Sorry for interrupting, this website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Learn more
Accept & Close

The CVS Shopper - US - February 2016

Mintel Shopper reports provide an in-depth understanding of how shoppers behave and feel when shopping at each retailer, as well as how and why they shop in various key categories at a particular store. Mintel combines exclusive quantitative and qualitative consumer research with expert analysis to provide shopper-based data and insight. Like other Mintel Reports, each Shopper Report is available in both Word and PDF versions and accompanied by an executive summary in PowerPoint and a databook file in Excel which includes all of the quantitative data collected for that report.

What you get

What's included

Why buy from us?

Succeed

Our reports will provide you with market data, consumer research and competitive intelligence to succeed in your market.

Instant Access

Buy now and you'll have instant access to the information you need to make the right decisions.

Opportunities

Find out what's next in the markets that matter to you: where opportunities lie and what challenges you will face.

Trusted

A business Superbrand, Mintel is a source you can trust. We have been defining and refining the Market Intelligence mix since 1972.

Table of contents

  1. Background and Methodology

    • Background and objectives
      • Methodology
        • Quantitative methodology
          • Qualitative methodology
          • Key Takeaways

            • CVS shoppers praise the ExtraCare program
              • Organization and brand offerings appeal to CVS shoppers in many categories – Beauty and sweet snacks stand out
                • Retaining shoppers
                  • Increase basket size among planners
                    • CVS shoppers are likely to proactively engage with the brand prior to shopping trips
                    • Who Is the CVS Shopper?

                        • Figure 1: Demographic profile of CVS shoppers
                      • Shopper demographic profile summary: Women and Hispanics are key demographics for CVS
                        • Spotlight on women: 54% of CVS shoppers are female
                          • Spotlight on Hispanics: Nearly one in five shoppers are Hispanic
                          • Why Shop at CVS?

                              • Figure 2: Key importance and performance metrics for CVS
                            • Convenience
                              • Rewards program
                                • Selection
                                  • Price/promotions
                                  • Areas Where CVS Excels

                                      • ExtraCare program
                                        • In their words…
                                          • Product selection
                                            • In their words…
                                              • Convenience
                                                • In their words…
                                                • Challenges Shoppers Have at CVS

                                                    • Figure 3: Reasons for not making purchase among those who shopped, but did not purchase an item at CVS
                                                  • Price
                                                    • In their words…
                                                      • Website
                                                        • In their words…
                                                          • Employee engagement
                                                            • In their words…
                                                            • Trip Drivers and Preshopping Activity

                                                                • Planning is common among CVS shoppers, yet they may be swayed to buy items on impulse
                                                                  • Opportunity: Planners
                                                                    • Opportunity: Impulse shoppers
                                                                      • Figure 4: Planned versus unplanned purchases, among those who purchased at least one item at CVS
                                                                    • More than one quarter of shoppers are persuaded by visual cues
                                                                      • Figure 5: Influencers of purchasing unplanned item, among those who did not plan to purchase an item, but did
                                                                    • Mindset: Seeking specific items
                                                                      • In their words…
                                                                        • Mindset: Routine trip, often driven by weekly promotions
                                                                          • In their words…
                                                                              • Figure 6: Reason for last visit to CVS
                                                                              • Figure 7: Preshopping influencers for CVS trips
                                                                              • Figure 8: Preshopping activities for CVS shoppers
                                                                          • Shopping by Category

                                                                              • Figure 9: Category purchases made at CVS
                                                                              • Figure 10: Perceptions of CVS categories
                                                                          • Grocery/Food/Drink

