • Figure 59: Tea drinks had in past 6 months, November 2013
                                                                                                                                          • Figure 60: Most popular tea drinks had in past 6 months – Green tea/iced green tea, by demographics, November 2013
                                                                                                                                          • Figure 61: Next most popular tea drinks had in past 6 months – Green tea/iced green tea, by demographics, November 2013
                                                                                                                                          • Figure 62: Most popular tea drinks had in past 6 months – Red tea/iced red tea, by demographics, November 2013
                                                                                                                                          • Figure 63: Next most popular tea drinks had in past 6 months – Red tea/iced red tea, by demographics, November 2013
                                                                                                                                          • Figure 64: Most popular tea drinks had in past 6 months – Jasmine tea, by demographics, November 2013
                                                                                                                                          • Figure 65: Next most popular tea drinks had in past 6 months – Jasmine tea, by demographics, November 2013
                                                                                                                                          • Figure 66: Most popular tea drinks had in past 6 months – Traditional Chinese tea, by demographics, November 2013
                                                                                                                                          • Figure 67: Next most popular tea drinks had in past 6 months – Traditional Chinese tea, by demographics, November 2013
                                                                                                                                          • Figure 68: Most popular tea drinks had in past 6 months – Tonic herb tea, by demographics, November 2013
                                                                                                                                          • Figure 69: Next most popular tea drinks had in past 6 months – Tonic herb tea, by demographics, November 2013
                                                                                                                                          • Figure 70: Most popular tea drinks had in past 6 months – Milk tea, by demographics, November 2013
                                                                                                                                          • Figure 71: Next most popular tea drinks had in past 6 months – Milk tea, by demographics, November 2013
                                                                                                                                          • Figure 72: Most popular tea drinks had in past 6 months – Other tea drinks, by demographics, November 2013
                                                                                                                                          • Figure 73: Next most popular tea drinks had in past 6 months – Other tea drinks, by demographics, November 2013
                                                                                                                                          • Figure 74: Most popular drinks had in past 6 months – Juice, by demographics, November 2013
                                                                                                                                          • Figure 75: Next most popular drinks had in past 6 months – Juice, by demographics, November 2013
                                                                                                                                          • Figure 76: Most popular drinks had in past 6 months – Bottled water, by demographics, November 2013
                                                                                                                                          • Figure 77: Next most popular drinks had in past 6 months – Bottled water, by demographics, November 2013
                                                                                                                                          • Figure 78: Most popular drinks had in past 6 months – Carbonated soft drinks, by demographics, November 2013
                                                                                                                                          • Figure 79: Next most popular drinks had in past 6 months – Carbonated soft drinks, by demographics, November 2013
                                                                                                                                          • Figure 80: Most popular drinks had in past 6 months – Ready-to-drink coffee, by demographics, November 2013
                                                                                                                                          • Figure 81: Next most popular drinks had in past 6 months – Ready-to-drink coffee, by demographics, November 2013
                                                                                                                                          • Figure 82: Tea drinks had in past 6 months, by most popular tea drink purchasing channels, November 2013
                                                                                                                                          • Figure 83: Tea drinks had in past 6 months, by next most popular tea drink purchasing channels, November 2013
                                                                                                                                          • Figure 84: Tea drinks had in past 6 months, by other tea drink purchasing channels, November 2013
                                                                                                                                        • Repertoire anaylsis
                                                                                                                                          • Figure 85: Repertoire of all soft drinks, November 2013
                                                                                                                                          • Figure 86: Repertoire of all soft drinks, by demographics, November 2013
                                                                                                                                          • Figure 87: Repertoire of ready-to-drink tea drinks, November 2013
                                                                                                                                          • Figure 88: Repertoire of ready-to-drink tea drinks, by demographics, November 2013
                                                                                                                                          • Figure 89: Repertoire of all soft drinks, by target groups, November 2013
                                                                                                                                          • Figure 90: Repertoire of tea drink purchasing channels, November 2013
                                                                                                                                          • Figure 91: Repertoire of tea drink purchasing channels, by demographics, November 2013
                                                                                                                                          • Figure 92: Repertoire of tea drink purchasing channels, by target groups, November 2013
                                                                                                                                      • Appendix – Attitudes towards Different Types of Tea Drinks

