Tea - Europe - July 2010
Tea is increasingly popular across Europe due to its healthy image. Its appeal has increased among young people as well as older age groups. All types of tea are benefiting from strong NPD and more sophisticated segmentation, which has stimulated value-added growth.
However, in recent years tea has suffered from the boom in café culture, which has slowed growth in many tea markets. Manufacturers need to increase usage frequency in order to boost volume sales by appealing to consumer health concerns as well as their demand for new flavours.
European FMCG reports - now new and improved!
In response to increased demand and client feedback, Mintel European FMCG reports now cover more market sectors on a Pan-European scale and are enhanced with even more consumer and market analysis. In 2010, we will publish more than 60 reports across five key FMCG categories, providing insight into the major European markets including the UK, Germany, France, Italy and Spain.
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Each title explores a specific sector on a Pan-European scale and helps you stay on top of market sizes, shares and forecasts, consumer trends, brand news and product innovation.
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Using Mintel’s Global New Products Database (GNPD), the reports look at new product development trends and launches in Europe including country, product and claim comparison. In addition, the new reports provide market size and
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* This is a sample representation of the report layout and does not reflect the research included in this report.
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