Sorry for interrupting, this website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Learn more
Accept & Close

Teens' and Tweens' Beauty Market - US - February 2009

The teens and tweens beauty market holds a unique position within the health and beauty industry. While most of the products are mature staples such as nail polish or lip gloss, the consumers (young girls) are ushered into their initial “grown-up” beauty purchases. Manufacturers have a small window of opportunity to initiate interest and create lasting impressions on younger shoppers in order to foster long-term relationships.

This challenge involves both attracting young attention, and winning crucial parent approval. Because most parents are facing the KGOY (kids growing older younger) phenomenon, there is distinct pressure to keep children young for as long as possible. In the beauty arena this can either mean seeking out age-specific products (i.e. those with specific child-friendly branding) or delaying these “adult” purchases altogether. In order to better understand how these initial purchases are made, Mintel examines the factors surrounding the tween/teen beauty market including the following topics:

  • Exploration of the emerging trends, including green items, as well as the role that social networking plays in promoting brands specifically aimed at teens, as well as those co-opted by a teen audience
  • Analysis of product trends in light of consumer attitudes towards brands, marketers, and retailers
  • A look at advertising aimed at the teen and tween beauty market category overall
  • An in-depth look at the current composition of teen and tween beauty market consumers and their needs

What you get

What's included

Why buy from us?

Succeed

Our reports will provide you with market data, consumer research and competitive intelligence to succeed in your market.

Instant Access

Buy now and you'll have instant access to the information you need to make the right decisions.

Opportunities

Find out what's next in the markets that matter to you: where opportunities lie and what challenges you will face.

Trusted

A business Superbrand, Mintel is a source you can trust. We have been defining and refining the Market Intelligence mix since 1972.

Table of contents

  1. Scope and Themes

    • What you need to know
      • Definition
        • Data sources
          • Consumer survey data
            • Abbreviations and terms
              • Abbreviations
                • Terms
                • Executive Summary

                  • Issues yet opportunities
                    • Word of mouth is key
                      • The economy is having a downward influence
                        • Premature sexual imaging is a potential pitfall
                          • Demographics point to lower number of teens
                            • Consumer data shows high penetration of beauty care products
                            • Insights and Opportunities

                              • Going green
                                • Online customer rating
                                  • Character merchandising is alive and well
                                  • Inspire Insights

                                      • Eco teen beauty
                                        • What’s it all about?
                                          • Face Boutique – Peachy Clean Foaming Facial Wash
                                            • Face Boutique – Body Kit
                                              • Key Takeaway
                                              • Competitive Context

                                                • Economy challenges teen beauty market
                                                  • Possible chemical links to cosmetics?
                                                    • Backlash against sexualization of teen girls
                                                      • Favorite teen companies
                                                      • Market Drivers

                                                        • Number of teens and tweens on the decline
                                                          • Figure 1: Female population by age, 2003-13
                                                          • Figure 2: U.S. teen population, individual ages 12-17, by gender, 2008
                                                        • Fewer jobs mean less spending
                                                        • Innovation and Innovators

                                                          • Cosmetics
                                                            • Markwins – Pop Glam Treasures
                                                              • Disney Hannah Montana – Microphone Lip Gloss
                                                                • Disney Camp Rock – Cosmetic Set
                                                                  • Disney Fairies – Mixed Berry Flavor Mini Lip Glosses
                                                                    • Sugar Fall 2008 – Beauty School Bronzing Kit
                                                                      • Nail care
                                                                        • Little Fing'rs – Girlie Nails
                                                                          • Beauty Glam Girl – Makeover Kit – Nail Set
                                                                            • Hair color
                                                                              • Disney High School Musical – Wildcats Hair Trio
                                                                              • Advertising and Promotion

                                                                                • Overview
                                                                                  • Figure 3: Television ad for Cover Girl, 2008
                                                                                  • Figure 4: Television ad for Cover Girl Trublend, 2008
                                                                                  • Figure 5: Television ad for L’Oréal ’s Pigments, 2008
                                                                                  • Figure 6: Television ad for L’Oréal Mascara, 2008
                                                                                  • Figure 7: Television ad for Maybelline Mascara, 2008
                                                                                  • Figure 8: Television ad for Maybelline Lip Plumper, 2008
                                                                              • The Teen Consumer—Product Usage

                                                                                • Teens and makeup usage
                                                                                    • Figure 9: Any makeup used—teengirls, by age, April 2007-June 2008
                                                                                  • Type of makeup used
                                                                                      • Figure 10: Types of makeup used—teen girls, by age, April 2007-June 2008
                                                                                    • Type of foundation used
                                                                                        • Figure 11: Types of makeup used—teen girls, by age, April 2007-June 2008
                                                                                      • Brands of foundation used
                                                                                          • Figure 12: Brands of foundation used—teen girls, by age, April 2007-June 2008
                                                                                        • Type of blusher used
                                                                                            • Figure 13: Types of blusher used—teen girls, by age, April 2007-June 2008
                                                                                          • Brands of blusher used
                                                                                              • Figure 14: Brands of blusher used—teen girls, by age, April 2007-June 2008
                                                                                            • Type of mascara used
                                                                                                • Figure 15: Types of mascara used—teen girls, by age, April 2007-June 2008
                                                                                              • Type of eye makeup used
                                                                                                  • Figure 16: Types of eye shadow used—teen girls, by age, April 2007-June 2008
                                                                                                  • Figure 17: Types of eyeliner used—teen girls, by age, April 2007-June 2008
                                                                                                • Type of lipstick/lip gloss used
                                                                                                    • Figure 18: Types of lipstick/lip gloss used—teen girls, by age, April 2007-June 2008
                                                                                                  • Brands of lipstick/lip gloss used
                                                                                                      • Figure 19: Brands of lipstick/lip gloss used—teen girls, by age, April 2007-June 2008
                                                                                                    • Brands of nail polish used
                                                                                                        • Figure 20: Brands of nail polish used—teen girls, by age, April 2007-June 2008
                                                                                                    • Teens and Moisturizers

