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Telecoms - Italy - April 2009

Mintel’s report series “Telecommunications Retailing in Europe” in 2009 covers 19 telecommunications retail markets in Europe.

There are separate reports for the UK, Germany, France, Spain, and Italy as well as a pan-European report combining all countries along with an overview of the sector.

Mintel European Retail Intelligence provides independent, expert coverage of the major retail sectors throughout Europe. Each title in this series analyses retailing trends in up to 19 European markets, including the Scandinavian nations and Eastern European countries such as the Czech Republic and Poland as well as the major Western European markets.

The coverage provided by each report is as accurate, relevant and up-to-date as possible, combining in-house sector expertise with retailer performance data, taken directly from industry and trade sources.

With titles ranging from 'DIY Retailing in Europe' through to 'Food Retailing in Europe', each market examination includes studies of:

  • background economic and demographic data
  • market sizes
  • regional retailing trends and issues
  • market drivers
  • consumer expenditure
  • consumer trends
  • leading pan-European retailers
  • domestic retailers
  • market forecasts

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Table of contents

  1. Market in Brief

    • The future
      • Sector size and performance
        • The competitive landscape
        • Report Scope

            • Telecommunications retailing – A definition
              • Mobile phone retailers’ sales
                • Mobile phone packages
                  • Technology definitions
                    • Abbreviations
                      • Technical notes
                        • Definitions
                          • Currencies
                            • Figure 1: Exchange rates, € to other European currencies, 2004-08
                          • Country codes
                            • Figure 2: Country codes
                          • VAT
                            • Figure 3: Europe: Standard VAT rates, 2008
                          • Other abbreviations
                          • Broader Market Environment

                            • Key points
                              • Dependent population growing
                                • Figure 4: Italy: Population trends, 2003-07
                                • Figure 5: Italy: Population projections, by age group, 2007-47
                              • Implications for retailers
                                • Economy slips into recession
                                    • Figure 6: Italy: Gross domestic product, 1996-2007
                                  • Weakening consumer confidence hampers spending
                                      • Figure 7: Italy: Household consumer expenditure, 1996-2007
                                    • Implications for mobile phone retailers
                                      • Inflation again decelerating
                                        • Figure 8: Italy: Consumer prices, 2002-07
                                      • Unemployment decline halts?
                                        • Figure 9: Italy: Unemployment rate, 1998-2008
                                      • Telecoms equipment ownership and usage
                                        • Figure 10: Italy: Number of active mobile phone lines and prepaid cards, 2003-07
                                        • Figure 11: Italy: Mobile phone usage, by demographic group, 2006
                                        • Figure 12: Italy: Mobile phone features used, 2006
                                        • Figure 13: Italy: Usage of selected mobile phone features, by age group, 2006
                                    • Market in Context

                                      • Key points
                                        • Mature telecoms posts weak growth
                                          • Figure 14: Italy: Consumer spending, growth in selected main categories (current prices), 2003-07
                                        • Equipment in decline, services steam ahead
                                            • Figure 15: Italy: Consumer spending on communications, 2003-08
                                          • Price a major factor
                                              • Figure 16: Italy: Consumer Price Index, communications, 2003-07
                                          • Sector Size and Forecast

                                            • Key points
                                              • Economic outlook
                                                • Retailers’ prospects
                                                    • Figure 17: Italy: Miscellaneous specialists’ retail sales, 2004-13
                                                  • Recent trends in telecoms sector
                                                    • Network operators’ handset revenue
                                                      • Figure 18: Italy: Mobile telephone companies’ revenues, by type, 2004 and 2007
                                                  • Retail Competitor Analysis

                                                    • Key points
                                                      • Network operators dominate
                                                        • MVNOs heat up competition
                                                          • Services key to growth?
                                                              • Figure 19: Italy: Leading telecoms retailers, 2008
                                                          • Hutchison 3G

                                                              • Strategic evaluation
                                                                • History
                                                                  • Financial performance
                                                                    • Figure 20: 3 Group: Financial performance, 2004-08
                                                                  • Store portfolio
                                                                    • Retail offering
                                                                      • Market positioning
                                                                        • Brands
                                                                        • Nokia

