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Telecoms - Germany - April 2009

Mintel’s report series “Telecommunications Retailing in Europe” in 2009 covers 19 telecommunications retail markets in Europe.

There are separate reports for the UK, Germany, France, Spain, and Italy as well as a pan-European report combining all countries along with an overview of the sector.

Mintel European Retail Intelligence provides independent, expert coverage of the major retail sectors throughout Europe. Each title in this series analyses retailing trends in up to 19 European markets, including the Scandinavian nations and Eastern European countries such as the Czech Republic and Poland as well as the major Western European markets.

The coverage provided by each report is as accurate, relevant and up-to-date as possible, combining in-house sector expertise with retailer performance data, taken directly from industry and trade sources.

With titles ranging from 'DIY Retailing in Europe' through to 'Food Retailing in Europe', each market examination includes studies of:

  • background economic and demographic data
  • market sizes
  • regional retailing trends and issues
  • market drivers
  • consumer expenditure
  • consumer trends
  • leading pan-European retailers
  • domestic retailers
  • market forecasts

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Table of contents

  1. Market in Brief

    • The future
      • Market size and performance
        • Mobile phone ownership
          • Leading players
          • Report Scope

              • Telecommunications retailing – A definition
                • Mobile phone retailers’ sales
                  • Mobile phone packages
                    • Technology definitions
                      • Abbreviations
                        • Technical notes
                          • Definitions
                            • Currencies
                              • Figure 1: Exchange rates, € to other European currencies, 2004-08
                            • Country codes
                              • Figure 2: Country codes
                            • VAT
                              • Figure 3: Europe: Standard VAT rates, 2008
                            • Other abbreviations
                            • Broader Market Environment

                              • Key points
                                • Population in decline
                                  • Figure 4: Germany: Population trends, 2003-07
                                  • Figure 5: Germany: Births, deaths, immigration and emigration, 2000-07
                                  • Figure 6: Germany: Population, by age group, 2006, 2010 and 2015
                                • Implications for telecoms
                                  • Economy in recession
                                    • Figure 7: Germany: Gross domestic product, 1998-2008
                                  • Implications for telecoms
                                    • Weak consumer spending
                                        • Figure 8: Germany: Consumer expenditure, 1999-2008
                                      • Inflation in free-fall
                                        • Figure 9: Germany: Consumer prices, 1999-2008
                                    • The Market in Context

                                      • Key points
                                        • Telecoms spending
                                          • Figure 10: Germany: Consumer spending on communications, 2002-08
                                          • Figure 11: Germany: Consumer spending on communications, by segment, 2007
                                          • Figure 12: Germany: Annual telephone usage, by type, 2002-07
                                        • Price deflation
                                          • Figure 13: Germany: Consumer Price Index for communications, 2000-07
                                          • Figure 14: Consumer Price Index for telecommunications services, 2005-08
                                        • Telecoms equipment ownership
                                          • Fixed line telephones
                                            • Figure 15: Germany: Percentage of households with telecoms services and products, 2003-07
                                          • Mobile phone ownership
                                            • Figure 16: Germany: Number of mobile phone users, 1992-2007
                                          • Type of mobile phone contract
                                            • Figure 17: Germany: Proportion of pre-pay and contract customers, 2002-07
                                        • Sector Size and Forecast

                                          • Key points
                                            • Economic outlook
                                              • Consumer outlook
                                                • Retailers’ prospects
                                                  • Figure 18: Germany: Miscellaneous specialists’ retail sales, 2004-13
                                              • Retail Competitor Analysis

                                                • Key points
                                                  • Network operators dominate
                                                    • Figure 19: Germany: Mobile phone market, share of customers, by network operator, 2003-07
                                                  • Growing importance of MVNOs
                                                    • Consolidation among telecoms retailers
                                                      • Competition from outside the sector
                                                        • Figure 20: Germany: Leading telecoms players, 2007/08
                                                    • The Carphone Warehouse

                                                        • Strategic evaluation
                                                          • History
                                                            • Carphone and Best Buy
                                                              • Financial performance
                                                                • Figure 21: The Carphone Warehouse: Group financial performance, 2003/04-2007/08
                                                              • Business segments
                                                                • Figure 22: The Carphone Warehouse: Distribution division turnover, 2003/04-2007/08
                                                              • Retail (including Online)
                                                                • Figure 23: The Carphone Warehouse: Retail turnover, 2003/04-2007/08
                                                              • Turnover by country
                                                                • Figure 24: The Carphone Warehouse: Group turnover, by region, 2003/04-2007/08
                                                              • Store portfolio
                                                                • Figure 25: The Carphone Warehouse: Outlet data, 2003/04-2007/08
                                                                • Figure 26: The Carphone Warehouse: Company-owned and franchised outlet data, 2003/04-2007/08
                                                                • Figure 27: The Carphone Warehouse: Sales per m2 in company-owned stores, 2003/04-2007/08
                                                              • Retail offering
                                                                • Market positioning
                                                                  • Brands
                                                                    • Product offer
                                                                      • Pricing
                                                                        • Advertising and marketing
                                                                          • e-commerce and home shopping
                                                                          • KPN

