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Telecoms - France - April 2009

Mintel European Retail Intelligence provides independent, expert coverage of the major retail sectors throughout Europe. Each title in this series analyses retailing trends in up to 19 European markets, including the Scandinavian nations and Eastern European countries such as the Czech Republic and Poland as well as the major Western European markets.

The coverage provided by each report is as accurate, relevant and up-to-date as possible, combining in-house sector expertise with retailer performance data, taken directly from industry and trade sources.

With titles ranging from 'DIY Retailing in Europe' through to 'Food Retailing in Europe', each market examination includes studies of:

  • background economic and demographic data
  • market sizes
  • regional retailing trends and issues
  • market drivers
  • consumer expenditure
  • consumer trends
  • leading pan-European retailers
  • domestic retailers
  • market forecasts

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Table of contents

  1. Market in Brief

    • The future
      • Market size and performance
        • The competitive landscape
        • Report Scope

            • Telecommunications retailing – A definition
              • Mobile phone retailers’ sales
                • Mobile phone packages
                  • Technology definitions
                    • Abbreviations
                      • Technical notes
                        • Definitions
                          • Currencies
                            • Figure 1: Exchange rates, € to other European currencies, 2004-08
                          • Country codes
                            • Figure 2: Country codes
                          • VAT
                            • Figure 3: Europe: Standard VAT rates, 2008
                          • Other abbreviations
                          • Broader Market Environment

                            • Key points
                              • Population growth forecast to slow
                                  • Figure 4: France: Population trends, 2003-08
                                  • Figure 5: France: Population projections, by age group, 2005-45
                                • Implications for retailers and providers
                                  • Economy
                                    • Inevitable recession
                                        • Figure 6: France: Gross domestic product, 1996-2007
                                      • Consumer confidence undermined by economic insecurity
                                          • Figure 7: France: Household consumer expenditure, 1995-2007
                                        • Plummeting consumer confidence
                                          • Figure 8: France: Consumer confidence, January 1998-November 2008
                                        • Inflation falling once more
                                          • Figure 9: France: Consumer prices, 2002-08
                                        • Implications for retailers and providers
                                        • The Market in Context

                                          • Key points
                                            • Spending on telecommunications just behind overall spending
                                              • Figure 10: France: Consumer spending on selected categories of goods, 2003-07
                                            • Spending changes
                                              • Figure 11: France: Spending on telecommunications, 1996-2007
                                            • Prices in freefall
                                              • Figure 12: France: Consumer prices, telecommunications 1998-2007
                                            • Mobile phone penetration
                                              • Figure 13: France: Rates of fixed-line and mobile phone penetration, by age group, 2006
                                              • Figure 14: France: Rates of fixed-line and mobile phone penetration, by family status, 2006
                                              • Figure 15: France: Rates of mobile phone penetration, by region, 2006
                                          • Sector Size and Forecast

                                            • Key points
                                              • Retailers’ prospects
                                                  • Figure 16: France: Retail sales, 2004-13
                                                  • Figure 17: France: Miscellaneous specialists’ sales as proportion of all non-food retail sales, 2004-13
                                                • Recent trends in French telecoms retailing
                                                • Retail Competitor Analysis

                                                  • Key points
                                                    • Triumvirate hold the power
                                                      • Rise of the MVNO
                                                        • Competition for mobile phone retailers
                                                          • Growth potential
                                                            • Figure 18: France: Leading players in the telecoms retail sector, 2007/08
                                                          • Enterprise and outlet data
                                                          • Avenir Telecom

                                                              • Strategic evaluation
                                                                • History
                                                                  • Financial performance
                                                                    • Figure 19: Avenir Telecom: Financial performance, 2003/04-2007/08
                                                                    • Figure 20: Avenir Telecom: Sales, by market, 2007/08
                                                                  • Store portfolio
                                                                      • Figure 21: Avenir Telecom: Outlet data, 2007-08
                                                                    • Retail offering
                                                                      • Product offer
                                                                        • Brands
                                                                          • Pricing
                                                                            • Advertising and marketing
                                                                              • e-commerce
                                                                              • Bouygues Telecom

                                                                                  • Strategic evaluation
                                                                                    • History
                                                                                      • Financial performance
                                                                                        • Figure 22: Bouygues Telecom: Financial performance, 2003-07
                                                                                      • Store portfolio
                                                                                        • Figure 23: Bouygues Telecom: Outlet data, 2004-08
                                                                                      • Retail offering
                                                                                        • Product offer
                                                                                          • e-commerce
                                                                                          • The Carphone Warehouse

