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Teens' and Tweens' Technology Usage - UK - June 2017

“Mobile devices are the focal point of teens’ and tweens’ technology use. Smartphones are firmly on top with eight out of 10 children using them, with tablets edging out laptops for second place. Along with this has come a high degree of engagement, with mobile-focused social media networks Instagram and Snapchat adding to the extensive influence social media personalities have on teens and tweens.”

Mark Flowers, Research Analyst – Consumer Technology

This report looks at the following areas:

  • Teens, tweens and smartphones
  • Social media personalities are key to reaching teens and tweens

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Table of contents

  1. Overview

    • What you need to know
      • Products covered in this Report
      • Executive Summary

          • The market
            • Teens’ and tweens’ leisure time heavily influenced by technology
              • Figure 1: Activities children do after school and on weekends, May 2016
            • Parental concerns about teens’ and tweens’ technology usage
              • Having the latest technology is a priority for one in four children
                • YouTube videos preferred to traditional TV content
                  • Teens and tweens want their own social media networks
                    • Companies and brands
                      • Lego creates a social media network for kids
                        • Facebook launches Lifestage, a social network for under-21s
                          • New Amazon Fire 7 Kids Edition
                            • Lenovo announces kids version of Tab 4
                              • Smart toys and augmented reality games
                                • Snapchat Spectacles and wearable technology for children
                                  • The consumer
                                    • Mobile devices the most used by teens and tweens
                                      • Figure 2: Devices teens and tweens use, March 2017
                                    • Smartphones and tablets are the first choice for most activities
                                      • Mobile gaming almost as prevalent as console gaming
                                        • Figure 3: What teens and tweens use devices for, March 2017
                                      • Video streaming, messaging and game apps the most important for teens and tweens
                                        • Figure 4: Teens’ and tweens’ mobile app usage, March 2017
                                      • Snapchat and Instagram see impressive growth among teens and tweens
                                        • Figure 5: Teens and tweens social media usage, March 2017
                                      • Nearly nine in 10 children sharing content do so daily or weekly
                                        • Figure 6: How often teens and tweens share content on social media, March 2017
                                      • Teens and tweens more likely to share content from sources other than friends and family
                                        • Figure 7: Origin of content teens and tweens share on social media, March 2017
                                      • What we think
                                      • Issues and Insights

                                        • Teens, tweens and smartphones
                                          • The facts
                                            • The implications
                                              • Social media personalities are key to reaching teens and tweens
                                                • The facts
                                                  • The implications
                                                  • The Market – What You Need to Know

                                                    • Teens’ and tweens’ leisure time heavily influenced by technology
                                                      • Parental concerns about teens’ and tweens’ technology usage
                                                        • Having the latest technology is a priority for one in four children
                                                          • Teens prefer YouTube videos to traditional TV content
                                                            • Teens and tweens want their own social media networks
                                                            • Market Drivers

                                                              • Teens’ and tweens’ leisure time heavily influenced by technology
                                                                • Figure 8: Activities children do after school and on weekends, May 2016
                                                              • Parental concerns about teens’ and tweens’ technology usage
                                                                • Having the latest technology is a priority for one in four children
                                                                  • Teens prefer YouTube videos to traditional TV content
                                                                    • Figure 9: Preference for online videos over TV among teens and tweens, May 2016
                                                                  • Teens and tweens want their own social media networks
                                                                    • Figure 10: Interest in social media networks, May 2016
                                                                • Companies and Brands – What You Need to Know

                                                                  • Lego creates a social media network for kids
                                                                    • Facebook launches Lifestage, a social network for under-21s
                                                                      • New Amazon Fire 7 Kids Edition
                                                                        • Lenovo announces kids-version of Tab 4
                                                                          • Smart toys and augmented reality games
                                                                            • Snapchat Spectacles and wearable technology for children
                                                                            • Launch Activity and Innovation

                                                                              • Lego creates a social media network for kids
                                                                                • Facebook launches Lifestage, a social network for under-21s
                                                                                  • New Amazon Fire 7 Kids Edition
                                                                                    • Lenovo announces kids-version of Tab 4
                                                                                      • Smart toys and augmented reality games
                                                                                        • Snapchat Spectacles and wearable technology for children
                                                                                        • The Consumer – What You Need to Know

