Sorry for interrupting, this website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Learn more
Accept & Close

Telecoms Retailing - UK - January 2011

The mobile phone retail sector has reached the first stage of maturity. The market is now saturated with mobile phone outlets, but now we are faced with just as many questions as we would have been ten years ago, but not because of immaturity, but because the nature of the market is changing. Technology is moving fast and the winners will be the most nimble and the losers those that don’t see the need to change.

  • Online buyers are predominantly younger and more affluent. In mobile phones the young are the early adopters and they lead the way. They are much more confident about the products than older consumers, much less likely to need the help of well trained staff.
  • Customers of the network stores are much less likely to buy online than those of independent retailers such as Carphone warehouse and Phones 4U. A large element of this business is probably contract renewal where the help of qualified staff is less necessary and having opted for one network it is easier just to stay with it.
  • Some 31% of people bought their last phone online. But 27% reserached either online and in-store before buying. The overwhelming majority of these end up buying in-store.
  • The young are much more likely to know what they want, but they can also be driven by other considerations. Those who choose a retailer because it is the only one that has a phone they want are typical.
  • But many of this younger group are less confident, so we find those rating a retailer because the features of a phone will be explained are also relatively young.
  • At the older end of the spectrum phones are still for making phone calls. these people are much more likely to return to a retailer they have used before. This is where high standards of service are important.

What you get

What's included

Why buy from us?

Succeed

Our reports will provide you with market data, consumer research and competitive intelligence to succeed in your market.

Instant Access

Buy now and you'll have instant access to the information you need to make the right decisions.

Opportunities

Find out what's next in the markets that matter to you: where opportunities lie and what challenges you will face.

Trusted

A business Superbrand, Mintel is a source you can trust. We have been defining and refining the Market Intelligence mix since 1972.

Table of contents

  1. Issues in the Market

      • Key themes
        • Definitions
          • Abbreviations
          • Future Opportunities

            • Trend: Life Coaching
              • Trend: The rise and fall of the high street
              • Market in Brief

                • Boom market
                  • Figure 1: Total Mobile phone and handset revenues best and worst case forecasts, 2005-15
                • Tough times in prospect
                  • Communications and convergence
                    • Retailer strategies
                      • Market idiosyncracies
                        • Retailer USPs - price
                          • Retailer USPs - service
                            • Stores vs online
                              • Figure 2: Mobiles bought in-store and online, 2010
                            • Price vs service
                                • Figure 3: Socio demographic profile of respondents to particular attitudes, December 2010
                              • Where Next?
                                • Exponential growth
                                • Internal Market Environment

                                  • Key points
                                    • Switch from fixed access to mobiles
                                      • Figure 4: Fixed and mobile revenue, 2004-09
                                      • Figure 5: Mobile and fixed line subscriptions, 2004-09
                                      • Figure 6: Household telephone lines, 2009
                                    • The move to mobile Internet
                                      • Figure 7: 2G and 3G connections, 2004-09
                                    • Post-pay vs Pre-Pay
                                      • Figure 8: Pre-Pay vs Post-Pay share of all mobile contracts 2005-09
                                    • Mobile phone and smart phone ownership
                                      • Figure 9: Device ownership summary, April 2009-July 2010
                                      • Figure 10: Profile of owners of electronic devices, July 2010
                                    • Internet usage and social networking
                                      • Figure 11: Profile of those who use the internet for certain functions, September 2010
                                      • Figure 12: Use of social networking sites, by age, September 2010
                                  • Broader Market Environment

                                    • Key points
                                      • The economy
                                          • Figure 13: GDP, PDI, consumer expenditure and savings, at current prices, 2005-15
                                          • Figure 14: GDP, PDI, consumer expenditure and savings, at constant 2010 prices, 2005-15
                                        • Implications for retail sales
                                          • Consumer confidence
                                            • Figure 15: Gfk NOP Consumer confidence index, January 1988-September 2010
                                          • The population time bomb
                                            • Figure 16: Trends and projections in the UK population (‘000s), by age group, 2005-15
                                            • Figure 17: Broadband penetration, by demographics, 2004-10
                                        • Market Size and Forecast

