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Technology in the Home - UK - April 2009

Thanks to rapid product innovation, the market for in-home technology products is more popular amongst consumers than ever.

A constant stream of new devices from competing manufacturers has created a market that is constantly pushing the functionalities and capacities of different products, whilst systematically pushing down prices.

Mintel will look at the market by focusing on audio-visual products, music and video sales as well video gaming hardware and software available to consumers today. This report will partly serve as an update to Audio-Visual Review – UK, May 2006.

The key issues it will address are:

  • What has been the impact of the recession on demand for new products?

  • Are deep price cuts to drive consumers into stores working?

  • How can retailers and manufacturers motivate consumers to upgrade in the downturn?

  • When it comes to product specifications in general, which are most important?

  • How does technological savvy impact on shopping habits and decision-making?

  • Where can retailers and manufacturers provide greatest value, thereby maximising profits?

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Table of contents

  1. Issues in the Market

      • Definitions
      • Future Opportunities

        • The Over Optioned Consumer
          • The Rise of the Premium Bargain Hunter
            • Capitalising on Uncertainty
              • Going Green with Marketing
              • Market in Brief

                • The digital home of the 21st Century
                  • Newer, expensive technology to suffer
                    • Market Value Falls
                      • Can retailers and manufacturers rise to the challenge?
                        • Consumers still aspire to new technology
                        • Internal Market Environment

                          • Key points
                            • Technologically advanced homes
                              • Figure 1: Trends in selected digital device usage, 2007-09
                          • Broader Market Environment

                            • Key points
                              • Broadband penetration
                                • Figure 2: UK broadband penetration, 2004-09
                              • Personal disposable income
                                • Figure 3: Trends in personal disposable income and consumer expenditure, 2004-14
                              • An ageing population
                                • Figure 4: Trends in the age structure of the UK population, by gender, 2004-14
                            • Strengths and Weaknesses in the Market

                                • Strengths
                                  • Weaknesses
                                  • Who’s Innovating?

                                    • The Wii effect – innovative ways of control
                                      • The picture goes organic
                                      • Market Size and Trends

                                        • Key points
                                          • Continued impact of the recession
                                            • Figure 5: Total in-home technology market, at current prices, 2004-09
                                            • Figure 6: Total in-home technology market at 2004 prices, 2004-09
                                        • Segment Performance

                                          • Key points
                                            • Digital cameras slump despite innovation
                                              • Figure 7: Value of the in-home technology market, by product category, at current prices, 2004-09
                                            • Dedicated MP3 players a victim of convergence
                                              • Music downloads buck the trend
                                                • Video hardware and software remain recession proof
                                                  • TV’s: Maintaining market values – but at a cost
                                                  • Companies and Products

                                                    • Manufacturers and brands
                                                      • Figure 8: Leading companies in the home technology market and their brands
                                                    • Apple Computer
                                                      • Bose UK
                                                        • JVC UK
                                                          • LG Electronics
                                                            • Philips
                                                              • Sony
                                                                • Samsung Consumer Electronics
                                                                • Brand Communication and Promotion

                                                                  • Key points
                                                                    • Sony expected to boost spend in 2009
                                                                      • Figure 9: Top advertising spenders in the audio-visual products category, 2006-08
                                                                    • Press and TV dominate
                                                                      • Figure 10: Advertising in the audio-visual products category, by media, 2006-08
                                                                    • Is such a focus on press advertising warranted?
                                                                      • Figure 11: How consumers find out about new technology, June 2008
                                                                  • Technology Products That Consumers Own and Would Like to Own

                                                                    • Key points
                                                                      • PCs most owned and least wanted
                                                                        • Figure 12: Technology consumers currently own or would like to own, March 2009
                                                                      • Nintendo versus Xbox
                                                                        • Is all lost for the PS3?
                                                                          • Entertainment in high definition
                                                                            • Portable and ‘Smart’
                                                                              • Impact of number of people in the household
                                                                                • Figure 13: Ownership of selected technology, by number of people in the household, March 2009
                                                                              • Is the Wii really for those aged 9-90?
                                                                                • Figure 14: Ownership of leading next-generation games consoles, by age, March 2009
                                                                              • Males dominate tech ownership
                                                                                • Figure 15: Type of technology owned, by gender, March 2009
                                                                            • How Consumers Last Bought Technology For The Home

