Sorry for interrupting, this website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Learn more
Accept & Close

Teens' and Tweens' Technology Usage - UK - May 2014

“For younger consumers, social media is set to become the favoured channel for communication between brands and customers or potential customers, as customer support, product reviews, advertising and potentially even e-commerce all migrate to social channels. High levels of interaction with brands though social channels will serve to empower the next generation of young consumers and encourage brands to improve customer relations, as any negative feedback or reviews can easily be broadcast to large proportion of a brand’s customer base.”

– Harry Segal, Research Analyst

Some questions answered in this report include:

  • What can brands expect from the next generation of young consumers?
  • How influential are children in the technology device purchasing process?

What you get

What's included

Why buy from us?

Succeed

Our reports will provide you with market data, consumer research and competitive intelligence to succeed in your market.

Instant Access

Buy now and you'll have instant access to the information you need to make the right decisions.

Opportunities

Find out what's next in the markets that matter to you: where opportunities lie and what challenges you will face.

Trusted

A business Superbrand, Mintel is a source you can trust. We have been defining and refining the Market Intelligence mix since 1972.

Table of contents

  1. Introduction

      • Definition
        • Abbreviations
        • Executive Summary

            • Market factors
              • European Commission and OFT weigh in on in-app purchasing debate
                • ISPs introduce Cameron-supported internet filters to protect children
                  • Next-generation console releases to fuel recovery in the market
                    • A falling average smartphone price could drive adoption among children
                      • Entertainment hub positioning pushes consoles out of the bedroom
                        • Booming tablet market cannibalises desktop and laptop sales
                          • The consumer
                            • 86% of children use a mobile device in the home
                              • Figure 1: Technology used in the home, March 2014
                            • Personal ownership is high for the majority of devices
                              • Figure 2: Technology ownership, March 2014
                            • Android continues to dominate, but iPhone 5C has boosted Apple’s share
                              • Figure 3: Smartphone ownership, March 2014
                            • Contract penetration is roughly on par with that of adults
                              • Figure 4: Smartphone payment type, March 2014
                            • Interaction with strangers is the primary parental concern
                              • Figure 5: Parental concerns, March 2014
                            • Children are most likely to have an equal input when making a purchase
                              • Figure 6: Influence of children in the purchasing process, March 2014
                            • Educational value is the primary feature looked for when buying a device
                              • Figure 7: Purchasing priorities, March 2014
                            • 69% of parents say their child uses some form of social media
                              • Half of parents of social media users are aware of age restrictions
                                • Figure 8: Parental attitudes towards social media, March 2014
                              • Instagram and YouTube are more popular among children than adults
                                • Figure 9: Social media websites/apps used, March 2014
                              • Poorly enforced age restrictions have little impact on usage
                                • Half of children who use social media interact with brands online
                                  • Figure 10: Children’s attitudes towards social media, March 2014
                                • Consoles are still used primarily for gaming rather than entertainment
                                  • Nintendo Wii’s family positioning has translated to a higher penetration
                                    • Figure 11: Games console ownership, March 2014
                                  • Next-gen console war has no clear winner, but Nintendo is out of the race
                                    • Figure 12: Demand for next-generation games consoles, March 2014
                                  • Brand loyalty plays a major role in the next-gen console war
                                    • What we think
                                    • Issues and Insights

                                        • What can brands expect from the next generation of young consumers?
                                          • The facts
                                            • The implications
                                              • How influential are children in the technology device purchasing process?
                                                • The facts
                                                  • The implications
                                                  • Trend Application

                                                      • Trend: Mind Mapped
                                                        • Trend: Totophobia
                                                          • Mintel futures: Brand Intervention
                                                          • Market Drivers