                                                                                                                                          • Figure 93: Attitudes toward different types of tea drinks, November 2013
                                                                                                                                          • Figure 94: Attitudes toward different types of tea drinks – For the young generation, by demographics, November 2013
                                                                                                                                          • Figure 95: Attitudes toward different types of tea drinks – Indulgent drink, by demographics, November 2013
                                                                                                                                          • Figure 96: Attitudes toward different types of tea drinks – A nice flavour, by demographics, November 2013
                                                                                                                                          • Figure 97: Attitudes toward different types of tea drinks – Relaxing, by demographics, November 2013
                                                                                                                                          • Figure 98: Attitudes toward different types of tea drinks – Energy boosting, by demographics, November 2013
                                                                                                                                          • Figure 99: Attitudes toward different types of tea drinks – Traditional Chinese tea, by demographics, November 2013
                                                                                                                                          • Figure 100: Attitudes toward different types of tea drinks – Authentic taste, by demographics, November 2013
                                                                                                                                          • Figure 101: Attitudes toward different types of tea drinks – Refreshing, by demographics, November 2013
                                                                                                                                          • Figure 102: Attitudes toward different types of tea drinks – Bland, by demographics, November 2013
                                                                                                                                          • Figure 103: Attitudes toward different types of tea drinks – Good for the health, by demographics, November 2013
                                                                                                                                          • Figure 104: Attitudes toward different types of tea drinks – Premium image, by demographics, November 2013
                                                                                                                                          • Figure 105: Attitudes toward different types of tea drinks – None of the above, by demographics, November 2013
                                                                                                                                      • Appendix – Tea Drink Purchasing Channels

                                                                                                                                          • Figure 106: Tea drink purchasing channels, November 2013
                                                                                                                                          • Figure 107: Most popular tea drink purchasing channels, by demographics, November 2013
                                                                                                                                          • Figure 108: Next most popular tea drink purchasing channels, by demographics, November 2013
                                                                                                                                          • Figure 109: Other tea drink purchasing channels, by demographics, November 2013
                                                                                                                                      • Appendix – Important Consideration Factors When Buying Tea Drinks

                                                                                                                                          • Figure 110: Important consideration factors when buying tea drinks, November 2013
                                                                                                                                          • Figure 111: Most popular important consideration factors when buying tea drinks – Rank 1, by demographics, November 2013
                                                                                                                                          • Figure 112: Next most popular important consideration factors when buying tea drinks – Rank 1, by demographics, November 2013
                                                                                                                                          • Figure 113: Other important consideration factors when buying tea drinks – Rank 1, by demographics, November 2013
                                                                                                                                          • Figure 114: Most popular important consideration factors when buying tea drinks – Rank 2, by demographics, November 2013
                                                                                                                                          • Figure 115: Next most popular important consideration factors when buying tea drinks – Rank 2, by demographics, November 2013
                                                                                                                                          • Figure 116: Other important consideration factors when buying tea drinks – Rank 2, by demographics, November 2013
                                                                                                                                          • Figure 117: Most popular important consideration factors when buying tea drinks – Rank 3, by demographics, November 2013
                                                                                                                                          • Figure 118: Next most popular important consideration factors when buying tea drinks – Rank 3, by demographics, November 2013
                                                                                                                                          • Figure 119: Other important consideration factors when buying tea drinks – Rank 3, by demographics, November 2013
                                                                                                                                          • Figure 120: Important consideration factors when buying tea drinks, by most popular tea drinks had in past 6 months – Green tea/iced green tea, November 2013
                                                                                                                                          • Figure 121: Important consideration factors when buying tea drinks, by next most popular tea drinks had in past 6 months – Green tea/iced green tea, November 2013
                                                                                                                                          • Figure 122: Important consideration factors when buying tea drinks, by most popular tea drinks had in past 6 months – Red tea/iced red tea, November 2013
                                                                                                                                          • Figure 123: Important consideration factors when buying tea drinks, by next most popular tea drinks had in past 6 months – Red tea/iced red tea, November 2013
                                                                                                                                          • Figure 124: Important consideration factors when buying tea drinks, by most popular tea drinks had in past 6 months – Jasmine tea, November 2013
                                                                                                                                          • Figure 125: Important consideration factors when buying tea drinks, by next most popular tea drinks had in past 6 months – Jasmine tea, November 2013
                                                                                                                                          • Figure 126: Important consideration factors when buying tea drinks, by most popular tea drinks had in past 6 months – Traditional Chinese tea, November 2013
                                                                                                                                          • Figure 127: Important consideration factors when buying tea drinks, by next most popular tea drinks had in past 6 months – Traditional Chinese tea, November 2013
                                                                                                                                          • Figure 128: Important consideration factors when buying tea drinks, by most popular tea drinks had in past 6 months – Tonic herb tea, November 2013
                                                                                                                                          • Figure 129: Important consideration factors when buying tea drinks, by next most popular tea drinks had in past 6 months – Tonic herb tea, November 2013
                                                                                                                                          • Figure 130: Important consideration factors when buying tea drinks, by most popular tea drinks had in past 6 months – Milk tea, November 2013
                                                                                                                                          • Figure 131: Important consideration factors when buying tea drinks, by next most popular tea drinks had in past 6 months – Milk tea, November 2013
                                                                                                                                          • Figure 132: Important consideration factors when buying tea drinks, by most popular tea drinks had in past 6 months – Other tea drinks, November 2013
                                                                                                                                          • Figure 133: Important consideration factors when buying tea drinks, by next most popular tea drinks had in past 6 months – Other tea drinks, November 2013
                                                                                                                                          • Figure 134: Important consideration factors when buying tea drinks, by most popular drinks had in past 6 months – Juice, November 2013
                                                                                                                                          • Figure 135: Important consideration factors when buying tea drinks, by next most popular drinks had in past 6 months – Juice, November 2013
                                                                                                                                          • Figure 136: Important consideration factors when buying tea drinks, by drinks had in past 6 months – Bottled water, November 2013
                                                                                                                                          • Figure 137: Important consideration factors when buying tea drinks, by most popular drinks had in past 6 months – Carbonated soft drinks, November 2013
                                                                                                                                          • Figure 138: Important consideration factors when buying tea drinks, by next most popular drinks had in past 6 months – Carbonated soft drinks, November 2013
                                                                                                                                          • Figure 139: Important consideration factors when buying tea drinks, by most popular drinks had in past 6 months – Ready-to-drink coffee, November 2013
                                                                                                                                          • Figure 140: Important consideration factors when buying tea drinks, by next most popular drinks had in past 6 months – Ready-to-drink coffee, November 2013
                                                                                                                                      • Appendix – Attitudes towards Flavour of Tea Drinks

