Telecoms - UK - April 2009
Aggressive expansion by the mobile phone network operators has not only changed the dynamics of the mobile phone retail market but has also altered the landscape of UK retail.
Intense competition in the market has lead to proliferation of mobile phone stores, making the likes of O2, Orange and Vodafone some of the most high profile brands on the high street.
But can this continue? Have the networks over-expanded and will the pendulum swing back towards the independents and non-specialists?
Added to this, we have an ageing consumer profile, an economic downturn, increasingly complex technology, and some high-profile retail MVNOs. All of which are set to impact the market during 2009.
Are mobile phones really must-have items and therefore relatively immune to the squeeze on discretionary spending?
What opportunities are there for mobile phone networks and retailers to grow their business during the economic downturn?
How are retailers adapting to the changing UK retail environment and an ageing customer base?
Do recent developments in phone technology require retailers to adopt a different approach?
How are retailer-MVNOs being used to target specific segments and niche markets?
Are independents set to make a comeback?
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