                                                                              • Key points
                                                                                • Physical retailers come up trumps
                                                                                  • Figure 16: How consumers last bought technology, March 2009
                                                                                • Online takes a considerable share still
                                                                                  • Figure 17: Christmas shopping experiences, January 2009
                                                                                • Impact of age and gender on channel
                                                                                  • Figure 18: How consumers last bought new technology, by gender and age, March 2009
                                                                              • Motivations for Buying the Latest Tech Products

                                                                                • Key points
                                                                                  • A market driven by replacement purchases
                                                                                    • Figure 19: Main motivations for buying the latest technology products, March 2009
                                                                                  • Young the most motivated to buy still
                                                                                    • Just how effective are price cuts?
                                                                                      • Greatest appeal to men
                                                                                      • Appendix – Technology Products that Consumers Own, and Would Like to Own

                                                                                          • Figure 20: Technology products that consumers own, and would like to own, by detailed demographics, March 2009
                                                                                          • Figure 21: Technology products that consumers own, and would like to own, by detailed demographics, March 2009
                                                                                          • Figure 22: Technology products that consumers own, and would like to own, by detailed demographics, March 2009
                                                                                          • Figure 23: Technology products that consumers own, and would like to own, by detailed demographics, March 2009
                                                                                          • Figure 24: Technology products that consumers own, and would like to own, by detailed demographics, March 2009
                                                                                          • Figure 25: Technology products that consumers own, and would like to own, by detailed demographics, March 2009
                                                                                          • Figure 26: Technology products that consumers own, and would like to own, by detailed demographics, March 2009
                                                                                          • Figure 27: Technology products that consumers own, and would like to own, by detailed demographics, March 2009
                                                                                          • Figure 28: Technology products that consumers own, and would like to own, by detailed demographics, March 2009
                                                                                      • Appendix – How Consumers Last Bought Technology For the Home

                                                                                          • Figure 29: How consumers buy their technology for the home, by detailed demographics, March 2009
                                                                                      • Appendix – Motivations for Buying the Latest Tech Products

                                                                                          • Figure 30: Motivations for buying the latest tech products, by detailed demographics, March 2009
                                                                                          • Figure 31: Motivations for buying the latest tech products, by detailed demographics, March 2009

                                                                                      Companies Covered

                                                                                      • Aldi Stores Ltd (UK & Ireland)
                                                                                      • Amazon.co.uk
                                                                                      • Apple Computer UK Ltd
                                                                                      • Argos
                                                                                      • Asda Group Ltd
                                                                                      • Bang & Olufsen
                                                                                      • Bose Ltd
                                                                                      • British Broadcasting Corporation (BBC)
                                                                                      • British Market Research Bureau (BMRB)
                                                                                      • British Sky Broadcasting Group plc (BSkyB)
                                                                                      • BT Group plc
                                                                                      • Co-operative Group
                                                                                      • Comet Group Ltd
                                                                                      • Dixons Retail Plc
                                                                                      • Facebook, Inc.
                                                                                      • Flickr
                                                                                      • Government Actuary's Department (GAD)
                                                                                      • International Federation of the Phonographic Industry
                                                                                      • J. Sainsbury
                                                                                      • John Lewis Plc (department store)
                                                                                      • Kenwood Electronics UK Ltd
                                                                                      • LG Electronics (UK)
                                                                                      • Lidl (UK)
                                                                                      • Marks & Spencer
                                                                                      • Matsushita Electric Industrial Co., Ltd.
                                                                                      • Microsoft Ltd (UK)
                                                                                      • Motorola Mobility Holdings
                                                                                      • Nokia Corporation (UK)
                                                                                      • Office for National Statistics
                                                                                      • Panasonic
                                                                                      • Philips Consumer Electronics UK
                                                                                      • Research in Motion Uk Ltd.
                                                                                      • Samsung Electronics (UK) Ltd
                                                                                      • Sharp Electronics (UK) Ltd
                                                                                      • Sony (UK) Ltd
                                                                                      • T-Mobile (UK) Ltd
                                                                                      • Tesco Plc
                                                                                      • The Sun
                                                                                      • Toshiba Corporation
                                                                                      • Union of European Football Association (UEFA)
                                                                                      • Virgin Media Ltd
                                                                                      • Virgin Mobile
                                                                                      • Vodafone Group Plc (UK)
                                                                                      • Waitrose
                                                                                      • Wm Morrison Supermarkets
                                                                                      • Yahoo! UK & Ireland
                                                                                      • YouTube, Inc.

                                                                                      Technology in the Home - UK - April 2009

                                                                                      £1,995.00 (Excl.Tax)