                                                            • Key points
                                                              • European Commission and OFT weigh in on in-app purchasing debate
                                                                • ISPs introduce Cameron-supported internet filters to protect children
                                                                  • Next-generation console releases to fuel recovery in the market
                                                                    • Figure 13: Forecast value of UK video game and console sales, 2008-18
                                                                  • A falling average smartphone price could drive adoption among children
                                                                    • Figure 14: Forecast value of UK mobile phone sales, 2008-18
                                                                    • Figure 15: Ownership of mobile phones/smartphones, by age of child, 2011-13
                                                                  • Entertainment hub positioning pushes consoles out of the bedroom
                                                                    • Figure 16: Presence of a TV or games console in children’s bedrooms, by age of child, 2009-13
                                                                    • Figure 17: Presence of technology devices in children’s bedrooms, by age of child, April-June 2013
                                                                  • Booming tablet market cannibalises desktop and laptop sales
                                                                    • Figure 18: Value of UK desktop, laptop and tablet computer sales, by device, 2008-13
                                                                • Who’s Innovating?

                                                                  • Key points
                                                                    • Amazon tablets lock out games until kids are done learning
                                                                      • Japan combats internet addiction with ‘fasting camps’
                                                                        • Zact gives parents even greater control over mobile usage
                                                                          • GeoPalz introduces fitness tracker for children
                                                                            • Oink gives parents control over online spend
                                                                            • Parental Control Features on Social Media

                                                                                • Facebook
                                                                                  • Twitter
                                                                                    • Tumblr
                                                                                      • Google+/YouTube
                                                                                        • Steam Community
                                                                                          • Pinterest
                                                                                            • Snapchat
                                                                                              • Instagram
                                                                                                • Myspace
                                                                                                • The Consumer – Technology Used in the Home

                                                                                                  • Key points
                                                                                                    • 86% of children use a mobile device in the home
                                                                                                      • Figure 19: Technology used in the home, March 2014
                                                                                                    • Penetration of smartphones increases with age
                                                                                                      • Figure 20: Technology used in the home, by age of child, March 2014
                                                                                                    • Portable games consoles have a weaker appeal among teenagers
                                                                                                      • Figure 21: Technology used in the home (continued), by age of child, March 2014
                                                                                                    • Personal ownership is high for the majority of devices
                                                                                                      • Figure 22: Technology ownership, March 2014
                                                                                                  • The Consumer – Smartphone Ownership

                                                                                                    • Key points
                                                                                                      • Android continues to dominate, but iPhone 5C has boosted Apple’s share
                                                                                                        • Figure 23: Smartphone ownership, March 2014
                                                                                                      • Microsoft’s Kid’s Corner has failed to drive penetration among children
                                                                                                        • Contract penetration is roughly on par with that of adults
                                                                                                          • Figure 24: Smartphone payment type, March 2014
                                                                                                      • The Consumer – Parental Concerns

                                                                                                        • Key points
                                                                                                          • Interaction with strangers is the primary parental concern
                                                                                                            • Figure 25: Parental concerns, March 2014
                                                                                                            • Figure 26: Primary parental concern, March 2014
                                                                                                          • Parental concerns differ by gender of child and gender of parents
                                                                                                            • Parents of console and laptop users are more concerned about bullying
                                                                                                              • Concern over in-app spending is highest among parents of tablet users
                                                                                                              • The Consumer – Device Purchasing Process

                                                                                                                • Key points
                                                                                                                  • Children are most likely to have an equal input when making a purchase
                                                                                                                    • Figure 27: Influence of children in the purchasing process, March 2014
                                                                                                                  • Children have significantly more input when buying a games console
                                                                                                                    • Figure 28: Influence of children in the purchasing process, by device, March 2014
                                                                                                                  • Educational value is the primary feature looked for when buying a device
                                                                                                                    • Figure 29: Purchasing priorities, March 2014
                                                                                                                  • Over half of parents demand good parental controls
                                                                                                                    • Just 17% of parents would look to buy a device designed for children
                                                                                                                      • Brand loyalty across generations has room for growth
                                                                                                                      • The Consumer – Parental Attitudes towards Social Media