                                                                                                      • Moisturizers/creams/lotions
                                                                                                        • Types used
                                                                                                          • Figure 21: Types of moisturizers/creams/lotions used—teens, by gender, April 2007-June 2008
                                                                                                        • Brands used
                                                                                                          • Figure 22: Brands of moisturizer used—teen girls, April 2007-June 2008
                                                                                                        • Teens and purchasing behavior
                                                                                                          • Where products are purchased
                                                                                                            • Figure 23: Where makeup is purchased—teen girls, by age, November 2008
                                                                                                          • Teen attitudes towards makeup
                                                                                                            • Deciding what makeup to wear
                                                                                                              • Figure 24: Makeup decisions—teen girls, by age, November 2008
                                                                                                            • Attitudes towards makeup
                                                                                                              • Figure 25: Makeup decisions—teen girls, by age, November 2008
                                                                                                            • Frequency of product usage
                                                                                                              • Nail polish
                                                                                                                • Figure 26: Frequency of painting fingernails or toenails—teen girls, by age, November 2008
                                                                                                              • Hair color
                                                                                                                • Figure 27: Hair color frequency—teen girls, by age, November 2008
                                                                                                            • Cluster Analysis

                                                                                                                • Daily Donnas
                                                                                                                  • Who they are
                                                                                                                    • Opportunity
                                                                                                                      • Occasional Olivias
                                                                                                                        • Who they are
                                                                                                                          • Opportunity
                                                                                                                            • Cluster characteristics
                                                                                                                              • Figure 28: Teen and tween beauty clusters, October 2008
                                                                                                                              • Figure 29: Frequency of makeup use by type, by teen and tween beauty clusters, October 2008
                                                                                                                              • Figure 30: Makeup worn for special occasions by teen and tween beauty clusters, October 2008
                                                                                                                              • Figure 31: Frequency of wearing scented or unscented body lotion, by teen and tween beauty clusters, October 2008
                                                                                                                              • Figure 32: Frequency of painting fingernails or toenails, by teen and tween beauty clusters, October 2008
                                                                                                                              • Figure 33: Frequency of home hair coloring by teen and tween beauty clusters, October 2008
                                                                                                                              • Figure 34: Frequency of wearing fragrance by teen and tween beauty clusters, October 2008
                                                                                                                            • Cluster demographics
                                                                                                                              • Figure 35: Teen and tween beauty clusters by age group, October 2008
                                                                                                                            • Cluster methodology
                                                                                                                            • Appendix: Other Useful Consumer Tables

                                                                                                                              • Brands of mascara used
                                                                                                                                  • Figure 36: Brands of mascara used—teen girls, by age, April 2007-June 2008
                                                                                                                                • Brands of eye makeup used
                                                                                                                                    • Figure 37: Brands of eyeshadow used—teen girls, by age, April 2007-June 2008
                                                                                                                                    • Figure 38: Brands of eyeliner used—teen girls, by age, April 2007-June 2008
                                                                                                                                • Appendix: Trade Associations

                                                                                                                                  Companies Covered

                                                                                                                                  • American Academy of Dermatology
                                                                                                                                  • Aveda
                                                                                                                                  • Avon USA
                                                                                                                                  • Bath & Body Works
                                                                                                                                  • Bonne Bell Inc.
                                                                                                                                  • Clinique Laboratories, Inc.
                                                                                                                                  • Crayon
                                                                                                                                  • CVS Caremark Corporation
                                                                                                                                  • Facebook, Inc.
                                                                                                                                  • Greenfield Online
                                                                                                                                  • Johnson & Johnson
                                                                                                                                  • Kao Brands Company
                                                                                                                                  • L'Oréal USA
                                                                                                                                  • Markwins International Corporation
                                                                                                                                  • Mary Kay Inc.
                                                                                                                                  • Neutrogena Corporation
                                                                                                                                  • Olay Company, Inc.
                                                                                                                                  • Origins Natural Resources, Inc.
                                                                                                                                  • Pacific World Corporation
                                                                                                                                  • Personal Care Products Council
                                                                                                                                  • Revlon USA
                                                                                                                                  • Sephora
                                                                                                                                  • The Body Shop - Retail Sales
                                                                                                                                  • U.S. Bureau of Labor Statistics
                                                                                                                                  • U.S. Bureau of the Census
                                                                                                                                  • U.S. Department of Agriculture
                                                                                                                                  • Ulta Salon, Cosmetics & Fragrance, Inc.
                                                                                                                                  • Walgreen Co
                                                                                                                                  • Walt Disney Company, The

                                                                                                                                  Teens' and Tweens' Beauty Market - US - February 2009

                                                                                                                                  £3,277.28 (Excl.Tax)