                                                                                              • Strategic evaluation
                                                                                                • History
                                                                                                  • Carphone and Best Buy
                                                                                                    • Financial performance
                                                                                                      • Figure 24: The Carphone Warehouse: Group financial performance, 2003/04-2007/08
                                                                                                    • Business segments
                                                                                                      • Figure 25: The Carphone Warehouse: Distribution division turnover, 2003/04-2007/08
                                                                                                    • Retail (including Online)
                                                                                                      • Figure 26: The Carphone Warehouse: Retail turnover, 2003/04-2007/08
                                                                                                    • Turnover by country
                                                                                                      • Figure 27: The Carphone Warehouse: Group turnover, by region, 2003/04-2007/08
                                                                                                    • Store portfolio
                                                                                                      • Figure 28: The Carphone Warehouse: Outlet data, 2003/04-2007/08
                                                                                                      • Figure 29: The Carphone Warehouse: Company-owned and franchised outlet data, 2003/04-2007/08
                                                                                                      • Figure 30: The Carphone Warehouse: Sales per m2 in company-owned stores, 2003-07
                                                                                                    • Retail offering
                                                                                                      • Market positioning
                                                                                                        • Brands
                                                                                                          • Product offer
                                                                                                            • Pricing
                                                                                                              • Advertising and marketing
                                                                                                                • e-commerce and home shopping
                                                                                                                • Espace SFR

                                                                                                                    • Strategic evaluation
                                                                                                                      • History
                                                                                                                        • Financial performance
                                                                                                                          • Figure 31: Espace SFR: Financial performance, 2003-07
                                                                                                                          • Figure 32: Espace SFR: Breakdown of sales turnover, 2004-07
                                                                                                                        • Store portfolio
                                                                                                                          • Figure 33: Espace SFR: Outlet data, 2004-08
                                                                                                                        • Retail offering
                                                                                                                          • Market positioning
                                                                                                                            • Product offer
                                                                                                                              • e-commerce
                                                                                                                              • France Telecom (Orange)

                                                                                                                                  • Strategic evaluation
                                                                                                                                    • History
                                                                                                                                      • Financial performance
                                                                                                                                        • Figure 34: France Telecom: Financial performance, 2003-07
                                                                                                                                      • Personal Communication Services
                                                                                                                                        • Figure 35: France Telecom: Personal Communication Services, turnover by country, 2004-07
                                                                                                                                        • Figure 36: France Telecom: Market share and customer numbers within its European markets, 2007
                                                                                                                                        • Figure 37: France Telecom: Home Communication Services revenue, 2004-07
                                                                                                                                      • Q3 2008
                                                                                                                                        • Store portfolio
                                                                                                                                            • Figure 38: France Telecom: France and UK outlet data, 2003-07
                                                                                                                                            • Figure 39: France Telecom: Outlet data outside UK and France, December 2007
                                                                                                                                          • Retail offering
                                                                                                                                            • Market positioning
                                                                                                                                              • Packages
                                                                                                                                                • Brands
                                                                                                                                                  • e-commerce
                                                                                                                                                  • Nokia

                                                                                                                                                      • Strategic evaluation
                                                                                                                                                        • A radically changed market
                                                                                                                                                          • The next wave?
                                                                                                                                                            • History
                                                                                                                                                              • Financial performance
                                                                                                                                                                  • Figure 40: Nokia Corporation: Group financial performance, 2003-08
                                                                                                                                                                • Financial performance by business segment
                                                                                                                                                                  • Figure 41: Nokia Corporation: Financial performance, by business segment, 2003-07
                                                                                                                                                                • Mobile devices
                                                                                                                                                                  • Developing regions post fastest growth
                                                                                                                                                                      • Figure 42: Nokia Corporation: Nokia Mobile Devices, volume, by geographic area, growth 2004-08 and share by region in total 2008
                                                                                                                                                                      • Figure 43: Nokia Corporation: Nokia Mobile Devices, volume by geographic area, 2003-08
                                                                                                                                                                    • Store portfolio
                                                                                                                                                                      • Flagship stores
                                                                                                                                                                        • Branded stores
                                                                                                                                                                          • Figure 44: Nokia Corporation: Nokia-branded stores in selected European countries, March 2009
                                                                                                                                                                        • Retail offering
                                                                                                                                                                          • Market positioning
                                                                                                                                                                            • Product offer
                                                                                                                                                                              • Services
                                                                                                                                                                                • Brands
                                                                                                                                                                                  • Advertising and marketing
                                                                                                                                                                                    • e-commerce
                                                                                                                                                                                      • Figure 45: Nokia Corporation: Nokia transactional websites in Europe, January 2009
                                                                                                                                                                                  • Virgin Mobile

                                                                                                                                                                                      • Strategic evaluation
                                                                                                                                                                                        • Losing identity
                                                                                                                                                                                          • History
                                                                                                                                                                                            • Financial performance
                                                                                                                                                                                              • Store portfolio
                                                                                                                                                                                                • Retail offering
                                                                                                                                                                                                  • Product offer
                                                                                                                                                                                                    • Advertising and marketing
                                                                                                                                                                                                      • e-commerce

                                                                                                                                                                                                      Companies Covered

                                                                                                                                                                                                      To learn more about the companies covered in this report please contact us.

                                                                                                                                                                                                      Telecoms - France - April 2009

                                                                                                                                                                                                      £795.00 (Excl.Tax)