                                                                                                                        • Key points
                                                                                                                          • 69% of parents say their child uses some form of social media
                                                                                                                            • Figure 30: Use of social media, March 2014
                                                                                                                          • Parents of older children are more likely to be aware of social media use
                                                                                                                            • Figure 31: Use of social media, by age of child, March 2014
                                                                                                                          • Children of younger parents are more likely to use social media
                                                                                                                            • Figure 32: Use of social media, by age of parent, March 2014
                                                                                                                          • Half of parents of social media users are aware of age restrictions
                                                                                                                            • Figure 33: Parental attitudes towards social media, March 2014
                                                                                                                          • A fifth of parents of social media users would prefer children-only sites
                                                                                                                            • Explicit content concerns are driving unease over apps like Snapchat
                                                                                                                              • Heavy social media use is driving parental concerns over health
                                                                                                                              • The Consumer – Social Media Websites/Apps Used

                                                                                                                                • Key points
                                                                                                                                  • Instagram and YouTube are more popular among children than adults
                                                                                                                                    • Figure 34: Social media websites/apps used, March 2014
                                                                                                                                  • Poorly enforced age restrictions have little impact on usage
                                                                                                                                    • Figure 35: Social media websites/apps used, by age of child, March 2014
                                                                                                                                  • Parental concerns have no impact on children’s use of social media
                                                                                                                                  • The Consumer – Children’s Attitudes towards Social Media

                                                                                                                                    • Key points
                                                                                                                                      • Half of children who use social media interact with brands online
                                                                                                                                        • Figure 36: Children’s attitudes towards social media, March 2014
                                                                                                                                      • Privacy concerns suggest a demand for a more exclusivity
                                                                                                                                        • Instagram and Snapchat users are the most fearful of being left out
                                                                                                                                          • Tumblr users feel the most confident expressing themselves online
                                                                                                                                            • Children’s attitudes towards social media are overwhelmingly positive
                                                                                                                                              • Figure 37: Word associations with social networks, March 2014
                                                                                                                                          • The Consumer – Activities Performed on each Device

                                                                                                                                            • Key points
                                                                                                                                              • Smartphones are the preferred device for messaging and sharing photos
                                                                                                                                                • Figure 38: Activities performed on each device, March 2014
                                                                                                                                              • Consoles are still used primarily for gaming rather than entertainment
                                                                                                                                              • The Consumer – Games Console Ownership

                                                                                                                                                • Key points
                                                                                                                                                  • Nintendo Wii’s family positioning has translated to a higher penetration
                                                                                                                                                    • Figure 39: Games console ownership, March 2014
                                                                                                                                                  • Next-gen console war has no clear winner, but Nintendo is out of the race
                                                                                                                                                    • Figure 40: Demand for next-generation games consoles, March 2014
                                                                                                                                                  • Brand loyalty plays a major role in the next-gen console war
                                                                                                                                                  • Appendix – The Consumer – Technology Used in the Home

                                                                                                                                                      • Figure 41: Technology used in the home, March 2014
                                                                                                                                                      • Figure 42: Technology used in the home, by demographics, March 2014
                                                                                                                                                      • Figure 43: Technology used in the home, by demographics, March 2014 (continued)
                                                                                                                                                      • Figure 44: Technology ownership, March 2014
                                                                                                                                                      • Figure 45: Technology ownership – Smartphone, by demographics, March 2014
                                                                                                                                                      • Figure 46: Technology ownership – Tablet, by demographics, March 2014
                                                                                                                                                      • Figure 47: Technology ownership – Portable games console, by demographics, March 2014
                                                                                                                                                      • Figure 48: Technology ownership – Static games console, by demographics, March 2014
                                                                                                                                                      • Figure 49: Technology ownership – Laptop computer, by demographics, March 2014
                                                                                                                                                      • Figure 50: Technology ownership – Desktop computer, by demographics, March 2014
                                                                                                                                                      • Figure 51: Technology ownership – Internet-connected smart TV, by demographics, March 2014
                                                                                                                                                      • Figure 52: Technology ownership – E-readers, by demographics, March 2014
                                                                                                                                                  • Appendix – The Consumer – Smartphone Ownership

                                                                                                                                                      • Figure 53: Smartphone ownership, March 2014
                                                                                                                                                      • Figure 54: Smartphone ownership, by demographics, March 2014
                                                                                                                                                      • Figure 55: Smartphone payment type, March 2014
                                                                                                                                                      • Figure 56: Smartphone payment type, by demographics, March 2014
                                                                                                                                                  • Appendix – The Consumer – Parental Concerns

