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Tea - Europe - July 2010

Tea is increasingly popular across Europe due to its healthy image. Its appeal has increased among young people as well as older age groups. All types of tea are benefiting from strong NPD and more sophisticated segmentation, which has stimulated value-added growth.

However, in recent years tea has suffered from the boom in café culture, which has slowed growth in many tea markets. Manufacturers need to increase usage frequency in order to boost volume sales by appealing to consumer health concerns as well as their demand for new flavours.

European FMCG reports - now new and improved!

In response to increased demand and client feedback, Mintel European FMCG reports now cover more market sectors on a Pan-European scale and are enhanced with even more consumer and market analysis. In 2010, we will publish more than 60 reports across five key FMCG categories, providing insight into the major European markets including the UK, Germany, France, Italy and Spain.

All you need to know about your market

Each title explores a specific sector on a Pan-European scale and helps you stay on top of market sizes, shares and forecasts, consumer trends, brand news and product innovation.

How we do it

Using Mintel’s Global New Products Database (GNPD), the reports look at new product development trends and launches in Europe including country, product and claim comparison. In addition, the new reports provide market size and
share information,allowing cross-market analysis and forecasts. Consumer research has been enhanced with TGI Europe and Toluna data.

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Table of contents

  1. Issues in the Market

      • Key themes
        • Definition
          • Consumer research
            • Abbreviations
            • Market in Brief

              • Uneven growth across Europe
                • NPD has positive impact on consumer demand
                  • Scope to increase penetration
                    • Socio-demographic and usage trends are positive
                      • Positive prospects ahead
                      • European Market Size and Forecast

                        • Key points
                          • Tea
                            • Figure 1: Retail value sales of tea, by country, 2004-13
                            • Figure 2: Retail value sales of tea, by country, 2004-13
                            • Figure 3: Retail value sales of tea, by country, 2004-13
                            • Figure 4: Retail volume sales of tea, by country, 2004-13
                            • Figure 5: Retail volume sales of tea, by country, 2004-13
                            • Figure 6: Retail volume sales of tea, by country, 2004-13
                            • Figure 7: Spend per capita, by country, 2004-08
                        • Market Segmentation

                          • Key points
                            • Tea
                              • Figure 8: Market segmentation, by volume, Austria, 2008
                              • Figure 9: Market segmentation, by value, Austria, 2008
                              • Figure 10: Market segmentation, by volume, Belgium, 2008
                              • Figure 11: Market segmentation, by volume, Bulgaria, 2008
                              • Figure 12: Market segmentation, by volume, Czech Republic, 2008
                              • Figure 13: Market segmentation, by volume, France, 2008
                              • Figure 14: Market segmentation, by value, France, 2008
                              • Figure 15: Market segmentation, by volume, Germany, 2008
                              • Figure 16: Market segmentation, by volume, Greece, 2008
                              • Figure 17: Market segmentation, by volume, Hungary, 2008
                              • Figure 18: Market segmentation, by volume, Ireland, 2008
                              • Figure 19: Market segmentation, by volume, Italy, 2008
                              • Figure 20: Market segmentation, by value, Italy, 2008
                              • Figure 21: Market segmentation, by volume, Netherlands, 2008
                              • Figure 22: Market segmentation, by volume, Norway, 2008
                              • Figure 23: Market segmentation, by volume, Poland, 2008
                              • Figure 24: Market segmentation, by value, Poland, 2008
                              • Figure 25: Market segmentation, by volume, Russia, 2008
                              • Figure 26: Market segmentation, by value, Russia, 2008
                              • Figure 27: Market segmentation, by volume, Spain, 2008
                              • Figure 28: Market segmentation, by value, Spain, 2008
                              • Figure 29: Market segmentation, by value, Sweden, 2008
                              • Figure 30: Market segmentation, by value, Switzerland, 2008
                              • Figure 31: Market segmentation, by volume, Turkey, 2008
                              • Figure 32: Market segmentation, by value, Turkey, 2008
                              • Figure 33: Market segmentation, by volume, UK, 2008
                              • Figure 34: Market segmentation, by value, UK, 2008
                              • Figure 35: Market segmentation, by volume, Ukraine, 2008
                          • Companies and Product Innovation

                            • Key points
                              • Figure 36: Percentage of new product launches, by region, 2009
                              • Figure 37: Percentage of new product launches, by the top ten European countries, 2009
                              • Figure 38: Percentage of new product launches, by top five claims, by the ‘Big 5’ European countries, 2009
                              • Figure 39: Percentage of new product launches, by top five flavours, by the ‘Big 5’ European countries 2009
                            • France – Tea
                              • Figure 40: Top five claims in new product development, France, 2006-09
                              • Figure 41: Top five flavours on new product development, France, 2006-09
                            • Most innovative products
                              • Germany – Tea
                                  • Figure 42: Top five claims on new product development, Germany, 2006-09
                                  • Figure 43: Top five flavours on new product development, Germany, 2006-09
                                • Most innovative products
                                  • Italy – Tea
                                    • Figure 44: Top five claims on new product development, Italy, 2006-09
                                    • Figure 45: Top five flavours on new product development, Italy, 2006-09
                                  • Most innovative products
                                    • Spain – Tea
                                      • Figure 46: Top five claims on new product development, Spain, 2006-09
                                      • Figure 47: Top five flavours on new product development, Spain, 2006-09
                                    • Most innovative products
                                      • UK – Tea
                                        • Figure 48: Top five claims on new product development, UK, 2006-09
                                        • Figure 49: Top five flavours on new product development, UK, 2006-09
                                      • Most innovative products
                                      • The Consumer

                                        • Key points
                                            • Figure 50: Penetration of tea, by country, 2009
                                            • Figure 51: Frequency of drinking any tea, by country, 2009
                                            • Figure 52: Frequency of drinking standard tea, by country, 2009
                                            • Figure 53: Frequency of drinking herbal/fruit/green tea, by country, 2009
                                            • Figure 54: Type of tea, by country, 2009
                                            • Figure 55: Trends in penetration of tea, France, 2008-09
                                            • Figure 56: Trends in penetration of tea, Germany, 2008-09
                                            • Figure 57: Trends in penetration of tea, Spain, 2008-09
                                            • Figure 58: Trends in penetration of tea, GB, 2008-09
                                            • Figure 59: Types of tea, by demographics, France, 2009
                                            • Figure 60: Types of tea, by demographics, Germany, 2009
                                            • Figure 61: Type of tea, by demographics, Spain, 2009
                                            • Figure 62: Types of tea, by demographics, GB, 2009
                                        • Appendix – Market Size and Forecast Data

                                            • Figure 63: Retail value sales of tea, by country, 2004-13
                                            • Figure 64: Retail value sales of tea, by country, 2004-13
                                            • Figure 65: Retail value sales of tea, by country, 2004-13
                                            • Figure 66: Retail volume sales of tea, by country, 2004-13
                                            • Figure 67: Retail volume sales of tea, by country, 2004-13
                                            • Figure 68: Retail volume sales of tea, by country, 2004-13
                                            • Figure 69: Spend per capita, by country, 2004-08

                                        Companies Covered

                                        To learn more about the companies covered in this report please contact us.

                                        Tea - Europe - July 2010

                                        £1,407.00 (Excl.Tax)