                                                                                                                                          • Figure 141: Attitudes towards the flavour of tea drinks, November 2013
                                                                                                                                          • Figure 142: Most popular attitudes towards the flavour of tea drinks, by demographics, November 2013
                                                                                                                                          • Figure 143: Next most popular attitudes towards the flavour of tea drinks, by demographics, November 2013
                                                                                                                                          • Figure 144: Other attitudes towards the flavour of tea drinks, by demographics, November 2013
                                                                                                                                      • Appendix – General Attitude towards Tea Drinks

                                                                                                                                          • Figure 145: General attitudes towards tea drinks, November 2013
                                                                                                                                          • Figure 146: Agreement with the statement ‘Ready-to-drink tea drinks are more convenient for drinking compared with freshly brewed tea’, by demographics, November 2013
                                                                                                                                          • Figure 147: Agreement with the statement ‘Freshly-made tea drinks from specialty tea outlets taste better than ready-to-drink tea drinks’, by demographics, November 2013
                                                                                                                                          • Figure 148: Agreement with the statement ‘Ready-to-drink tea drinks are more catered to Chinese people’s taste compared to ready-to-drink coffee’, by demographics, November 2013
                                                                                                                                          • Figure 149: Agreement with the statement ‘Ready-to-drink tea drinks from Chinese brands are more authentic in taste than those from international brands’, by demographics, November 2013
                                                                                                                                          • Figure 150: Agreement with the statement ‘It’s better to stick to the same brand of ready-to-drink tea drinks than trying a new brand’, by demographics, November 2013
                                                                                                                                          • Figure 151: Agreement with the statement ‘Long established Chinese ready-to-drink tea brands are more reliable than international brands’, by demographics, November 2013
                                                                                                                                          • Figure 152: Agreement with the statement ‘There is a lack of premium ready-to-drink tea drinks to choose from’, by demographics, November 2013
                                                                                                                                          • Figure 153: Agreement with the statement ‘Freshly brewed tea is a good reflection of hospitality than serving ready-to-drink tea drinks to guests/clients’, by demographics, November 2013
                                                                                                                                          • Figure 154: Agreement with the statement ‘Premium ready-to-drink tea drinks taste better than those of lower price’, by demographics, November 2013
                                                                                                                                          • Figure 155: Agreement with the statement ‘It’s worth paying more for ready-to-drink tea drinks made from loose tea leaves from good origin’, by demographics, November 2013
                                                                                                                                          • Figure 156: Agreement with the statement ‘Premium ready-to-drink tea drinks are more suitable for socializing occasions than drinking alone’, by demographics, November 2013
                                                                                                                                      • Appendix – Further Analysis

                                                                                                                                          • Figure 157: General attitudes towards tea drinks, by target groups, November 2013
                                                                                                                                          • Figure 158: Attitudes towards the flavour of tea drinks, by target groups, November 2013

                                                                                                                                      Companies Covered

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                                                                                                                                      Tea Drinks - China - February 2014

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