                                                                                                                                                      • Figure 57: Parental concerns, March 2014
                                                                                                                                                      • Figure 58: Parental concerns, by demographics, March 2014
                                                                                                                                                      • Figure 59: Parental concerns, by technology used in the home, March 2014
                                                                                                                                                      • Figure 60: Parental concerns, by technology used in the home (continued), March 2014
                                                                                                                                                      • Figure 61: Primary parental concern, March 2014
                                                                                                                                                      • Figure 62: Primary parental concern – Rank 1, by demographics, March 2014
                                                                                                                                                      • Figure 63: Primary parental concern, by technology used in the home, March 2014
                                                                                                                                                      • Figure 64: Primary parental concern, by technology used in the home (continued), March 2014
                                                                                                                                                  • Appendix – The Consumer – Device Purchasing Process

                                                                                                                                                      • Figure 65: Influence of children in the purchasing process, March 2014
                                                                                                                                                      • Figure 66: Influence of children in the purchasing process – Any device, by demographics, March 2014
                                                                                                                                                      • Figure 67: Influence of children in the purchasing process – Smartphone, by demographics, March 2014
                                                                                                                                                      • Figure 68: Influence of children in the purchasing process – Tablet, by demographics, March 2014
                                                                                                                                                      • Figure 69: Influence of children in the purchasing process – Portable games console, by demographics, March 2014
                                                                                                                                                      • Figure 70: Influence of children in the purchasing process – Static games console, by demographics, March 2014
                                                                                                                                                      • Figure 71: Influence of children in the purchasing process – Laptop, by demographics, March 2014
                                                                                                                                                      • Figure 72: Influence of children in the purchasing process – Desktop, by demographics, March 2014
                                                                                                                                                      • Figure 73: Influence of children in the purchasing process – Internet-connected smart TV, by demographics, March 2014
                                                                                                                                                      • Figure 74: Purchasing priorities, March 2014
                                                                                                                                                      • Figure 75: Purchasing priorities, by demographics, March 2014
                                                                                                                                                      • Figure 76: Purchasing priorities (continued), by demographics, March 2014
                                                                                                                                                      • Figure 77: Purchasing priorities, by parental concerns, March 2014
                                                                                                                                                      • Figure 78: Purchasing priorities, by primary parental concern, March 2014
                                                                                                                                                  • Appendix – The Consumer – Parental Attitudes towards Social Media

                                                                                                                                                      • Figure 79: Use of social media, March 2014
                                                                                                                                                      • Figure 80: Use of social media, by demographics, March 2014
                                                                                                                                                      • Figure 81: Parental concerns, by use of social media, March 2014
                                                                                                                                                      • Figure 82: Primary parental concern, by use of social media, March 2014
                                                                                                                                                      • Figure 83: Parental attitudes towards social media, March 2014
                                                                                                                                                      • Figure 84: Parental attitudes towards social media, by demographics, March 2014
                                                                                                                                                      • Figure 85: Parental attitudes towards social media (continued), by demographics, March 2014
                                                                                                                                                      • Figure 86: Parental concerns, by Parental attitudes towards social media, March 2014
                                                                                                                                                      • Figure 87: Parental concerns, by Parental attitudes towards social media (continued), March 2014
                                                                                                                                                      • Figure 88: Parental attitudes towards social media, by parental concerns, March 2014
                                                                                                                                                      • Figure 89: Primary parental concern, by parental attitudes towards social media, March 2014
                                                                                                                                                      • Figure 90: Primary parental concern, by parental attitudes towards social media (continued), March 2014
                                                                                                                                                      • Figure 91: Parental attitudes towards social media, by primary parental concern, March 2014
                                                                                                                                                  • Appendix – The Consumer – Social Media Websites/Apps Used

