The Affluent Consumer - UK - November 2016
“The EU referendum in June 2016 has sparked a wave of economic uncertainty across the UK, with Britain’s most wealthy consumers a key consumer group for brands and businesses. Affluent consumers have the drive and financial ability to buy into Brand Britain, and so marketing and products that play on their British provenance could be important in ensuring the future growth of the economy.”
– Jack Duckett, Senior Consumer Lifestyles Analyst
This report looks at the following area:
- Brexit: a case for expanding British provenance
With the UK’s vote to leave the EU sparking a new period of economic uncertainty, companies operating in the UK marketplace will be more reliant than ever on the financial stability of its most affluent consumers.
Brands can engage with the wealthy by tapping into their penchant for all things British, using marketing that highlights the role their business and products play in ensuring the future growth of the economy.
The sample for Mintel’s consumer research for this report includes internet users aged over 18 with a gross annual household income over £100,000 and/or investible assets worth more than £50,000.
Throughout this Report the following groups are defined as such:
- The aspirational affluent – those with investible assets of less than £100,000
- The mass affluent – those with investible assets of £100,000-249,999
- The affluent – those with investible assets of £250,000–499,999
- High net worth individuals (HNWI) – those with investible assets of £500,000+.
What you get
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
* This is a sample representation of the report layout and does not reflect the research included in this report.
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