                                          • Key points
                                            • Subscriptions
                                              • Figure 18: Mobile phone subscriptions, 2004-09
                                            • Subscription revenue and handset sales
                                              • Figure 19: Mobile phones, revenue and handset sales, 2005-10
                                            • Forecast
                                              • Figure 20: Total mobile phone and handset revenues, 2005-15
                                              • Figure 21: Handset sales, 2005-15
                                            • Best case, worst case outcomes
                                              • Figure 22: Total Mobile phone and handset revenues best and worst case forecasts, 2005-15
                                              • Figure 23: Handset revenues best and worst case forecasts, 2005-15
                                            • Retail sales
                                            • Competitive Context

                                              • An integral part of consumer expenditure
                                                  • Figure 24: Spending on communications, 2005-09
                                              • Retail Competitor Analysis

                                                • Key points
                                                  • Network providers
                                                    • Figure 25: Leading network providers: Market share, end 2009
                                                  • Mobile phone outlets
                                                    • Figure 26: Leading mobile phone retailers, 2008 and 2010
                                                  • Network providers
                                                    • Independent mobile phone outlets
                                                      • Others
                                                        • Online retailers
                                                          • Market shares
                                                            • Figure 27: Mobile Phone retailers, market shares, 2009
                                                        • Advertising and Promotion

                                                          • Key point
                                                            • Total advertising expenditure
                                                              • Figure 28: Telecoms advertising spend, 2006-09
                                                            • Advertising channel
                                                              • Figure 29: Top 15 advertisers, by channel, 2009
                                                          • Consumers – Where Do They Buy?

                                                            • Key points
                                                              • Networks and retailers
                                                                • Networks used
                                                                  • Figure 30: Personal mobile network provider, December 2010
                                                                  • Figure 31: Demographic profile of Network customers, December 2010
                                                                • How acquired?
                                                                  • Figure 32: How did you obtain your latest main mobile phone, December 2010
                                                                  • Figure 33: Profile of consumers by how their phone was acquired, December 2010
                                                                • In-store vs other ways of buying
                                                                    • Figure 34: Network used by how phone bought, December 2010
                                                                  • Where bought?
                                                                      • Figure 35: Which retailers consumers last bought a mobile phone from, December 2010
                                                                      • Figure 36: Profile of shoppers by outlet used, December 2010
                                                                  • Telecoms and the Internet

                                                                    • Key points
                                                                      • Buying online
                                                                        • Figure 37: Mobiles bought in-store and online, 2010
                                                                        • Figure 38: Profile of those who shop and research online or instore, December 2010
                                                                      • Online usage
                                                                        • Mobile phone retailers
                                                                          • Figure 39: Mobile phone retail sites visted, September-November 2010
                                                                        • Network operators
                                                                          • Figure 40: Mobile phone network provider sites visted, September-November 2010
                                                                        • Online usage by retailer purchased from
                                                                          • Figure 41: How latest mobile phone purchased, by where latest mobile phone purchased, December 2010
                                                                        • Researching and buying
                                                                          • Figure 42: Buying and researching behaviour, by retailer bought from, december 2010
                                                                      • Attitudes to Buying a Mobile Phone

                                                                        • Key points
                                                                          • Attitudes to choosing a retailer
                                                                            • Figure 43: Attitudes to buying a mobile phone, December 2010
                                                                            • Figure 44: Socio demographic profile of respondents to particular attitudes, December 2010
                                                                          • Attitudes by retailer bought from
                                                                            • Figure 45: Attitudes to mobile phone buying, by where latest mobile phone purchased, December 2010
                                                                        • Best Buy Europe (incl The Carphone Warehouse)

                                                                            • Strategic evaluation
                                                                              • Background and structure
                                                                                • Financial performance
                                                                                  • Figure 46: Best Buy Europe: Group financial performance, 2005/06-2009/10
                                                                                • Store portfolio
                                                                                  • Figure 47: Best Buy Europe: Outlet data, 2006-10
                                                                                  • Figure 48: The Carphone Warehouse: Wireless World stores in Europe, 2010-12
                                                                                  • Figure 49: The Carphone Warehouse: European store portfolio, by store size, 2010
                                                                                • Retail offering
                                                                                  • e-commerce and home shopping
                                                                                  • Mobile Fun

                                                                                      • Strategic evaluation
                                                                                        • Financial performance
                                                                                          • Figure 50: Mobile Fun Ltd: Group financial performance, 2008-10
                                                                                        • Retail offering
                                                                                        • Orange Retail

