Telecommunications - UK - March 2015
“Telecommunications usage is changing significantly thanks partly to technological developments, but strict regulation and intense competition are driving market revenues down. Major structural changes in the industry are now materialising as the UK looks to move in the same direction as much of Europe and the US. Quad play, combining the triple play service of broadband internet access, television and telephone with wireless service provision, is emerging in the UK and leading to some substantial industry acquisitions. Quad play will transform the industry but its success as a marketing tool depends heavily on customer service, which has the potential to give companies a marketing advantage or be their Achilles’ heel.”
– Terry Leggett, Senior B2B Analyst
This report addresses the following key questions:
- How will the market develop over the next five years?
- How are our changing communication habits affecting the telecommunications industry?
- How will the increasing move towards ‘quad play’ shape the market and what will be the consequences for the industry?
- How will revenues from each product area change?
- How rapid will 4G take up be, and when will 5G start?
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