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The Brazilian Hotel Sector - April 2015

“Soaring property prices have made it virtually impossible to develop new hotels in the primary markets due to extremely elevated land values … most of the main hotel developers in Brazil are real-estate developers who can earn higher margins in the residential market … nevertheless, there are windows of opportunity for hotel development in Brazil, especially as concerns budget and economy hotels in secondary or tertiary cities with populations of between 80,000 and 1,000,000, where the average GDP growth, in 2012 and 2013, has exceeded 10%.”
- Jessica Kelly, Senior Tourism Analyst

This report looks at the following areas:

  • What will be the medium-term impact of the 2014 World Cup and the 2016 Summer Olympics on Brazil’s hotel sector?
  • How is hotel development financed in Brazil?
  • What are the leading domestic and international hotel chains in Brazil?
  • Where are the best hotel development opportunities in Brazil?

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Table of contents

  1. Introduction

      • Key findings
      • Data Sources

        • Overview

          • Outlook for tourism arrivals
            • Figure 1: Tourist arrivals* in Brazil, 2009-18
          • Incoming arrivals
            • Figure 2: Incoming arrivals by region and country, 2012-13
          • Outlook for spending on travel and tourism in Brazil
            • Figure 3: Forecasted growth in spending on travel and tourism in Brazil, 2013-20
          • Hotel and lodging capacity
            • Figure 4: Tourist accommodation establishments* in Brazil, 2009-18
          • Hotel capacity
            • Figure 5: Hotel capacity in Brazil by region and state, 2012-13
            • Figure 6: Change in hotel capacity in Brazil by region and state, 2012-13
        • Hotel Performance

          • Brazil
            • Figure 7: Hotel* performance in Brazil, in US Dollars, 2013-14
            • Figure 8: Hotel* performance in Brazil, in Brazilian Reals, 2013-14
          • Rio de Janeiro
            • Figure 9: Hotel performance in Rio de Janeiro, in US Dollars, 2013-14
            • Figure 10: Hotel performance in Rio de Janeiro, in Brazilian Reals, 2013-14
          • São Paulo
            • Figure 11: Hotel performance in São Paulo, in US Dollars, 2013-14
            • Figure 12: Hotel performance in São Paulo, in Brazilian Reals, 2013-14
          • Rio de Janeiro versus São Paulo
          • Hotel Chains in Brazil

              • Figure 13: Hotel companies in Brazil, 2014
              • Figure 14: Hotel brands ranked by number of properties in Brazil, 2011-14
            • Hotelaria Accor do Brasil S.A.
              • Figure 15: Federal states and cities where Accor hotels are located, 2015
            • Accor purchased Grupo Posadas portfolio
              • Brands
                • Ibis Styles début
                  • ibis pipeline
                    • Figure 16: Planned openings of ibis hotels in Brazil during the first half of 2015
                  • Three new hotels in Recife
                    • Choice Hotels International, Inc.
                        • Figure 17: Choice's brand portfolio in Brazil, end 2013
                      • Quality Hotel Petrolina
                        • Atlantica hotels
                          • Atlantica acquired
                            • Strong pipeline
                              • Hotel Nacional Inn Campinas ltd
                                • Figure 18: Hotel Nacional Inn's portfolio by location, 2015
                              • Louvre Hotels Group/Brazil Hospitality Group (BHG)
                                • Brazil Hospitality Group (BHG)
                                  • BHG’s hotel portfolio
                                    • Figure 19: Distribution of BHG’s hotel portfolio by region, 2013
                                    • Figure 20: Brazil Hospitality Group's hotel portfolio, 2014
                                  • Chain expansion and development
                                    • Over 14,000 rooms by end 2016
                                      • Hotel school launched
                                        • Brands
                                          • Figure 21: BHG’s hotel portfolio by segment, 2013
                                        • BHG’s client profile
                                          • Figure 22: BHG’s guest profile, 2013
                                        • Distribution channels
                                          • Figure 23: Breakdown of BHG’s distribution channels, in %, 2013
                                        • Stronger results in 2013
                                          • Blue Tree Hotels & Resorts do Brasil S/A
                                              • Figure 24: Blue Tree’s hotel portfolio by region, city and state, 2015
                                            • Transamérica Hospitality Group
                                              • Figure 25: Transamérica Hospitality Group’s hotel portfolio, 2015
                                            • Best Western International
                                              • Figure 26: Best Western’s hotel portfolio in Brazil, 2015
                                            • Wyndham Hotels & Resorts
                                                • Figure 27: Wyndham's hotel portfolio in Brazil, 2015
                                              • InterContinental Hotels Group plc
                                                • Figure 28: IHG's hotel portfolio in Brazil, 2015
                                              • Grupo Posadas
                                                • Carlson Rezidor Hotel Group
                                                  • Figure 29: Carlson's Brazilian hotel portfolio, 2015
                                                • Carlson takes back Radisson brand development for Latin America
                                                  • Starwood Hotels & Resorts Worldwide, Inc
                                                    • Figure 30: Starwood Hotels & Resorts’ portfolio in Brazil, 2015
                                                  • Marriott Hotels & Resorts
                                                    • São Paulo Airport Marriott to expand
                                                    • Current Developments in the Brazilian Hotel Industry

                                                      • The expansion of Hyatt
                                                        • Grand Hyatt Rio de Janeiro
                                                          • Brazil’s first Park Hyatt
                                                            • Hyatt’s joint venture for Hyatt Place hotels in Brazil
                                                              • Three new hotels in the pipeline
                                                                • Hyatt Place Sorocaba
                                                                  • Hyatt Place Macaé
                                                                    • Red Roof Inns to enter Brazil
                                                                      • Nobile Hoteis
                                                                        • Brands
                                                                          • Pipeline
                                                                            • Figure 31: Nobile’s active pipeline of hotel projects, 2015
                                                                          • BSH International
                                                                          • Hotel Development Opportunities

                                                                              • Figure 32: Secondary or tertiary cities with populations of between 80,000 and 1,000,000, 2014
                                                                              • Figure 33: Geographical dispersion of secondary and tertiary cities identified by Horwath, 2014
                                                                              • Figure 34: Hotel supply situation in secondary and tertiary Brazilian cities, 2014
                                                                          • Hotel Financing in Brazil

                                                                              • A severe lack of debt financing
                                                                                • The condo structure
                                                                                  • Conflict of interest in the condo-hotel model
                                                                                  • Urban Luxury Hotels

                                                                                      • Figure 35: Defining characteristics for luxury hotels in Brazil, 2014
                                                                                      • Figure 36: Urban luxury hotel pipeline in Brazil, 2014
                                                                                  • What Next?

                                                                                      • 2016 Olympics unlikely to live up to expectations
                                                                                        • Economy slowing down
                                                                                          • Figure 37: Brazil's GDP growth rate in local currency terms, 2013-16
                                                                                          • Figure 38: Brazil’s GDP, 2011-19
                                                                                        • Currency weakening – A silver lining?
                                                                                          • Figure 39: Forecasted exchange rate BRL/USD, 2011-19
                                                                                          • Figure 40: Forecasted exchange rate BRL/USD, 25/02/2015
                                                                                        • Hurdles to be overcome
                                                                                          • High prices
                                                                                            • Pipeline

                                                                                            Companies Covered

                                                                                            To learn more about the companies covered in this report please contact us.

                                                                                            The Brazilian Hotel Sector - April 2015

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