                                                                            • What you need to know
                                                                              • What are they buying?
                                                                                • Figure 11: Grocery/Food/Drink items shopped for and purchased at CVS
                                                                                • Figure 12: Specific Grocery/Food/Drink items that were planned purchases at CVS
                                                                              • Demographic snapshot
                                                                                • Figure 13: Specific Grocery/Food/Drink items purchased at CVS, by demographics
                                                                                • Figure 14: Perceptions of the Grocery/Food/Drink category at CVS
                                                                                • Figure 15: Where else do they shop for Grocery/Food/Drink?
                                                                                • Figure 16: What else are they buying with Grocery/Food/Drink at CVS?
                                                                              • Candy/gum/mints – Deep dive
                                                                                • Candy/gum/mints aisle strengths at CVS
                                                                                  • In their words…
                                                                                    • Candy/gum/mints aisle weakness at CVS
                                                                                      • Candy/gum/mints decision process at CVS
                                                                                        • In their words…
                                                                                          • Salty snacks – Deep dive
                                                                                            • Salty snacks aisle strengths
                                                                                              • In their words…
                                                                                                • Salty snacks aisle weaknesses
                                                                                                  • In their words…
                                                                                                    • Salty snacks decision process
                                                                                                      • In their words…
                                                                                                        • Beverages – Deep dive
                                                                                                          • Beverages aisle strengths
                                                                                                            • In their words…
                                                                                                              • Beverages aisle weaknesses
                                                                                                                • In their words…
                                                                                                                  • Beverages decision process
                                                                                                                    • In their words…
                                                                                                                    • Personal Care

                                                                                                                      • What you need to know
                                                                                                                        • What are they buying?
                                                                                                                          • Figure 17: Personal Care items shopped for and purchased at CVS
                                                                                                                          • Figure 18: Specific Personal Care items that were planned purchases at CVS
                                                                                                                        • Demographic snapshot
                                                                                                                          • Figure 19: Personal Care items purchased at CVS, by demographics
                                                                                                                          • Figure 20: Perceptions of the Personal Care category at CVS
                                                                                                                          • Figure 21: Where else do they shop for Personal Care?
                                                                                                                          • Figure 22: What else do they buy with Personal Care?
                                                                                                                        • Category deep dive – Body wash/soap
                                                                                                                          • Aisle strengths
                                                                                                                            • In their words…
                                                                                                                              • Aisle weaknesses
                                                                                                                                • In their words…
                                                                                                                                  • Decision process
                                                                                                                                    • In their words…
                                                                                                                                    • Medicines & Treatments

                                                                                                                                      • What you need to know
                                                                                                                                        • What are they buying?
                                                                                                                                          • Figure 23: Medicines & Treatments items shopped for and purchased at CVS
                                                                                                                                          • Figure 24: Specific Medicines & Treatments items that were planned purchases at CVS
                                                                                                                                        • Demographic snapshot
                                                                                                                                          • Figure 25: Specific Medicines & Treatments items purchased at CVS, by demographics
                                                                                                                                          • Figure 26: Perceptions of the Medicines & Treatments category at CVS
                                                                                                                                          • Figure 27: Where else do they shop for Medicines & Treatments?
                                                                                                                                          • Figure 28: What else do they buy with Medicines & Treatments?
                                                                                                                                      • Household

                                                                                                                                        • What you need to know
                                                                                                                                          • What are they buying?
                                                                                                                                            • Figure 29: Household items shopped for and purchased at CVS
                                                                                                                                            • Figure 30: Specific Household items that were planned purchases at CVS
                                                                                                                                          • Demographic snapshot
                                                                                                                                            • Figure 31: Household items purchased at CVS, by demographics
                                                                                                                                            • Figure 32: Household category perceptions at CVS
                                                                                                                                            • Figure 33: Where else are they shopping for Household items?
                                                                                                                                            • Figure 34: What else are they buying with Household items?
                                                                                                                                          • Category deep dive – Cleaning supplies:
                                                                                                                                            • Aisle strengths
                                                                                                                                              • In their words…
                                                                                                                                                • Aisle weaknesses
                                                                                                                                                  • In their words…
                                                                                                                                                    • Decision process
                                                                                                                                                      • In their words…
                                                                                                                                                      • Beauty

                                                                                                                                                        • What you need to know
                                                                                                                                                          • What are they buying?
                                                                                                                                                            • Figure 35: Specific Beauty items shopped for and purchased at CVS
                                                                                                                                                            • Figure 36: Planned purchases in the Beauty category at CVS
                                                                                                                                                          • Demographic snapshot
                                                                                                                                                            • Figure 37: Specific Beauty items purchased at CVS, by demographics
                                                                                                                                                            • Figure 38: Perceptions of the Beauty Category at CVS
                                                                                                                                                            • Figure 39: Where else do they shop for Beauty items?
                                                                                                                                                            • Figure 40: What else do they buy with Beauty items?
                                                                                                                                                          • Category deep dive – Makeup
                                                                                                                                                            • Aisle strengths
                                                                                                                                                              • In their words…
                                                                                                                                                                • Aisle weaknesses
                                                                                                                                                                  • In their words…
                                                                                                                                                                    • Decision process
                                                                                                                                                                      • In their words…
                                                                                                                                                                      • Vitamins & Supplements