                                                                            • Strategic evaluation
                                                                              • A radically changed market
                                                                                • The next wave?
                                                                                  • History
                                                                                    • Financial performance
                                                                                        • Figure 21: Nokia Corporation: Group financial performance, 2003-08
                                                                                      • Financial performance by business segment
                                                                                        • Figure 22: Nokia Corporation: Financial performance, by business segment, 2003-07
                                                                                      • Mobile devices
                                                                                        • Developing regions post fastest growth
                                                                                            • Figure 23: Nokia Corporation: Nokia Mobile Devices, volume, by geographic area, growth 2004-08 and share by region in total 2008
                                                                                            • Figure 24: Nokia Corporation: Nokia Mobile Devices, volume by geographic area, 2003-08
                                                                                          • Store portfolio
                                                                                            • Flagship stores
                                                                                              • Branded stores
                                                                                                • Figure 25: Nokia Corporation: Nokia-branded stores in selected European countries, March 2009
                                                                                              • Retail offering
                                                                                                • Market positioning
                                                                                                  • Product offer
                                                                                                    • Services
                                                                                                      • Brands
                                                                                                        • Advertising and marketing
                                                                                                          • e-commerce
                                                                                                            • Figure 26: Nokia Corporation: Nokia transactional websites in Europe, January 2009
                                                                                                        • Telecom Italia

                                                                                                            • Strategic evaluation
                                                                                                              • History
                                                                                                                • Financial performance
                                                                                                                  • Figure 27: Telecom Italia: Group financial performance, 2004-08
                                                                                                                  • Figure 28: Telecom Italia: Group revenue, by geographic region, 2004-08
                                                                                                                  • Figure 29: Telecom Italia: Revenue and profit, by operating segment, 2004-08
                                                                                                                  • Figure 30: Telecom Italia: Number of fixed line and mobile connections in Italy, 2004-08
                                                                                                                • Store portfolio
                                                                                                                  • Retail offering
                                                                                                                    • Market positioning
                                                                                                                      • Product offer
                                                                                                                        • Brands
                                                                                                                          • e-commerce
                                                                                                                          • Vodafone

                                                                                                                              • Strategic evaluation
                                                                                                                                • History
                                                                                                                                  • Financial performance
                                                                                                                                    • Vodafone Group
                                                                                                                                        • Figure 31: Vodafone Group: Group financial performance, 2003/04-2007/08
                                                                                                                                      • Revenue by country
                                                                                                                                        • Figure 32: Vodafone Group: European revenue by country, 2003/04-2007/08
                                                                                                                                        • Figure 33: Vodafone Group: Number of customers by country, 2003/04-2007/08
                                                                                                                                      • Vodafone Distribution (retail outlets)
                                                                                                                                        • Figure 34: Vodafone Distribution Limited (Retail outlets): Financial performance, 2003/04-2007/08
                                                                                                                                      • Store portfolio
                                                                                                                                          • Figure 35: Vodafone Group: Outlet data, 2004/05-2007/08
                                                                                                                                          • Figure 36: Vodafone Distribution Limited (Retail outlets): Outlet data, 2003/04-2007/08
                                                                                                                                        • Retail offering
                                                                                                                                          • Market positioning
                                                                                                                                            • Brands
                                                                                                                                            • Wind (Weather Investments)

                                                                                                                                                • History
                                                                                                                                                  • Financial performance
                                                                                                                                                    • Figure 37: Wind Telecomunicazioni: Financial performance, 2003-07
                                                                                                                                                  • Segment analysis
                                                                                                                                                    • Figure 38: Wind Telecomunicazioni: Revenue by business segment, 2003-07
                                                                                                                                                    • Figure 39: Wind Hellas: Financial performance, 2003-07
                                                                                                                                                    • Figure 40: Wind Hellas: Revenue from Equipment Sales, 2003-07
                                                                                                                                                  • Store portfolio
                                                                                                                                                    • Figure 41: Wind Telecomunicazioni: Outlet data, 2006-07
                                                                                                                                                    • Figure 42: Wind Hellas: Outlet data, 2003-07
                                                                                                                                                  • Retail offering
                                                                                                                                                    • Market positioning
                                                                                                                                                      • Product offer
                                                                                                                                                        • Brands
                                                                                                                                                          • e-commerce

                                                                                                                                                          Companies Covered

                                                                                                                                                          To learn more about the companies covered in this report please contact us.

                                                                                                                                                          Telecoms - Italy - April 2009

                                                                                                                                                          £545.00 (Excl.Tax)