                                                                                          • Mobile devices the most used by teens and tweens
                                                                                            • Parental concerns exert strong influence over how devices are used
                                                                                              • Limiting screen time is a priority for many parents
                                                                                                • Smartphones and tablets are the first choice for most activities
                                                                                                  • Mobile gaming almost as prevalent as console gaming
                                                                                                    • Video streaming, messaging and game apps the most important for teens and tweens
                                                                                                      • Snapchat and Instagram see impressive growth among teens and tweens
                                                                                                        • Children are far less likely than adults to share links on social media
                                                                                                          • Nearly nine in 10 children sharing content do so daily or weekly
                                                                                                            • Teens and tweens more likely to share content from sources other than friends and family
                                                                                                            • Devices Teens and Tweens Use

                                                                                                              • Portable console usage fairly even between boys and girls
                                                                                                                • Mobile devices the most used by teens and tweens
                                                                                                                  • Figure 11: Devices teens and tweens use, March 2017
                                                                                                                • Children are using a wide range of devices
                                                                                                                  • Figure 12: Repertoire of devices teens and tweens use, March 2017
                                                                                                                • Parents’ plans to purchase
                                                                                                                  • Figure 13: Parents’ purchase plans, March 2017
                                                                                                              • Parental Control of Devices

                                                                                                                • Parental concerns exert strong influence over how devices are used
                                                                                                                  • Limiting screen time is a priority for many parents
                                                                                                                    • Concerns about ‘always online’ teens and tweens
                                                                                                                      • Figure 14: Parental control of devices, March 2017
                                                                                                                  • What Teens and Tweens Use Devices For

                                                                                                                    • Smartphones and tablets are the first choice for most activities
                                                                                                                      • Mobile gaming almost as prevalent as console gaming
                                                                                                                        • Four in 10 watch live streamed content on smartphones
                                                                                                                          • Figure 15: What teens and tweens use devices for, March 2017
                                                                                                                      • Teens’ and Tweens’ Mobile App Usage

                                                                                                                        • Video streaming, messaging and game apps the most important for teens and tweens
                                                                                                                          • Teens and tweens are half as likely as adults to be using shopping apps
                                                                                                                            • Figure 16: Teens’ and tweens' mobile app usage, March 2017
                                                                                                                          • Children use a narrower range of apps than adults
                                                                                                                            • Figure 17: Repertoire of teens’ and tweens’ mobile app usage, March 2017
                                                                                                                        • Teens’ and Tweens’ Social Media Usage

                                                                                                                          • Snapchat and Instagram see impressive growth among teens and tweens
                                                                                                                            • Figure 18: Teens’ and tweens’ social media usage, March 2017
                                                                                                                          • Older children use more networks
                                                                                                                            • Figure 19: Repertoire of social media networks used by teens and tweens, March 2017
                                                                                                                          • Five main networks see high rates of daily sharing
                                                                                                                            • Figure 20: How often teens and tweens share content on social media, by teens’ and tweens’ social media usage, March 2017
                                                                                                                        • Content Teens and Tweens Share on Social Media

                                                                                                                          • Children are far less likely than adults to share links on social media
                                                                                                                            • Figure 21: Types of content teens and tweens share on social media, March 2017
                                                                                                                          • Nearly nine in 10 children sharing content do so daily or weekly
                                                                                                                            • Figure 22: How often teens and tweens share content on social media, March 2017
                                                                                                                          • Teens and tweens more likely to share content from sources other than friends and family
                                                                                                                            • Figure 23: Origin of content teens and tweens share on social media, March 2017
                                                                                                                        • Appendix – Data Sources, Abbreviations and Supporting Information

                                                                                                                            • Abbreviations
                                                                                                                              • Consumer research methodology

                                                                                                                              Companies Covered

                                                                                                                              To learn more about the companies covered in this report please contact us.

                                                                                                                              Teens' and Tweens' Technology Usage - UK - June 2017

                                                                                                                              US $2,583.33 (Excl.Tax)