The UK Television Market - September 2012
- Will 3DTV take off over 2012 and 2013?
- Will smart TVs result in a focus on the environment, rather than the hardware?
- How important are second and third television sets?
- When will the next major disruptive force enter the market?
The television market has been under increased pressure in recent years, as steady commoditisation and a lack of paradigm-shifting technology (since high-definition) have taken their toll on year-on-year value sales. Manufacturers are hoping that 3D capability and smart connectivity will address these issues, but the indications from consumers are not positive. In this report, Mintel examines how and why televisions are being purchased for the home, as well as investigating consumer attitudes towards smart televisions.
What's covered in the UK Television Market Report?
This report will examine the sales of televisions in the UK. ‘Televisions’ in this context refers to any independent device built explicitly with the purpose of receiving broadcast television signals. Personal computers plugged into an aerial, for example, would not count under this definition and are not included in the market size estimations.
A number of televisions are capable of being connected to computers with audio and video cables, and displaying content from the internet accordingly. Other televisions have the ability to connect directly to the internet built into them, and come with customised software designed to facilitate this. This latter category of devices are what is referred to when ‘smart televisions’ are discussed during the report.
‘3D television’ refers to any television with the ability to display three-dimensional (3D) content (either from a satellite, cable or digital terrestrial TV signal, read from a disc or from an internet source). Some televisions use ‘passive classes’ to accomplish this, where polarised plastic panes filter the content seen by each eye. Other televisions use ‘active shutter’ classes, where battery-powered shutters within the classes are used to the same end effect. Some manufacturers are also building ‘glasses-free’ 3D glasses television, which can be viewed without the addition of any glasses. All three technologies are covered under discussion of 3D television.
Discussion of the ‘main’, ‘primary’ or ‘first’ television set refers to the television consumers will spend most time with. Normally this is contained in the living room. The ‘second’, ‘secondary’, ‘third’ or ‘tertiary’ sets are the sets in the kitchen, bedroom or other room.
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