                                                                                                                                                      • Figure 92: Social media websites/apps used, March 2014
                                                                                                                                                      • Figure 93: Social media websites/apps used, by demographics, March 2014
                                                                                                                                                      • Figure 94: Social media websites/apps used, by demographics, March 2014 (continued)
                                                                                                                                                      • Figure 95: Social media websites/apps used (continued further), by demographics, March 2014
                                                                                                                                                      • Figure 96: Social media websites/apps used, by parental concerns, March 2014
                                                                                                                                                      • Figure 97: Social media websites/apps used, by primary parental concern, March 2014
                                                                                                                                                      • Figure 98: Social media websites/apps used, by Parental attitudes towards social media, March 2014
                                                                                                                                                      • Figure 99: Social media websites/apps used, by Parental attitudes towards social media (continued), March 2014
                                                                                                                                                  • Appendix – The Consumer – Children’s Attitudes towards Social Media

                                                                                                                                                      • Figure 100: Children’s attitudes towards social media, March 2014
                                                                                                                                                      • Figure 101: Children’s attitudes towards social media – I am worried about strangers seeing my photos and messages online, by demographics, March 2014
                                                                                                                                                      • Figure 102: Children’s attitudes towards social media – I share entertaining adverts on social media with friends, by demographics, March 2014
                                                                                                                                                      • Figure 103: Children’s attitudes towards social media – I often click on adverts that I have seen on social media, by demographics, March 2014
                                                                                                                                                      • Figure 104: Children’s attitudes towards social media – I check a social networking profile/app at least once each day, by demographics, March 2014
                                                                                                                                                      • Figure 105: Children’s attitudes towards social media – I feel more confident expressing myself online than I do in real life, by demographics, March 2014
                                                                                                                                                      • Figure 106: Children’s attitudes towards social media – I have uploaded photos or images to social media, by demographics, March 2014
                                                                                                                                                      • Figure 107: Children’s attitudes towards social media – I have ‘liked’ or ‘followed’ a company that I like on social media, by demographics, March 2014
                                                                                                                                                      • Figure 108: Children’s attitudes towards social media – I play games with my friends through social media websites/apps, by demographics, March 2014
                                                                                                                                                      • Figure 109: Children’s attitudes towards social media – I’d feel left out of my friendship group if I didn’t use any social media, by demographics, March 2014
                                                                                                                                                      • Figure 110: Children’s attitudes towards social media, by social media websites/apps used, March 2014
                                                                                                                                                      • Figure 111: Social media websites/apps used, by children’s attitudes towards social media, March 2014
                                                                                                                                                      • Figure 112: Social media websites/apps used, by children’s attitudes towards social media (continued), March 2014
                                                                                                                                                  • Appendix – The Consumer – Activities Performed on each Device

                                                                                                                                                      • Figure 113: Activities performed on each device, March 2014
                                                                                                                                                      • Figure 114: Activities performed on each device – Smartphone, by demographics, March 2014
                                                                                                                                                      • Figure 115: Activities performed on each device – Tablet, by demographics, March 2014
                                                                                                                                                      • Figure 116: Activities performed on each device – Static games console, by demographics, March 2014
                                                                                                                                                      • Figure 117: Activities performed on each device – Laptop or desktop computer, by demographics, March 2014
                                                                                                                                                  • Appendix – The Consumer – Games Console Ownership

                                                                                                                                                      • Figure 118: Games console ownership, March 2014
                                                                                                                                                      • Figure 119: Games console ownership, by demographics, March 2014
                                                                                                                                                      • Figure 120: Games console ownership, by demographics, March 2014 (continued)
                                                                                                                                                      • Figure 121: Activities performed on static games console, by games console ownership, March 2014
                                                                                                                                                      • Figure 122: Demand for next-generation games consoles, March 2014
                                                                                                                                                      • Figure 123: Demand for next-generation games consoles, by demographics, March 2014
                                                                                                                                                      • Figure 124: Demand for next-generation games consoles, by games console ownership, March 2014
                                                                                                                                                      • Figure 125: Demand for next-generation games consoles, by activities performed on static games console, March 2014

                                                                                                                                                  Companies Covered

                                                                                                                                                  To learn more about the companies covered in this report please contact us.

                                                                                                                                                  Teens' and Tweens' Technology Usage - UK - May 2014

                                                                                                                                                  US $2,570.96 (Excl.Tax)