Technology in the Home - UK - April 2009
Thanks to rapid product innovation, the market for in-home technology products is more popular amongst consumers than ever.
A constant stream of new devices from competing manufacturers has created a market that is constantly pushing the functionalities and capacities of different products, whilst systematically pushing down prices.
Mintel will look at the market by focusing on audio-visual products, music and video sales as well video gaming hardware and software available to consumers today. This report will partly serve as an update to Audio-Visual Review – UK, May 2006.
The key issues it will address are:
What has been the impact of the recession on demand for new products?
Are deep price cuts to drive consumers into stores working?
How can retailers and manufacturers motivate consumers to upgrade in the downturn?
When it comes to product specifications in general, which are most important?
How does technological savvy impact on shopping habits and decision-making?
Where can retailers and manufacturers provide greatest value, thereby maximising profits?
What you get
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
* This is a sample representation of the report layout and does not reflect the research included in this report.
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