Televisions - UK - August 2016
“The growth of digital content and online viewing has led internet-connected TVs to become increasingly popular and further their market penetration, while 3D technology continues to struggle to appeal to consumers, who are now more likely to own a 4K TV than a 3D screen.”
– Sara Ballaben, Senior Technology Analyst
This report examines the following issues:
- Enhancing the perceived added value of 4K TVs
- The potential of white-label products
This Report looks at the UK market for televisions. ‘Televisions’ in this context refers to any independent device built explicitly with the purpose of receiving broadcast television signals. Personal computers plugged into an aerial, for example, would not be included within this definition, and are not included in the market size estimates.
A number of types of television are capable of being connected to computers with audio and video cables, and displaying content from the internet accordingly. Other televisions have the ability to connect directly to the internet built into them, and come with customised software designed to facilitate this. This latter category of devices is what is referred to when ‘smart’ or ‘internet-enabled’ televisions are discussed in this Report.
‘3D television’ (or 3DTV) refers to any television with the ability to display 3D content (whether from a satellite, cable or digital terrestrial TV signal, read from a disc or from an internet source). Some televisions use ‘passive’ glasses to accomplish this, where polarised plastic panes filter the content seen by each eye. Other televisions use ‘active shutter’ glasses, where battery-powered shutters within the glasses are used to the same end effect. Both technologies are covered under discussion of 3D television.
For the purposes of this Report, small-screen TVs are classified as those sized 24” and below, medium TVs are sized 25-31” and large-screen TVs refer to those sized 32” and above.
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