                                                                                                                                                                        • What you need to know
                                                                                                                                                                          • What are they buying?
                                                                                                                                                                            • Figure 41: Vitamins & Supplements shopped for and purchased at CVS
                                                                                                                                                                            • Figure 42: Specific Vitamins & Supplements that were planned purchases at CVS
                                                                                                                                                                          • Demographic snapshot
                                                                                                                                                                            • Figure 43: Specific Vitamins & Supplements purchases, by demographics
                                                                                                                                                                            • Figure 44: Vitamin & Supplements category perceptions at CVS
                                                                                                                                                                            • Figure 45: Where else do they shop for Vitamins & Supplements?
                                                                                                                                                                            • Figure 46: What else do they buy with Vitamins & Supplements?
                                                                                                                                                                        • Diet & Nutrition

                                                                                                                                                                          • What you need to know
                                                                                                                                                                            • What are they buying?
                                                                                                                                                                              • Figure 47: Diet & Nutrition items shopped for and purchased at CVS
                                                                                                                                                                              • Figure 48: Specific Diet & Nutrition items that were planned purchases at CVS
                                                                                                                                                                            • Demographic snapshot
                                                                                                                                                                              • Figure 49: Specific Diet & Nutrition items purchased at CVS, by demographics
                                                                                                                                                                              • Figure 50: Diet & Nutrition category perceptions at CVS
                                                                                                                                                                              • Figure 51: Where else do they shop for Diet & Nutrition?
                                                                                                                                                                              • Figure 52: What else do they buy with Diet & Nutrition?
                                                                                                                                                                          • Sexual Wellness

                                                                                                                                                                            • What you need to know
                                                                                                                                                                              • What are they buying?
                                                                                                                                                                                • Figure 53: Sexual Wellness items shopped for and purchased at CVS
                                                                                                                                                                                • Figure 54: Specific Sexual Wellness items that were planned purchases at CVS
                                                                                                                                                                              • Demographic snapshot
                                                                                                                                                                                • Figure 55: specific Sexual Wellness items purchased at CVS, by demographics
                                                                                                                                                                                • Figure 56: Sexual Wellness category perceptions at CVS
                                                                                                                                                                                • Figure 57: Where else do they shop for Sexual Wellness?
                                                                                                                                                                                • Figure 58: What else do they buy with Sexual Wellness?
                                                                                                                                                                            • Baby & Child

                                                                                                                                                                              • What you need to know
                                                                                                                                                                                • What are they buying?
                                                                                                                                                                                  • Figure 59: Baby & Child items shopped for and purchased at CVS
                                                                                                                                                                                  • Figure 60: Specific Baby & Child items that were planned purchases at CVS
                                                                                                                                                                                • Demographic snapshot
                                                                                                                                                                                  • Figure 61: Specific Baby & Child items purchased at CVS, by demographics
                                                                                                                                                                                  • Figure 62: Baby & Child category perceptions at CVS
                                                                                                                                                                                  • Figure 63: Where else do they shop for Baby & Child?
                                                                                                                                                                                  • Figure 64: What else do they buy with Baby & Child?
                                                                                                                                                                              • Home Healthcare

                                                                                                                                                                                • What you need to know
                                                                                                                                                                                  • What are they buying?
                                                                                                                                                                                    • Figure 65: Specific Home Healthcare items shopped for and purchased at CVS
                                                                                                                                                                                    • Figure 66: Specific Home Healthcare items that were planned purchases at CVS
                                                                                                                                                                                  • Demographic snapshot
                                                                                                                                                                                    • Figure 67: Specific Home Healthcare items purchased at CVS, by demographics
                                                                                                                                                                                    • Figure 68: Home Healthcare category perceptions at CVS
                                                                                                                                                                                    • Figure 69: Where else do they shop for Home Healthcare
                                                                                                                                                                                    • Figure 70: What else do they buy with Home Healthcare?

                                                                                                                                                                                Companies Covered

                                                                                                                                                                                To learn more about the companies covered in this report please contact us.

                                                                                                                                                                                The CVS Shopper - US - February 2016

                                                                                                                                                                                £5,602.72 (Excl.Tax)