Teens and Finance - US - January 2009
This report examines the use of financial services among teens as well as their knowledge levels and attitudes toward financial matters. It focuses on the key questions facing the financial services industry as it seeks to establish relationships with teens. Some of the questions that we will look at here include:
What is the level of teens' usage of financial service products?
How knowledgeable are teens are about financial matters?
What are their attitudes toward saving, spending, and debt?
What differences exist in this market by age group, gender, and ethnicity?
What are the most effective channels in marketing to teens?
How has the worsening economic situation in the U.S. affected this group?
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