                                                                              • History
                                                                                • Financial performance
                                                                                  • Figure 28: KPN: Financial performance, 2004-08
                                                                                • The Netherlands
                                                                                  • Mobile International
                                                                                    • Store portfolio
                                                                                      • Netherlands
                                                                                          • Figure 29: KPN: Retail operations in the Netherlands, 2003-08
                                                                                        • Germany
                                                                                          • Figure 30: KPN: Retail operations in Germany, 2004-08
                                                                                        • Belgium
                                                                                          • Figure 31: KPN: Retail operations in Belgium, 2003–08
                                                                                        • Retail offering
                                                                                          • Market positioning
                                                                                            • Product offer
                                                                                              • Brands
                                                                                                • e-commerce
                                                                                                • Nokia

                                                                                                    • Strategic evaluation
                                                                                                      • A radically changed market
                                                                                                        • The next wave?
                                                                                                          • History
                                                                                                            • Financial performance
                                                                                                                • Figure 32: Nokia Corporation: Group financial performance, 2003-08
                                                                                                              • Financial performance by business segment
                                                                                                                • Figure 33: Nokia Corporation: Financial performance, by business segment, 2003-07
                                                                                                              • Mobile devices
                                                                                                                • Developing regions post fastest growth
                                                                                                                    • Figure 34: Nokia Corporation: Nokia Mobile Devices, volume, by geographic area, growth 2004-08 and share by region in total 2008
                                                                                                                    • Figure 35: Nokia Corporation: Nokia Mobile Devices, volume by geographic area, 2003-08
                                                                                                                  • Store portfolio
                                                                                                                    • Flagship stores
                                                                                                                      • Branded stores
                                                                                                                        • Figure 36: Nokia Corporation: Nokia-branded stores in selected European countries, March 2009
                                                                                                                      • Retail offering
                                                                                                                        • Market positioning
                                                                                                                          • Product offer
                                                                                                                            • Services
                                                                                                                              • Brands
                                                                                                                                • Advertising and marketing
                                                                                                                                  • e-commerce
                                                                                                                                    • Figure 37: Nokia Corporation: Nokia transactional websites in Europe, January 2009
                                                                                                                                • Telefonica/Telefonica Europe (O2)

                                                                                                                                    • History
                                                                                                                                      • Financial performance
                                                                                                                                        • Figure 38: Telefónica, SA: Financial performance, 2004-08
                                                                                                                                      • Telefónica Spain
                                                                                                                                        • Telefónica Europe
                                                                                                                                          • Telefónica O2 UK
                                                                                                                                            • Store portfolio
                                                                                                                                              • Retail offering
                                                                                                                                                • Market positioning
                                                                                                                                                  • Product offer
                                                                                                                                                    • Brands
                                                                                                                                                      • e-commerce
                                                                                                                                                      • T-Mobile

                                                                                                                                                          • History
                                                                                                                                                            • Financial performance
                                                                                                                                                              • Figure 39: Deutsche Telekom AG: Mobile Communication Europe, financial performance, 2006/08
                                                                                                                                                              • Figure 40: Deutsche Telekom AG: Mobile Communication Europe, revenue, by country/region, 2004-08
                                                                                                                                                              • Figure 41: Deutsche Telekom AG: Mobile Communications Europe, customer development, 2005-08
                                                                                                                                                            • Store portfolio
                                                                                                                                                              • Figure 42: T-Mobile: Outlet data, 2008
                                                                                                                                                            • Germany
                                                                                                                                                              • Czech Republic
                                                                                                                                                                • UK
                                                                                                                                                                  • Austria
                                                                                                                                                                    • Retail offering
                                                                                                                                                                      • Market positioning
                                                                                                                                                                        • Product offer
                                                                                                                                                                          • e-commerce
                                                                                                                                                                          • Vodafone

                                                                                                                                                                              • Strategic evaluation
                                                                                                                                                                                • History
                                                                                                                                                                                  • Financial performance
                                                                                                                                                                                    • Vodafone Group
                                                                                                                                                                                        • Figure 43: Vodafone Group: Group financial performance, 2003/04-2007/08
                                                                                                                                                                                      • Revenue by country
                                                                                                                                                                                        • Figure 44: Vodafone Group: European revenue by country, 2003/04-2007/08
                                                                                                                                                                                        • Figure 45: Vodafone Group: Number of customers by country, 2003/04-2007/08
                                                                                                                                                                                      • Vodafone Distribution (retail outlets)
                                                                                                                                                                                        • Figure 46: Vodafone Distribution Limited (Retail outlets): Financial performance, 2003-07
                                                                                                                                                                                      • Store portfolio
                                                                                                                                                                                          • Figure 47: Vodafone Group: Outlet data, 2004/05-2007/08
                                                                                                                                                                                          • Figure 48: Vodafone Distribution Limited (Retail outlets): Outlet data, 2003/04-2007/08
                                                                                                                                                                                        • Retail offering
                                                                                                                                                                                          • Market positioning
                                                                                                                                                                                            • Brands

                                                                                                                                                                                            Companies Covered

                                                                                                                                                                                            To learn more about the companies covered in this report please contact us.

                                                                                                                                                                                            Telecoms - Germany - April 2009

                                                                                                                                                                                            US $1,065.06 (Excl.Tax)