The Chinese Consumer - China - April 2017
“Consumers have become more conservative spenders from seeing the slowing economy and feeling more pressure both from work and financially. Meanwhile they are eager to live a healthier and more exciting lifestyle. This requires them to learn and become smarter shoppers – being able to gauge a product’s quality and value before paying so as to make the most out of their budget to enjoy an upgraded lifestyle – featuring a healthier diet and more experiential leisure activities to not only empower the body but also enlighten the mood.”
– Laurel Gu, Research Director
2017 is a year that will see stable economic growth thanks to a demand for upgraded consumption – for new options, better quality and greater convenience. The development of the consumer products and services market is expected to remain active over the next five years to 2021, with health and experience being the two major themes.
This Report looks into the trends in China’s economic development and changes in population structure, consumers’ life priorities and spending preferences.
This includes but is not limited to spending in different market segments, such as:
- In-home food and beverages
- Beauty and personal care products
- Pharmaceutical products
- Clothing and accessories
- Home products
- Household care products
- Technology and communication
- Leisure and entertainment
- Housing and personal finances.
The Report also conducts in-depth consumer analysis under the scope of an evolving population structure as well as social and economic situation. The key consumer research questions keep track of Chinese consumers’ evolving life priorities, their understanding about “value”, “quality” as well as drivers for upgraded consumption.
What you get
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
* This is a sample representation of the report layout and does not reflect the research included in this report.
Why buy from us?
Our reports will provide you with market data, consumer research and competitive intelligence to succeed in your market.
Buy now and you'll have instant access to the information you need to make the right decisions.
Find out what's next in the markets that matter to you: where opportunities lie and what challenges you will face.
A business Superbrand, Mintel is a source you can trust. We have been defining and refining the Market Intelligence mix since 1972.