Teen and Tween Beauty and Personal Care Consumer - US - August 2013
“Capturing the attention of the multitasking and often distracted teen and tween audience creates challenges for marketers. Ultimately, capitalizing on teens’ and tweens’ proclivity for sharing information while ‘influencing the influencer’ will be a winning strategy for beauty and personal care brands.”
– Shannon Romanowski, Beauty & Personal Care Analyst
Some questions answered in this report include:
- How can marketers capture the attention of the distracted teen and tween audience?
- How are social media and technology impacting how teens and tweens engage with the category?
- Who/what influences purchase decisions and how can marketers best use this information to target teens and tweens?
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* This is a sample representation of the report layout and does not reflect the research included in this report.
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