                                                                                            • Strategic evaluation
                                                                                              • Background
                                                                                                • Financial performance
                                                                                                  • Figure 51: Orange Retail Ltd: Group financial performance, 2005-09
                                                                                                • Store portfolio
                                                                                                  • Figure 52: Orange Retail Ltd: Outlet data, 2005-09
                                                                                                • Retail offering
                                                                                                • Phones 4U Ltd

                                                                                                    • Strategic evaluation
                                                                                                      • Recent history
                                                                                                        • Financial performance
                                                                                                          • Figure 53: Phones 4U Ltd: Group financial performance, 2005-09
                                                                                                        • Store portfolio
                                                                                                          • Figure 54: Phones 4U Ltd: Outlet data, 2005-09
                                                                                                        • Retail offering
                                                                                                          • e-commerce and home shopping
                                                                                                          • Appendix – Broader Market Environment

                                                                                                            • Population
                                                                                                              • Figure 55: Europe Top 5: Population breakdown, by age group, 2005
                                                                                                              • Figure 56: Europe Top 5: Population breakdown, by age group, 2010
                                                                                                              • Figure 57: Europe Top 5: Population breakdown, by age group, 2015
                                                                                                              • Figure 58: Europe Top 5: Population breakdown, by age group, 2020
                                                                                                            • GDP
                                                                                                              • Figure 59: Europe Top 5: GDP (in current prices) 2000-Q3 2010
                                                                                                              • Figure 60: Europe Top 5: GDP growth rates (in constant prices), 2000-Q3 2010
                                                                                                            • Consumer spending
                                                                                                              • Figure 61: Europe Top 5: Consumer spending (in current prices) 2001-Q3 2010
                                                                                                              • Figure 62: Europe Top 5: Consumer spending growth rates (in constant prices) 2001-Q3 2010
                                                                                                            • Consumer prices
                                                                                                              • Figure 63: Europe Top 5: Consumer prices, 2001-Oct 2010
                                                                                                            • Unemployment
                                                                                                              • Figure 64: Europe Top 5: Average rate of unemployment, 2001-Q3 2010
                                                                                                            • Interest rates
                                                                                                              • Figure 65: UK and Eurozone: Interest rates, 2004-Q3 2010
                                                                                                            • Consumer confidence
                                                                                                              • Figure 66: Europe top five: Consumer confidence, March 2009-November 2010
                                                                                                          • Appendix – Consumers – Where Do They Buy?

                                                                                                              • Figure 67: Mobile phone network provider, by demographics, November 2010
                                                                                                              • Figure 68: How latest mobile phone purchased, by demographics, November 2010
                                                                                                              • Figure 69: Most popular where latest mobile phone purchased, by demographics, November 2010
                                                                                                              • Figure 70: Next most popular where latest mobile phone purchased, by demographics, November 2010
                                                                                                          • Appendix – Telecoms and the Internet

                                                                                                              • Figure 71: Use of the internet in buying latest mobile phone, by demographics, November 2010
                                                                                                          • Appendix – Attitudes towards Buying a Mobile Phone

                                                                                                              • Figure 72: Most popular attitudes to mobile phone buying, by demographics, November 2010
                                                                                                              • Figure 73: Next most popular attitudes to mobile phone buying, by demographics, November 2010
                                                                                                              • Figure 74: Other attitudes to mobile phone buying, by demographics, November 2010

                                                                                                          Companies Covered

                                                                                                          • British Market Research Bureau (BMRB)
                                                                                                          • Comcast Corporation
                                                                                                          • Government Actuary's Department (GAD)
                                                                                                          • Kantar Media
                                                                                                          • Mobile Fun Ltd
                                                                                                          • O2 / Telefonica UK (Retail)
                                                                                                          • Orange plc (UK)
                                                                                                          • Phones 4U Ltd
                                                                                                          • Samsung Electronics (UK) Ltd
                                                                                                          • T-Mobile (UK) Ltd
                                                                                                          • TalkTalk Telecom Ltd.
                                                                                                          • Telefónica UK Ltd.
                                                                                                          • Tesco Plc
                                                                                                          • The Carphone Warehouse Ltd
                                                                                                          • Virgin Media Ltd
                                                                                                          • Virgin Mobile
                                                                                                          • Vodafone Group Plc (UK)
                                                                                                          • Zavvi

                                                                                                          Telecoms Retailing - UK - January 2011

                                                                                                          £1,750.00 (Excl.Tax)